Publishing house Pero
Ukrainian B2B distributor of licensed children's products — books, toys, stationery, and arts & crafts — sourced from franchises including Peppa Pig, Paw Patrol, Tamagotchi, and Anime Heroes, supplying 2,570 retail stores across Ukraine.
- Company typePrivate
- Founded2010
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Publishing house Pero does
Publishing house Pero (Издательство "Перо") is a privately held Ukrainian publishing and distribution company founded in 2010 and headquartered in Kyiv. The company operates as a B2B distributor of licensed children's products across four core categories — books, toys, stationery, and arts & crafts — sourcing merchandise from major entertainment franchises including Peppa Pig, PJ Masks, My Little Pony, Paw Patrol, Tamagotchi Original, Anime Heroes (One Piece, Naruto, Bleach), and properties from Marvel, DC, and Star Wars. Products are sold to retail partners under licensing agreements; the company does not own the underlying IP and generates revenue through wholesale product sales rather than subscription, SaaS, or licensing fees.
The company's go-to-market motion is a direct B2B distribution model with established delivery relationships to 2,570 retail stores across Ukraine, which the company claims provides 95% national distribution coverage. Operational logistics are a stated differentiator, with 97% next-day shipping performance cited as a core capability. Over 14 years of operation the company reports cumulative sales of more than 25 million units and 2,400 signed partner contracts. Distribution is single-country and domestic to Ukraine only.
Publishing house Pero does not operate a proprietary technology platform — no apps, APIs, software products, or AI/ML components are disclosed. The company maintains a corporate website (pero-press.com.ua) functioning as a product catalog and B2B contact point. Revenue is not publicly disclosed, the company has no disclosed funding rounds or institutional investors, ownership and management team details are not published, and there is no indication of subsidiaries, M&A activity, or non-Ukrainian geographic footprint.
Publishing house Pero firmographics
Firmographics- Name
- Publishing house Pero
- Legal name
- Издательство "Перо"
- Website
- https://pero-press.com.ua
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ukrainian B2B distributor of licensed children's products — books, toys, stationery, and arts & crafts — sourced from franchises including Peppa Pig, Paw Patrol, Tamagotchi, and Anime Heroes, supplying 2,570 retail stores across Ukraine.
- Ownership category
- akta.pro rank
Publishing house Pero industry classification
Industry- Product category
- Licensed Children's Products Distribution
- NAICS
- Book Publishers (51313), All Other Publishers (513199)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Book & Periodical Wholesalers (Trade Distribution) (MPAJAKAA)
Keywords
Where Publishing house Pero is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Publishing house Pero business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Product Sales (Wholesale/Retail Distribution): Publishing house Pero generates revenue through the wholesale and retail distribution of children's products including books, toys, stationery, and arts & crafts. The company operates as a distributor of licensed children's entertainment products, selling branded merchandise from franchises such as Peppa Pig, My Little Pony, PJ Masks, Paw Patrol, Tamagotchi, and Dragon Ball to retail partners across Ukraine. Revenue is derived from product sales to retail stores under licensing agreements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Publishing house Pero product offering
Product offeringCore offering
Publishing house Pero is a Ukrainian publishing and wholesale distribution company that supplies licensed children's products — books, toys, stationery, and arts & crafts — to retail stores across Ukraine. The company distributes merchandise featuring major entertainment franchises such as Peppa Pig, PJ Masks, My Little Pony, Paw Patrol, Tamagotchi, Anime Heroes, and Dragon Ball under licensing agreements, operating a B2B model with direct delivery to 2,570 retail stores.
Product overview
Publishing house Pero is a Ukrainian publishing and distribution company operating since approximately 2010, offering a portfolio of children's products across four main categories: Books (activity books, coloring books, and fairy tale collections featuring licensed franchises like Peppa Pig, PJ Masks, My Little Pony), Toys (action figures, interactive toys like Tamagotchi, collectible figures from Anime Heroes, Goo Jit Zu, Treasure X, Magic Mixies, and licensed merchandise from Marvel, DC, Star Wars), Stationery (art supplies featuring licensed characters), and Arts & Crafts (painting and decoration supplies). The company distributes to over 2,570 stores with direct delivery and has sold more than 25 million goods across its partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Books
Quantifiable outcome
- Over 25 million goods sold across 14 years of operation
- +4 more outcomes
Companies that use Publishing house Pero
Customer profileSegments2 records
Ideal customer profiles2 records
Publishing house Pero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Publishing house Pero partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights3 records
Publishing house Pero competitors and assessment
Company assessmentDirect peers
- Tonies: Tonies sells licensed children's entertainment products (audio characters, figurines) through a direct-to-consumer and retail model. Comparable to Pero in focusing on a single category of licensed children's merchandise built around major entertainment IPs.
- Funko: Funko is a leading pop culture collectibles and licensed figure company distributing to the same retail channels as Pero. Comparable as a specialist in character-licensed children's and fan collectibles sold through mass retail.
- Jazwares: Jazwares is a global licensed toy company whose portfolio includes Peppa Pig, Pokémon, and many of the same franchises Pero distributes. Comparable as a licensed-children's-products specialist distributing the same upstream IP into retail.
- Moose Toys: Moose Toys is an innovative, license-driven toy company whose Magic Mixies and Treasure X lines appear in Pero's catalog. Comparable as a supplier/distributor of licensed children's entertainment toys.
Broad incumbents
- Ravensburger: Ravensburger is a major European children's products company spanning books, puzzles, and licensed games. Comparable to Pero's multi-category licensed children's offering, but at far greater scale and with proprietary IP.
- Bandai Namco: Bandai Namco owns Dragon Ball, One Piece, Naruto and other anime IP carried in Pero's toys category. Comparable as the global licensor whose IP drives Pero's anime figure business.
- Mattel: Mattel is a global children's toy and consumer products company operating in the same licensed-character ecosystem as Pero. Comparable as a large incumbent whose licenses (and competitor licenses) flow through retail channels that Pero services.
- Scholastic: Scholastic is the dominant children's book publisher and distributor, including licensed character titles. Comparable to Pero's book publishing and school/retail distribution of children's titles, though Scholastic also owns major proprietary IP (e.g., Harry Potter distribution, Goosebumps).
- Spin Master: Spin Master owns Paw Patrol and other major preschool franchises that Pero distributes. Comparable as a licensor/rights holder in the same children's IP ecosystem, though Spin Master is the licensor rather than licensee/distributor.
- Hasbro: Hasbro owns My Little Pony, PJ Masks (via eOne), and Peppa Pig — three of Pero's biggest licenses. Comparable as the rights holder controlling distribution rights for Pero's core catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Publishing house Pero social profiles
Digital presencePublishing house Pero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Publishing house Pero leadership team
Management profileNumber of profiles
Publishing house Pero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Publishing house Pero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Publishing house Pero
What does Publishing house Pero do?
Publishing house Pero is a Ukrainian publishing and wholesale distribution company that supplies licensed children's products — books, toys, stationery, and arts & crafts — to retail stores across Ukraine. The company distributes merchandise featuring major entertainment franchises such as Peppa Pig, PJ Masks, My Little Pony, Paw Patrol, Tamagotchi, Anime Heroes, and Dragon Ball under licensing agreements, operating a B2B model with direct delivery to 2,570 retail stores.
Is Publishing house Pero a public or private company?
Publishing house Pero is a private company. It is classified as unknown and is currently operating.
When was Publishing house Pero founded?
Publishing house Pero was founded in 2010. It employs 11 to 50 people.
Where is Publishing house Pero based?
Publishing house Pero is headquartered in Kyiv, Ukraine, in the Europe region.
How does Publishing house Pero make money?
One revenue line is on record: product Sales (Wholesale/Retail Distribution).
Who are Publishing house Pero's main competitors?
Direct peers on record are Tonies, Funko, Jazwares and Moose Toys. Broad incumbents are Ravensburger, Bandai Namco, Mattel, Scholastic, Spin Master and Hasbro.
Does Publishing house Pero have an API?
No public API is recorded for Publishing house Pero.
What industry is Publishing house Pero in?
Publishing house Pero's product category is Licensed Children's Products Distribution. Its primary akta.pro industry code is MPAJAKAA, Book & Periodical Wholesalers (Trade Distribution). Its NAICS code is 51313 and its SIC code is 2731.