Home Health Products

What Home Health Products does

Home Health Products (hhp) designs, manufactures, and distributes certified medical devices and wellness systems based on proprietary "Andullation" technology, a biophysical treatment method that combines mechanical stochastic vibration (frequencies randomized every five seconds to prevent habituation) with infrared deep heat, originally derived from space research on muscle-and-bone loss in weightlessness. Founded in 2001 in Belgium by Bruno Nuyttens, the company sells the ANDUMEDIC® 3 line (Home and Professional variants), ANDUBALANCE®, ANDUFLEX®, ANDUBED® (a sleep system with electromagnetic shielding), and ANDUVET® (an equestrian/horse therapy blanket). The Andullation technology was patented in 2007 and the ANDUMEDIC® 3 device carries TÜV-tested Class A2 medical device approval for electromagnetic compatibility.

The business operates through wholly-owned regional subsidiaries under parent hhp GmbH (Germany), with a UK entity headquartered in Cheltenham; the group footprint spans 15+ countries across Europe, North America, and Asia-Pacific. Revenue is generated principally through one-time hardware sales of premium-priced medical and wellness devices, supplemented by accessories (wellness teas), extended warranty upgrades (2-year to 5-year), and after-sales support. Go-to-market is a hybrid D2C and field-sales motion: personal consultants deliver free in-home product trials, a phone-based inside sales desk handles pricing inquiries, the Anduworld online storefront processes direct orders, and "healthy back" experiential events drive top-of-funnel demand.

Customers fall into two primary segments, private consumers seeking at-home pain relief, wellness, and self-care, and healthcare professionals (hospitals, doctors, physiotherapists) using ANDUMEDIC 3 Professional clinically, with a smaller but visible equestrian segment served by ANDUVET. Brand credibility is reinforced by endorsements from athletes including David Ferrer, Arthur Abraham, and Joaquim Rodriguez, and by collaborations with a veterinarian to the German dressage and jumping team. The firm is privately held by its founder, has raised no external capital, has no M&A activity on record, and discloses no revenue, ARR, or financial performance.

Name

Home Health Products

Legal name

home health products Ltd

Website

https://hhp-uk.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Home Health Products (hhp) designs, manufactures, and sells TÜV-certified medical devices and wellness systems based on proprietary Andullation technology, combining stochastic mechanical vibration with infrared deep heat to serve consumers, healthcare professionals, and equestrian markets across more than fifteen countries.

Ownership category

akta.pro rank

Product category

Therapeutic Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industries

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Medical devices
• Vibration therapy
• Infrared heat therapy
• Pain relief equipment
• Wellness medical devices

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations, Infrastructure

Revenue model

1. Medical Device Sales: Sale of medical devices including ANDUMEDIC 3 Home and Professional units. Products are sold as one-time purchases with optional warranty extensions. Includes free installment payment agreement options.
2. Wellness Product Sales: Sale of wellness products including ANDUBALANCE, ANDUFLEX, ANDUBED sleep system, and ANDUVET animal therapy products.
3. Accessory Sales: Sale of complementary products such as high-quality teas for energy & performance and relaxation & regeneration, designed to enhance the andullation experience.
4. Extended Warranty Services: Warranty extension services offered to extend coverage from 2 years to 5 years from date of purchase.
5. Service and Support: Service support including 24-hour email response for faults, same-day or next-working-day contact, and free collection of defective devices for repair.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Home Health Products (hhp) manufactures and supplies TÜV-certified medical devices for pain relief, muscle regeneration, wellness, and sleep, based on patented Andullation® technology combining stochastic mechanical vibration and infrared deep heat. The portfolio includes ANDUMEDIC® 3 (Home and Professional versions), ANDUBALANCE®, ANDUFLEX®, ANDUBED® sleep system, ANDUVET® equine therapy blanket, and complementary wellness teas. Products are sold directly to consumers and to healthcare/clinical professionals across 15+ countries.

Product overview

Home Health Products (hhp) offers a portfolio of medical and wellness devices based on Andullation® technology — a biophysical treatment method combining mechanical vibration and infrared deep heat. The core product line includes ANDUMEDIC® 3 (available in Home and Professional variants), ANDUBALANCE® for wellness, ANDUFLEX® for flexibility applications, ANDUVET® for equestrian animal therapy, and ANDUBED® as a sleep system. Complementary wellness teas (Energy & Performance, Relaxation & Recovery) supplement the product range. All products utilize stochastic resonance technology to prevent habituation effects and promote pain relief, regeneration and overall wellness.

Differentiator

Problem solved

Functional benefit

Brands

• ANDUMEDIC: Medical device product line combining infrared deep heat and mechanical vibration for pain relief and wellness
• ANDUBED
• ANDUBALANCE
• ANDUFLEX
• ANDUVET

Products and services

• ANDUMEDIC® 3 Home TÜV-certified and Class A2 approved medical device combining infrared deep heat and mechanical vibration for home use, providing pain relief, performance enhancement, and wellness. Features 6 basic and 14 medical programmes for individual therapeutic needs.
• ANDUMEDIC® 3 Professional Clinical-grade medical device for professional use in hospitals, clinics, and physiotherapy practices, featuring stochastic vibration and infrared deep heat technology for patient treatment and therapy.
• ANDUBALANCE® Wellness system applying andullation technology to provide quality of life improvements through self-care principles, designed for both professional and home use.
• ANDUFLEX® Flexibility and wellness device using andullation technology, part of the hhp portfolio for movement and flexibility applications.
• ANDUVET® Horse blanket with integrated vibration system using stochastic resonance technology for equine relaxation, regeneration, and pain relief. Features 18 integrated vibration motors with three programmes (Warming up, Massage, Relaxation) and combines vibration therapy with infrared deep heat.
• ANDUBED® Sleep system combining multi-component mattress technology with mechanical vibration and heat. Features programmes for sleep induction (Go to Sleep), sleep maintenance (Back to Sleep), and wake-up stimulation (Wake up), with Silk Protect Layer for electromagnetic shielding. Mattress cover is Oeko-Tex and LGA certified for skin compatibility and allergy-suitability.
• Energy & Performance Tea Stimulating tea blending ginseng with citrus fragrance and marigold flowers for invigoration of body and spirit. Designed to complement the andullation therapy experience.
• Relaxation & Recovery Tea Relaxing tea combining melissa with lemongrass and mint, featuring marigold, cornflowers, rose blossoms and mallow for regeneration effects. Designed to complement the andullation therapy experience.

Quantifiable outcome

• 20Wh energy consumption per 15-minute application
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Doctor Björn NoltingcoreStrategic or Co-development PartnerDoctor Björn Nolting, the veterinarian of the German dressage and jumping equestrian team, played a very important role in the development of the ANDUVET product. Both riders and veterinarians contributed to the ANDUVET development and shared their entire experience.
• Scientists, Universities, and Physicians NetworkcoreStrategic or Co-development PartnerAndullation technology was developed in close collaboration with scientists, universities, and physicians. The company maintains an international scientific advisory council for ongoing development of andullation technology.
• Space Research InstitutionsminorStrategic or Co-development PartnerAndullation technology originated partially from space research applications, developed to counteract muscle and bone loss due to weightlessness in astronauts. This research foundation contributed to the therapeutic applications.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Others

• DJO Global (Enovis/Chattanooga):

Direct peers

• Power Plate: Power Plate manufactures whole-body-vibration platforms used for muscle activation, circulation and rehabilitation — the closest direct technology analogue to hhp's stochastic-vibration therapy.
• Hyperice: Hyperice makes vibration and compression recovery devices (e.g., Hypervolt) targeting athletes and consumers for muscle recovery and pain relief, overlapping directly with ANDUMEDIC and the hhp athlete endorsements.
• Therabody: Therabody (Theragun) is the leading consumer percussive-therapy device company for pain relief, muscle recovery and wellness — directly comparable to hhp's ANDUMEDIC positioning in the at-home vibration/infrared category.
• Compex: Compex is a leading brand of electrical muscle stimulation (EMS) devices for athletes, physiotherapy and pain relief; it competes with hhp's electrotherapeutic claims and shares sports-recovery and clinical channels.

Broad incumbents

• HoMedics: HoMedics is a broad incumbent in consumer massage, wellness and personal-care devices at mass retail; it competes with hhp's consumer-side ANDUBALANCE/ANDUFLEX wellness line at lower price points.
• OMRON Healthcare: OMRON Healthcare sells TENS/EMS pain-relief devices and other consumer medical electronics at scale; it overlaps with ANDUMEDIC 3 on TENS-style pain therapy but operates as a broad incumbent across multiple device categories.

Regional players

• Beurer: Beurer is a German mid-sized manufacturer of wellness, pain-relief and heat-therapy devices with strong DACH retail presence — directly comparable to hhp in product category and partly overlapping geographically.

Emerging players

• VibePlate: VibePlate is a niche whole-body-vibration platform maker serving fitness, rehab and wellness use cases; it competes in the same underlying vibration-therapy mechanism as andullation but with a narrower product range.
• RecoveryPump (NormaTec): NormaTec (now part of Hyperice) makes pneumatic compression recovery systems used by athletes and clinics for circulation and recovery; it overlaps with the recovery/regeneration value proposition of ANDUMEDIC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hhp_Deutschland
• YouTubeyoutube.com/user/hhpDeutschland
• Facebookfacebook.com/hhpUK

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Health Products