Sports Media

What Sports Media does

Sports Media Inc is a private U.S. company headquartered in Severance, Colorado, with a founding year of 1980 and a stated headcount band of 101–250 employees. Per its short description, the company offers sports brand marketing, media planning, licensing, and Name, Image, and Likeness (NIL) tools to athletes and advertisers — a four-pillar service portfolio that bridges legacy sports marketing and licensing representation with newer athlete-direct monetization channels enabled by the post-2021 collegiate NIL environment. The firm positions to two customer archetypes (athletes and advertisers) and operates across both traditional rights representation and newer athlete-direct tooling.

The firm's functional scope implies a services and rights-representation business model rather than a pure SaaS or marketplace model. No underlying platform architecture, proprietary technology stack, or product module details are disclosed in the available source material, and the company's public web property (mysportsmedia.com) was unreachable at the time of data collection, returning only a verification/loading interstitial with no substantive company content. No customer logos, case studies, contract values, or pricing information are available in the input, and no go-to-market specifics (channel mix, sales motion, segment focus) are documented.

Ownership, capitalization, management team, and operating geography are not disclosed beyond the U.S. domicile and Severance, CO headquarters. The company is private, with no funding rounds, investor disclosures, M&A history, or leadership information present in the source data — materially constraining financial, competitive, and strategic analysis. The combination of a 1980 founding vintage with 101–250 employees suggests a long-tenured but mid-sized firm whose current scale, growth posture, and competitive positioning cannot be rigorously characterized from the available data.

Name

Sports Media

Website

https://mysportsmedia.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Sports Media Inc is a private U.S. sports marketing firm (founded 1980, 101–250 employees, Severance, CO) offering brand marketing, media planning, licensing, and NIL tools to athletes and advertisers.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

akta.pro secondary industries

Sponsorship & Sports Media Rights Buying (MPAAABAO), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Sports brand marketing
• Media planning services
• Sports licensing
• NIL tools
• Athlete endorsements

Headquarters

HQ city

Severance

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Core offering

Sports Media Inc delivers sports brand marketing, media planning, and licensing services, along with Name, Image, and Likeness (NIL) tools that connect athletes with advertisers. The firm supports both athlete monetization and advertiser campaign execution within the sports marketing ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Brand Marketing
• Media Planning
• Sports Licensing
• NIL Tools

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Endeavor (WME-IMG): Endeavor owns sports properties including IMG, UFC, and PBR, and operates a global sports marketing business through its properties group. Comparable as a broad incumbent providing integrated athlete representation, licensing, and brand marketing services at scale.
• Wasserman: Wasserman is a sports marketing, talent representation, and entertainment agency serving brands, athletes, and leagues. It is highly comparable to Sports Media given overlapping offerings in athlete representation, sponsorship sales, and brand marketing for sports properties.
• Octagon: Octagon is a global sports marketing agency offering sponsorship consulting, athlete management, and brand activation services. It is directly comparable to Sports Media as both firms operate at the intersection of athlete representation, brand marketing, and sponsorship sales for advertisers and rights holders.
• Creative Artists Agency (CAA): CAA is a global entertainment and sports agency with a sizable sports division handling athlete representation, brand endorsements, and media rights. Comparable to Sports Media as a major integrated agency competing for the same advertiser and athlete relationships.

Direct peers

• Two Circles: Two Circles is a sports marketing agency focused on data-driven fan engagement, sponsorship, and brand strategy for sports rights holders and brands. Direct peer to Sports Media given shared focus on sports brand marketing and media planning services.
• Excel Sports Management: Excel Sports is an athlete representation and sports marketing agency focused on endorsements, licensing, and brand partnerships. Direct peer to Sports Media given shared focus on athlete marketing, NIL-adjacent services, and brand endorsement deals.

Emerging players

• Greenfly: Greenfly is a content distribution platform used by sports leagues, teams, and athletes to share branded media with sponsors. Comparable to Sports Media on the digital content and athlete marketing tooling side, particularly for NIL and brand activation use cases.
• INFLCR: INFLCR is a NIL and athlete content platform serving college athletic departments, brands, and athletes. It overlaps with Sports Media's NIL and athlete marketing tools and represents a tech-enabled competitor in the same niche.
• Opendorse: Opendorse is a leading NIL platform connecting athletes, collectives, and brands for endorsement deals. Comparable to Sports Media's NIL tools offering and a relevant competitor in the athlete-brand monetization space Sports Media targets.

Regional players

• BSE Global: BSE Global operates sports marketing, venue, and entertainment businesses including the Brooklyn Nets and Barclays Center. Comparable to Sports Media as a sports marketing and brand services operator, though larger and integrated with venue/team ownership.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Media