Name

VIP Publishing

Legal name

VIP Publishing

Website

https://vipmagazine.ie

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Celebrity and Lifestyle Magazine Publishing

NAICS

Periodical Publishers (51312), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Entertainment & Celebrity Magazines (MPAJAEAK)

akta.pro secondary industry

Celebrity & Influencer Talent Booking (HSACAHAE)

Keywords

• Celebrity magazine publishing
• Lifestyle digital media
• Print magazine advertising
• Fashion and beauty editorial
• Entertainment news platform

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Sales: Monthly print magazine sales at €2.45 per copy, sold through retail/newsstand distribution on the first Wednesday of each month
2. Print and Digital Advertising: Advertising opportunities across print magazine (147,000 monthly readers) and digital platform including display advertising, sponsored content, and social media integration. The 360-degree approach includes print, social media, and online advertising executions
3. Subscriptions: Magazine subscription service available via [email protected] for readers who want home delivery
4. Event Organizing: VIP Style Awards and InstaStar Awards events generate revenue through sponsorships, ticket sales, and brand partnerships

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VIP Publishing operates a portfolio of Irish celebrity and lifestyle magazines, anchored by VIP Magazine (launched June 1999, sold monthly at €2.45 on newsstands) and complemented by Stellar Magazine and TVNow Magazine. The company also runs vipmagazine.ie as a daily digital news platform covering celebrity, fashion, beauty, lifestyle, and weddings, and organizes the annual VIP Style Awards and Hayu STELLAR InstaStar Awards events. Revenue is generated from newsstand and subscription sales, print and digital advertising, and event sponsorships.

Product overview

VIP Publishing operates a portfolio of print and digital media products centered around Irish celebrity and lifestyle content. The core product is VIP Magazine, Ireland's original celebrity magazine launched in June 1999, supplemented by Stellar Magazine and TVNow Magazine. The group also organizes two annual awards events: the VIP Style Awards and the Hayu STELLAR InstaStar Awards. Digital presence is maintained through vipmagazine.ie, which provides daily content that complements the monthly print edition.

Differentiator

Problem solved

Functional benefit

Products and services

• VIP Magazine Ireland's original celebrity magazine and best-selling monthly magazine in Ireland, featuring Irish celebrities, fashion, beauty, lifestyle, weddings, and celebrity interviews, sold through newsstands and home-delivery subscriptions.
• Stellar Magazine A lifestyle magazine published by VIP Publishing Group covering fashion, beauty, and celebrity content for Irish women.
• TVNow Magazine A television and entertainment magazine published by VIP Publishing Group covering Irish and international TV and entertainment content.
• vipmagazine.ie Digital Platform WordPress-based digital news website providing daily celebrity news, fashion, beauty, lifestyle, and wedding content, complementing the VIP Magazine print edition with display advertising and sponsored content inventory.
• VIP Style Awards Annual awards event organized by VIP Publishing recognizing style and fashion excellence in Ireland, generating revenue through sponsorships, ticket sales, and brand partnerships.
• Hayu STELLAR InstaStar Awards Annual awards event co-organized by Stellar Magazine and VIP Publishing, celebrating Ireland's top social media influencers across 12 categories including InstaStar of the Year, Beauty, Fashion, Travel, Foodie, Comedy, and Podcast, sponsored by Hayu and category sponsors.

Quantifiable outcome

• ABC 2015 verified monthly sales of 25,011 copies and 147,000 monthly readers

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Woman & Home: International women's lifestyle monthly covering fashion, beauty, wellness, and celebrity. Targets a similar aspirational female demographic but with a broader lifestyle remit and international scope.
• Closer Magazine: UK-based celebrity and lifestyle weekly covering real-life stories, celebrity interviews, and entertainment. Competes for shared UK and Irish audience attention around celebrity content.
• HELLO! Magazine: Global celebrity and royalty news brand covering weddings, exclusives, and entertainment. Operates an established international franchise that competes with VIP for celebrity-junkie readership including Irish readers.
• Grazia (Ireland): International luxury lifestyle and fashion magazine with Irish readership. Broad incumbent offering fashion, beauty, and celebrity news as part of a global portfolio rather than Irish-specialized editorial.
• OK! Magazine: International celebrity weekly known for exclusive celebrity wedding and baby coverage. Closely comparable to VIP's wedding-and-celebrity editorial focus, though serving a broader international audience.
• Heat Magazine: UK celebrity weekly covering entertainment, TV, and pop culture. Comparable in celebrity news focus but operates as part of a larger UK publisher portfolio rather than Irish-focused editorial.

Direct peers

• Image Magazine: Irish lifestyle and culture publication covering fashion, beauty, weddings, celebrity, and society in Ireland. Targets the same aspirational Irish women demographic with overlapping editorial verticals.
• Woman's Way: Long-established Irish women's weekly magazine covering celebrity, fashion, beauty, real-life stories, and lifestyle. Competes with VIP for the same Irish female readership and advertiser spend.
• Irish Tatler: Irish society and lifestyle publication covering high-profile Irish personalities, weddings, fashion, and luxury. Directly comparable in covering Irish celebrity weddings and society news.
• RSVP Magazine: Ireland's long-running celebrity and lifestyle magazine covering Irish weddings, society, fashion, and entertainment. The closest direct competitor to VIP Magazine, targeting the same Irish female audience with overlapping editorial coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vipmagaz
• Facebookfacebook.com/vipmagireland
• Instagraminstagram.com/vip.magazine
• LinkedInlinkedin.com/company/vip-publishing-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIP Publishing