Wisdom8

What Wisdom8 does

Wisdom8 is a privately held boutique executive coaching firm founded in London in 2007, with an additional operational entity in Boston (Wisdom8 Inc, registered in Delaware). The company delivers bespoke one-on-one executive coaching, C-suite team coaching, board advisory and assessment, and certified coach training through its Wisdom8 Executive Academy and its flagship 12-month 'Pearls of Wisdom8' programme. It also runs exclusive certification courses for the PROPHET psychometric profiling tool, of which it is the sole global certification partner.

The firm's core technology is an integrative coaching methodology that combines gold-standard executive coaching techniques with multiple coaching modalities, anchored by the PROPHET Predictive Profiling psychometric insight tool developed by business experts, psychologists and mathematicians. Service delivery is supported by a network of 75 c-level coaches across 20+ countries, each with prior senior leadership experience, operating under bespoke Statement of Work engagements.

Wisdom8 generates revenue through professional services fees for coaching engagements (typically starting from £5,000 GBP with multi-year bespoke SOWs), licensing-style revenue from PROPHET certification courses, and tuition for the Pearls of Wisdom8 training programme. Go-to-market is consultative and relationship-driven: senior team members respond directly to inbound inquiries from enterprise buyers, with named clients including Amazon, Google, HSBC, KPMG, BT, Vodafone, Diageo, Atlassian, Zendesk, Clifford Chance, Marks & Spencer and John Lewis across technology, financial services, professional services, pharma, energy, manufacturing, retail, FMCG, telecom and insurance verticals. The firm is founder-led by Global CEO Katherine Tulpa, who also co-founded the Association for Coaching.

Name

Wisdom8

Legal name

Wisdom8 Ltd

Website

https://wisdom8.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Wisdom8 is a London-based boutique executive coaching firm, founded in 2007, that delivers bespoke executive, team and board coaching, certified coach training, and exclusive PROPHET psychometric certification through a network of 75 c-level coaches across 20+ countries.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Executive coaching services
• Leadership development
• Team coaching
• Board advisory
• Psychometric profiling

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Executive & C-Suite Coaching: One-on-one coaching engagements for CEOs and senior executives, providing bespoke high-impact coaching tailored to the needs of modern business leaders.
2. Executive Team Coaching: Team coaching engagements focused on top team dynamics and effectiveness, combining team talent assessment, strategy facilitation, and high-impact coaching with seasoned team coaches.
3. Board Advisory & Assessment: Expert advice and support for boards including C-Suite profiling, board development, and coaching pivotal relationships in the boardroom.
4. Executive Coach Training - Pearls of Wisdom8: Accelerated 12-month flagship learning programme for C-level leaders, founders, plural executives and NEDs. Blends residentials with virtual learning, self-study, practice coaching and supervision.
5. PROPHET Certification: Certification courses for executive coaches in PROPHET psychometric profiling tool, run throughout the year in multiple time zones. Wisdom8 is the exclusive certification partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Wisdom8 is a boutique executive coaching practice that delivers one-on-one C-Suite coaching, executive team coaching, and board advisory services through a global network of 75 c-level coaches operating in 20+ countries. The firm also runs an executive coach training academy (Wisdom8 Executive Academy with its flagship Pearls of Wisdom8 programme) and serves as the exclusive global certification partner for the PROPHET psychometric profiling tool.

Product overview

Wisdom8 is an executive coaching firm offering a portfolio of services including Executive & C-Suite Coaching (CEO Coaching, Executive Coaching, C-Suite Profiling), Executive Team Coaching (Executive Team Profiling, Strategy Facilitation, Top Team Coaching), Board Advisory & Assessment (Board Development, Pivotal Relationships), and Executive Coach Training through the Wisdom8 Executive Academy with its flagship 'Pearls of Wisdom8' programme. The firm also offers exclusive PROPHET Certification for its psychometric profiling tool. All services are delivered by 75 c-level coaches across 20+ countries using an integrative coaching approach.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Incredible growth over 3 years attributed to executive team coaching
• +1 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PROPHET (prophetprofiling.com)coreTechnology or IntegrationWisdom8 is the exclusive global partner for PROPHET certification. PROPHET is one of the leading executive team psychometric insight tools in the market, developed by business experts, psychologists, mathematicians and specialist psychometric experts. Wisdom8 was selected as the exclusive certification partner after researching all leading tools in the market.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• CoachHub: Digital coaching platform offering on-demand executive and leadership coaching for global enterprises. Targets the same CHRO buyer as Wisdom8 with a tech-enabled, scalable delivery model that pressures bespoke boutique pricing.
• BetterUp: Tech-enabled coaching platform expanding into executive and leadership coaching tiers with AI-augmented matching and subscription pricing. Competes with Wisdom8 for the same enterprise HR budget, but delivers coaching through a scalable platform model rather than bespoke engagements.

Broad incumbents

• Egon Zehnder: Privately held executive search and leadership advisory firm with deep executive coaching, team effectiveness, and board advisory offerings. Closest scaled peer to Wisdom8's boutique, senior-led model and serves similar global enterprise clients.
• Korn Ferry: Large global organizational consulting firm offering executive search, leadership development, coaching, and assessment services. Competes with Wisdom8 for enterprise C-Suite and board advisory mandates, but at significantly greater scale and breadth.
• Heidrick & Struggles: Global leadership advisory and executive search firm with a sizable executive coaching and leadership development practice serving C-Suite and boards. Directly comparable to Wisdom8 at the high end of the market, but operates at much larger scale across a broader portfolio.
• Russell Reynolds Associates: Global executive search and leadership advisory firm with a leadership advancement practice serving boards and senior executives. Competes with Wisdom8 for CEO succession, board advisory, and executive coaching engagements.
• Spencer Stuart: Executive search and leadership advisory firm with a strong board practice and leadership advisory services for CEOs and senior executives. Comparable to Wisdom8 in serving boards and top executives, though larger and broader in scope.

Direct peers

• Center for Creative Leadership: Non-profit global leadership development organization offering executive coaching, assessment, and leadership programs. Comparable to Wisdom8 in coaching and leadership development content, with deeper assessment research capabilities.
• Marshall Goldsmith Partners: Executive coaching firm focused on C-Suite and senior leader behavior change with a globally recognized brand founder. Highly comparable to Wisdom8 as a boutique, founder-led executive coaching practice serving global enterprises.

Others

• Talent Equity Institute: Leadership assessment and psychometric profiling firm adjacent to Wisdom8's PROPHET certification offering. Thematically comparable as a niche methodology provider in the executive profiling space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wisdom-8

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisdom8