Prointer

What Prointer does

Prointer, operating under the legal name Proyecta Interiorismo S.A. de C.V., is a privately held Mexican importer and distributor of European porcelain tiles, ceramic wall and floor coverings, faucets, and spa products. Founded in 2009, the company is headquartered in Las Palmas, Mexico, with a retail showroom at Centro Comercial Altika Interlomas in Naucalpan de Juárez and corporate offices plus warehouse facilities in Cuautitlán Izcalli. Its core inventory consists of more than 180,000 m² of stock organized into 60+ collections and approximately 300 tones and textures, drawing on European porcelain and ceramic manufacturers to supply the Mexican market.

The company's customer base is B2B-oriented, primarily serving interior designers, architects, construction companies, and contractors, with the ability to fulfill immediate deliveries throughout the Mexican Republic via an in-house logistics team. Pricing is quote-based with no public price list, and the company emphasizes "just prices" (precios justos) and special discounts relative to competitors. Product collections include Madera (wood-look), Piedra (stone-look), Cemento (cement-look), Mármol (marble-look), Textil (textile-look), Cotto (terracotta-look), and DECO porcelain/ceramic lines, plus PROFILPAS aluminum profile accessories. Several collections carry LEED and ECOLAB environmental certifications backed by the U.S. Green Building Council (USGBC), positioning Prointer in the sustainable-build specification segment.

Prointer runs a sales-led go-to-market motion anchored by physical showroom visits (by appointment), WhatsApp-based quoting, and downloadable PDF catalogs on its website (proyectainteriorismo.com). The business model is straightforward distribution: it imports European-manufactured tiles and ceramics, holds inventory domestically, and resells to trade buyers with margins embedded in the quote-based pricing. The company operates 51–100 employees, has no disclosed external funding, and shows no evidence of AI/ML capabilities or digital product extensions beyond its catalog website and WhatsApp channel.

Name

Prointer

Legal name

Proyecta Interiorismo S.A. de C.V.

Website

https://proyectainteriorismo.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Prointer is a privately held Mexican importer and distributor of European porcelain tiles, ceramics, and faucets, serving interior designers, architects, and contractors nationwide with 180,000+ m² of in-stock inventory across 60+ collections.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Other Building Material Dealers (444180), Building Material and Supplies Dealers (4441)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Porcelain tile distribution
• Ceramic wall tiles
• European porcelain imports
• Construction materials supply
• Interior design materials

Headquarters

HQ city

Las Palmas

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Porcelanato and Ceramic Sales: Sale of European porcelain tiles and ceramic wall/floor coverings with special discounts and immediate delivery throughout Mexico

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Prointer (Proyecta Interiorismo S.A. de C.V.) imports and distributes premium European porcelain tiles, ceramic wall and floor coverings, taps, and aluminum profiles in Mexico. The company maintains a stocked inventory of more than 180,000 m² across 60+ collections and approximately 300 tones and textures, offering immediate delivery nationwide. Customers browse collections (wood, stone, cement, marble, textile, cotto, deco, aluminum profiles) via showroom visits or downloadable catalogs and request quotes via WhatsApp or in person.

Product overview

Prointer (Proyecta Interiorismo S.A. de C.V.) is a Mexican distributor of European porcelain tiles and ceramic wall tiles, positioned as 'Élite en Porcelanatos, Cerámica, Grifería & Spa's'. The company operates as a showroom and distribution business offering nine distinct porcelain tile collections (Madera, Piedra, Cemento, Mármol, Textil, Cotto, and DECO) plus aluminum profile accessories from PROFILPAS. Their portfolio spans over 60 collections with approximately 180,000 m² of stock and around 300 tones and textures, with immediate delivery across Mexico. The product line is organized into a general catalog and individual catalogs per collection, targeting interior design professionals and end consumers seeking premium European tile products.

Differentiator

Problem solved

Functional benefit

Products and services

• Catálogo General 2026 (General Catalog 2026) The company's main 2026 product catalog covering the full range of porcelain and ceramic tile collections offered for sale in Mexico.
• Madera Porcelánica (Porcelain Wood) Porcelain tile collection that mimics natural wood appearance, combining wood aesthetics with the durability and low maintenance of porcelain.
• Piedra Porcelánica (Porcelain Stone) Porcelain tile collection replicating the look of natural stone with the low maintenance characteristics of porcelain.
• Cemento Porcelánico (Porcelain Cement) Porcelain tile collection inspired by cement finishes, providing industrial-style aesthetics in a porcelain material.
• Mármol Porcelánico (Porcelain Marble) Porcelain tile collection designed to resemble marble, delivering marble aesthetics with porcelain durability and easier maintenance.
• Textil Porcelánico (Porcelain Textile) Porcelain tile collection inspired by textile textures, offering fabric-like patterns in a durable porcelain format.
• Cotto Porcelánico (Porcelain Cotto) Porcelain tile collection inspired by traditional cotto (terracotta) tiles, combining rustic aesthetics with modern porcelain technology.
• DECO - Cerámica y Porcelanatos (Decorative Ceramic and Porcelain) Decorative ceramic and porcelain tile collection featuring design-oriented pieces for interior decoration applications.
• Perfiles de Aluminio PROFILPAS (PROFILPAS Aluminum Profiles) Aluminum profile system from the PROFILPAS brand for installing and finishing porcelain tiles, including trim pieces and transition profiles.

Quantifiable outcome

• 180,000+ m2 of stock available for immediate delivery

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• European Porcelanato ManufacturerscoreOthersProinter represents the best European porcelain and ceramic tile brands, sourcing from manufacturers across Europe for distribution in Mexico. Their partnerships provide access to premium European technology and design excellence.
• USGBC (U.S. Green Building Council)supportingOthersProinter holds environmental certifications from the U.S. Green Building Council, including LEED and ECOLAB certifications for their product collections, supporting sustainable building initiatives.
• ECOLABsupportingOthersEnvironmental certification partner providing ecological and European environmental protection certifications for Prointer's product collections.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Daltile: US-based ceramic and porcelain tile manufacturer and distributor with nationwide retail and showroom presence. Comparable as a tile distributor serving designers, contractors, and consumers; broader incumbent offering multiple price points compared to Prointer's premium European focus.
• Porcelanosa: Spanish premium porcelain tile and bathroom/kitchen surface manufacturer with global retail presence including Mexico. Comparable as a premium European porcelain brand and operator of company-owned showrooms that overlap Prointer's positioning as the Mexican gateway to European tile design.
• Marazzi Group: Italian ceramic and porcelain tile manufacturer owned by Mohawk Industries, with global distribution. Comparable as a premium European tile manufacturer whose products Prointer distributes; could be both supplier partner and competitor if they establish direct Mexican retail.
• Interceramic: Major Mexican tile and ceramic manufacturer with extensive showroom network across Mexico. Directly comparable to Prointer as a domestic supplier of tiles and ceramics, but operates at much larger scale as both manufacturer and retailer with vertically integrated operations.
• Roca Tiles: Spanish ceramic tile and bathroom products manufacturer with presence in Mexico. Comparable in product category (European porcelain, ceramic, and sanitary ware) and overlapping customer base of architects and designers, competing with Prointer's premium positioning.
• Mohawk Industries: US-listed global flooring giant with ceramic tile operations through Marazzi. Comparable as a wholesale/retail supplier of ceramic tile and flooring products with established Mexican distribution; broad incumbent covering many flooring categories beyond Prointer's porcelain specialization.
• Grupo Lamosa: Leading Mexican ceramic tile manufacturer and distributor (parent of Vitromex and Lamosa brands). Comparable as a Mexican tile industry incumbent with both manufacturing and distribution capabilities; Prointer competes as a specialized distributor of European brands versus Lamosa's domestic production.

Direct peers

• Emser Tile: US-based ceramic and porcelain tile distributor serving residential and commercial markets. Comparable business model as a tile distributor carrying multiple brands with showrooms and nationwide delivery; similar scale and go-to-market approach though focused on the US rather than Mexico.
• Vitromex: Mexican ceramic tile brand owned by Grupo Lamosa, sold through distributors and home centers. Comparable as a Mexican tile brand targeting residential and commercial projects; competes for the same contractor and designer customers that Prointer serves.

Emerging players

• TileBar: US online-first tile and home decor retailer offering porcelain, ceramic, and mosaic tiles direct to consumers and trade. Comparable in tile product category; while primarily US-focused and online-led, represents a digital distribution model that could pressure traditional showroom-based distributors like Prointer.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Prointermx
• LinkedInlinkedin.com/company/proyecta-interiorismo-sa-de-cv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prointer