Wave Agency
Wave Agency is an independently owned, Long Island-based marketing, media, and technology agency founded in 2001, offering integrated strategy, content, owned publications, AI agents, and software services to SMBs, mid-market, national brands, and public companies.
- Company typePrivate
- Founded2001
- HeadquartersMelville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wave Agency does
Wave Agency is an independently owned, Long Island-based marketing, media, and technology agency founded in 2001 and operating from headquarters in Melville, NY and a regional office in Boca Raton, FL. The firm is structured around three integrated pillars under unified senior leadership: Marketing and PR (strategy, branding, content, video, websites, SEO, social, advertising, PR, AI and automation, print, fractional CMO), Wave Media (owned publications Long Island Wave and Creations Magazine, partner publications, wave-owned lifestyle expos, client event production, branded content distribution), and Technology (custom software development, native iOS and Android mobile development, AI agents, AI training, AI cloud infrastructure on Cloudflare, legacy modernization, compliance, cybersecurity, e-commerce and scheduling, project management, fractional CTO). It serves a wide range of client types from local SMBs through mid-market companies, national brands, and public companies, organized across at least 13 vertical segments plus a Hamptons/East End geographic vertical, all delivered by an in-house team of 11-50 employees.
The business generates revenue through a mix of professional services engagements, project-based work, recurring Marketing Packages, and fractional CMO/CTO leadership contracts with custom quote-based pricing, supplemented by advertising and sponsorship across its owned media network. Sales is conducted consultatively through 30-minute discovery calls with senior team members, supported by a free self-service marketing audit lead-generation tool. The agency also operates a client portal (hub.waveagency.com) for existing client delivery.
Underlying technology is centered on an in-house Cloudflare-based AI cloud stack supporting autonomous AI agents that operate across text, video, and multimodal inputs, process automation for marketing workflows, and generative AI for content production and research. The technology pillar is offered both as a client-facing service and as internal infrastructure powering the agency's own marketing and operations. Wave Agency is privately held with no disclosed institutional investors, no parent company, and no disclosed funding rounds; Keith Tucci serves as Principal (President and Chief Creative Officer).
Wave Agency firmographics
Firmographics- Name
- Wave Agency
- Legal name
- Wave Agency
- Website
- https://waveagency.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wave Agency is an independently owned, Long Island-based marketing, media, and technology agency founded in 2001, offering integrated strategy, content, owned publications, AI agents, and software services to SMBs, mid-market, national brands, and public companies.
- Ownership category
- akta.pro rank
Wave Agency industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Social Media & Community Management (BPAFAAAE), PR, Reputation Management & Earned Media Platforms (BPAMALAO), Creative, Content Production & Ad Ops Tools (BPAMALAK), Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Wave Agency is headquartered
LocationHeadquarters
- HQ city
- Melville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wave Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Marketing & PR Services: Comprehensive marketing and public relations services including strategic planning, branding and identity, content creation, video production, websites and solutions, SEO, social media marketing, advertising and PPC, public relations, AI and automation, print, and fractional CMO services. Revenue generated through project-based and retainer engagements with senior marketing leadership.
- Media Services: Owned publications (Long Island Wave and Creations Magazine), partner publications, wave-owned events (lifestyle expos), client-owned events, advertising and sponsorship, and branded content and distribution. Revenue from advertising placements, sponsorships, and event production services.
- Technology Services: Custom software development, mobile application development, data and analytics, AI agents, AI training, AI cloud infrastructure, legacy software modernization, compliance implementation, cybersecurity and data protection, e-commerce and scheduling, project management and delivery, and fractional CTO services. Revenue generated through technology consulting and development engagements.
- Marketing Packages: Bundled marketing packages offering a CMO directing with a full team executing across all services. Flexible plans that grow around client budget.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Wave Agency product offering
Product offeringCore offering
Wave Agency is a full-service marketing, media, and technology agency that delivers strategy, creative, owned media, and software under one in-house team. Its Marketing & PR pillar handles branding, content, video, websites, SEO, social media, advertising, PR, AI automation, and fractional CMO leadership. Its Media pillar operates Long Island Wave (digital), Creations Magazine (print and digital), lifestyle expos, and branded content distribution. Its Technology pillar builds custom software, native iOS/Android mobile apps, AI agents, AI cloud infrastructure on Cloudflare, legacy modernization, cybersecurity, e-commerce systems, and fractional CTO leadership.
Product overview
Wave Agency is a full-service marketing, media, and technology agency structured as three integrated pillars under unified senior leadership. The Marketing & PR pillar offers strategic planning, branding, content creation, video production, websites, SEO, social media, advertising, PR, AI & automation, print, and fractional CMO services. The Wave Media pillar provides owned publications (Long Island Wave and Creations Magazine), partner publications, owned events, client event production, and branded content distribution. The Technology pillar delivers custom software development, mobile applications (iOS and Android), data & analytics, AI agents, AI training, AI cloud infrastructure (Cloudflare-based), legacy software modernization, compliance implementation, cybersecurity, e-commerce & scheduling solutions, and fractional CTO services. All three pillars operate together under a single strategy, with a seasoned CMO overseeing marketing and a seasoned CTO overseeing technology on every engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing & PR
Quantifiable outcome
- Measured business outcomes including booked business (consults, calls, closed sales), cost per lead reduction from paid media and SEO, repeat customer growth, and faster time to market
Companies that use Wave Agency
Customer profileNamed customers4 records
Segments14 records
Ideal customer profiles2 records
Wave Agency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
Wave Agency partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wave Agency competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing agency of similar mid-market size offering SEO, content, social media, advertising, and web design to SMB and mid-market clients — directly comparable in service mix, customer segment, and tech-enabled delivery model to Wave Agency.
- SmartBug Media: Full-service inbound marketing, branding, and revenue operations agency serving mid-market B2B and B2C clients — comparable in integrated marketing-plus-technology positioning and senior-led engagement model.
- Disruptive Advertising: Mid-market digital marketing agency offering paid media, SEO, web design, and CRO services to SMBs and mid-market companies — comparable in service specialization, client segment, and growth-stage positioning.
- Thrive Internet Marketing Agency: Mid-market full-service digital marketing agency providing SEO, PPC, social media, web design, and content marketing to SMBs and mid-market clients — directly comparable in vertical breadth, service packaging, and customer profile.
- Ignite Visibility: Full-service digital marketing agency providing SEO, paid media, social media, and content marketing to mid-market clients — comparable in service breadth and measured-results framing to Wave's business-outcomes value proposition.
- Lyfe Marketing: Full-service digital marketing agency focused on social media management, SEO, PPC, and content creation for SMBs — comparable in offering mix and SMB-mid-market positioning to Wave's social and content pillars.
Emerging players
- Directive Consulting: B2B-focused performance marketing agency offering paid media, SEO, and content services — partially comparable as an emerging competitor in mid-market digital marketing with overlap to Wave's Technology & Industrial segment.
Broad incumbents
- iProspect: Global digital media and performance agency within Dentsu offering paid media, SEO, and content services — comparable in the media buying and full-service digital marketing positioning but operating at enterprise scale with global reach.
- Tinuiti: Large, well-capitalized independent performance marketing agency covering paid media, SEO, and lifecycle marketing across channels — comparable as a full-service digital marketing incumbent but operating at significantly greater scale than Wave.
- Jellyfish: Global digital marketing agency offering media planning, creative, and technology services to enterprise brands — comparable in the integrated marketing-plus-technology pitch but operating as a much larger multi-region incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wave Agency social profiles
Digital presenceWave Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wave Agency leadership team
Management profileNumber of profiles
Profiles1 record
Wave Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wave Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wave Agency
What does Wave Agency do?
Wave Agency is a full-service marketing, media, and technology agency that delivers strategy, creative, owned media, and software under one in-house team. Its Marketing & PR pillar handles branding, content, video, websites, SEO, social media, advertising, PR, AI automation, and fractional CMO leadership. Its Media pillar operates Long Island Wave (digital), Creations Magazine (print and digital), lifestyle expos, and branded content distribution. Its Technology pillar builds custom software, native iOS/Android mobile apps, AI agents, AI cloud infrastructure on Cloudflare, legacy modernization, cybersecurity, e-commerce systems, and fractional CTO leadership.
Is Wave Agency a public or private company?
Wave Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wave Agency founded?
Wave Agency was founded in 2001. It employs 11 to 50 people.
Where is Wave Agency based?
Wave Agency is headquartered in Melville, United States, in the North America region.
How does Wave Agency make money?
Four revenue lines are on record. Marketing & PR Services are the primary driver. The others are media Services, technology Services and marketing Packages.
Who are Wave Agency's main competitors?
Direct peers on record are WebFX, SmartBug Media, Disruptive Advertising, Thrive Internet Marketing Agency, Ignite Visibility and Lyfe Marketing. Directive Consulting is listed as an emerging player. Broad incumbents are iProspect, Tinuiti and Jellyfish.
Does Wave Agency have an API?
No public API is recorded for Wave Agency.
What industry is Wave Agency in?
Wave Agency's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541810 and its SIC code is 7311.