Brainworks Global

What Brainworks Global does

Brainworks Global (legal entity: US BRAINWORKS Uluslararası Reklam, Tasarım, Pazarlama, Sanayi ve Ticaret A.Ş.) is a privately held, founder-led 360° marketing and software agency headquartered in İzmir, Turkey, founded in 2010 by Umut Saçan. The company operates nine integrated service lines: strategy-driven marketing communication, branding and brand activation, advertising and design, digital performance marketing (SEM/SEO/ASO/ORM), social media management, production and media planning/buying, software and technology development, R&D and consultancy, and network and digital PR. Its underlying technology stack spans Vue/Nuxt, React/Next, Node.js, Python, PostgreSQL, MySQL, Redis and Headless CMS for custom builds, with a measurement layer built on GA4, GTM, BigQuery, Shopify, Klaviyo and the major ad platforms. A separate R&D center inside the İzmir Bilimpark Technopark houses AI-powered projects, and the proprietary 'Brainworks Hub System' allows the firm to scale from 3 to 300 professionals on demand.

The business model is professional services revenue from project-based and retainer engagements, priced on a custom/contact basis with no public tiers. The go-to-market is sales-led, driven by 'Schedule a Meeting' and 'Let Us Call You' CTAs and direct enterprise outreach. Customers span Turkish and international enterprises across a deliberately horizontal mix of verticals — sportswear (Adidas), fashion (Hugo Boss), automotive (Temsa, Maqro Holding), electronics (Vestel), textile (Yünsa), car rental (AVIS), F&B (Köfteci Yusuf, Başdaş Marketler Zinciri), retail (Alsancak 1924), construction (Ketenci İnşaat) and kitchen equipment (White House) — supported by an ecosystem of sub-brands (Brainworks AI, Brainworks TV, Braintalks, Brainworks Club, Akademi, Yasayan Markalar, Smartoads, Marketing Fabrikası, Brand Day) and official partnerships with Google, Meta, TikTok, LinkedIn, AWS, Adobe, Ehrenberg-Bass Institute and WARC. The company reports 120+ clients, 260+ project deliveries, a 3.8x average ROAS, 96% client satisfaction, and ongoing international projects in the USA and Europe.

Name

Brainworks Global

Legal name

US BRAINWORKS Uluslararası Reklam, Tasarım, Pazarlama, Sanayi ve Ticaret AŞ

Website

https://brainworks.global

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Brainworks Global is a privately held, İzmir-based 360° marketing and software agency offering nine integrated service lines — from strategy and branding to performance marketing, software development, and R&D — to enterprise clients across Turkey, Europe, and the USA.

Ownership category

akta.pro rank

Headquarters

HQ city

Konak

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Professional Services (360° Marketing Solutions): Full-service advertising and marketing agency providing comprehensive 360-degree marketing solutions including strategy-driven marketing communication, branding and activation, advertising and design, performance marketing, social media management, production and media planning, software and technology solutions, and R&D consultancy. Services are delivered end-to-end from core idea to final result.
2. Production Services: Photography, video, and performance-focused commercial production including micro-macro edits for cinema/TV. End-to-end production including director, cinematographer, lighting/sound, makeup-costume and post-production.
3. Software and Technology Development: Custom software development including UI/UX design, corporate websites, e-commerce platforms, mobile applications, and scalable infrastructures. Ongoing maintenance, SLA support, version updates, security patches, and monitoring.
4. R&D and Consultancy: Brand naming and registration, WIPO processes and brand protection, advertising and competition law consultancy, IPO communication, and end-to-end compliance and risk reduction consultancy.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Brainworks Global is a 360° brand activation, digital advertising and software agency that delivers end-to-end marketing solutions from strategic positioning to creative production, performance marketing, media buying, social media management, custom software/web/mobile development, and R&D/IP/trademark consultancy. It operates a sales-led, hub-based model that can scale delivery from a compact core team to 300 professionals per project, using an integrated measurement stack tied to ROAS, CAC and LTV. The agency sells these professional services to enterprise and mid-market brands across Turkey and internationally.

Product overview

Brainworks Global is a 360° digital advertising and software agency offering comprehensive marketing solutions through nine interconnected core service lines: Strategy-Driven Marketing Communication, Branding & Brand Activation, Advertising & Design, Digital Performance Marketing (SEM/SEO), Advanced Social Media Management, Production & Media Planning & Buying, Software & Technology, R&D & Consultancy, and Network & Digital PR. The agency operates under a hub-based model (Brainworks Hub System) that enables rapid scaling. Beyond client services, the company maintains several internal sub-brands including Akademi (education), Braintalks (knowledge platform), Brainworks AI (AI initiatives), Brainworks Club (community), Brainworks Event (events), Brand Day, Pazarlama Fabrikasi (marketing factory), Yasayan Markalar (living brands), and Smartoads (advertising technology). The agency serves 68+ brands including Adidas, Hugo Boss, AVIS, Vestel, and Temsa across technology, construction, health, education, food, finance, tourism, and retail sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Brainworks Hub System: A scalable project-based staffing system that can instantly scale from 3 to 300 professionals depending on project needs.
• Akademi
• Braintalks
• Brainworks AI
• Brainworks Club
• Brainworks Event
• Brand Day
• Marketing Fabrikası
• Mentor
• Smartoads
• Yasayan Markalar

Products and services

• Strategy-Driven Marketing Communication Masterplan-level strategic consultancy that defines a brand's differentiating core idea, true story, positioning and measurable roadmap with KPI framework, for brand owners and CMOs.
• Branding & Brand Activation End-to-end brand creation and activation services that package a business, service or product into digital and physical brand experiences, for enterprise and mid-market brands.
• Advertising & Design Creative advertising and design services covering corporate and digital branding, report and presentation design, campaign concepts, and production across graphic design, visual communication, and event design disciplines.
• Digital Performance Marketing (SEM/SEO) Performance-driven digital marketing managing SEM, SEO, ASO and ORM across Meta, Google, TikTok and LinkedIn, with data setup, advanced analytics and multi-channel ad sets.
• Advanced Social Media Management 24/7 disciplined social media management covering strategy, content hunting, production, publishing, community management, moderation and continuous optimization across social platforms.
• Production, Media Planning & Buying Photography, video, and performance-driven commercial production plus analytical media planning and buying across TV, cinema, OOH and transit channels.
• Software & Technology Custom software development including high-performance UI/UX, corporate websites, e-commerce platforms, mobile applications and scalable infrastructures, with ongoing maintenance, SLA support and security patches; built on Vue/Nuxt, React/Next, Node.js, Python, PostgreSQL, MySQL, Redis and Headless CMS.
• R&D & Consultancy Brand naming and registration (including national and WIPO processes), brand protection, advertising and competition law consultancy, IPO communication, and end-to-end compliance and risk reduction consultancy.
• Network & Digital PR Influencer collaborations, strong media relations and digital PR planning to grow reputation and visibility through storytelling and measurable distribution.

Quantifiable outcome

• 3.8x average ROAS (Return on Ad Spend) for advertising and design services
• +7 more outcomes

Named customers13 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner status with authorized partnership for Google Ads, Google Cloud. Early access to beta features, official technical support and training, optimization clinics, promotional credits, and robust measurement infrastructure including GA4, GTM, BigQuery integration.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner with authorized status for advertising and marketing solutions on Facebook and Instagram platforms.
• TikTokcoreTechnology or IntegrationTikTok Marketing Partner with authorized status for TikTok advertising and marketing campaigns.
• LinkedIncoreTechnology or IntegrationLinkedIn Marketing Partners with authorized status for B2B marketing and advertising solutions on LinkedIn platform.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS Partner Network member for cloud infrastructure and technical solutions.
• TurkcellcoreGTM or Marketing PartnerOperator partnership with Turkcell for telecommunications integration and marketing collaborations in Turkey.
• VodafonecoreGTM or Marketing PartnerVodafone Marketing Partners for marketing collaborations and integrations with Turkish telecom operator.
• AdobecoreTechnology or IntegrationAdobe partner for creative design, marketing analytics, and enterprise solutions.
• Ehrenberg-Bass Institute for Marketing SciencecoreStrategic or Co-development PartnerResearch partnership with marketing science institute for evidence-based marketing strategies and academic rigor in marketing approaches.
• WARCcoreStrategic or Co-development PartnerPartnership with WARC (World Advertising Research Center) for marketing effectiveness research and best practices.
• Digital Agency NetworkminorStrategic or Co-development PartnerMembership in international network of digital agencies for knowledge sharing and collaboration.
• SHERAminorGTM or Marketing PartnerMarketing partnership supporting Turkish investors targeting the Americas with market research, serving as a trade bridge between regions.
• İzmir Dijital AjansminorGTM or Marketing PartnerLocal digital agency network partnership in Izmir for regional collaboration.
• SaçanlarminorStrategic or Co-development PartnerBusiness partner in the Saçanlar group, potentially related party for collaborative projects.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Dept Agency: Dept is a global digital agency combining creative, technology, and data services across marketing, commerce, and product. Comparable to Brainworks on the integrated marketing + software engineering model and the AI-augmented delivery narrative.
• MediaMonks (S4 Capital / Monks): MediaMonks operates as a global digital-first production and creative agency combining content, media, and technology. Comparable to Brainworks' Production & Media, Software & Technology, and Performance Marketing pillars, but at significantly larger international scale.

Broad incumbents

• Dentsu Creative Turkey: Dentsu's creative and digital agencies in Turkey offer brand strategy, advertising, content, and performance marketing under a global holding. Closely comparable on the 360° service model Brainworks promotes, but with network-level scale and tooling.
• Havas İstanbul: Havas's Turkish office operates within a global network offering creative, media, digital, and healthcare communications. Comparable service portfolio (strategy, creative, digital performance, PR) but with broader geographic reach and larger network backing than Brainworks.
• Isobar Turkey (Dentsu): Isobar is a global digital-first agency network with Turkish operations focused on digital transformation, performance marketing, and customer experience. Directly overlapping with Brainworks' performance marketing, digital experience, and software/technology offerings.
• Publicis Groupe Turkey: Turkish operations of Publicis Groupe providing integrated advertising, digital, media, and production services. Same end-to-end service positioning as Brainworks but with global network scale, capital backing, and access to enterprise clients across multiple geographies.

Direct peers

• TBWA\Istanbul: TBWA's Turkish affiliate is a full-service creative and brand activation agency operating in Istanbul with multinational client relationships. Directly comparable to Brainworks as a Turkey-based 360° agency serving enterprise brands across branding, advertising, and activation.
• Medina Turgul DDB: One of Turkey's most awarded independent creative agencies, offering advertising, digital, and brand activation services to large enterprise clients. Comparable to Brainworks on creative-led positioning and Turkish enterprise client base.
• DDB Turkey (DDB&Co. Istanbul): DDB's Turkish office provides integrated advertising, branding, and digital marketing services to enterprise clients. Same horizontal service breadth (strategy, creative, digital, PR) and similar enterprise client focus as Brainworks Global, making it a direct peer in the Turkish market.

Regional players

• Razorfish: Razorfish is a digital transformation and marketing agency offering strategy, creative, technology, and media services primarily across the Americas and EMEA. Comparable service architecture to Brainworks but geographically focused on Western markets rather than Turkey.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@usbrainworks
• Instagraminstagram.com/brainworksglobal
• Xx.com/brainworksglb
• Facebookfacebook.com/brainworksglobal
• LinkedInlinkedin.com/company/brainworksglb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainworks Global