Revisio

TV Advertising Analyticsrevisio.co.jp

Revisio (REVISIO株式会社) is a Tokyo-based company founded in 2015 that provides analysis services for measuring the effectiveness of television commercials, serving advertisers, agencies, and broadcasters in the Japanese market.

Company typePrivate
Founded2015
HeadquartersTokyo, Japan
Headcount51–100
GTM typeB2B
OfferingServices

What Revisio does

Revisio (REVISIO株式会社) is a Tokyo-based, privately held Japanese company founded in 2015 that provides analysis services for measuring the effectiveness of TV commercials for television. The company operates in the ad-measurement / martech niche, offering third-party analytics that help advertisers, agencies, and broadcasters evaluate how television advertising campaigns perform. The company is led by Yasushi Koshiya, who serves as CEO, President, and Co-Founder.

Revisio has grown to a headcount of 51-100 employees, indicating a mid-stage operating company with established market presence in Japan approximately nine years after founding. The company's value proposition centers on a specialized capability — quantifying TV ad effectiveness — which in the Japanese advertising ecosystem serves brands and media buyers seeking empirical justification of TV media spend. Publicly disclosed information on underlying technology, methodology, data assets, integrations, and pricing is not available in the input data, limiting deeper technical assessment.

The business model specifics — pricing structure, customer segments, go-to-market motion, and revenue mechanics — are not disclosed. Given the niche and the company's scale, Revisio likely operates a B2B services or SaaS-like recurring engagement model with advertisers, agencies, and broadcasters in Japan, though this is inferred rather than confirmed. No funding rounds, ownership structure, partnerships, awards, certifications, or M&A activity are disclosed in the available data.

Revisio firmographics

Firmographics

Name: Revisio
Legal name: REVISIO株式会社
Website: https://revisio.co.jp
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 51–100 employees
Short description: Revisio (REVISIO株式会社) is a Tokyo-based company founded in 2015 that provides analysis services for measuring the effectiveness of television commercials, serving advertisers, agencies, and broadcasters in the Japanese market.
Ownership category
akta.pro rank

Revisio industry classification

Industry

Product category: TV Advertising Analytics
NAICS: Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
SIC: Services-Advertising (7310)
akta.pro primary industry: Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness) (MPAAALAG)

Keywords

TV advertising analytics
TV commercial effectiveness
Advertising measurement services
Television ad analytics
Ad effectiveness analysis

Where Revisio is headquartered

Location

Headquarters

HQ city: Tokyo
HQ country: Japan
HQ region: Asia

Markets served

Revisio business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revisio product offering

Product offering

Core offering

Revisio provides analysis services that measure the effectiveness of TV commercials for television. The company delivers performance insights on broadcast ad campaigns to support advertisers, agencies, and broadcasters in evaluating television advertising impact.

Product overview

Unable to determine from available source data.

Differentiator

Problem solved

Functional benefit

Products and services

TV Commercial Effectiveness Analysis

Companies that use Revisio

Customer profile

Ideal customer profiles1 record

Revisio technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Revisio partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights1 record

Revisio competitors and assessment

Company assessment

Direct peers

iSpot.tv: TV ad measurement and attribution platform focused on creative-level effectiveness and business outcomes. Directly comparable to Revisio's TV commercial effectiveness analytics, though primarily serving the US market.
Intage Inc. Japanese market research firm providing consumer insight, advertising effectiveness, and media research. Comparable to Revisio in serving Japanese advertisers and agencies with marketing and advertising research services.
Video Research Ltd. Japan's dominant TV audience ratings and advertising measurement company. Directly comparable to Revisio as a Japanese TV-focused advertising effectiveness and viewership analytics provider serving broadcasters, agencies, and advertisers.

Emerging players

System1 (formerly BrainJuicer): Advertising effectiveness research firm measuring creative impact and emotional response. Comparable to Revisio's campaign effectiveness offering, but oriented around digital and cross-channel creative testing.
Samba TV: TV data and analytics provider using smart TV viewership data to measure advertising effectiveness. Comparable to Revisio as a technology-enabled TV ad measurement specialist with a different data collection approach.
TVision Insights: Attention and engagement measurement for TV and CTV advertising. Comparable to Revisio as a specialized TV ad effectiveness measurement provider with a different methodological approach (passive sensor data).
Amplified Intelligence: Specialist in cross-media attention measurement for advertising effectiveness. Comparable to Revisio in providing evidence-based ad effectiveness analytics, though focused on attention metrics across digital and TV.

Broad incumbents

Kantar Millward Brown: Global advertising and brand research firm including the Link ad pre-testing system. Comparable to Revisio in providing advertising creative and campaign effectiveness research, but as part of a much broader portfolio.
Nielsen Holdings: Global leader in audience measurement, TV ratings, and advertising effectiveness. Overlaps with Revisio's offering of TV ad and campaign measurement, but at much broader scale across multiple countries and media types.
Comscore: Cross-platform media measurement company including TV, digital, and theatrical. Overlaps with Revisio in providing campaign effectiveness measurement but operates across many channels and geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revisio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Revisio leadership team

Management profile

Number of profiles

Profiles1 record

Revisio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Revisio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revisio

What does Revisio do?

When was Revisio founded?

Revisio was founded in 2015. It employs 51 to 100 people.

Where is Revisio based?

Revisio is headquartered in Tokyo, Japan, in the Asia region.

Who are Revisio's main competitors?

Direct peers on record are iSpot.tv, Intage Inc. and Video Research Ltd.. Emerging players are System1 (formerly BrainJuicer), Samba TV, TVision Insights and Amplified Intelligence. Broad incumbents are Kantar Millward Brown, Nielsen Holdings and Comscore.

Does Revisio have an API?

No public API is recorded for Revisio.

What industry is Revisio in?

Revisio's product category is TV Advertising Analytics. Its primary akta.pro industry code is MPAAALAG, Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness). Its NAICS code is 54191 and its SIC code is 7310.