Southern Life Insurance Group
Southern Life Insurance Group is a privately held independent insurance brokerage in LaGrange, Georgia, representing multiple carrier organizations to sell life insurance, Medicare, retirement planning, and mortgage protection products to individual consumers through a licensed agent network.
- Company typePrivate
- Founded2017
- HeadquartersLagrange, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Southern Life Insurance Group does
Southern Life Insurance Group is a privately held, independent insurance agency headquartered in LaGrange, Georgia. The company operates as a brokerage rather than a direct insurer, representing 7 carrier organizations that offer over 3,500 plan products, with agents additionally granted access to 20+ A-rated carriers. Its product portfolio spans whole life, term life, and final expense/burial insurance; Medicare Supplement, Medicare Advantage, and Part D prescription drug plans; IRA and 401k retirement planning; and mortgage protection insurance. The core functional proposition is matching individual consumers and families with appropriate coverage across multiple carriers through licensed agent consultation.
The company runs a sales-led go-to-market built around a recruited network of licensed insurance agents who sell directly to consumers via in-person and phone consultations. Agents operate under a promote-yourself production compensation model and are trained in-office and in-field. The firm supplements agent outreach with a multi-channel marketing presence spanning a website, Facebook, Twitter/X, and YouTube, all funneling leads into direct quote requests. There is no proprietary underwriting technology, app, or API; the underlying technology is described as an insurance product aggregation platform accessed through agent-mediated sales.
Revenue is generated through commissions earned on each policy placed with carrier partners, structured as a transaction-fee model. Pricing is quote-based, with whole life benefit amounts typically ranging from $2,000 to $50,000 and premiums varying by age, health, and coverage level. No revenue, headcount, funding, or ownership figures are publicly disclosed; the company appears founder/family-operated with no external investment signals.
Southern Life Insurance Group firmographics
Firmographics- Name
- Southern Life Insurance Group
- Legal name
- Southern Life Insurance Group
- Website
- https://southernlifeins.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Southern Life Insurance Group is a privately held independent insurance brokerage in LaGrange, Georgia, representing multiple carrier organizations to sell life insurance, Medicare, retirement planning, and mortgage protection products to individual consumers through a licensed agent network.
- Ownership category
- akta.pro rank
Southern Life Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Whole Life Insurance (FSAIABAA)
- akta.pro secondary industry
- Level Term Life Insurance (FSAIAAAA)
Keywords
Where Southern Life Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Lagrange
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southern Life Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Insurance Commissions: The company earns commissions from insurance carrier organizations for policies sold through their agent network. They represent 7 carrier organizations offering over 3500 plan products, earning commission income on each policy placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Final Expense Whole Life Insurance |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Southern Life Insurance Group product offering
Product offeringCore offering
Southern Life Insurance Group is an independent insurance brokerage that sells life insurance (Whole Life, Term Life, Final Expense/Burial), Medicare plans (Supplement, Advantage, Part D), IRA & 401k retirement planning, and mortgage protection insurance. The company represents 7 carrier organizations offering over 3,500 plan products, distributing these products through a licensed agent network to individual consumers and families across the U.S. Southeast and nationally.
Product overview
Southern Life Insurance Group operates as an insurance brokerage offering a portfolio of financial protection and retirement planning products. The company represents 7 carrier organizations offering over 3,500 plan products. The core product lineup consists of Whole Life Insurance and Term Life Insurance (under the Life Insurance / Final Expense category), Medicare Supplement, Medicare Advantage, and Prescription Drug Plans (under Medicare Plans), IRA & 401k Retirement Planning, and Mortgage Protection Insurance. These products are designed to provide financial security for individuals and families, covering final expenses, healthcare needs in retirement, retirement income planning, and mortgage payoff protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Life Insurance A type of life insurance policy guaranteed to last the policyholder's entire life, also known as funeral insurance or final expense life insurance. Available for purchase until age 89, with benefit amounts typically ranging from $2,000 to $50,000 and constant premiums. Targeted at individuals and families seeking lifelong coverage and final expense protection.
- Term Life Insurance Life insurance that guarantees a certain amount of money will be paid if the policyholder dies within a pre-determined date range, offering lower cost and less difficult qualifications compared to whole life insurance. For individuals and families seeking affordable, time-limited protection.
- Final Expense Life Insurance Also known as burial insurance, Final Expense Life Insurance provides financial protection for family members in the event of the policyholder's death. Benefits can cover funeral expenses, outstanding debts, or children's education. For individuals seeking to cover end-of-life costs without a medical exam.
- Medicare Supplement Health insurance plan offered by private companies that provides all coverage of Original Medicare Parts A and B plus additional benefits, with HMO and PPO-type options. For Medicare-eligible seniors seeking supplemental coverage.
- Medicare Advantage Medicare coverage that includes both Part A and Part B hospitalization and doctor/outpatient visits, plus prescription drug coverage. For Medicare-eligible seniors seeking all-in-one alternative to Original Medicare.
- Prescription Drug Plans Part D prescription drug coverage offered as a supplement to Original Medicare. For Medicare-eligible individuals seeking standalone or bundled prescription drug coverage.
- IRA & 401k Retirement Planning Retirement planning services that help clients devise plans for financial savings and investment through 401k plans, IRAs, and Social Security benefits. For pre-retirees and retirees seeking to protect savings and convert investments to income.
- Mortgage Protection Insurance Insurance that protects loved ones by providing money to pay off the mortgage loan when the policyholder passes away, with options for 20-year or 30-year plans. For homeowners with mortgages seeking to guarantee continued housing for their family.
Companies that use Southern Life Insurance Group
Customer profileSegments4 records
Ideal customer profiles4 records
Southern Life Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southern Life Insurance Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Medicare (Government Program)coreSouthern Life Insurance Group works with Medicare as a Medicare Supplement provider. They offer Medicare Advantage plans through Medicare-contracted organizations. Plans are insured or covered by a Medicare Advantage organization with a Medicare contract and/or a Medicare-approved Part D sponsor. Enrollment in the plan depends on the plan's contract renewal with Medicare.
- 7 Carrier Insurance OrganizationscoreCurrently represent 7 carrier organizations which offer over 3500 plan products in customers' areas. These partnerships enable the company to provide diverse insurance solutions across life insurance, Medicare, retirement planning, and mortgage protection products.
- 20+ A-Rated Insurance CarrierscoreHave access to over 20 A-rated carriers, all with superior products, competitive pricing, brand name recognition, and solid financial backing. Agents can offer these carriers' products to clients, ensuring quality and reliability.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Southern Life Insurance Group competitors and assessment
Company assessmentDirect peers
- GoHealth: GoHealth is a Medicare-focused health insurance marketplace that sells Medicare Advantage, Supplement, and Part D plans through carrier partnerships and licensed agents. Highly comparable on the Medicare distribution side of Southern Life's book.
- HealthMarkets: HealthMarkets is an independent insurance agency distributing health, Medicare, life, and supplemental products from many carriers through a national agent network. Closely mirrors Southern Life's multi-carrier, multi-product, agent-led distribution.
- eHealth: eHealth operates an online insurance marketplace that sells Medicare, individual/family health, and ancillary products from multiple carriers. Comparable as a multi-carrier brokerage in the same Medicare and life distribution space.
- SelectQuote: SelectQuote is a direct-to-consumer insurance agency that distributes senior life, final expense, Medicare Supplement, and Medicare Advantage policies from multiple carriers. It is the closest scaled analog to Southern Life's product mix and agent-assisted distribution model.
- Bankers Life: Bankers Life is a multi-line insurance agency focused on middle-income Americans, distributing life insurance, annuities, long-term care, and Medicare products. Comparable scaled independent agency with the same simplified-issue and senior-living customer base.
Broad incumbents
- Mutual of Omaha: Mutual of Omaha underwrites life insurance, Medicare Supplement, and retirement products distributed through independent agents. Comparable on the carrier side of Southern Life's product shelf and as a potential distribution partner.
- Humana: Humana is a major Medicare Advantage carrier and uses independent agents/brokerages to distribute its plans. One of the larger underlying carriers that Southern Life agents likely place business with.
- Globe Life: Globe Life is a large insurance carrier with significant exposure to simplified-issue whole life and final expense products sold via agent networks. Comparable as a capital partner or product counterparty rather than a direct agency competitor.
- UnitedHealth Group (AARP/UnitedHealthcare): UnitedHealthcare is the largest Medicare Advantage carrier and distributes through independent agents and brokerages. Represents a major upstream carrier partner and a benchmark for the Medicare distribution opportunity.
Emerging players
- EverQuote: EverQuote operates an online insurance comparison marketplace that connects consumers with agents and carriers across life, auto, home, and health. Indirect overlap with Southern Life's life and Medicare distribution, with a more digital/lead-gen orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Southern Life Insurance Group social profiles
Digital presenceSouthern Life Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Life Insurance Group leadership team
Management profileNumber of profiles
Profiles1 record
Southern Life Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Life Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Life Insurance Group
What does Southern Life Insurance Group do?
Southern Life Insurance Group is an independent insurance brokerage that sells life insurance (Whole Life, Term Life, Final Expense/Burial), Medicare plans (Supplement, Advantage, Part D), IRA & 401k retirement planning, and mortgage protection insurance. The company represents 7 carrier organizations offering over 3,500 plan products, distributing these products through a licensed agent network to individual consumers and families across the U.S. Southeast and nationally.
Is Southern Life Insurance Group a public or private company?
Southern Life Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Southern Life Insurance Group founded?
Southern Life Insurance Group was founded in 2017. It employs 51 to 100 people.
Where is Southern Life Insurance Group based?
Southern Life Insurance Group is headquartered in Lagrange, United States, in the North America region.
How does Southern Life Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Southern Life Insurance Group's main competitors?
Direct peers on record are GoHealth, HealthMarkets, eHealth, SelectQuote and Bankers Life. Broad incumbents are Mutual of Omaha, Humana, Globe Life and UnitedHealth Group (AARP/UnitedHealthcare). EverQuote is listed as an emerging player.
Does Southern Life Insurance Group have an API?
No public API is recorded for Southern Life Insurance Group.
What industry is Southern Life Insurance Group in?
Southern Life Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIABAA, Whole Life Insurance, with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 52421 and its SIC code is 6411.