South Carolina Real Estate Association

What South Carolina Real Estate Association does

The South Carolina Real Estate Association (SCREA) is a private professional membership association founded in 2013 and headquartered in Lexington, South Carolina, serving real estate agents, brokers, agencies, and property consultants in the SC market. The organization sells tiered annual memberships — Basic ($50), Standard ($125), Premium ($100), Elite ($200), and Corporate ($500) — that bundle networking events, webinars, market analysis resources, professional development workshops, and a Code of Ethics framework. Its technology footprint is minimal: the membership platform features LinkedIn integration for profile import and connection synchronization, plus a self-service advertising portal offering premium listing placement, social media promotion, and email campaigns to vendor clients.

SCREA monetizes through two revenue streams: recurring annual membership subscriptions and an advertising/vendor services line. Distribution is direct-to-consumer via a self-service website (screalestateassociation.org) with a three-step enrollment flow, supplemented by a content-marketing blog, monthly newsletters, and active social media profiles on Facebook, Twitter/X, LinkedIn, and Instagram. The go-to-market is community-led, relying on testimonials, member referrals, and exclusive events to drive acquisition. Operations are lean at 1–10 employees, with no disclosed funding, M&A activity, executive leadership beyond a blog author (Scott McCulla), or proprietary technology beyond the LinkedIn integration. The association competes against larger national real estate organizations but differentiates through a regional South Carolina focus, low-friction membership pricing, and bundled marketing services for individual practitioners and small agencies.

Name

South Carolina Real Estate Association

Legal name

South Carolina Real Estate Association

Website

https://screalestateassociation.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The South Carolina Real Estate Association (SCREA) is a private, Lexington-based membership association serving South Carolina real estate agents, brokers, agencies, and consultants via tiered annual subscriptions, networking events, educational resources, and LinkedIn-integrated marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to networking opportunities, educational resources, marketing platforms, and professional development programs. Four tiers available: Basic ($50/yr), Premium ($100/yr), Elite ($200/yr), and Corporate ($500/yr).
2. Advertising and Vendor Services: Platform for real estate professionals to advertise their services, access premium listing placement, social media promotion, and email campaign services. Generates revenue from vendors and advertisers seeking visibility among SCREA members.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

SCREA is a professional membership association serving real estate agents, brokers, and agencies in South Carolina. It sells annual membership subscriptions (Basic, Standard, Premium, Elite, and Corporate tiers) that grant access to networking events, educational resources, marketing platforms, and professional development programs. The association also offers standalone marketing services (premium listing placement, social media promotion, email campaigns) and educational resources (market analysis guides, networking strategies guides, time management toolkits) to its members and the wider real estate community.

Product overview

The South Carolina Real Estate Association offers a tiered membership-based platform with multiple product lines. The core offering consists of four membership tiers: Basic/Standard Membership ($125/year) providing essential resources and networking, Premium Membership ($100-125/year) adding exclusive webinars and market insights, Elite Membership ($200/year) with full access and personalized support, and Corporate Membership ($500/year) for agencies. The association also provides resource products including the Comprehensive Market Analysis Guide, Effective Networking Strategies Guide, and Time Management Toolkit. Marketing services include Premium Listing Placement, Social Media Promotion, Email Campaigns, and Webinars and Workshops. LinkedIn integration enables seamless profile connection and networking synchronization for members.

Differentiator

Problem solved

Functional benefit

Products and services

• SCREA Membership Tiered annual membership program providing real estate professionals and agencies access to networking events, educational resources, marketing platforms, exclusive webinars, market insights, priority event access, and professional development programs.
• Comprehensive Market Analysis Guide

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas Realtors: State-level Realtor association serving Texas real estate professionals with similar membership, education, advocacy, and networking products. Directly analogous in structure and product mix to SCREA at much larger scale.
• Florida Realtors: Florida's chartered state-level trade association with ~230K members. Comparable as a direct peer providing membership tiers, advocacy, education, networking events, and member advertising/marketing services to in-state real estate professionals.
• California Association of Realtors: One of the largest state-level Realtor trade associations in the U.S. Directly comparable as a state-level membership organization serving real estate professionals through tiered subscriptions, networking events, continuing education, and member marketing services.
• South Carolina Realtors: The chartered state-level trade association for real estate professionals in South Carolina. Directly comparable as the legitimate SC counterpart to SCREA, serving the same geographic market and member base but with established regulatory standing, REALTOR brand affiliation, and advocacy infrastructure.

Emerging players

• The CE Shop: A leading provider of real estate pre-licensing and continuing education courses. Comparable as an emerging player in the real estate professional education and certification space, intersecting with SCREA's professional development offering.

Broad incumbents

• National Association of Realtors (NAR): The largest U.S. trade association for real estate professionals, with 1.5M+ members. Operates as the broad incumbent covering state-level associations like SC Realtors (and competing with SCREA), offering similar networking, education, advocacy, and code-of-ethics frameworks at national scale.
• Kaplan Real Estate Education: Long-established provider of real estate licensing, CE, and professional development courses with national reach. Comparable as an education-focused incumbent overlapping with SCREA's webinars/workshops and professional development product line.

Regional players

• New York State Association of Realtors: State-level Realtor trade association serving New York real estate professionals. Functionally identical to SCREA in product offering (membership tiers, events, education, advocacy) but operating in a different geographic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/SCREAssociation
• LinkedInlinkedin.com/company/sc-real-estate-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Carolina Real Estate Association