Bright Smile Dental

What Bright Smile Dental does

Bright Smile Dental is a private, single-location family and cosmetic dental practice operating in Powell, Ohio since 2004 under founder Dr. Jerry Cheung, serving the Powell, Columbus, Dublin, and surrounding Central Ohio communities. The practice delivers a comprehensive dental menu from a single facility at 10401 Sawmill Parkway, spanning routine preventive care, pediatric dentistry, oral surgery, dental implants, cosmetic enhancements (veneers, whitening, Invisalign, smile rejuvenation), sedation dentistry, sleep medicine, and emergency services. Clinical capacity is provided by four dentists — Dr. Jerry Cheung, Dr. Paul Kim, Dr. Saniya Kamran, and Dr. Jerome Urell — supported by registered dental hygienists, EFDA-credentialed dental assistants, and patient coordinators, totaling 11-50 employees per firmographic data.

The practice differentiates on technology and service breadth. An in-house lab equipped with a restoration mill enables same-day crown, bridge, and inlay manufacturing, eliminating the two-week wait typical of outsourced lab workflows and the need for temporary crowns. Supporting technology includes digital impressions, 3D cone-beam computed tomography (CBCT) for implant and bone assessment, and a dedicated sedation surgery room. A 24/7 emergency hotline staffed by live agents, extended hours including Saturdays, and a partnership with Smile MD to bring licensed anesthesiologists on-site for IV sedation and general anesthesia expand the procedural envelope beyond a typical general practice. The clinical menu continues to broaden with adjacent offerings such as sleep apnea appliances and Botox cosmetic injections.

Revenue is generated on a professional-services, fee-for-procedure basis across three streams: one-time procedures (extractions, crowns, implants, veneers, root canals, oral surgery), recurring preventive visits, and elective cosmetic work financed out-of-pocket or via payment plans. Unit pricing examples include crowns at $1,200-$2,000 per tooth, snap-in dentures at $6,000 for 2-4 implants, and simple extractions from $200-$300, with most insurance plans accepted and free consultations offered on many services. Go-to-market is direct-to-consumer from the single facility, with patient acquisition driven by local SEO, social media (Facebook, Twitter, Instagram, Google Business Profile), an educational content blog, and a review/referral raffle program. Ownership is founder-led by Dr. Cheung with no disclosed external investment, parent company, subsidiaries, or M&A activity.

Name

Bright Smile Dental

Legal name

Bright Smile Dental

Website

https://brightsmilepowell.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bright Smile Dental is a private single-location family and cosmetic dental practice in Powell, Ohio, founded in 2004 by Dr. Jerry Cheung, serving Powell, Columbus, Dublin, and surrounding communities with same-day crowns, sedation, implants, and 24/7 emergency care.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)

Keywords

• Family dental services
• Cosmetic dentistry
• Dental implants
• Oral surgery
• Emergency dental care

Headquarters

HQ city

Powell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Procedures and Treatments: One-time dental procedures including extractions, crowns, implants, veneers, root canals, and oral surgery. Revenue generated per procedure based on complexity and materials used.
2. Preventive Care and Maintenance: Recurring revenue from routine check-ups, cleanings (recommended every 3-6 months), and preventive treatments.
3. Cosmetic Dentistry Services: Elective cosmetic procedures including teeth whitening, veneers, and smile rejuvenation that patients pay for out-of-pocket or through financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bright Smile Dental is a single-location family and cosmetic dental practice in Powell, Ohio that provides a comprehensive range of dental services including routine check-ups, cleanings, pediatric dentistry, restorative work (crowns, dentures, fillings, root canals), cosmetic procedures (veneers, Invisalign, whitening), oral surgery (dental implants, wisdom teeth removal, extractions), sedation dentistry, emergency care, and sleep medicine. The practice differentiates through an in-house restoration mill enabling same-day crown manufacturing, a 24/7 emergency hotline with live agents, and on-site IV sedation delivered via a partner anesthesiologist group.

Product overview

Bright Smile Dental is a comprehensive family dental practice offering a unified range of dental services from a single location in Powell, Ohio. The core offering centers on general and family dentistry for all ages, complemented by specialized services including pediatric dentistry, cosmetic dentistry (veneers, whitening, smile rejuvenation), orthodontics (Invisalign), oral surgery (implants, extractions, wisdom teeth removal, root canals), prosthodontics (crowns, dentures, snap-in dentures), sedation dentistry, emergency dental care, and sleep medicine. The practice differentiates through same-day services using in-house technology for crown manufacturing, and sedation options including IV sedation with anesthesiologist. All services are delivered through the single practice entity under Dr. Jerry Cheung's leadership, with no modular or platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Dentistry Comprehensive family dental services covering patients of all ages, including routine check-ups, cleanings, pediatric care, and general dental treatments delivered under one roof.
• Pediatric Dentistry Specialized dental care for children focused on preventive treatments, oral hygiene education, and establishing healthy dental habits from a young age.
• Teeth Cleaning and Maintenance Professional dental cleanings that include X-rays, gum health assessments, tartar removal, polishing, and fluoride application, recommended every 3–6 months.
• Dental Crowns Tooth-shaped caps placed over teeth to restore shape, strength, and appearance, including same-day crowns manufactured in-house via digital impressions and an in-office restoration mill.
• Tooth Fillings Dental restorations for cavities using tooth-colored composite materials that blend with natural teeth, including replacement of old silver amalgam fillings.
• Cosmetic Dentures Removable prosthetic devices replacing missing teeth, available as partial or full dentures customized for optimal fit and appearance, starting at $2,000 per arch.
• Snap-In Dentures Implant-supported dentures that snap onto 2–4 dental implants for enhanced stability, preventing the slipping and sliding of traditional dentures; priced at $6,000 total for 2–4 implants.
• Cosmetic Dentistry Aesthetic dental treatments including veneers, whitening, and smile rejuvenation to improve the appearance of teeth, gums, and overall smile.
• Dental Veneers Thin coverings applied to the front of teeth to conceal cosmetic imperfections such as stains, chips, cracks, and gaps, available in porcelain or composite resin materials.
• Teeth Whitening Teeth brightening treatments including take-home 'Whitening for Life' kits and in-office Zoom! Whitening using LED light technology.
• Invisalign Clear aligner orthodontic treatment for teeth straightening, providing a virtually invisible alternative to traditional metal braces.
• Smile Rejuvenation Comprehensive smile restoration addressing multiple cosmetic issues including gaps, chips, discoloration, and gum contouring, typically completed in 1–2 visits.
• Oral Surgery Surgical dental procedures including wisdom teeth removal, tooth extractions, dental implant placement, and bone grafting, with a dedicated surgery room and sedation options.
• Dental Implants Permanent tooth replacement using titanium implant screws placed in the jawbone to support crowns, bridges, or full arch restorations, with 3D CBCT imaging used for precise implant planning.
• Root Canals Endodontic treatment to remove infected pulp from within a tooth, clean the canals, and seal them to prevent reinfection, often followed by crown placement.
• Wisdom Teeth Removal Extraction of impacted or problematic wisdom teeth, with IV sedation options administered by a licensed anesthesiologist in a dedicated surgery room.
• Sedation Dentistry Anxiety management options including oral sedation, IV sedation with a licensed anesthesiologist, and general anesthesia for comfortable dental procedures.
• Emergency Dental Care Immediate treatment for dental emergencies such as severe tooth pain, broken or knocked-out teeth, infections, and abscesses, with same-day appointments and 24/7 hotline access.
• Emergency Tooth Extraction Same-day emergency tooth extractions for damaged, infected, or problematic teeth requiring immediate removal.
• Immediate Permanent Crown Same-day crown placement using in-house restoration mill technology, eliminating the need for temporary crowns and multi-week waits.
• Sleep Medicine Diagnosis and treatment of obstructive sleep apnea including custom oral sleep appliances, CPAP/Bi-PAP therapy referrals, and surgical options.

Quantifiable outcome

• Same-day crown service eliminates need for temporary crowns and 2-week waits
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Smile MDcoreStrategic or Co-development PartnerBright Smile Dental partners with Smile MD to provide safe, hospital-grade anesthetic care on-site for patients undergoing dental procedures. Smile MD brings in licensed anesthesiologists for IV sedation and general anesthesia services, ensuring patient safety and comfort during complex procedures.
• Gravity Dental MarketingminorOthersWebsite design partner responsible for the Bright Smile Dental website design and digital presence.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heartland Dental: Largest dental support organization (DSO) in the US, supporting thousands of dentist-owned practices nationwide. Highly comparable as it operates in the same multi-specialty family/cosmetic dentistry space with same in-office service model, but at massive scale and with corporate support infrastructure Bright Smile lacks.
• Comfort Dental: Largest privately-held dental franchise in the US with offices across multiple states including Ohio. Comparable as a multi-location general and family dentistry provider serving similar middle-income suburban demographics with a similar broad service menu.
• Pacific Dental Services: Large DSO supporting hundreds of dental practices across the US with modern technology and multi-specialty offerings. Comparable in its modern-equipment, multi-specialty family practice positioning, though at significantly larger scale with extensive operational infrastructure.
• Dental Care Alliance: DSO supporting affiliated dental practices across multiple states with general, cosmetic, and specialty services. Comparable in supporting multi-specialty family dental offices similar to Bright Smile, but through an affiliation/management model rather than independent ownership.
• Aspen Dental: National DSO brand with hundreds of offices offering general dentistry, dentures, implants, and emergency care. Direct overlap with Bright Smile's service mix (especially snap-in dentures and implants) and similar direct-to-consumer local marketing approach, but operating at chain scale.
• Monarch Dental: Multi-location dental group operating across several US states with general, cosmetic, and orthodontic services. Comparable in delivering comprehensive family dentistry with similar patient acquisition through local SEO and reviews, though at chain scale.
• Great Expressions Dental Centers: Multi-state DSO providing general, cosmetic, orthodontic, and specialty dental care. Comparable in offering a one-stop multi-specialty dental service menu targeting families, though operating as a chain with central management rather than as an independent practice.

Direct peers

• Bright Now! Dental: Multi-location family and cosmetic dental provider operating under the 'Bright' brand family. Direct peer in offering comprehensive family, cosmetic, and emergency dental services with insurance acceptance and patient-financing options, though at chain scale rather than independent ownership.
• Affordable Dentures & Implants: National chain focused on dentures, snap-in/implant-supported dentures, and extractions. Directly competes with Bright Smile's denture and implant service lines using a similar fixed-price, pay-as-you-go model, though with a more specialized (less family/general) offering.

Regional players

• Powell Dental Group: Local independent dental practice serving Powell and the surrounding Central Ohio suburbs. Comparable as a regional peer offering general and family dentistry in the same immediate geographic market where Bright Smile competes for the same local patient base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BrightSmileOhio
• Facebookfacebook.com/BrightSmileDental
• Instagraminstagram.com/brightsmilepowell

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Smile Dental