Tradestars

What Tradestars does

Tradestars operates a flexible workspace and cowarehousing platform across three London locations — Hackney Wick, Islington, and Southwark — targeting e-commerce brands, creators, beauty and wellness operators, and small teams. The company sells private bespoke studios on rolling monthly or short three-month commitments at £700-£2,950+ per month, supplemented by coworking memberships, hourly hire of podcast/photography/meeting rooms, and a logistics layer (eLockers, Cloud Shipping, Print & Pack stations) designed for online retail fulfillment.

The core technology is the integration of physical studio units with e-commerce fulfillment infrastructure: members receive 24/7 access to secure eLockers for inventory, a Cloud Shipping platform for order routing, and on-site print and pack stations, removing the need for separate warehouse leases. Distribution is multi-channel — direct sales for enterprise studios, self-serve booking for coworking and hourly hire, listings on Rightmove/Zoopla/Loopnet, and a community-driven GTM through HelpBnk accelerator events, workshops, and resident referrals.

The company is privately held by founder Roy Shaby (also founder of Running Sushi and co-founder of FoodStars, acquired by CloudKitchens), operating under UK entity All Stars PropCo Limited. Reported cumulative revenue is £4m across three sites in three years, with a stated target of £18-20m at ten sites and 25 sites UK-wide. The revenue mix is subscription-recurring on private studios, with usage-based contributions from coworking, hourly hire, and ancillary services.

Name

Tradestars

Legal name

All Stars PropCo Limited

Website

https://tradestars.space

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tradestars operates flexible private studios and cowarehousing spaces across three London locations (Hackney Wick, Islington, Southwark), serving e-commerce brands, creators, and small businesses with integrated logistics infrastructure and rolling monthly terms.

Ownership category

akta.pro rank

Product category

Flexible Coworking and Cowarehousing Services

NAICS

General Warehousing and Storage (493110), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Warehousing & Logistics Facilities Brokerage (BPAJACAA)

Keywords

• Flexible workspace rental
• Cowarehousing services
• Private studio rentals
• Coworking memberships
• Ecommerce fulfillment logistics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Private Studio Rentals: Monthly rental of private bespoke studios to businesses. Studios are rented with flexible terms (rolling monthly or short 3-month commitments). Revenue is recurring and scales with number of sites and occupancy rates.
2. Coworking Memberships: Monthly memberships and day passes for hot desks and flexible coworking access. Includes 1 month free promotional offer for new members.
3. Hourly Hire: Hourly rental of podcast studios, photography studios, and meeting rooms for shoots, pop-ups, and client meetings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tradestars provides flexible private bespoke studios and coworking space across three London locations (Hackney Wick, Islington, Southwark) for e-commerce brands, makers, and small businesses. The company combines physical workspace rental with integrated e-commerce logistics infrastructure (eLockers, Cloud Shipping, and Print & Pack stations) to support online retailers. Studios are offered on flexible rolling monthly or short-term commitments with all-inclusive pricing covering bills, WiFi, and 24/7 access.

Product overview

Tradestars is a flexible workspace and cowarehousing provider offering private bespoke studios for online businesses, makers, and creators across London. The core product is Private Bespoke Studios—lockable, customizable workspace units with flexible terms and all-inclusive pricing. This is complemented by Coworking (flexible desk memberships and day passes), Hourly Hire (bookable podcast, photography, and meeting rooms), and eLockers & Cloud Shipping (logistics infrastructure for e-commerce fulfillment). The company operates across three London locations: Hackney Wick, Islington, and Southwark, serving over 500 members including e-commerce brands, beauty and wellness practitioners, creatives, and content creators.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Bespoke Studios Private, lockable, customizable studio spaces ranging from 100 to 1,000+ square feet for businesses requiring their own dedicated workspace. Available on rolling monthly or 3-month commitments with all-inclusive pricing covering bills, WiFi, and 24/7 access. Targeted at e-commerce brands, makers, creatives, beauty and wellness practitioners, and small teams needing flexibility without long lease commitments. Tiered pricing: Start from £950 p/m (1-4 people), Run from £1,950 p/m (4-8 people), Scale from £2,950 p/m (8+ people), and Enterprise quote-based (12+ people).
• Coworking Memberships Flexible hot-desking, dedicated desks, and day passes available across all Tradestars London locations. Offers no-commitment monthly memberships with 1 month free promotional offer for new members, plus access to communal areas and the broader Tradestars community of 500+ members.
• Hourly Hire Bookable hourly rental of podcast studios, photography studios, and private meeting rooms for shoots, client meetings, pop-ups, and other short-term needs. Available through a self-serve online booking portal across Tradestars' London locations.
• eLockers & Cloud Shipping Secure locker spaces for e-commerce inventory storage and shipping paired with a cloud shipping platform for seamless order management, inventory control, and competitive shipping rates. Designed for e-commerce startups and online brands needing 24/7 inventory receiving and order dispatch without waiting for couriers at their desk. Includes on-site Print and Pack distribution stations for order fulfillment operations.

Quantifiable outcome

• Generated £4m revenue in 3 years with 3 London sites
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HelpBnkcoreGTM or Marketing PartnerA free platform helping entrepreneurs start and grow without spending a penny. HelpBnk provides advice, resources, and real support for people building businesses. Simon Squibb founded HelpBnk with a mission to help a million people start a business. Partnerships includes accelerator programs and events held at Tradestars locations.
• Simon SquibbcoreGTM or Marketing PartnerEntrepreneur, investor, and founder of HelpBnk, on a mission to help a million people start a business. A believer in backing founders from day one. Content creator with significant following.
• Encore KitchensminorChannel Partner/ Reseller/ DistributorCommercial kitchen space provider offering central production units, delivery kitchens, and storage for food brands. Partnership offers Tradestars members 50% off first month's rent.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Industrious: Premium flexible-workspace operator providing private offices and coworking with hospitality-grade amenities; directly comparable in targeting SMBs and enterprise teams with move-in-ready, all-inclusive spaces.
• Novel Coworking: US-focused flexible-workspace operator providing coworking, private offices, and virtual offices on flexible terms to SMBs and entrepreneurs; comparable in product mix and target customer profile, though geographically distinct.
• Workspace Group: Long-standing UK flexible commercial-space provider focused on London SMBs; directly comparable in offering small, customisable, all-inclusive units on flexible terms to creative and growth businesses.
• Second Home: Design-led, creative-focused flexible workspace operator with prominent London sites (Spitalfields, etc.); directly comparable to Tradestars' design-led, creative-hub positioning for makers and brand-led SMBs.
• Knotel: Flexible-office provider (acquired by Newmark) offering bespoke, on-demand office space to SMBs and enterprises; directly comparable in private-office-led, all-inclusive offering and flexible-term philosophy.
• The Office Group (TOG): Major UK flexible-workspace and coworking operator with multiple London locations; directly comparable in target market (SMBs, creatives, growing businesses) and core offering (private offices plus coworking and meeting rooms).
• Mindspace: Premium flexible-workspace operator with locations across Europe and the US; comparable in offering move-in-ready offices, coworking, and meeting rooms with hospitality services to SMBs and scaling teams.
• Make Offices: US-based flexible workspace operator providing coworking, private offices, and event space for entrepreneurs and growing businesses; comparable in offering community-driven, all-inclusive workspaces on short, flexible terms.

Broad incumbents

• WeWork: Global flexible-workspace incumbent offering private offices, coworking, and meeting rooms in central London; comparable in core offering but at vastly larger scale and broader portfolio than Tradestars' London-only cowarehousing focus.

Emerging players

• CloudKitchens: Dark-kitchen rental operator founded by Travis Kalanick, where Tradestars' founder previously worked. Closely comparable in operating model (modular, leased commercial space for online-first SMBs) though serving food rather than e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tradestars-space
• Instagraminstagram.com/tradestars.space
• Facebookfacebook.com/tradestars.space

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradestars