Bonmarche
Bonmarché is a UK-based multi-channel value retailer specialising in women's clothing in sizes 10–28 for women aged 45 and over, operating approximately 220 physical stores alongside an e-commerce site and mobile app.
- Company typePrivate
- Founded1982
- HeadquartersWakefield, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bonmarche does
Bonmarché is a UK-based multi-channel value retailer of women's clothing, serving women aged 45 and over with sizes 10–28. The company describes itself as the UK's largest value retailer for ladies' clothes in extended sizes, and operates approximately 220 physical stores across the United Kingdom alongside a full e-commerce website and a dedicated iOS/Android mobile app offering app-exclusive promotions. Free in-store collection of online orders and delivery throughout the UK and EU underpin a hybrid online/offline distribution model anchored at a registered office at One St Peter's Square, Manchester.
The product range spans clothing (dresses, tops, trousers, jeans, knitwear, coats, swimwear), lingerie and nightwear (bras, knickers, shapewear, nightdresses, pyjamas, slippers), and accessories and footwear, sold at value price points — accessories from around £5, dresses from £14, and most core items priced between £10 and £30. The assortment is layered with own-brand sub-labels (Autonomy, Dash), a third-party brand (Izabel London), and exclusive celebrity collaboration collections with Lisa Snowdon ('The Edit') and Lorraine Kelly ('Lorraine Loves'). Payments are accepted via PayPal, Apple Pay, Google Pay, Klarna and Clearpay, with Evri as primary delivery partner.
Commercially, Bonmarché generates revenue through one-time retail sales across physical and digital channels, supported by a Bonus Club loyalty programme and omnichannel marketing (email, social media on Facebook, Instagram, TikTok and Pinterest). The company is currently a trading name of Purepay Retail Limited (company number 11741716), a private limited company registered in England, reflecting its post-administration transition from a previously LSE-listed entity. Leadership comprises CEO Helen Connolly, Chairman John Coleman, Trading Director Simon Calvert, Finance Director Stephen Alldridge, with heads of marketing, supply chain and talent acquisition functions.
Bonmarche firmographics
Firmographics- Name
- Bonmarche
- Legal name
- Purepay Retail Limited
- Website
- https://bonmarche.co.uk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bonmarché is a UK-based multi-channel value retailer specialising in women's clothing in sizes 10–28 for women aged 45 and over, operating approximately 220 physical stores alongside an e-commerce site and mobile app.
- Ownership category
- akta.pro rank
Bonmarche industry classification
Industry- Product category
- Women's Value Fashion Retail
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
- akta.pro secondary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
Keywords
Where Bonmarche is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bonmarche business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales: One-time product sales of women's clothing, lingerie, nightwear, and accessories through physical stores and e-commerce channels. Products sold at various price points from budget (£5) to mid-range (£30+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core clothing range |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Bonmarche product offering
Product offeringCore offering
Bonmarché is a UK-based value retailer selling affordable women's clothing, lingerie, nightwear, footwear, and accessories in sizes 10-28, primarily targeting women aged 45 and over. The company operates approximately 220 physical retail stores across the UK alongside an e-commerce website and mobile app, offering free click-and-collect from stores and home delivery across the UK and EU.
Product overview
Bonmarché is a UK-based women's value clothing retailer offering a unified e-commerce platform with physical store presence. The product portfolio centres on women's clothing in sizes 10-28, comprising core categories of Clothing (dresses, skirts, tops, trousers, jeans, knitwear, coats, jackets, swimwear), Lingerie & Nightwear (bras, pyjamas, nightdresses, dressing gowns, shapewear), and Accessories & Footwear (bags, jewellery, footwear, slippers). The offering includes own sub-brands (Autonomy, Dash), third-party brands (Izabel London), and celebrity collaborations (Lisa Snowdon's 'The Edit', Lorraine Kelly Loves). The online store integrates multiple payment options (Klarna, Clearpay, PayPal, Apple Pay, Google Pay) and offers delivery services across the UK and EU. Bonmarché operates both an e-commerce platform and physical retail stores across approximately 220 UK locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing
Companies that use Bonmarche
Customer profileSegments1 record
Ideal customer profiles1 record
Bonmarche technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Bonmarche partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- EvricorePrimary delivery partner for standard UK delivery services. Handles parcel delivery and returns across the UK.
- Lisa SnowdonmajorCelebrity brand ambassador with exclusive 'The Edit By Lisa Snowdon' collection featuring fashion pieces designed in collaboration with the brand.
- Lorraine KellymajorCelebrity brand ambassador with exclusive 'Lorraine Loves' collection featuring curated fashion pieces.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Bonmarche competitors and assessment
Company assessmentBroad incumbents
- George at Asda: Value clothing line operated within Asda supermarkets, targeting budget-conscious UK families including a women's range. Comparable on value positioning but distributed through grocery rather than standalone stores.
- Marks & Spencer: Iconic UK retailer with a substantial women's clothing business including plus-size ranges. Overlaps in core female customer base but positioned at the mid-market rather than value end.
- Next plc: Major UK clothing retailer with significant women's apparel offering and one of the UK's largest online platforms. Overlaps in women's apparel but spans a broader price and demographic spectrum.
- Tu Clothing (Sainsbury's): Sainsbury's owned value fashion brand sold through grocery and online channels, competing for the same value-conscious UK female shopper.
Direct peers
- New Look: UK-headquartered fashion retailer serving value-to-mid-market women across physical stores and online, with overlap on price points and target demographic.
- Primark: ABF-owned value fashion retailer with extensive UK store estate and broad women's apparel range at ultra-low prices. Directly comparable in targeting budget-conscious UK women shoppers with high-street physical presence.
- Yours Clothing: UK plus-size women's value fashion retailer with UK and international store footprint. Directly comparable in size range (UK 14-32) and value price positioning.
- Matalan: UK value fashion and home retailer with ~200 stores, offering affordable women's apparel to a similar family-oriented, value-driven demographic. Closest direct comparable on positioning and store-count scale.
- N Brown Group (JD Williams, Simply Be): Digital-first UK fashion group targeting 45+ women and plus-size segments via JD Williams and Simply Be brands. Closest comparable in customer cohort and size-inclusivity positioning.
Emerging players
- Pepco Group (Pepco, Poundland, Dealz): European discount retailer expanding rapidly in the UK with value-priced apparel and general merchandise. Competes for the same budget-conscious UK shopper with a growing store footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bonmarche social profiles
Digital presenceBonmarche financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonmarche leadership team
Management profileNumber of profiles
Profiles7 records
Bonmarche funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonmarche M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonmarche
What does Bonmarche do?
Bonmarché is a UK-based value retailer selling affordable women's clothing, lingerie, nightwear, footwear, and accessories in sizes 10-28, primarily targeting women aged 45 and over. The company operates approximately 220 physical retail stores across the UK alongside an e-commerce website and mobile app, offering free click-and-collect from stores and home delivery across the UK and EU.
Is Bonmarche a public or private company?
Bonmarche is a private company. It is classified as corporate owned and is currently operating.
When was Bonmarche founded?
Bonmarche was founded in 1982. It employs 1,001 to 5,000 people.
Where is Bonmarche based?
Bonmarche is headquartered in Wakefield, United Kingdom, in the Europe region.
How does Bonmarche make money?
One revenue line is on record: retail Sales.
Who are Bonmarche's main competitors?
Broad incumbents on record are George at Asda, Marks & Spencer, Next plc and Tu Clothing (Sainsbury's). Direct peers are New Look, Primark, Yours Clothing, Matalan and N Brown Group (JD Williams, Simply Be). Pepco Group (Pepco, Poundland, Dealz) is listed as an emerging player.
Does Bonmarche have an API?
No public API is recorded for Bonmarche.
What industry is Bonmarche in?
Bonmarche's product category is Women's Value Fashion Retail. Its primary akta.pro industry code is CRAAABAF, Intimates, Lingerie & Sleepwear Retail, with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its SIC code is 5621.