Prophet Profiling

What Prophet Profiling does

Prophet Profiling is a UK-based psychometric technology company founded in 2011 by Stephanie Wyman, headquartered in London. The company operates the PROPHET platform, a business-focused psychometric assessment tool registered with the British Psychological Society. PROPHET uses a 28-question validated instrument completed in approximately 15 minutes, mapping individual behavioural preferences across a proprietary business cycle framework (Creating, Designing, Operating, Improving) comprising 16 distinct roles. The platform serves enterprise organisations, team leaders, executive coaches, and HR professionals, with adoption across 90+ countries and 1,000+ organisations including Google, KPMG, Vodafone, Citi, Barclays, Rio Tinto, NHS, and Bank of America Merrill Lynch.

The product suite consists of four hierarchical reports: Individual Profile (personal behavioural assessment), Team Profile (aggregated team dynamics), Pivotal Relationships Report (two-person collaboration analysis), and Organisational Insight Report (strategy-to-team alignment). The platform is available in six languages and offers API integration with HR systems. The company monetises through tiered enterprise licensing (£10K–£100K annually across BASE CAMP, ASCENT, ASCENT PRO, and ENTERPRISE tiers), one-off report purchases (£175–£525 per report), and certification training (£750 per practitioner).

Distribution operates through a hybrid GTM combining direct enterprise sales, an exclusive international certification partnership with Wisdom8 (500+ accredited coaches since 2016), the Association for Coaching network, and a Boyden partnership certifying 200+ executives across 50 global offices. A Middle East sub-brand called PRO-T has been deployed within NEOM's ENOWA division in Saudi Arabia. The company has 11–50 employees and remains privately held with no disclosed funding rounds, operating geographies centred on EMEA and selective Middle East markets.

Name

Prophet Profiling

Legal name

PROPHET Profiling

Website

https://prophetprofiling.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Prophet Profiling is a UK-based psychometric platform that uses a 28-question validated instrument to map individual and team behavioural preferences across a business cycle framework. It serves 1,000+ enterprise organisations, executive coaches, and HR professionals across 90+ countries through tiered enterprise licensing and a certified practitioner network.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Licensing: Tiered enterprise licensing model with multiple levels (BASE CAMP, ASCENT, ASCENT PRO, ENTERPRISE) offering varying numbers of Individual Profiles and reports. License starts at £10,000 for BASE CAMP tier.
2. Individual Profile Sales: One-time purchase of Individual Profiles at £175 per person, available via pay-as-you-go model.
3. Team and Relationship Reports: Additional reports including Team Insight Reports (£525), Pivotal Relationship Reports (£175), and Organisational Insight Reports (£250) available as add-ons.
4. Certification Training: Online Accreditation training at £750 for coaches, HR professionals, and consultants to become certified PROPHET practitioners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Prophet Profiling sells PROPHET, a digital psychometric platform for business that maps how individuals prefer to work across a business cycle (Creating, Designing, Operating, Improving). It delivers Individual Profiles, Team Profiles, Pivotal Relationships Reports, and Organisational Insight Reports, plus a certification programme that accredits coaches, HR professionals, and consultants to deploy the tool. Customers are enterprise organisations and the certified practitioner community that uses PROPHET to improve team effectiveness, leadership development, and strategy execution.

Product overview

PROPHET is a business-focused psychometric platform consisting of four core assessment products: Individual Profile (personal psychometric assessment taking 15-20 minutes with 28 validated questions), Team Profile (team-level analysis built on individual profiles), Pivotal Relationships Report (two-person relationship analysis), and Organisational Insight Report (aggregated organisational-level analysis). The products work hierarchically, with Individual Profiles forming the foundation for team and organisational insights. PROPHET maps how people prefer to work across a business cycle (Create, Design, Operate, Improve) and translates behavioral preferences into practical insight for strategy execution, team dynamics, and leadership effectiveness. Certification training is available for partners, coaches, and HR professionals to deploy the tool.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-T: PROPHET branded as PRO-T in the Middle East region (specifically used within NEOM's ENOWA division)

Products and services

• Individual Profile A personal psychometric assessment providing individual insight into behavioural preferences, motivations, decision-making styles, and working approaches across the Creating, Designing, Operating, Improving business cycle. Takes approximately 15 minutes with 28 validated questions. Forms the foundation for team and organisational reports.
• Team Profile Aggregates Individual Profiles to reveal team dynamics, shared inclinations, blind spots, synergies, and specific recommendations for how teams can work together. Used by team leaders and HR to address friction and improve collaboration.
• Pivotal Relationships Report High-level profile of two individuals whose effective collaboration is critical, providing insight into common and complementary aspects of preferences and recommendations for enhanced working relationships.
• Organisational Insight Report Provides leaders of functions or businesses with insight into their organisation, unpacking complex dynamics between declared strategy and the profile of people or key teams to support strategy implementation.
• PROPHET Certification Online Accreditation training at £750 for coaches, HR professionals, and consultants to become certified PROPHET practitioners. Enables partners and internal teams to deploy PROPHET independently across their organisations and client base.

Quantifiable outcome

• 36% boost in performance of workforce (Aberdeen Group Study)
• +5 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Wisdom8flagshipChannel Partner/ Reseller/ Distributor · 1 January 2016Wisdom8 is the exclusive partner for PROPHET certification internationally. Partnership began in January 2016 when Katherine Tulpa became the first Executive Coach accredited in PROPHET outside the organisation. Wisdom8 provides pragmatic, applied certification training designed to give coaches confidence before using PROPHET in 1:1 or team coaching. Over 500 coaches have been accredited through this partnership.
• Association for Coaching (AC)coreGTM or Marketing PartnerThe AC is proud to partner with Wisdom8 to attract seasoned Executive & Team Coaching practitioners worldwide to become accredited in PROPHET. The Association for Coaching is the Global Standards Body for coaching.
• BoydencoreImplementation/ SI/ Consulting PartnerBoyden is a premier executive search, leadership and talent advisory firm with more than 75 offices in over 45 countries. Over 200 Boyden executives across 50 global offices are certified to use PROPHET in search and leadership consulting assignments. PROPHET is a key partner elevating the value they bring to clients.
• Nicholson McBridecoreImplementation/ SI/ Consulting PartnerNicholson McBride are experts in individual and collective transformation with over 30 years of experience helping CEOs and executive teams devise strategies to achieve business goals. Their consultants are accredited to use PROPHET in their transformation work with clients.
• Sir Robert McAlpineminorImplementation/ SI/ Consulting PartnerSir Robert McAlpine introduced PROPHET to Charles Horne at British Land for use in major construction projects. PROPHET has been used across many companies to support client teams, major contractors and sub-contractors.
• 50 HertzminorImplementation/ SI/ Consulting Partner50 Hertz, a German transmission grid operator, used PROPHET on the Western Link interconnector project after being recommended by their cable supplier Prysmian who had come across it on another project.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hogan Assessments: One of the leading global providers of personality-based psychometric assessments for workplace use. Directly comparable to Prophet Profiling because Hogan sells enterprise personality profiling tools used in leadership development, selection, and team development — overlapping buyer, use case, and distribution through certified practitioners.
• Predictive Index (PI): Provider of talent optimization software combining behavioral assessment (PI Behavioral Assessment) with workforce analytics for hiring, team design, and leadership development. Direct peer due to overlapping product (behavioral assessment), enterprise SaaS subscription model, and team-coaching use case.
• Wiley (Everything DiSC): Publisher of Everything DiSC, a widely used behavioral assessment for workplace teams and leadership. Comparable because it sells individual/team assessment reports to enterprises and trains certified practitioners — overlapping buyer, product, and channel model with Prophet Profiling.
• The Myers-Briggs Company (CPP): Publisher of the Myers-Briggs Type Indicator (MBTI) and a portfolio of psychometric tools used in coaching, leadership development, and team building. Direct peer because it sells individual + team personality assessments to enterprises and trains certified practitioners globally — exactly Prophet Profiling's go-to-market.
• TalentSmartEQ: Provider of EQ-based assessments and tools focused on emotional intelligence for individuals, teams, and leaders in the workplace. Direct peer in the niche of behavioral/EQ-style assessments used for leadership and team coaching delivered through certified practitioners.

Regional players

• Center for Creative Leadership (CCL): Global leadership development research and education provider offering assessments, coaching, and programs for leaders and teams. Comparable in the leadership development and team effectiveness space, with similar buyer profile but primarily U.S./Europe anchored and operating more as an educational institution than a SaaS assessment vendor.

Broad incumbents

• Gallup (CliftonStrengths): Global research and consulting firm whose CliftonStrengths assessment is widely used for individual and team development in enterprises. Comparable as a dominant incumbent in the enterprise psychometric space with much larger scale, broad content libraries, and global delivery capability.
• Korn Ferry: Global organizational consulting firm offering talent assessment, leadership development, and team effectiveness services, including proprietary psychometric tools. Comparable as a broader talent management incumbent with overlapping psychometric and team-development offerings at enterprise scale.
• SHL (part of Exponent Private Equity): Large-scale talent assessment provider offering psychometric, cognitive, and behavioral assessments used in hiring, leadership development, and team effectiveness globally. Comparable as a broad incumbent with overlapping individual and team assessment products targeting the same enterprise HR/leadership buyer.

Emerging players

• Mercer Mettl: Online psychometric and skills assessment platform acquired by Mercer, offering behavioral and cognitive assessments for hiring and development with strong digital delivery. Comparable as a digitally delivered assessment provider targeting enterprise HR teams, though typically weighted toward recruitment rather than team coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prophet Profiling