Youngevity International

What Youngevity International does

Youngevity International, Inc. (OTC: YGYI) is a publicly traded multi-channel lifestyle company headquartered in Chula Vista, California, operating since 1997 with a corporate workforce of 51-100 employees. The company is organized into three business segments: (i) a commercial coffee enterprise that is vertically integrated from field to cup via a coffee plantation and dry-processing facility in Matagalpa, Nicaragua; (ii) a direct marketing enterprise built on the "Omni Direct" hybrid model that combines e-commerce with social selling; and (iii) a nutraceutical manufacturing enterprise. It offers more than 1,000 products spanning nutritional supplements, sports and energy drinks, weight management, packaged foods, gourmet coffee, skincare/cosmetics, lifestyle products (spa, bath, garden, pets), apparel/jewelry, accessories, and digital services (including the YPhoto platform and brand programs such as SYNAPTIV and 90 for Life).

The company's go-to-market relies on a global network of "Preferred Customers and Distributors" executing person-to-person selling relationships, with secondary distribution through national retail and grocery, hospitality (commercial coffee), and non-profit community channels. The company describes its "Network Cloud" strategy as acquiring and merging other direct selling companies to expand both the product catalog and the distributor base under a single corporate entity, exemplified by past acquisitions of Javalution Coffee Company, David Allen Capital, and the wholly-owned hemp subsidiary Khrysos Industries, Inc. Revenue mechanics are not publicly disclosed at the product-line level, and pricing is not published on the company's website.

The company is led by CEO and Chairman Steve Wallach and President/Chief Investment Officer Dave Briskie, with Bill Thompson as CFO and Eric Awerbuch as General Counsel. As of mid-2022 Youngevity was working through delayed SEC reporting, having filed its 2020 quarterly 10-Qs in June 2022 and pursuing a $20.9 million summary judgment award in September 2022 against a former subsidiary executive.

Name

Youngevity International

Legal name

Youngevity International, Inc.

Website

https://ygyi.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Youngevity International is a publicly traded multi-channel lifestyle company that distributes more than 1,000 nutritional, coffee, beauty, and lifestyle products through a global network of preferred customers and distributors via a hybrid e-commerce and social selling model, with a vertically-integrated coffee operation based in Nicaragua.

Ownership category

akta.pro rank

Product category

Nutritional & Lifestyle Products

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Direct selling network
• Nutritional supplements
• Specialty coffee production
• Consumer wellness products
• Lifestyle product distribution

Headquarters

HQ city

Chula Vista

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Coffee Enterprise: Vertically-integrated field to cup producer of coffees for the commercial, retail and direct sales channels, with a coffee plantation and state-of-the-art dry-processing facility in Matagalpa, Nicaragua.
2. Direct Marketing / Multi-vertical Omni Direct Selling Enterprise: Distribution of health/nutrition, home/family, food/beverage, spa/beauty, apparel/jewelry, and innovative services through a global network of preferred customers and distributors.
3. Nutraceutical Manufacturing Enterprise: Manufacturing and distribution of nutritional supplements, sports and energy drinks, health and wellness products, weight management products, and packaged foods.
4. Commercial Hemp Enterprise: Commercial hemp business segment operating under the company's omni-direct platform.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Youngevity International is a multi-channel lifestyle company that distributes more than 1,000 nutritional, lifestyle, and consumer products through a global network of preferred customers and distributors using a hybrid direct selling model that combines e-commerce with social selling. The company operates three distinct business segments: a vertically-integrated commercial coffee enterprise with a plantation and dry-processing facility in Matagalpa, Nicaragua; a direct marketing enterprise distributing products across health/nutrition, food/beverage, spa/beauty, home/family, apparel/jewelry; and a nutraceutical manufacturing enterprise.

Product overview

Youngevity International is a multi-channel lifestyle company operating three distinct business segments: a commercial coffee enterprise (vertically-integrated from field to cup with plantation in Nicaragua), a direct marketing enterprise, and a nutraceutical manufacturing enterprise. The company offers more than 1,000 high-quality products distributed through a global network of preferred customers and distributors via a hybrid direct selling model that combines e-commerce with social selling. The product portfolio spans multiple top-selling retail categories including health/nutrition (nutritional supplements, sports and energy drinks, weight management), food/beverage (gourmet coffee, packaged foods), spa/beauty (skincare and cosmetics), home/family (lifestyle products for spa, bath, garden, and pets), apparel/jewelry, and digital products (YPhoto). The company operates under the "Omni Direct" sales channel approach.

Differentiator

Problem solved

Functional benefit

Brands

• YPhoto: Digital photo products platform
• SYNAPTIV
• 90 for Life

Products and services

• Nutritional Supplements
• Sports and Energy Drinks
• Gourmet Coffee
• Skincare and Cosmetics
• Weight Management Products
• Packaged Foods
• Lifestyle Products (spa, bath, garden, pets)
• Accessories
• YPhoto

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Market America: Market America is a product brokerage and Internet marketing company that sells health, nutrition, and home care products through independent distributors via its Shop.com platform. Its e-commerce/MLM hybrid parallels Youngevity's Omni Direct model.
• Nature's Sunshine Products: Nature's Sunshine manufactures and markets encapsulated herbal products, vitamins, and other nutritional supplements through direct selling and wholesale channels. The combination of in-house manufacturing with MLM distribution parallels Youngevity's nutraceutical segment.
• Mannatech: Mannatech is a direct selling company offering proprietary nutritional supplements, topical and skin care products, and weight-management solutions through independent associates and distributors. Its category mix and MLM structure are directly comparable.
• AdvoCare: AdvoCare is a direct selling company offering nutrition, weight management, and sports performance products through independent distributors. Its person-to-person selling model and wellness product positioning overlap significantly with Youngevity.
• Forever Living Products: Forever Living is a vertically-integrated direct selling company producing aloe vera and bee-derived health and wellness products distributed globally through distributors. Its vertical supply chain and MLM model are structurally similar to Youngevity's coffee/nutraceutical combination.
• Nu Skin Enterprises: Nu Skin is a direct selling company offering premium-quality nutritional supplements and personal care products through a global network of independent distributors. Its hybrid e-commerce/MLM model and supplement-focused portfolio closely mirror Youngevity's approach.
• Herbalife: Herbalife is a global direct selling company specializing in weight management, nutritional supplements, and personal care products. Like Youngevity, it relies on a distributor network for sales and operates across multiple health and wellness categories.
• LifeVantage: LifeVantage is a direct selling health and wellness company focused on nutritional supplements including its flagship Protandim product line. As a smaller MLM supplement company, it is closely comparable to Youngevity in scale and business model.
• USANA Health Sciences: USANA develops and sells nutritional supplements through a network marketing model with a global distributor base. Its product breadth in vitamins, minerals, and functional health products overlaps directly with Youngevity's nutraceutical segment.

Broad incumbents

• Amway: Amway is the world's largest direct selling company with a broad portfolio spanning nutrition, beauty, and home products. While much larger and more diversified, its MLM structure and multi-category health/wellness focus make it a relevant incumbent comparable to Youngevity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/Nasdaq_YGYI
• Facebookfacebook.com/Youngevity
• LinkedInlinkedin.com/company/ygyi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youngevity International