What YELO does

YELO is a Tokyo-based product and content development company founded in April 2023 by Dorama Tada, operating as a Japanese godo kaisha (合同会社, LLC equivalent) from Nishi-Shinjuku, Tokyo. The company delivers four service lines: (1) AR and VPS (Visual Positioning System) application development and content creation, (2) Generative AI system development using LLMs, image generation AI, and music generation AI, (3) AI-assisted music and audio production, and (4) PM/Agile coaching for development teams and organizations. Its public portfolio lists more than 15 completed projects, including VANXII, ALVAS, KITCHEN BEAT LAB, HELP, ツナカン, and AR Invader, spanning AR, VPS, AI, Music, Game, and Match categories.

YELO's business model is a hybrid of professional services and one-time content sales. Custom AR/VPS app development, AI system integration, and AI music production are delivered as project-based engagements, while PM/Agile coaching is sold as advisory services. Some self-developed apps and games are distributed through app stores and digital channels, generating one-time license revenue. Pricing is not publicly disclosed; engagement is initiated through a contact form on the company website. Go-to-market is event-driven, with the founder actively participating in hackathons (SPAJAM, withAR, Qiita Hackathon, enXross, Yahoo! JAPAN Hack Day, ARKit3) and speaking at XR-focused conferences (XR Kaigi 2021-2023, プロ筋Conf, xR Tech Tokyo #18) to build reputation and source project work.

The customer base is described as enterprise and startup clients seeking digital product development, with a secondary segment of organizations needing Agile coaching. No customer logos, segment splits, revenue figures, funding history, or employee headcount are disclosed, and the company currently has no listed partners, subsidiaries, investors, patents, or formal alliances. The venture is operated by the founder as the sole representative director (代表), with delivery capacity concentrated in a single individual.

Name

YELO

Legal name

合同会社YELO

Website

https://yelo.tokyo

Company type

Private

Founded year

2023

Operating status

Operating

Short description

YELO is a Tokyo-based Japanese LLC founded in 2023 by Dorama Tada that develops AR/VPS applications, Generative AI systems, AI-assisted music content, and provides Agile coaching. It serves enterprise and startup clients through project-based consulting and ships a portfolio of consumer-facing apps.

Ownership category

akta.pro rank

Product category

AR and Generative AI Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Augmented reality development
• Visual positioning systems
• Generative AI development
• AI music production
• Agile coaching services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. App Development & Content Production: Custom AR/VPS app development, AI system development, and content creation services for clients, likely project-based.
2. AI Music Production: AI-powered audio production and music content creation services.
3. PM/Agile Consulting: Product management, project management, and Agile coaching services to support development teams and organizations.
4. Product/Content Sales: Sales of developed products and content (AR apps, games, music) through app stores and digital platforms.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

YELO is a boutique product and content development studio that builds AR/VPS (Visual Positioning System) applications, develops Generative AI systems using LLM, image generation, and music generation AI, produces AI-powered music content, and provides Product Management/Project Management and Agile coaching services. The company delivers custom digital experiences combining emerging digital technology with analog-style creative sensibilities for enterprise and startup clients, and publishes consumer AR/AI apps and games through app stores.

Product overview

YELO is a product and content development company that offers a portfolio of services including AR/VPS applications, Generative AI development (LLM, image generation, music generation), AI-powered music production, and project/agile coaching. Their services are tailored to digital experience creation combining analog-style fun with digital technology. The company develops custom applications and provides content production and development support services.

Differentiator

Problem solved

Functional benefit

Products and services

• AR / VPS Application Development Custom application development and content production using Augmented Reality (AR) and Visual Positioning System (VPS) technologies to build location-based AR experiences for enterprise and startup clients.
• Generative AI Development Systems development and content production leveraging Generative AI technologies including large language models (LLM) for text, image generation AI, and music generation AI, delivered as custom solutions for clients.
• AI Music Production AI-powered audio production and music content creation using music generation AI technologies, delivered as a custom service for clients seeking original soundtracks and music content.
• PM / Agile Coaching Product Management, Project Management, and Agile coaching services provided to development teams and organizations to support development process improvement and agile transformation.

Quantifiable outcome

• Won numerous hackathon competitions including SPAJAM 優秀賞, withAR ハッカソン #11 優勝, multiple finalist positions

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cluster: Japanese metaverse/VR platform and creator-tools company. Direct peer: shares YELO's focus on building spatial/AR/VR experiences and creator communities in the Japanese market.
• Psychic VR Lab: Tokyo-based XR/AR development company and operator of the STYLY platform. Direct peer: like YELO, it develops AR/VR applications and content for enterprise and creator clients in Japan.
• balus: Tokyo-based digital creative studio that builds AR/VR and AI-driven products for brands. Direct peer: similar boutique scale, multi-modal creative tech, and B2B project-based delivery.
• Tsumiki Inc. Japanese AR development studio building location-based AR and matching applications. Direct peer: overlaps YELO's AR + matching + location-based offerings such as ツナカン and HELP.
• Whatever Inc. Japanese creative technology studio producing AR/VR/AI projects and consumer apps. Comparable in portfolio breadth, hackathon/community profile, and Tokyo-based boutique positioning.

Broad incumbents

• Niantic: Global AR platform company (Pokémon GO, 8th Wall). Broad incumbent: same AR + location-based technology stack as YELO's VPS work but at vastly greater scale and with its own consumer platform.
• Dentsu: Japan's largest advertising group with a creative-tech / XR practice and the publisher of 電通報, which has featured YELO. Broad incumbent: offers overlapping AR/AI capabilities but as part of a much wider portfolio.

Emerging players

• Holoeyes: Tokyo-based XR company focused on medical/industrial visualization. Comparable to YELO in AR/VPS technology depth but operating in a more specialized vertical.

Regional players

• UNIT9: International award-winning creative technology studio producing AR/VR/AI experiences for global brands. Comparable in project-based creative tech delivery, but operating primarily outside Japan.
• Active Theory: Los Angeles-based interactive and XR studio building immersive web and AR experiences. Comparable in shipping high-profile AR/WebXR showcases, but serving primarily non-Japanese enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/yelo_tokyo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YELO