Union Omaha
- Company typePrivate
- Founded2019
- HeadquartersPapillion, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Union Omaha does
Union Omaha is a professional men's soccer club competing in USL League One, the third tier of the American soccer pyramid, and the only professional soccer team in Nebraska. The club was founded in 2019 as Alliance Omaha Soccer Holdings, launched play in 2020 at Werner Park in Papillion (Sarpy County), and is set to play the 2026 season at Creighton University's Morrison Stadium in downtown Omaha ahead of a planned $114 million purpose-built downtown stadium opening in 2028. The club has won two USL League One Championships (2021, 2024) and set a USL League 1 Final attendance record of 5,221 in 2021.
The business operates a multi-revenue-stream model centered on matchday operations: ticketed experiences across season memberships, four- and eight-match voucher packs, single-match sales, and group packages (15+) with premium suites and patio spaces; corporate sponsorship and jersey rights with a small set of Founders Circle and jersey partners (Centris FCU, Nebraska Medicine, JE Dunn Construction, Dvorak Law Group); merchandise sales through an online and matchday team store; and ancillary community-driven revenue (Lil Owls Club for ages 2-12, Unified Soccer Series with Special Olympics, One School at a Time school grants, birthday/announcement video board donations, and 2026 international soccer watch parties). Distribution is fully digital ticketing via mobile app, Account Manager, and Tickets.com, supported by phone sales and a matchday box office.
Underlying technology is minimal and non-differentiated: a consumer mobile app on iOS and Android, a ticketing platform, email/newsletter, and standard social channels (X, Instagram, Facebook, YouTube, Bluesky). The club is privately held under Alliance Omaha Soccer Holdings, owned by a group led by Gary Green (Co-Owner and CEO of Alliance Sports), with Martie Cordaro serving as President. With 11-50 employees, no public funding rounds, and a heavy reliance on the 2028 downtown stadium to scale venue economics, the current operating profile is that of a small-market, community-anchored sports franchise whose strategic upside is tied to the realization of its stadium-led growth plan.
Union Omaha firmographics
Firmographics- Name
- Union Omaha
- Legal name
- Alliance Omaha Soccer Holdings
- Website
- https://unionomaha.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Union Omaha industry classification
Industry- Product category
- Professional Sports Club (Soccer Entertainment)
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
Keywords
Where Union Omaha is headquartered
LocationHeadquarters
- HQ city
- Papillion
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Union Omaha business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Matchday Revenue: Revenue from ticket sales including season tickets, single-match tickets, group tickets, and voucher packs. The club generates matchday income through concessions, merchandise, and parking at Morrison Stadium.
- Sponsorship and Jersey Rights: Corporate sponsorship agreements with multiple partners across tiers (Founders Circle, Partners). Jersey sponsors include Centris, Dvorak Law Group, and JE Dunn Construction. Sponsors receive branding visibility, hospitality, and marketing benefits.
- Community Programs: Revenue from community initiatives including birthday/anniversary video board announcements ($10-$50 donations) and merchandise sales through the team store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket Membership - Full season access with exclusive benefits |
| Subscription | Annual | Four-Match Voucher Pack |
| Subscription | Annual | Eight-Match Voucher Pack |
| Unit Pricing | Pay-as-you-go | Group Tickets - 15+ attendees |
| Freemium | Monthly | Lil Owls Club - Free kids club for ages 2-12 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Union Omaha product offering
Product offeringCore offering
Union Omaha is a professional soccer club competing in USL League One that sells ticketed matchday experiences (season tickets, single-match tickets, voucher packs, group tickets, premium suites and patio spaces), official Nike apparel and merchandise through a team store, corporate sponsorship packages including jersey and Founders Circle rights, and community programming (Lil Owls Club, Unified Soccer Series, school grants). Revenue is generated across matchday operations, sponsorship, merchandise and community/donation channels.
Product overview
Union Omaha is a professional soccer club competing in USL League One. The organization offers a portfolio of ticketed experiences including season tickets, single-match tickets, group tickets, and premium suites, complemented by community programs such as the Lil Owls Club for children, the One School at a Time grant program, and Unified Soccer Series partnerships. Digital offerings include a mobile app for ticketing and content delivery, along with merchandise sales through the team store. The club is planning a downtown stadium development for 2028.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Soccer Matches (USL League One) Regular-season home matches for Union Omaha in USL League One (the third tier of American soccer), plus additional competitions including the U.S. Open Cup and Prinx Tires USL Cup. Matches are played at Morrison Stadium for the 2026 season.
- Season Ticket Memberships Full-season ticket memberships offering access to all regular-season home matches with exclusive benefits including a 10% merchandise discount, priority access to U.S. Open Cup and postseason matches, a limited-edition gift, exclusive Season Ticket Member events, and the ability to exchange unused tickets. Billed annually.
- Ticket Voucher Packs Four-match and eight-match voucher packs redeemable for any regular-season home matches, designed for fans who want flexibility without committing to a full season membership.
- Single-Match Tickets Individual match tickets available for purchase for specific regular-season home games throughout the season, sold through the digital ticketing platform (Tickets.com / Account Manager) and on-site box office.
- Group Tickets Discounted tickets for groups of 15 or more, with options including standard group tickets, suites, and group patio spaces, designed for birthdays, youth teams, company events, and social groups.
- Premium Suites and Patio Spaces Premium seating options including private suites and reserved patio spaces sold through group sales for hosting events and larger groups with enhanced amenities.
- Team Store / Official Merchandise Official Nike apparel, jerseys, scarves, and fan gear sold through the online team store at shop.unionomaha.com and the physical stadium store (which opens one hour before kickoff on matchdays and accepts card only). Gift cards are available online.
- Union Omaha Mobile App Official Union Omaha mobile application for iOS and Android that provides digital ticket access, schedule viewing, team news, and match information; the primary self-serve channel for matchday ticketing.
- International Soccer Watch Party Series Watch party events for international soccer matches (including Team USA games) held at Morrison Stadium, with gates opening for combined events to extend the club's matchday programming beyond USL League One fixtures.
Quantifiable outcome
- USL League 1 Final attendance record: 5,221 fans in 2021
- +1 more outcomes
Companies that use Union Omaha
Customer profileSegments4 records
Ideal customer profiles4 records
Union Omaha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Union Omaha partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- City of OmahacoreStrategic partnership for downtown stadium development and mixed-use district. City of Omaha is purchasing land from Union Pacific and working with Union Omaha on tax increment financing and occupation tax requests for the $114 million stadium project.
- HinescoreDevelopment lead for the new downtown stadium project. Hines brings in-depth experience with sports anchored mixed-use development projects across the US.
- HOKcoreDesign architect for the new downtown stadium. Responsible for architectural design and planning.
- JLL (Jones Lang LaSalle)coreGlobal real estate services firm with Sports & Entertainment practice group providing expertise on the stadium anchored mixed-use development.
- Forward Madison FCcorePartnership for the Unified Soccer Series with Special Olympics. First-of-its-kind series within USL featuring matches between Union Omaha and Forward Madison Unified teams.
- Special Olympics NebraskacorePartnership for Unified Soccer Series promoting social inclusion through shared sports training and competition experiences joining people with and without intellectual disabilities.
- Special Olympics WisconsinminorPartner in Unified Soccer Series alongside Special Olympics Nebraska and Forward Madison FC.
- NikecoreEquipment and apparel partnership for official game jerseys and merchandise.
- Nebraska State Soccer AssociationminorOfficial partnership to grow soccer at all levels in Nebraska, connecting professional club with state soccer infrastructure.
- Centris FCUcoreFounders Circle partner and jersey sponsor. Credit union providing financial support and branding visibility on club operations.
- Nebraska MedicinecoreFounders Circle partner and sponsor of mini-flag giveaway for Stars, Stripes, & Soccer Night. Healthcare provider supporting community events.
- JE Dunn ConstructioncoreJersey sponsor on team uniforms. Construction company providing financial support and brand visibility.
- Dvorak Law GroupcoreJersey sponsor on team uniforms. Law firm providing financial support and brand visibility.
- Creighton UniversitycoreHome venue partnership for 2026 season at Morrison Stadium. University providing stadium facilities for Union Omaha home matches.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Union Omaha competitors and assessment
Company assessmentDirect peers
- Lexington SC: USL League One club with a similar new-franchise trajectory, digital ticketing platform, and mid-sized market operating model.
- South Georgia Tormenta FC: USL League One club with similar stadium and community programming profile, serving as a useful comp for tier-three soccer economics.
- Charlotte Independence: USL League One club operating in a similarly structured mid-sized American soccer market with comparable ticket products, sponsorship tiers, and community initiatives.
- Chattanooga Red Wolves SC: USL League One club with comparable lower-division professional soccer positioning, ticket product mix, and emphasis on community engagement in a mid-sized metro.
- Forward Madison FC: Another USL League One club that Union Omaha plays against regularly and partners with for the Unified Soccer Series. Highly comparable in tier, market size, and community-focused operating model.
- AV Alta FC: USL League One club also operating in a smaller regional market with comparable community-building and digital-first ticketing strategies.
- Greenville Triumph SC: USL League One club defeated by Union Omaha in the 2021 championship final. Operates in a similar mid-sized Southeastern market with comparable ticketing and community programming.
Broad incumbents
- Phoenix Rising FC: USL Championship club with a comparable soccer-specific stadium build-out and lower-division pro model, illustrating the upside trajectory Union Omaha could pursue via promotion.
- Louisville City FC: Established USL Championship club with proven community-engagement, sponsorship, and stadium-driven business model—useful benchmark for how Union Omaha could scale up the pyramid.
- Indy Eleven: USL Championship club operating in a comparably sized Midwest market, providing a useful regional benchmark for sponsorship rates, attendance, and stadium economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Union Omaha social profiles
Digital presenceUnion Omaha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Union Omaha leadership team
Management profileNumber of profiles
Profiles10 records
Union Omaha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Union Omaha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Union Omaha
What does Union Omaha do?
Union Omaha is a professional soccer club competing in USL League One that sells ticketed matchday experiences (season tickets, single-match tickets, voucher packs, group tickets, premium suites and patio spaces), official Nike apparel and merchandise through a team store, corporate sponsorship packages including jersey and Founders Circle rights, and community programming (Lil Owls Club, Unified Soccer Series, school grants). Revenue is generated across matchday operations, sponsorship, merchandise and community/donation channels.
Is Union Omaha a public or private company?
Union Omaha is a private company. It is classified as corporate owned and is currently operating.
When was Union Omaha founded?
Union Omaha was founded in 2019. It employs 11 to 50 people.
Where is Union Omaha based?
Union Omaha is headquartered in Papillion, United States, in the North America region.
How does Union Omaha make money?
Three revenue lines are on record. Matchday Revenue is the primary driver. The others are sponsorship and Jersey Rights and community Programs.
Who are Union Omaha's main competitors?
Direct peers on record are Lexington SC, South Georgia Tormenta FC, Charlotte Independence, Chattanooga Red Wolves SC, Forward Madison FC, AV Alta FC and Greenville Triumph SC. Broad incumbents are Phoenix Rising FC, Louisville City FC and Indy Eleven.
Does Union Omaha have an API?
No public API is recorded for Union Omaha.
What industry is Union Omaha in?
Union Omaha's product category is Professional Sports Club (Soccer Entertainment). Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues. Its NAICS code is 711211 and its SIC code is 7997.