Lebenswertes Wohnen

What Lebenswertes Wohnen does

Lebenswertes Wohnen GmbH (LeWo) is a privately held German care services provider founded in 2007 by Inge Hees and headquartered in Kronau, Germany. The company acts as an intermediary that recruits care workers from five Eastern European countries—Estonia, Latvia, Lithuania, Romania, and Bulgaria—and places them with German families seeking 24-hour in-home care for elderly relatives who would otherwise face institutionalization. Placements typically run 2-3 months, with care workers earning €1,400-€2,000 per month, and the company supports both families (consultation, matching, travel coordination, ongoing contact) and caregivers (sourcing, 1-2 day recovery accommodation upon arrival, and in-country relationship management via monthly visits since 2010).

The core product portfolio comprises three principal services—24-Stunden-Betreuung (24-hour care), Häusliche Pflege (home care), and Seniorenbetreuung (senior care)—supplemented by Aktiv Senioren (companionship for active seniors) and a caregiver matching service. There is no proprietary technology platform beyond a multilingual website (German, Latvian, Russian); the operating model is relationship-intensive and human-mediated rather than technology-mediated. Approximately 3,000 placements have been completed since founding, at a run-rate of roughly 250 per year.

The business model is managed services: revenue is generated through placement and ongoing coordination fees, with consultation provided free of charge and a €238 expense allowance charged for distances beyond 100 km. The company operates exclusively within Germany on the demand side while maintaining a multi-country supply-side recruitment infrastructure; no external investors are involved, and ownership has remained with the founder since inception.

Name

Lebenswertes Wohnen

Legal name

Lebenswertes Wohnen GmbH

Website

https://lebenswertes-wohnen.eu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Lebenswertes Wohnen GmbH is a German care placement firm founded in 2007 that recruits Eastern European caregivers (Estonia, Latvia, Lithuania, Romania, Bulgaria) and matches them with German families seeking 24-hour in-home care for elderly relatives, handling approximately 250 placements per year.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Respite Care (Multi-Day) (HSABAGAC)

akta.pro secondary industry

Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ)

Keywords

• Home care services
• Elderly care placement
• Senior care matching
• 24-hour caregiving
• Household care services

Headquarters

HQ city

Kronau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Care Worker Placement Services: The company acts as an intermediary, recruiting care workers from Eastern European countries and matching them with German families requiring 24-hour home care. Care workers are placed for 2-3 month assignments, with the possibility of renewal or replacement. Revenue is generated through the placement and ongoing coordination services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lebenswertes Wohnen GmbH is a German home care services provider that recruits and places caregivers from Eastern European countries (Estonia, Latvia, Lithuania, Romania, and Bulgaria) into German households. The company matches elderly individuals who wish to remain in their own homes with vetted, self-employed care partners for 2-3 month placements, providing 24-hour personal care, household support, and companionship. The company handles the entire process including initial consultation, matching, travel arrangements, 2-day recovery accommodation upon arrival, and ongoing coordination throughout the assignment.

Product overview

Lebenswertes Wohnen GmbH operates as a care services provider offering a unified portfolio of in-home care solutions. The core offering consists of 24-hour care (24-Stunden-Betreuung), home care (Häusliche Pflege), and senior care (Seniorenbetreuung) services, where the company matches elderly Germans with reliable caregivers from Estonia, Latvia, Lithuania, Romania, and Bulgaria. These services are delivered through placements typically lasting 2-3 months, with the company handling recruitment, travel arrangements, and ongoing support. Supplementary offerings include Aktiv Senioren for active seniors seeking companionship, and a caregiver matching service that supports international caregivers in establishing self-employment to work in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Stunden-Betreuung (24-Hour Care) Round-the-clock in-home care service providing continuous support for elderly people in their own homes, with caregivers from Estonia, Latvia, Lithuania, Romania, and Bulgaria placed for 2-3 month assignments.
• Häusliche Pflege (Home Care) Home-based care services enabling elderly individuals to remain in their familiar surroundings with support from trained caregivers from Eastern European countries.
• Seniorenbetreuung (Senior Care) Personal care and companionship services for seniors, including both full-time and part-time care arrangements with Eastern European caregivers.
• Aktiv Senioren (Active Seniors) Activity and companionship services for active seniors, providing daytime support, social engagement, and alltagsbegleitung for retirees.
• Betreuungskraft-Vermittlung (Caregiver Matching) Service connecting families with suitable caregivers from Baltic and Eastern European countries, including initial matching, travel arrangements, ongoing support, and self-employment setup for international caregivers working in Germany.

Quantifiable outcome

• Over 3,000 people placed since company founding in 2007
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pflegix: A German online marketplace matching families with 24-hour caregivers and domestic help, directly competing with Lebenswertes Wohnen's core matching-and-placement service but with a more digital, self-service interface.
• Careship: Berlin-based digital platform for booking in-home care services and caregivers in Germany, operating in the same 24-hour care placement category as Lebenswertes Wohnen with overlapping Eastern European caregiver supply.
• SHD Seniorenhilfe Deutschland: German placement agency specializing in 24-hour live-in care workers from Eastern Europe, offering a nearly identical Vermittlung model to Lebenswertes Wohnen and competing for the same caregiver and family customers.
• Vermittlung24: German intermediary connecting families with Eastern European 24-hour care workers, mirroring Lebenswertes Wohnen's Vermittlungsmodell and overlapping in caregiver source countries.

Emerging players

• Medwing: European healthcare staffing marketplace expanding into elder care matching; overlaps with Lebenswertes Wohnen's placement value proposition at a broader healthcare staffing level and with emerging digital capabilities.
• ZusammenZuhause: German platform organizing shared housing and 24-hour care arrangements for seniors, an emerging model that intersects with Lebenswertes Wohnen's home-based care positioning and Eastern European caregiver supply.

Broad incumbents

• Pflege zu Hause (Caritas / Diakonie): Large non-profit home care providers in Germany offering in-home Pflegeleistungen that compete with Lebenswertes Wohnen, particularly with families preferring institutional or brand-backed providers over private placement agencies.
• Home Instead (Germany): International senior home care franchise with established operations across Germany offering personal care, companionship, and home help—overlapping with Lebenswertes Wohnen's senior care portfolio at greater scale and brand recognition.
• Cura Ambulante: Established German outpatient and home care provider operating both ambulatory care services and live-in care placement, competing with Lebenswertes Wohnen across the broader elder home-care continuum.

Regional players

• Pflegedienst Nestle: Regional German private home care service provider offering 24-hour care and household support in southern Germany, geographically close to Lebenswertes Wohnen's Kronau base and competing for similar family customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lebenswertes-wohnen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lebenswertes Wohnen