Theta Trading

What Theta Trading does

Theta Trading is a Burlington, Ontario-based financial education company founded in 2019 by Omar Khan and Matthew Todman. The company teaches individual retail investors a proprietary options trading methodology branded as the "Theta Trading Formula," centered on selling cash-secured puts and covered calls on high-quality equities to generate recurring monthly income. The flagship product is the Theta Stock Options Academy, a 14-module self-paced course priced at $1,997 outright or $747 in three monthly installments, and the company serves a cumulative base of more than 1,300 students across Canada, the United States, the Caribbean, Pakistan, and Egypt.

The product and technology stack is deliberately lean. Course content is delivered through Thinkific, a third-party learning management system, and the curriculum steers students toward Interactive Brokers for live trade execution under a referral partnership. There is no proprietary trading technology, no in-house brokerage, and no algorithmic signal generation; the intellectual property is the human-authored curriculum, the instructor brand, and the community. Supporting products include a private Facebook community, weekly newsletters, one-on-one coaching, the annual Theta L.I.F.E. Summit live event, and a Stock Analysis & Overview E-Book add-on.

Theta Trading operates a primarily one-time purchase B2C model layered with a subscription tier that is introduced approximately six months after initial enrollment, plus paid add-ons like the e-book. The business is bootstrapped and founder-led, with no disclosed external funding and no enterprise or institutional customers. Distribution is fully virtual, which has allowed the company to grow internationally without a local sales footprint, while growth signals are consistent with steady founder-paced organic expansion rather than venture-scale acceleration.

Name

Theta Trading

Legal name

Theta Trading Co.

Website

https://thetatradingco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Theta Trading is a Burlington, Ontario-based financial education company founded in 2019 that teaches individual retail investors a proprietary cash-secured put and covered call options strategy through its 14-module Theta Stock Options Academy course, private community, and annual summit.

Ownership category

akta.pro rank

Product category

Financial Education / Trading Education

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282)

akta.pro primary industry

Equity Derivatives Trading (Options/Single-Stock & Index) (FSACAFAF)

akta.pro secondary industries

Options Exchanges (Listed Options Markets) (FSAFABAK), Managed Futures / CTA (Trend, Carry, Global Futures) (FSAHAEAB)

Keywords

• Options trading education
• Stock options academy
• Financial literacy training
• Passive income investing
• Covered calls coaching

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Theta Stock Options Academy Course Sales: Primary revenue stream from one-time course fees. The Theta Stock Options Academy introductory course is sold at $1,997 USD (full price) or $747 USD paid in 3 installments. The course includes 14 modules, lifetime access to a private community, 6 months of weekly coaching calls, 6 months of daily newsletters, and a live-stream weekend course valued at $10,200.
2. Post-Enrollment Support Subscription: After the initial 6 months of coaching included with tuition, students are offered an affordable subscription for continued community access and support.
3. Stock Analysis & Overview E-Book: A supplementary digital product providing investment analysis and overviews of 9 stocks recommended by the Theta team. Sold for $5.60–$37 as an add-on at checkout.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Theta Trading sells a flagship online course — the Theta Trading Stock Options Academy — that teaches a single, repeatable options-income strategy (the Theta Trading Formula) focused on selling cash-secured puts and covered calls on high-quality stocks to generate 1–6% monthly returns in roughly 30 minutes per day. The 14-module live-stream program is bundled with six months of weekly coaching calls, daily market newsletters, and lifetime access to a private Facebook community, and is offered alongside a supplementary Stock Analysis & Overview E-Book and an annual Theta L.I.F.E. SUMMIT event.

Product overview

Theta Trading operates as a financial education company offering a unified course-based product portfolio centered on the Theta Trading Formula for options trading. The core offering is the Theta Trading Stock Options Academy Introductory Course, a 14-module live-stream program teaching their proprietary strategy of selling naked puts and covered calls to generate 1-6% monthly returns. The course is bundled with six months of weekly coaching calls, daily newsletters with equity research, lifetime access to a private Facebook community, and supplementary educational content. Theta Trading also hosts the annual Theta L.I.F.E. SUMMIT event and offers a Stock Analysis & Overview E-Book as an add-on resource. The company leverages Thinkific as its course delivery platform and Interactive Brokers as the recommended trading execution platform for students.

Differentiator

Problem solved

Functional benefit

Brands

• Theta Stock Options Academy: The company's flagship educational course teaching options trading strategies, including 14 modules, weekly newsletters, coaching webinars, and access to private community.

Products and services

• Theta Trading Stock Options Academy (Introductory Course) The flagship educational course teaching the Theta Trading Formula for options trading. Includes 14 modules delivered over 2 days (16 hours of live stream), covering stock selection, strategy execution, and portfolio management for generating income through selling cash-secured puts and covered calls. Bundled with 6 months of weekly coaching calls, daily newsletters, and lifetime access to the private Theta Alumni Facebook community. Targeted at individual retail investors ranging from absolute beginners to experienced investors.
• Theta L.I.F.E. SUMMIT An annual online workshop event focused on Living Investing and Financial Education, featuring live presentations and educational sessions on the Theta Trading Formula. Targeted at prospective and current students of Theta Trading.
• Stock Analysis & Overview E-Book A downloadable e-book providing detailed analysis and investment theses on 9 of Theta Trading's favorite stocks, including business summaries, key highlights, and financial overviews. Sold as an add-on at checkout. Targeted at individual investors who have purchased or are considering the Theta Stock Options Academy.

Quantifiable outcome

• Students can target 1-6% monthly returns (combined cash-flow and stock price gains)
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Investopedia Academy: Investopedia Academy offers paid online courses on a wide range of investing topics including options trading, leveraging the Investopedia brand. Comparable to Theta as a paid retail investment education business, though it serves a broader investing audience rather than focusing solely on a single options strategy.

Direct peers

• Bulls on Wall Street: Bulls on Wall Street offers stock and options trading mentorship, live training, and a community chat room for retail traders. Directly comparable to Theta as a paid retail trading education company emphasizing mentorship, community, and structured curriculum.
• Option Alpha: Option Alpha is an options trading education platform offering courses, automated trading bots, and a community for retail options traders. It directly competes with Theta in paid options education, automated strategy frameworks, and community-driven learning for retail investors.
• tastytrade: tastytrade is a leading retail options trading content and brokerage platform producing extensive free educational content on options strategies (including covered calls and cash-secured puts). It is the most directly comparable peer to Theta Trading in terms of subject matter, target retail audience, and content-led GTM.
• SMB Capital: SMB Capital offers options trading education and proprietary day trading training through live courses, mentorship programs, and trading rooms. Comparable to Theta as a paid options education business targeting retail traders seeking structured curriculum and coaching.
• Simpler Trading: Simpler Trading provides options and stock trading education through courses, live trading rooms, and indicators (e.g., John Carter's "Theta Girl" indicator). Directly comparable as a paid retail options education company with live coaching, indicators, and a community component.
• Warrior Trading: Warrior Trading is a day trading and options education company offering live courses, chat rooms, and mentorship programs to retail traders. Comparable to Theta as a paid, community-driven trading education business with strong founder-led brand identity.

Others

• CBOE Options Institute: The CBOE Options Institute is the official education arm of the largest US options exchange, offering free courses, webinars, and certifications on options trading. Comparable to Theta as an authoritative options education provider, though it serves a more institutional/regulatory audience rather than retail monthly-income seekers.

Broad incumbents

• TD Direct Investing (TD Education): TD Direct Investing offers free options trading education, webinars, and platform training to Canadian retail investors. Comparable as a large Canadian incumbent providing free options education, overlapping with Theta's core Canadian retail investor segment.
• Charles Schwab (thinkorswim / Schwab Coaching): Charles Schwab provides extensive free options trading education, webinars, and platform-integrated coaching through thinkorswim and Schwab Coaching. Comparable as a large incumbent offering free options education, but at a much broader scale and with brokerage-integrated delivery rather than paid courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/thetatrading
• Facebookfacebook.com/thetatrading
• Instagraminstagram.com/thetatrading
• Xx.com/thetatrading3
• LinkedInlinkedin.com/company/thetatrading

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theta Trading