Imer Perú

What Imer Perú does

Imer Perú (IMERPERU) is a Lima-based industrial equipment distributor and technical service provider, operating in Peru since 2008 as the Peruvian subsidiary of IMERCHILE (the parent group founded in Chile in 1990). The company holds exclusive authorized representation for the import and technical service of four leading international heavy-equipment brands: FASSI (Italian articulated cranes), MARREL (French Ampliroll hook-lift systems), SOCAGE (Italian truck-mounted aerial platforms), and DHOLLANDIA (Belgian truck elevating platforms — Europe's #1 brand with 750,000+ units sold since 1968). It also distributes complementary lines from Ferrari, Stellar, and CRANAB. The product portfolio spans light-duty 5-ton cranes up to heavy-duty 30-ton articulated cranes, hook-lift systems for container handling (14-22 ton capacity), insulated and non-isolated aerial work platforms (10-20m reach), wheelchair access lifts, tire manipulator cranes for mining, and forestry cranes.

IMERPERU monetizes through one-time equipment sales, recurring spare parts revenue, and a full lifecycle service stack including predictive and corrective maintenance, cylinder replacement, overhaul, field technical service, operator training (IMER PERU certification), and proprietary vehicle integration studies. The integration studies use specialized software to simulate axle weight distribution and validate safety — combined with exclusive over-chassis reinforcement designs validated by manufacturers. Sales are quote-based with no public pricing, executed through a direct enterprise field-sales model across 2 Peruvian branches (Lima Lurín headquarters and Arequipa) supported by a parent-group network of 6 additional branches in Chile, totaling 8 branches. The group sells approximately 500 equipment units annually.

The customer base is industrial-B2B and vertically diversified across mining and construction (primary segments), with secondary exposure to aquaculture, electrical utilities, waste management, transport/logistics, and forestry. No individual customer logos or revenue concentration disclosures are available, indicating a long-tail of enterprise buyers across Peru. Headcount is reported in the 251-500 range (likely group-level), with field technicians equipped for nationwide on-site service including mining production sites (technicians carry SCTR insurance and current medical exams).

Name

Imer Perú

Legal name

IMER PERÚ

Website

https://imerperu.com.pe

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Imer Perú distributes and services heavy lifting equipment — articulated cranes, aerial platforms, and hook-lift systems — as the exclusive Peruvian representative for FASSI, MARREL, SOCAGE, and DHOLLANDIA. It serves mining, construction, aquaculture, electrical, waste management, transport, and forestry customers through two Peruvian branches under the IMERCHILE group.

Ownership category

akta.pro rank

Product category

Industrial Heavy Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

akta.pro secondary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Heavy lifting equipment
• Truck-mounted cranes
• Aerial work platforms
• Hook-lift systems
• Industrial lifting solutions

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Equipment Sales: One-time sales of heavy lifting equipment including articulated cranes (FASSI), Ampliroll systems (Marrel), aerial work platforms (SOCAGE, Dhollandia), and accessories.
2. Technical Services and After-Sales: Predictive and corrective maintenance, overhaul, cylinder replacement, repairs, reconditioning, component replacement, and field technical services nationwide.
3. Spare Parts: Wide stock of spare parts available at all branches for equipment maintenance and repairs.
4. Installation and Integration: Mounting and installation services including vehicle integration studies and custom chassis reinforcement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

IMERPERU distributes heavy lifting and loading equipment—including articulated cranes (FASSI), hook-lift container systems (MARREL Ampliroll), aerial work platforms (SOCAGE), and truck-mounted elevating platforms (DHOLLANDIA)—as the sole authorized importer and technical service representative in Peru. The company complements equipment sales with integrated services spanning technical advisory, in-house assembly and installation, proprietary vehicle integration studies, field technical service, predictive and corrective maintenance, spare parts supply, and operator training.

Product overview

Imer Perú is a lifting and loading equipment company serving the Peruvian market since 2008 (with parent company IMERCHILE operating in Chile since 1990). The company operates as an authorized importer and technical service provider for international equipment brands, offering a diversified portfolio of truck-mounted equipment. The core product portfolio consists of Fassi articulated cranes (light, medium, and heavy categories), Marrel Ampliroll hook-lift systems, Socage hydroelevators (aerial work platforms), Dhollandia truck platforms (retractable, column, vertical, and wheelchair access), Ferrari accessories, Stellar tire manipulator cranes, and CRANAB forestry cranes. These products serve demanding industries including mining, aquaculture, electrical, waste management, transport, construction, and logistics. The company complements its equipment sales with integrated services including technical advisory, assembly and installation, field technical service, vehicle integration studies, and maintenance and repair—providing full lifecycle support from purchase through operational deployment and ongoing upkeep. With approximately 500 equipment units sold annually, Imer Perú maintains operations through 2 Peruvian branches (Lima headquarters and Arequipa) with plans to expand to a third northern branch.

Differentiator

Problem solved

Functional benefit

Products and services

• Fassi Articulated Cranes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• FassicoreTechnology or IntegrationItalian manufacturer of articulated cranes. IMERPERU is the sole authorized representative for import and technical service. Leading brand with 70%+ of produced cranes still in active use.
• MarrelcoreTechnology or IntegrationFrench manufacturer and inventor of the Ampliroll system. IMERPERU holds exclusive representation for import and technical service of Marrel Ampliroll products.
• SOCAGEcoreTechnology or IntegrationItalian manufacturer specializing in truck-mounted aerial work platforms (hidroelevadores). SOCAGE guarantees constant technological innovation with Italian design. IMERPERU is sole representative.
• DhollandiacoreTechnology or IntegrationBelgian manufacturer - #1 in Europe for truck-mounted elevating platforms with production of 50,000+ units/year and 750,000+ total units sold since 1968. IMERPERU holds exclusive representation.
• IMERCHILE (Parent Company)flagshipStrategic or Co-development PartnerParent company established in Chile since 1990. IMERPERU operates as a subsidiary with shared resources, brand authority, and coordinated operations across Chile and Peru. Sells approximately 500 units per year as a group.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Palfinger: Austrian global manufacturer of loader cranes, hooklifts, and aerial work platforms with its own distribution and service network across Latin America. Comparable as a principal-level competitor to FASSI/MARREL/SOCAGE that could either partner with or compete against IMER in the region.
• Ferreyros S.A. Peru's largest Caterpillar dealer and one of the country's biggest industrial equipment distributors, with a broad construction, mining, and energy portfolio and a deep nationwide service network. Comparable as a Peruvian heavy-equipment distributor with multiple branches and a large installed base, but a much broader OEM mandate than IMER's specialized brand portfolio.
• Komatsu-Mitsui Maquinarias Peru: Authorized Komatsu distributor in Peru serving mining, construction, and general industry with a nationwide branch and service network. Comparable as a regional heavy-equipment distributor with mining-customer overlap, but operating at much larger scale across a wider equipment portfolio.
• Manitowoc Cranes: U.S.-based global manufacturer of mobile telescopic and lattice-boom crawler cranes serving construction, infrastructure, and energy markets worldwide. Comparable as a heavy-lifting OEM whose products can substitute for or complement IMER's FASSI articulated-crane portfolio in larger project applications.
• Epiroc Peru: Global mining and infrastructure equipment manufacturer with direct presence in Peru supplying drilling, loading, and hauling equipment to large mining customers. Comparable as a heavy-equipment supplier to IMER's mining customer base, but as a global OEM rather than a regional distributor.
• Hiab (Cargotec): Global leader in loader cranes and demountable systems under Cargotec, with direct sales and service operations across Latin America. Directly comparable to IMER's articulated-crane and hook-lift product lines and represents a principal-level alternative to FASSI and MARREL.

Direct peers

• IMERCHILE: Parent company and Chile-based sister operation founded in 1990, running the same business model (distribution of FASSI/MARREL/SOCAGE/DHOLLANDIA plus after-sales service) with 6 branches across Chile. The most directly comparable entity, sharing product portfolio, GTM, and service structure.

Regional players

• Unimaq (Caterpillar Rental) Peru: Caterpillar-branded equipment rental operation in Peru serving construction, mining, and industrial customers. Comparable as a Peru-based industrial equipment provider with branch coverage, though focused on rental rather than outright distribution and after-sales service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imerperu
• Instagraminstagram.com/imer.peru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imer Perú