The Battery Show Europe

Name

The Battery Show Europe

Legal name

Informa Markets (a trading division of Informa PLC)

Website

https://thebatteryshow.eu

Company type

Public

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Trade Show & Conference Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Battery trade show
• EV technology expo
• Energy storage conference
• Battery supply chain events
• H/EV industry exhibition

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Attendee Registration Fees: Revenue generated from selling various pass types to attendees including Explorer Pass (€99), Explorer Plus Pass (€249), and Leader Pass (€2,049) with different levels of access to expo floor, conference sessions, and networking features.
2. Exhibitor Booth Sales: Revenue from exhibitors renting booth space at the trade show. Exhibitors gain access to thousands of potential customers and decision-makers across the battery supply chain.
3. Sponsorship Packages: Pre-event digital opportunities, onsite branding, and thought leadership speaking opportunities sold to sponsors seeking increased visibility and brand exposure before and during the event.
4. Exhibitor Services: Additional revenue from exhibitor services including graphics, stand builds, audiovisual equipment, logistics, catering, and other vendor services coordinated through official partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Battery Show Europe is an annual three-day advanced battery and H/EV technology trade show and conference held at Messe Stuttgart, Germany, organized by Informa Markets. It connects 1,100+ exhibitors and 17,000+ attendees across the full battery supply chain — from raw materials and cell production to OEM integration and recycling — through an exhibition floor, a three-day expert conference, curated expo tours, and structured networking programs.

Product overview

The Battery Show Europe is a multi-day trade show and conference event held at Messe Stuttgart, Germany, serving as Europe's leading platform for the advanced battery and H/EV technology industry. The event encompasses The Battery Show Europe (core expo), the co-located Electric & Hybrid Vehicle Technology Expo Europe, and the Energy Storage Summit conference. The event offers tiered attendance passes: Explorer Pass (€99) for basic expo access, Explorer Plus Pass (€249) adding curated tours and lounge access, and Leader Pass (€2,049) providing full conference access with premium networking. Exhibitor-facing tools include the Lead Insights platform for lead management and the Exhibitor Portal with Customer Invites Programme. The conference program features keynotes, technical sessions, and structured networking across topics including manufacturing, chemistry, market strategy, recycling, compliance, and battery system design.

Differentiator

Problem solved

Functional benefit

Brands

• Electric & Hybrid Vehicle Technology Expo Europe: Co-located event alongside The Battery Show Europe focusing on electric and hybrid vehicle technology
• Energy Storage Summit

Products and services

• The Battery Show Europe Europe's leading advanced battery conference and trade show, connecting the entire battery value chain from mining and raw materials to battery management, cell production, component manufacturing, OEMs, and end-of-life recycling under one roof at Messe Stuttgart, Germany.
• Electric & Hybrid Vehicle Technology Expo Europe Co-located expo event focused on electric and hybrid vehicle technology, running alongside The Battery Show Europe at Messe Stuttgart.
• Energy Storage Summit Co-located conference providing deeper insights into stationary energy storage markets, applications, and technology trends alongside the main battery program.
• Explorer Pass Three-day expo pass priced at €99 per person, providing access to the show floor with 1,160+ exhibitors, Advanced Tech Theatres, themed hubs, topical roundtables, evening networking events, Maximum Engagement Zone experiences, app for pre-planning, hotel discounts, and a free public transport pass.
• Explorer Plus Pass Premium all-access show floor pass priced at €249 per person, including all Explorer benefits plus a curated show floor tour (limited availability), one keynote talk on Day 3, a dedicated badge collection desk, professional headshot, and hospitality lounge with dedicated Wi-Fi.
• Leader Pass Ultimate industry insiders pass priced at €2,049 per person, including all Explorer benefits plus a dedicated conference networking lounge, full access to conference panels and talks, trend analysis for strategy development, access to industry influencers and experts, complimentary breakfast and lunch, Fast Track entry, and 3 days of Conference Insight sessions.
• Conference Program Three-day expertly curated conference featuring keynotes and strategic panels, technical sessions and expert panels, and structured industry networking including Shop-Talk Breakfasts and a dedicated networking lounge.
• Lead Insights Unified lead management engine for exhibitors that consolidates every touchpoint — from online activity and session attendance to booth scans — into a single comprehensive record with real-time behavioral intent data for targeted follow-up.
• Exhibitor Portal Exhibitor portal providing access to company profile management, service and utility ordering, staff badge registration, exhibitor marketing toolkit, and the Customer Invites Programme for pre-show marketing.
• Customer Invites Programme Complimentary pre-show marketing service providing exhibitors with personalized promo codes (20% discount on Conference Passes, free Expo Pass), banner graphics, ready-to-send HTML email invites, web invites, and social media tools.
• Curated Expo Tours Guided, small-group exhibition tours hosted by The Battery Show Europe team and industry association partners (Volta Foundation and VDMA Battery Production), designed to help attendees navigate key product categories and make introductions to expert exhibitors.
• Networking and Experiences Series of premium networking features including Areas of Interest Café Roundtables, Women in EV Luncheon, Maximum Engagement Zone, Expedition Suite, VIP Lounge, Volta Women in Batteries Meetup, Volta Battery Social, Thermal Runaway 5K, and Evening Networking Receptions.
• Exhibitor Booth Space Rental of booth space across the five exhibition halls at Messe Stuttgart, sold directly through the Informa Markets exhibitor sales team, giving exhibitors access to thousands of potential customers and OEM decision-makers across the battery supply chain.

Quantifiable outcome

• 17,347+ attendees from 72+ countries
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• bnetworkcoreOthersOfficial hotel booking service provider for The Battery Show Europe. Offers preferential rates at strategically located hotels with flexible change and cancellation policies. Provides dedicated project management and guarantees competitive hotel rates.
• Messe StuttgartcoreStrategic or Co-development PartnerThe venue and stand build organizer for The Battery Show Europe. Messe Stuttgart is the event venue located adjacent to Stuttgart Airport, providing the exhibition space and infrastructure for the trade show.
• FullvisionsupportingImplementation/ SI/ Consulting PartnerOfficial graphics provider for the event, also offering modular space-only stand builds for exhibitors.
• Map Your ShowcoreTechnology or IntegrationProvides the exhibitor portal and online event directory platform used by the show. Powers the exhibitor listing, floor plan, and attendee scheduling features.
• DSVsupportingImplementation/ SI/ Consulting PartnerOfficial logistics partner for the event, providing freight and logistics services for exhibitors.
• VIP Guest InvitescoreGTM or Marketing PartnerPowers the Customer Invites Programme, providing exhibitors with complimentary pre-show marketing tools including personalized promo codes (20% off Conference Passes, free Expo Pass), banner graphics, and ready-to-send email invites.
• AramarksupportingImplementation/ SI/ Consulting PartnerOfficial catering supplier responsible for onsite restaurants and food outlets. Provides locally sourced, seasonal, and organic catering options.
• Volta FoundationcoreStrategic or Co-development PartnerAssociation partner providing curated show floor tours for Explorer Plus pass holders. Partners on networking activities including Women in Batteries Meetup, Thermal Runaway 5K run, and Volta Battery Social event.
• VDMA Battery ProductioncoreStrategic or Co-development PartnerAssociation partner providing guided tours of the show floor focusing on European battery manufacturing innovations. Tours cover electrode production, cell production, modul/pack production, automation solutions, and software/digital solutions.
• VDMA ServicessupportingStrategic or Co-development PartnerAssociation partner supporting the event's technical content and industry representation.
• Cambridge EnertechsupportingStrategic or Co-development PartnerAssociation partner providing industry expertise and content support for the conference program.
• Upcell AlliancesupportingStrategic or Co-development PartnerAssociation partner supporting the European battery industry community and event content.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Consumer Technology Association (CES): Owner/producer of CES, the flagship global consumer electronics and mobility tech trade show. Comparable mega-event model with tiered attendee passes, exhibitor booth sales, and high-profile sponsorship monetization in the technology ecosystem.
• RX Global (RELX/Reed Exhibitions): Global exhibition organizer and a division of RELX PLC; operates hundreds of trade shows across industries including manufacturing, energy, and mobility. Directly comparable to Informa Markets as a diversified trade fair conglomerate with overlapping customer segments and event categories.
• Messe Frankfurt: One of the world's largest trade fair operators with 150+ events globally, including IAA Mobility and multiple industrial technology shows. Comparable venue-and-event model targeting European and international B2B buyers, with similar sponsor and exhibitor monetization.
• Messe München (Munich Trade Fairs): German trade fair organizer running flagship events including bauma and electronica. Comparable European exhibition venue operator with industrial-technology focus and similar revenue mix from booth rentals, sponsorship, and attendee fees.
• Deutsche Messe (Hannover Messe): Operates Hannover Messe, the world's leading industrial technology trade fair. Comparable large-scale European industrial trade show organizer targeting engineers, OEMs, and Tier 1/2 suppliers — overlapping audience with The Battery Show Europe.

Direct peers

• eMove360° Europe: European trade fair focused on electric mobility and autonomous driving. Competes for similar EV/battery exhibitor and attendee budgets in the European market, though with a broader mobility framing and smaller scale than The Battery Show Europe.
• The Battery Show North America (Detroit): Sister event organized by Informa Markets covering the North American battery and EV supply chain. Closest direct peer by category and parent company, sharing exhibitor brands (CATL, LG Chem, Samsung SDI) and audience persona while competing for sponsorship budgets across regions.

Regional players

• CES Asia / Asia Battery Show (Hong Kong/Shenzhen): Informa Markets' Asia-Pacific Battery Show events (e.g., Hong Kong, India). Sister-brand peer that competes for the same global exhibitor pool while serving regional attendee bases in the APAC battery/EV ecosystem.

Emerging players

• Battery Innovation Days / AVERE: European R&D-focused battery events and association-led conferences. Adjacent peer targeting a narrower technical/research audience that competes for conference attendee mindshare within the European battery ecosystem.

Others

• Messe Stuttgart: Venue partner and co-organizer of stand-build logistics for The Battery Show Europe. Not a direct competitor but a critical infrastructure peer whose own event portfolio (e.g., RAIL, logiMAT) overlaps in German industrial B2B exhibition audiences.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-battery-show-europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Battery Show Europe