MW Concept Internet Marketing
MW Concept Internet Marketing is a bootstrapped Dutch digital marketing agency founded in 2007, serving SMBs and in-house marketing teams across the Netherlands with SEO, GEO, online advertising, AI marketing advisory, content creation, and training services from a three-person team led by founder Marcel Wassenaar.
- Company typePrivate
- Founded2007
- HeadquartersBreda, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MW Concept Internet Marketing does
MW Concept Internet Marketing is a Dutch digital marketing agency founded in 2007 and operating from Kaatsheuvel (with a registered address in Breda), Netherlands. The firm is a private, founder-owned micro-agency that serves small and medium-sized businesses (MKB) across the Netherlands, with a secondary footprint into in-house marketing teams seeking AI marketing advisory. Its service portfolio spans Online Strategy, SEO, Online Advertising (Google Ads, Meta, LinkedIn, TikTok), AI Marketing Advisory, Campaign Development, Conversion Optimization, Content Creation (text, photography, video), and Training/Coaching.
The agency's distinguishing technical positioning is Generative Engine Optimization (GEO)—optimizing content for visibility in AI-driven search environments such as Google SGE, ChatGPT, Bing, and Perplexity—alongside the integration of generative AI tools (text, image, video, multimodal) into content production and campaign development workflows. These AI capabilities are applied usage of third-party tools rather than proprietary models, and the firm explicitly combines authentic creation with AI-augmented production to accelerate ideation, variations, and formats.
MW Concept generates revenue through professional services engagements: project-based consulting, ongoing retainer relationships with Dutch SMB clients, and interactive training/coaching sessions. Pricing is quote-based and tailored to each client, with no public tiers disclosed. Go-to-market is direct and sales-led, relying on the company website, phone (+31 6-49333733), and email ([email protected]). The business is bootstrapped with no disclosed external funding, institutional investment, or M&A activity. The team comprises three people: founder Marcel Wassenaar (Senior Online Strategist and Owner), an SEO/SEA specialist, and a campaign/graphic designer.
MW Concept Internet Marketing firmographics
Firmographics- Name
- MW Concept Internet Marketing
- Legal name
- MW Concept Internet Marketing
- Website
- https://mwconcept.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MW Concept Internet Marketing is a bootstrapped Dutch digital marketing agency founded in 2007, serving SMBs and in-house marketing teams across the Netherlands with SEO, GEO, online advertising, AI marketing advisory, content creation, and training services from a three-person team led by founder Marcel Wassenaar.
- Ownership category
- akta.pro rank
MW Concept Internet Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where MW Concept Internet Marketing is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
MW Concept Internet Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing Consulting Services: Professional services revenue from strategic consulting, campaign development, SEO/GEO optimization, and advertising management. Revenue is generated through project-based engagements and ongoing retainer relationships with SMB clients.
- Training and Coaching Services: Interactive training sessions and personal coaching for individuals and teams on digital marketing skills including content creation, SEO management, SEA, Google Analytics, and AI marketing implementation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MW Concept Internet Marketing product offering
Product offeringCore offering
MW Concept Internet Marketing is a Dutch digital marketing agency providing integrated online marketing services including online strategy, SEO with transition to Generative Engine Optimization (GEO) for AI-driven search environments, online advertising management across Google Ads, Meta, LinkedIn, and TikTok, AI marketing advisory, campaign development, conversion optimization, content creation, and training/coaching. The agency serves Dutch small and medium-sized businesses and in-house marketing teams with hands-on execution, strategy formulation, and team enablement.
Product overview
MW Concept Internet Marketing is a digital marketing agency offering a unified suite of online marketing services centered around strategy, SEO/GEO, advertising, and AI-powered marketing. The core offering consists of integrated service modules: Online Strategy forms the foundation, supported by SEO/GEO optimization, Online Advertising (across Google Ads, Meta, LinkedIn, TikTok), AI Marketing Advisory, Campaign Development, Conversion Optimization, Content Creation (text, photography, and video), Training and Coaching, and Photography services. The agency emphasizes the transition from traditional SEO to Generative Engine Optimization (GEO) for AI-driven search environments, and incorporates AI-tools throughout its service delivery for content production, campaign development, and workflow automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Strategy
Companies that use MW Concept Internet Marketing
Customer profileSegments2 records
Ideal customer profiles2 records
MW Concept Internet Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature2 records
MW Concept Internet Marketing partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
MW Concept Internet Marketing competitors and assessment
Company assessmentDirect peers
- OrangeValley: Netherlands-based digital marketing agency focused on SEO, SEA, and data-driven campaigns for performance-oriented clients, overlapping strongly with MW Concept's search and paid offering.
- Adwise: Dutch online marketing agency offering SEO, paid media, content, and data-driven marketing for mid-market clients across the Netherlands, with comparable service breadth and SMB orientation.
- Hoppinger: Dutch full-service digital agency offering strategy, design, and digital marketing execution for mid-market clients in the Netherlands.
- Maxweb: Dutch digital marketing agency based in the Breda region offering online marketing, web development, and SEO services to SMBs, geographically and operationally comparable.
- Seeders: Netherlands-based agency combining SEO, online advertising, and link-building, targeting Dutch and European SMBs with a similar services mix.
- Traffic Builders: Dutch performance marketing agency specializing in SEO, SEA, and conversion optimization for growth-stage and SMB clients in the Benelux market.
Regional players
- Online Marketing Solutions Brabant: Smaller Brabant-region digital marketing provider serving Dutch SMBs with overlapping SEO, advertising, and web services — comparable in scale and regional footprint.
Broad incumbents
- DEPT: Global digital creative agency originating in the Netherlands, offering end-to-end marketing, technology, and creative services as a much larger incumbent in the same space.
- Valtech: Digital transformation agency with Dutch roots delivering marketing, commerce, and technology services to enterprise clients across Europe.
- iO (formerly Intracto): Large Dutch full-service digital agency (formerly Intracto) covering strategy, technology, content, and marketing at significantly greater scale than MW Concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
MW Concept Internet Marketing social profiles
Digital presenceMW Concept Internet Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
MW Concept Internet Marketing leadership team
Management profileNumber of profiles
Profiles3 records
MW Concept Internet Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MW Concept Internet Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MW Concept Internet Marketing
What does MW Concept Internet Marketing do?
MW Concept Internet Marketing is a Dutch digital marketing agency providing integrated online marketing services including online strategy, SEO with transition to Generative Engine Optimization (GEO) for AI-driven search environments, online advertising management across Google Ads, Meta, LinkedIn, and TikTok, AI marketing advisory, campaign development, conversion optimization, content creation, and training/coaching. The agency serves Dutch small and medium-sized businesses and in-house marketing teams with hands-on execution, strategy formulation, and team enablement.
Is MW Concept Internet Marketing a public or private company?
MW Concept Internet Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MW Concept Internet Marketing founded?
MW Concept Internet Marketing was founded in 2007. It employs 1 to 10 people.
Where is MW Concept Internet Marketing based?
MW Concept Internet Marketing is headquartered in Breda, Netherlands, in the Europe region.
How does MW Concept Internet Marketing make money?
Two revenue lines are on record. Marketing Consulting Services are the primary driver. The others are training and Coaching Services.
Who are MW Concept Internet Marketing's main competitors?
Direct peers on record are OrangeValley, Adwise, Hoppinger, Maxweb, Seeders and Traffic Builders. Online Marketing Solutions Brabant is listed as a regional player. Broad incumbents are DEPT, Valtech and iO (formerly Intracto).
Does MW Concept Internet Marketing have an API?
No public API is recorded for MW Concept Internet Marketing.
What industry is MW Concept Internet Marketing in?
MW Concept Internet Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541810 and its SIC code is 7311.