AFresh IGA Plus Liquor

What AFresh IGA Plus Liquor does

AFresh IGA Plus Liquor is an independently owned supermarket store operating under the IGA (Independent Grocers of Australia) brand in Burwood, New South Wales, Australia. It serves local individual consumers and families with grocery, fresh produce, household essentials, and liquor (per the "Plus Liquor" format), positioning within the community-focused segment of Australian grocery retail. The store participates in the broader IGA digital ecosystem, which includes the IGA Shop Online e-commerce platform (offering home delivery on orders over A$100 and Click & Collect), iOS and Android mobile applications, the IGA Rewards loyalty program (earning IGA Cash), a weekly specials catalogue, and the Store Locator service. Community engagement is reinforced through the Community Chest charitable program and the Locals Matter Community Program.

The business model operates on standard grocery retail economics: unit-priced in-store sales plus online order revenue, with pricing set independently at the store level under the IGA brand umbrella. The brand supports a Price Match guarantee and a "Low Prices Every Day" commitment. Distribution combines physical retail storefronts with the IGA Shop Online channel and centralized gift card distribution via the Metcash gift card portal. Marketing spans the iga.com.au website, email newsletter, social media (Facebook, YouTube, Instagram), the mobile app, weekly catalogues, and recipe content.

AFresh IGA Plus Liquor is a franchisee/independent operator within the IGA distribution network. IGA Australia is supported by Metcash Limited (ASX: MTS), a publicly listed wholesale distributor and parent entity that provides brand infrastructure, wholesale supply, and digital platforms to independently owned grocery stores. No store-level financials, headcount, or specific management team data are disclosed in the source material.

Name

AFresh IGA Plus Liquor

Legal name

IGA Supermarkets

Website

https://afreshiga.com.au

Company type

Private

Operating status

Operating

Short description

AFresh IGA Plus Liquor is an independently owned IGA-branded supermarket in Burwood, NSW, serving local consumers with groceries, household essentials, and liquor under the Metcash-supported IGA network and its digital retail ecosystem.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Food and Beverage Retailers (445), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Grocery/Big-Box Alcohol Off-Premise (Licensed Alcohol Departments) (CRANAAAH)

Keywords

• Grocery retail
• Supermarket store
• Liquor sales
• Online grocery shopping
• Loyalty rewards program

Headquarters

HQ city

Burwood

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Grocery Sales: Revenue generated from sale of grocery and household products through physical retail storefronts. IGA stores are independently owned but operate under the IGA brand umbrella.
2. Online Shopping: Revenue from IGA Shop Online platform offering home delivery and Click & Collect services. Free delivery available on orders over $100.
3. IGA Rewards Loyalty Program: Customers earn IGA Cash through the loyalty program, which can be redeemed at participating stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

AFresh IGA Plus Liquor is an independently owned IGA supermarket in Australia that sells grocery products, fresh produce, household essentials, and liquor through a physical retail storefront. The store extends its offering via IGA Shop Online for online grocery ordering, home delivery, and Click & Collect, supported by the IGA Rewards loyalty program, weekly specials catalogue, and a mobile application for iOS and Android. Wholesale supply and brand support are provided by parent company Metcash.

Product overview

IGA Supermarkets (Independent Grocers of Australia) is a network of independently owned grocery retail stores operating under a unified brand. The offering consists of the core IGA Supermarkets retail platform supplemented by digital services including IGA Shop Online (online grocery shopping with delivery and Click & Collect), IGA Rewards loyalty program (earning IGA Cash), Weekly Specials Catalogue, Store Locator, Recipes, Price Match guarantee, Community Chest charitable program, and IGA Gift Cards. The portfolio also includes a mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• IGA Supermarkets (In-Store Grocery and Liquor Retail) Physical supermarket storefront operating under the IGA brand, offering groceries, fresh produce, household essentials, and liquor to local shoppers. Stores are independently owned but operate under the unified IGA brand with Metcash wholesale support.
• IGA Shop Online Online grocery shopping platform allowing customers to order groceries for home delivery or Click & Collect at participating IGA stores. Free delivery is available on orders over $100.
• IGA Rewards Loyalty program enabling customers to earn IGA Cash on purchases made at participating IGA stores, redeemable at those stores.
• IGA Gift Cards Physical and digital gift cards for IGA Supermarkets, available for purchase through the Metcash gift card portal and redeemable at participating IGA stores.
• IGA Mobile App Native mobile application for iOS and Android that allows customers to browse the catalogue, shop online, locate stores, and track IGA Rewards on their device.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MetcashcoreOthersMetcash is the parent company and wholesale supplier for IGA supermarkets in Australia. IGA stores are independently owned but operate under the Metcash distribution and brand umbrella.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Aldi Australia: German hard-discount supermarket chain operating ~590 stores across Australia. Competes with IGA on price-sensitive grocery shoppers in the same suburban catchments as IGA Plus Liquor.
• Liquorland: Coles-owned off-premise liquor banner operating smaller-format liquor stores. Comparable to the liquor section of IGA Plus Liquor in product mix and local competition.
• Dan Murphy's: Australia's largest off-premise liquor specialty retailer (Woolworths subsidiary). Directly comparable to the liquor component of IGA Plus Liquor in terms of beer, wine, and spirits assortment.
• Drakes Supermarkets: Independent family-owned Australian supermarket chain concentrated in South Australia with expansion into other states. Directly comparable independent-supermarket operating model and customer positioning.
• BWS: Liquor banner of Woolworths operating convenience-format liquor stores across Australia. Directly comparable to the liquor component of IGA Plus Liquor on local competition.
• 7-Eleven Australia: Convenience store chain with packaged alcohol offerings in many locations. Competes with IGA Plus Liquor for impulse grocery and liquor purchases in surrounding suburbs.
• Harris Farm: Independent premium grocer operating in NSW and ACT with strong fresh-produce positioning. Comparable independent-grocer format competing for similar household shoppers in Sydney trade areas.
• Foodland (Metcash): Sister banner to IGA under the Metcash wholesale umbrella, operating as independent supermarkets (often in regional South Australia and Queensland). Comparable independent-supermarket business model with similar supply chain support.

Broad incumbents

• Coles Group: Australia's second-largest supermarket operator with Coles supermarkets and Coles Liquorland. Directly comparable grocery and liquor offering to AFresh IGA Plus Liquor across most Australian metros.
• Woolworths Group: Australia's largest grocery retailer operating Woolworths supermarkets and BIG W, plus BWS and Dan Murphy's liquor banners. Competes directly with IGA Plus Liquor across grocery and packaged liquor in overlapping trade areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/igaAustralia
• Facebookfacebook.com/igaAustralia
• Instagraminstagram.com/igaaustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFresh IGA Plus Liquor