The smarter E

What The smarter E does

The Smarter E is a private exhibition and conference organization operating an alliance of energy industry events across four continents (Europe, South America, India, Mexico, and the Middle East). It is operated by Solar Promotion International GmbH, headquartered in Pforzheim, Germany, with regional operations in São Paulo, Brazil. The alliance bundles four parallel exhibitions: Intersolar (solar/photovoltaics), ees (energy storage and batteries), Power2Drive (e-mobility and charging infrastructure), and Eletrotec+EM-Power (electrical infrastructure and energy management), supported by a Hydrogen Dialogue conference track in LATAM. The brand traces to the 1991 launch of the Intersolar exhibition.

The business generates revenue primarily through exhibition booth rentals (€301-€354/sqm with tiered re-booking and member discounts), paid conference tickets (R$1,120-R$2,810 for full conference passes), sponsorship and marketing packages, and a recurring membership program offering up to 25% booth discounts and preferential placement to repeat exhibitors. Customers are B2B enterprises across the renewable energy value chain — manufacturers, project developers, utilities, investors, and policymakers — including SolarEdge, Sungrow, Huawei, BYD, Baterias Moura, and Intelbrás. The company supplements its physical events with a digital platform (The Smarter E Digital), a conference mobile app, the Exhibitor Cockpit portal, a job marketplace, and a bi-weekly podcast.

The South America 2026 edition expects 680+ exhibitors and 55,000-58,000+ visitors at Expo Center Norte, São Paulo, while the Europe 2026 edition targets ~2,800 exhibitors and 100,000+ visitors at Messe München. Distribution is event-driven, leveraging direct online ticket sales for visitors and a password-protected exhibitor portal for booth bookings, supplemented by a delegation service for organized group visits and an official travel agency partnership. The company is privately held with no disclosed venture or private equity backing, no public revenue figures, and no M&A activity in the source data.

Name

The smarter E

Legal name

The smarter E

Website

https://thesmartere.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

The Smarter E operates a global alliance of energy industry exhibitions (Intersolar, ees, Power2Drive, Eletrotec+EM-Power) across four continents, serving solar, storage, e-mobility, and grid-infrastructure exhibitors and visitors under its Solar Promotion International GmbH parent.

Ownership category

akta.pro rank

Product category

Trade Show and Conference Organization (Renewable Energy)

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Energy industry exhibitions
• Renewable energy conferences
• Trade show organization
• Solar industry events
• Event management services

Headquarters

HQ city

Pforzheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Booth Rental: Primary revenue from renting exhibition booth space to exhibitors. Pricing varies by booth type (row, corner, peninsula, island), with tiered rates based on booking timing (Re-Booking, Early Bird, Members, Regular) ranging from approximately €301-€354 per sqm.
2. Conference Tickets: Revenue from selling conference tickets across four parallel conferences. Full conference tickets range from R$1,120-R$2,810 depending on conference type and timing. Exhibition tickets are free online but R$100 onsite.
3. Sponsorship and Marketing: Additional revenue streams from sponsorship packages, marketing opportunities, and exhibitor services including booth construction, technical services, and promotional placements.
4. Exhibitor Services and Membership Program: Revenue from additional exhibitor services including membership program fees, marketing services, and premium placement benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The smarter E organizes and hosts large-scale in-person exhibitions and conferences for the renewable energy industry, uniting four parallel shows (Intersolar for solar/PV, ees for batteries and energy storage, Power2Drive for e-mobility and EV charging, and Eletrotec+EM-Power for electrical infrastructure and energy management) under one event alliance. The company rents exhibition booth space to manufacturers, suppliers, and project developers; sells conference tickets; runs sponsorship packages; provides year-round digital content through The smarter E Digital platform; and operates companion services including the Exhibitor Cockpit, Conference App, Job Portal, Membership Program, and Delegation Services.

Product overview

The smarter E South America is LATAM's largest alliance of events for the energy industry, comprising four parallel exhibitions: Intersolar South America (solar/PV), ees South America (batteries/storage), Power2Drive South America (e-mobility/charging), and Eletrotec+EM-Power South America (electrical infrastructure/energy management). The platform operates as an integrated event ecosystem supported by digital services including The smarter E Digital (on-demand content platform), The smarter E Login (single sign-on), The smarter E Conference App (event mobile app), and the Exhibitor Cockpit (exhibitor management portal). Additional offerings include The smarter E AWARD (innovation recognition), Job Portal (industry employment marketplace), Membership Program (exhibitor loyalty), Delegation Service (group visit support), Travel Services, Start-Up Pavilion, Joint Pavilions (country and topic-specific), Hydrogen Dialogue Latin America (green hydrogen track), and comprehensive educational content on energy management, battery storage, e-mobility, and photovoltaics. The alliance serves the complete renewable energy value chain from generation through storage, distribution, and consumption, facilitating cross-sector integration of electricity, heating, and mobility sectors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 55,000 visitors attended the 2025 event, with exhibitors reporting high satisfaction and strong business outcomes including deal closures and strategic partnerships.
• +2 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fraunhofer Institute for Solar Energy Systems ISEcoreStrategic or Co-development Partner · 23 June 2026Fraunhofer ISE conducted a study presented at The Smarter E Europe 2026 demonstrating the feasibility of a cost-effective, resilient, and climate-neutral 24/7 renewable energy system, using Germany as a case study.
• Hydrogen Dialogue Latin AmericacoreStrategic or Co-development Partner · 1 February 2026Hydrogen Dialogue Latin America - Brazil Edition joined The Smarter E South America as part of the ees Conference, creating a dedicated platform for hydrogen economy development in Latin America.
• Must TourminorChannel Partner/ Reseller/ DistributorOfficial event agency partner providing travel and accommodation services with personalized service and discounted hotel rates for exhibitors and visitors.
• Intersolar South AmericacoreOthersLATAM's largest exhibition and conference for the solar industry, focusing on photovoltaics, PV production, and solar thermal technologies.
• ees South AmericacoreOthersLATAM's key event for batteries and energy storage systems, focusing on stationary and mobile storage solutions.
• Power2Drive South AmericacoreOthersLATAM's key exhibition and conference for charging infrastructure and e-mobility, highlighting electric vehicles in sustainable transport.
• Eletrotec+EM-Power South AmericacoreOthersEvent for electrical infrastructure and energy management, covering technologies for electrical energy distribution, services, and software solutions for energy management.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE+ (formerly Solar Power International): RE+ is the largest clean energy exhibition and conference in North America, covering solar, storage, e-mobility and adjacent sectors. It directly competes with The Smarter E for global exhibitor marketing budgets and serves a similar enterprise audience across the renewable energy value chain.
• Intersolar Europe: Intersolar Europe is the European flagship exhibition of the same alliance that owns The Smarter E South America (Intersolar brand launched 1991). It targets the same solar industry exhibitors and is structurally part of the same event family, making it the most directly comparable European peer.
• All-Energy Australia: All-Energy Australia is the country's largest clean energy exhibition, covering solar, storage, hydrogen and e-mobility. It is comparable to The Smarter E in serving multiple renewable sub-sectors under one event for an enterprise audience.
• ees Europe (part of The Smarter E alliance): ees Europe is the European energy storage exhibition of the same alliance. It is a directly comparable peer for storage exhibitors and visitors and demonstrates the alliance's parallel-event model across geographies.
• SNEC - International Photovoltaic Power Generation and Smart Energy Conference & Exhibition: SNEC is the world's largest annual solar PV exhibition, held in Shanghai. It competes with The Smarter E's Intersolar and ees shows for solar manufacturers, storage companies and integrators looking to access global markets, particularly in Asia.
• The Battery Show Europe: The Battery Show Europe is a major European exhibition for advanced battery technology, EVs and stationary storage. It competes with ees South America / ees Europe for storage manufacturers, integrators and downstream buyers.
• Solar & Storage Live UK: Solar & Storage Live UK is a leading UK exhibition for solar, storage and e-mobility technologies. It targets similar enterprise buyers and exhibitors as The Smarter E South America and Europe shows, with comparable multi-segment focus.
• EU PVSEC (European PV Solar Energy Conference): EU PVSEC is the largest European scientific conference for photovoltaic research and industry. While more research-oriented than The Smarter E, it draws overlapping exhibitor and speaker audiences from the solar PV community.

Broad incumbents

• Messe München (organizer of The smarter E Europe and others): Messe München is a major German exhibition venue and organizer that hosts The Smarter E Europe and runs numerous other industrial trade fairs. As a venue and partner for The Smarter E's flagship European event, it is a structural incumbent whose portfolio overlaps with parts of The Smarter E's offerings.
• Hannover Messe: Hannover Messe is one of the world's largest industrial trade fairs, with substantial energy, hydrogen, and e-mobility content. It is a broader incumbent whose energy-focused halls overlap with parts of The Smarter E's value chain coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ThesmarterE
• Facebookfacebook.com/ThesmarterE
• LinkedInlinkedin.com/company/the-smarter-e

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The smarter E