Potomac Soccer Association
Potomac Soccer Association is a 501(c)(3) non-profit youth soccer club founded in 1980, serving ages 5-18 across Montgomery County, Maryland with recreational, travel, and elite competitive tiers (ECNL, GA Aspire), plus camps, tournaments, and college recruiting support.
- Company typePrivate
- Founded1980
- HeadquartersGaithersburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Potomac Soccer Association does
Potomac Soccer Association (PSA) is a 501(c)(3) non-profit youth soccer club founded in 1980 by Bill Wilson and formally incorporated in 1982, headquartered in Gaithersburg/Potomac, Maryland, serving youth ages 5-18 across Bethesda, Rockville, Gaithersburg, Germantown, Potomac, and surrounding Montgomery County communities. The club operates a club-centric model delivering age-group-appropriate programming across four tiers: PSA Futures (U7/U8, launched 2010), Travel Soccer (U9-U19), Boys ECNL/ECNL Regional League (U12-U19 — the only ECNL club in Montgomery County since joining in 2023), and Girls GA Aspire (U13-U19). Ancillary offerings include seasonal camps, High School Prep Camp, Lil' Futures indoor clinics, PSA Futsal, and a Coaches-in-Training program, supplemented by the College Advisory Program with SportsRecruits integration for U15-U19 players.
Revenue is generated through five streams: recurring player registration fees managed via the PlayMetrics platform, fee-for-service camps and clinics ($175-$425 per participant), tournament hosting (Potomac Memorial Tournament, Discovery Cup, Presidents' Day Tournament with $975-$1,750 team entry fees), uniform sales through exclusive supplier Capelli Sport on a two-year kit cycle, and tax-deductible donations supporting a need-based financial aid program ($150 initial application fee). The club operates free tryouts and ID sessions as its primary acquisition channel, leverages word-of-mouth and community partnerships, and uses three annual tournaments as demand-generation events that attract 100+ Division 1-3 college coaches.
The technology stack is composed of third-party SaaS integrations — PlayMetrics for registration, GotSport for tournament management, Capelli Sport for uniform ecommerce, SportsRecruits for college recruiting, and BallerTV for live game streaming — with no proprietary platform or disclosed AI/ML capabilities. Operations span field venues across Montgomery County schools (Bethesda Chevy Chase HS, Walter Johnson HS, Gaithersburg HS, Lakelands Park) and the Maryland SoccerPlex in Boyds (a 21-field facility with 3,200-seat stadium used as the primary tournament hub). The organization is governed by a Board of Directors and led by Executive Director Laurie Lane.
Potomac Soccer Association firmographics
Firmographics- Name
- Potomac Soccer Association
- Legal name
- Potomac Soccer Association
- Website
- https://potomacsoccer.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Potomac Soccer Association is a 501(c)(3) non-profit youth soccer club founded in 1980, serving ages 5-18 across Montgomery County, Maryland with recreational, travel, and elite competitive tiers (ECNL, GA Aspire), plus camps, tournaments, and college recruiting support.
- Ownership category
- akta.pro rank
Potomac Soccer Association industry classification
Industry- Product category
- Youth Sports Services
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industries
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Amateur Sports Tournaments (MPAGAMAF)
Keywords
Where Potomac Soccer Association is headquartered
LocationHeadquarters
- HQ city
- Gaithersburg
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Potomac Soccer Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Player Membership/Registration Fees: Annual and seasonal registration fees paid by families for players to join travel, recreational, and elite soccer teams. Registration is managed through the PlayMetrics platform.
- Camps and Clinics: Revenue from soccer camps including summer camps, spring break camps, high school prep camps, Lil' Futures clinics, goalkeeper camps, and futsal sessions. Camp fees range from $175 to $425 per camper.
- Tournament Hosting: Revenue from hosting tournaments including the Potomac Memorial Tournament, Discovery Cup, and Presidents' Day Tournament. Teams pay entry fees ranging from $975 to $1,750 depending on age group.
- Uniform Sales: Uniform kit sales through Capelli Sport, the club's exclusive uniform supplier. Families purchase required kit items every two years. Replacement and extra items can also be ordered through the team store.
- Financial Aid Donations: Tax-deductible donations from the community to support the need-based financial aid program, enabling players who cannot otherwise afford participation. Donations accepted via PayPal, check, or credit card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Spring Break Camps (Full Day) at Bender JCC |
| Unit Pricing | Pay-as-you-go | Spring Break Camps (Half Day) at Bender JCC |
| Unit Pricing | Pay-as-you-go | Summer Full-Day Camp (St. Andrew's Episcopal School) |
| Unit Pricing | Pay-as-you-go | Summer Half-Day Morning Camp |
| Unit Pricing | Pay-as-you-go | Summer Evening Mini-Camp |
| Unit Pricing | Pay-as-you-go | Goalkeeper Camp |
| Unit Pricing | Pay-as-you-go | High School Prep Camp |
| Unit Pricing | Pay-as-you-go | Lil' Futures Clinics |
| Unit Pricing | Pay-as-you-go | Potomac Memorial Tournament Entry Fees |
| Unit Pricing | Pay-as-you-go | Discovery Cup Tournament |
| Unit Pricing | Pay-as-you-go | Presidents' Day Tournament |
| Unit Pricing | Pay-as-you-go | Financial Aid Initial Payment |
| Unit Pricing | Pay-as-you-go | Uniform Shipping |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Potomac Soccer Association product offering
Product offeringCore offering
Potomac Soccer Association is a 501(c)(3) non-profit youth soccer club serving players ages 5-18 across Montgomery County, Maryland. It delivers club-centric soccer development through recreational, travel, and elite competitive programs including Boys and Girls Travel Soccer (U9-U19), ECNL/ECNL RL (U12-U19), and Girls Academy Aspire (U13-U19), along with camps, futsal, college advisory support, financial aid, and three nationally recognized tournaments (Potomac Memorial Tournament, Discovery Cup, Presidents' Day Tournament).
Product overview
Potomac Soccer Association operates as a unified club-based youth soccer organization offering a comprehensive portfolio of programs for ages 5-18 in Montgomery County, Maryland. The core offering consists of recreational (PSA Futures U7/U8), travel soccer (Boys and Girls U9-U19), and elite competitive programs (ECNL/ECNL RL for boys U12-U19; GA Aspire for girls U13-U19). Supporting programs include soccer camps, High School Prep Camp, Lil' Futures indoor clinics, PSA Futsal training, and three major tournaments (Discovery Cup, Potomac Memorial Tournament, Presidents' Day Tournament). The organization also provides college advisory services and financial aid. All programs are delivered through a club-centric model with consistent coaching methodology across age groups and tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- PSA Futures (U7/U8) Entry-level recreational soccer program for boys and girls ages 5-8 (U7/U8). Features practices twice weekly plus weekend games in fall and spring seasons, with structured development in a patient, team-based environment.
- Girls Travel Soccer Program (U9-U19)
Quantifiable outcome
- Potomac Premier I 14G named 2025 GotSport RIA Rankings Champion — #1 ranked U12 girls soccer team in the nation
- +4 more outcomes
Companies that use Potomac Soccer Association
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Potomac Soccer Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Potomac Soccer Association partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Soccer Parenting AssociationcorePSA has secured an exclusive club membership with the Soccer Parenting Association (SoccerParentResourceCenter.com), providing all parents and coaches in the club free access to monthly webinars, articles, interviews with tips and advice, and a community for supporting child development in soccer. The association's mission is to inspire players by empowering parents, and PSA believes this partnership creates a collaborative environment in the best interest of player development.
- Bender JCCcorePartnership with Bender JCC (Jewish Community Center) for camp programs, field facilities, and member benefits. Bender JCC provides field locations for spring break camps (Bender JCC field, 6125 Montrose Rd, Rockville, MD 20852) and Lil' Futures sessions. PSA also offers Bender JCC members special initiation offers and membership integration.
- Capelli SportcoreCapelli Sport is the exclusive uniform supplier for Potomac Soccer Association. Starting with the 2024-2025 season, PSA began a new two-year uniform kit cycle with all PSA gear ordered through Capelli. The partnership includes a team store portal, mandatory kit requirements, and replacement ordering system.
- Elite Clubs National League (ECNL)corePotomac Soccer is the only club in Montgomery County competing in ECNL — the top league for boys youth soccer in the U.S. Joined ECNL platform in 2023. Also competes in ECNL Regional League. The partnership provides players with national-level competition, showcases, and direct college exposure.
- Girls Academy Aspire LeaguecorePotomac Soccer's girls program competes in the Girls Academy Aspire League, a tier-two league and premier development platform for elite girls soccer in the U.S. Provides national showcase events with college scouts, performance-based advancement, and college recruitment pathways. Over 1,200 GA players have committed to college soccer.
- World StridesminorWorld Strides is listed as a partner sponsor, providing international travel opportunities for PSA players. Part of the club's resources section for players interested in international soccer travel experiences.
- Rehab 2 PerformminorRehab 2 Perform is a tournament sponsor and partner providing performance counseling and rehabilitation resources for PSA players. Listed as a sponsor on the memorial tournament sponsors page.
- SportsRecruitscoreSportsRecruits is the leading sports recruiting online software system in the U.S. All PSA U15-U19 players have full access to the SportsRecruits college messaging system, can develop online profile pages with highlight reels and athletic/academic information, and access webinars and documents for the college recruiting process at no additional charge beyond registration fees.
- Maryland SoccerPlexcoreMaryland SoccerPlex is the primary venue for PSA's major tournaments including the Potomac Memorial Tournament, Discovery Cup, and Presidents' Day Tournament. The facility features 12 bluegrass fields, 6 Bermuda grass fields, 3 synthetic turf fields, 6 lighted fields, and a 3200-seat stadium. Discovery Cup is hosted in partnership with Maryland SoccerPlex.
- GotSportcoreGotSport is the tournament management and registration platform used by PSA for all tournament operations including team applications, check-in, roster management, guest player registration, and scheduling. Also used for camp registrations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Potomac Soccer Association competitors and assessment
Company assessmentDirect peers
- Bethesda SC: Direct competitor youth soccer club operating in the Bethesda/Montgomery County corridor. Comparable because both clubs compete for the same suburban DMV player pool across travel and elite tiers, with overlapping age groups and competitive leagues.
- McLean Youth Soccer: Large Northern Virginia youth soccer club serving a similar affluent suburban demographic just across the Potomac from PSA's footprint. Comparable because it offers a similar recreational-to-elite pathway with travel and competitive league play.
- Arlington Soccer Association: Major Virginia-based youth soccer club in the DC metro area. Comparable because it competes for DMV-wide talent in travel and elite leagues and runs large tournament events, directly overlapping PSA's competitive geography.
Broad incumbents
- DC United Academy (MLS NEXT): Professional MLS club's youth development academy competing in MLS NEXT. Comparable because it targets the same elite male youth talent in the DMV region and competes for college-recruiting exposure, though it operates as a free-to-play professional pathway rather than a paid club.
- Sockers FC Chicago: Established national-tier youth soccer club with deep ECNL/GA participation. Comparable because it operates the same elite competitive programming model (ECNL/GA, showcase tournaments, college advisory) at a much larger scale, serving as a benchmark for PSA's potential.
- Solar SC (Dallas): One of the largest and most decorated independent youth soccer clubs in the U.S. Comparable because it offers the same elite ECNL/GA-tier programming with national rankings, college-coach showcases, and multi-tiered club-centric structure that PSA aspires to scale.
Others
- Bender JCC: Community center partner of PSA that provides indoor field space for camps and Lil' Futures clinics. Comparable because it is an adjacent community-recreation provider rather than a direct competitor, and represents the kind of facility partnership that supports PSA's off-season programming.
- Capelli Sport: Exclusive uniform and apparel supplier to PSA. Comparable as an enabling ecosystem participant — not a competitor — whose team-store model and two-year uniform cycle constitute one of PSA's documented revenue streams.
Regional players
- Baltimore Armour: Regional youth soccer club based in the Baltimore metro area. Comparable because it operates elite boys and girls programs in national platforms and competes for Mid-Atlantic college-recruit visibility, but is geographically separate from PSA's core Montgomery County base.
Emerging players
- Players Development Academy (PDA): High-performing East Coast youth soccer club with strong ECNL presence and college placement record. Comparable because it runs a comparable full-pipeline model (recreational to elite) and competes in the same ECNL platform.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Potomac Soccer Association social profiles
Digital presencePotomac Soccer Association compliance and trust
Trust signalCompliance3 records
Potomac Soccer Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Potomac Soccer Association leadership team
Management profileNumber of profiles
Profiles2 records
Potomac Soccer Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Potomac Soccer Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Potomac Soccer Association
What does Potomac Soccer Association do?
Potomac Soccer Association is a 501(c)(3) non-profit youth soccer club serving players ages 5-18 across Montgomery County, Maryland. It delivers club-centric soccer development through recreational, travel, and elite competitive programs including Boys and Girls Travel Soccer (U9-U19), ECNL/ECNL RL (U12-U19), and Girls Academy Aspire (U13-U19), along with camps, futsal, college advisory support, financial aid, and three nationally recognized tournaments (Potomac Memorial Tournament, Discovery Cup, Presidents' Day Tournament).
Is Potomac Soccer Association a public or private company?
Potomac Soccer Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Potomac Soccer Association founded?
Potomac Soccer Association was founded in 1980. It employs 11 to 50 people.
Where is Potomac Soccer Association based?
Potomac Soccer Association is headquartered in Gaithersburg, United States, in the North America region.
How does Potomac Soccer Association make money?
Five revenue lines are on record. Player Membership/Registration Fees are the primary driver. The others are camps and Clinics, tournament Hosting, uniform Sales and financial Aid Donations.
Who are Potomac Soccer Association's main competitors?
Direct peers on record are Bethesda SC, McLean Youth Soccer and Arlington Soccer Association. Broad incumbents are DC United Academy (MLS NEXT), Sockers FC Chicago and Solar SC (Dallas). Others are Bender JCC and Capelli Sport. Baltimore Armour is listed as a regional player. Players Development Academy (PDA) is listed as an emerging player.
Does Potomac Soccer Association have an API?
No public API is recorded for Potomac Soccer Association.
What industry is Potomac Soccer Association in?
Potomac Soccer Association's product category is Youth Sports Services. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.