What Careship does

Careship (legal entity: Care Companion GmbH) is a Berlin-based digital marketplace founded in 2015 by siblings Antonia and Nikolaus Albert that connects seniors and care-dependent individuals in Germany with a network of vetted self-employed daily caregivers (Alltagshilfen) for hourly in-home support. Primary customer segments are elderly individuals seeking to remain in their own homes, their family caregivers seeking respite, and secondarily people with temporary or permanent disabilities or post-hospitalisation recovery needs. The company operates in over 30 German cities and has cumulatively served more than 4,000 families, with approximately 3,100 active service recipients delivering 125,000+ service hours in 2022. Leadership comprises CEO Jonas Behrend and Head of Product Jamie Hartmann, alongside the founding siblings, supported by an 11-50 person team in Berlin.

Name

Careship

Legal name

Care Companion GmbH

Website

https://careship.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Careship is a Berlin-based digital marketplace connecting German seniors and care-dependent individuals with a network of over 1,500 vetted self-employed daily caregivers for hourly in-home support across 30+ cities. Its subsidiary Careship Ambulant enables direct statutory insurance billing for employed caregivers.

Ownership category

akta.pro rank

Product category

Senior Care Marketplace

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI), Family Caregiver Coaching, Education & Support (HSABAIAI), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Senior care services
• In-home caregiving
• Caregiver marketplace
• Elderly care support
• Daily living assistance

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Commission from Self-Employed Caregivers: Careship acts as a marketplace intermediary, earning a fixed commission per service hour. In Germany (excl. Bavaria/Baden-Württemberg), the customer pays €33/hour, the caregiver receives €22/hour, and Careship retains €11/hour. In Bavaria and Baden-Württemberg, the rate is €38/hour (caregiver receives €24.50, Careship €13.50). The company also offers an employed model (Careship Ambulant) with direct Pflegekasse billing, generating revenue through service fees.
2. Careship Ambulant – Pflegekasse Direct Billing Revenue: Careship Ambulant employs caregivers directly and bills care insurance funds (Pflegekasse) directly for services under §45b and §39 SGB XI. This stream generates revenue in Berlin, Hamburg, and Baden-Württemberg by charging service rates (e.g., €35.5/hour in Berlin) to care insurance, covering caregiver wages and generating a margin. Revenue grew sixfold in three months per July 2024 press release.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Careship operates a digital marketplace that matches care-dependent individuals (primarily seniors) with over 1,500 vetted, self-employed daily assistants (Alltagshilfen) for hourly in-home support across companionship, household help, errands, accompaniment, and basic personal care. Through its Careship Ambulant subsidiary, the company additionally offers permanently employed caregivers who can directly bill German care insurance funds (Pflegekasse) under §45b (Entlastungsbetrag) and §39 (Verhinderungspflege) SGB XI in Berlin, Hamburg, and Baden-Württemberg. Caregiver training is delivered through the Careship Academy e-learning platform, and customers access bookings via the MeinCareship authenticated portal.

Product overview

Careship operates as a two-tier platform: the core Careship marketplace connects care-dependent individuals (primarily seniors) with a network of self-employed, vetted daily assistants (Alltagshilfen) who provide hourly in-home support across areas such as companionship,errands, housekeeping, and basic personal care. Customers book through the web platform, pay per hour (from €33/hour), and can seek reimbursement through German nursing-insurance budgets. In 2023, Careship launched Careship Ambulant, a subsidiary sub-brand offering permanently employed daily assistants who undergo expert training via the Careship Academy and are uniquely authorized to directly bill nursing insurance funds (§45b and §39 SGB XI), removing the need for customers to pay out-of-pocket and seek reimbursement. Both models are accessed through the same customer-facing web presence and the MeinCareship authenticated portal. The platform operates in 30+ German cities, with Careship Ambulant initially available in Berlin, Hamburg, and Baden-Württemberg.

Differentiator

Problem solved

Functional benefit

Brands

• Careship Ambulant: Fixed-employment model for caregivers offering direct billing with German care insurance funds (Pflegekasse), available in Berlin, Hamburg, and Baden-Württemberg.
• Careship Academy

Products and services

• Careship Caregiver Marketplace Digital marketplace that matches care-dependent individuals (primarily seniors) across Germany with self-employed, vetted daily assistants (Alltagshilfen) for hourly in-home support including companionship, errands, household help, accompaniment, and basic personal care. Customers self-serve via www.careship.de, receive a free 1-hour introductory meeting, are matched with a caregiver within 24 hours, and pay per hour from €33 (rest of Germany) or €38 (Bavaria and Baden-Württemberg). Optional reimbursement is available via Pflegekasse (Verhinderungspflege, Entlastungsbetrag).
• Careship Ambulant Subsidiary brand and service of Careship offering permanently employed, expert-trained daily assistants who directly bill German care insurance funds (Pflegekasse) under §45b and §39 SGB XI on behalf of customers with Pflegegrad 1+. Available in Berlin (€35.50/hour), Hamburg (€45/hour), and Baden-Württemberg (€45/hour), with additional regions planned. Careship Ambulant GmbH is a wholly-owned subsidiary of Care Companion GmbH and achieved sixfold monthly-bookings growth in three months in 2024.
• Careship Academy Online training and continuing-education platform used to onboard, train, and certify Careship daily assistants. Provides basic training for self-employed Alltagshilfen on the marketplace and expert training for Careship Ambulant employees before they begin assignments with care recipients.

Quantifiable outcome

• Over 125,000 service hours delivered in 2022 across Germany
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor.

• Verbund PflegehilfeminorGTM or Marketing PartnerVerbund Pflegehilfe advises care recipients and relatives on relevant care topics and brokers care providers in the DACH region. They refer prospective customers to Careship and provide complementary advisory services.
• Pflege.deminorGTM or Marketing PartnerService partner for care recipients and families whose care at home is supported by targeted offerings, information, and exchange. They refer customers to Careship's caregiver matching services.
• Wohnen im AlterminorGTM or Marketing PartnerProvides a comprehensive overview for care recipients, seniors, and relatives: brokering care places and services plus an informational guide. Cross-referrals with Careship for in-home care services.
• Deutscher PflegeringminorGTM or Marketing PartnerOffers nationwide assistance for employees in all life situations to better reconcile work and family. Refers employees needing caregiving support to Careship.
• proSeniominorGTM or Marketing PartnerThe proSenio PflegeBox supplies care supplies around the clock, reliably and at no co-payment. Complementary offering for Careship customers needing Pflegehilfsmittel.
• Pflegehilfe für SeniorenminorGTM or Marketing PartnerEnables a safe and cared-for life in old age in one's own home through 24-hour care. Complementary to Careship's hourly home care model.
• DeinePflege.deminorGTM or Marketing PartnerPersonal digital care companion helping care patients and relatives organize their care simply and transparently. Referrals and complementary service coordination.
• MobilaeminorGTM or Marketing PartnerContributes to a world where seniors can live the life they imagine – mobile, safe, and independent. Complementary mobility solutions for Careship customers.
• SeniovominorGTM or Marketing PartnerCare-appropriate bathrooms without co-payment, with care insurance subsidies including application management and landlord approval. Complementary home modification services for Careship customers.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pflegetiger: Pflegetiger is a German online platform matching families with vetted caregivers for non-medical home support, closely comparable to Careship's core marketplace and hourly matching flow.
• Pflegix: Pflegix is a German digital marketplace connecting care recipients with vetted in-home caregivers for hourly and 24-hour care. It overlaps almost directly with Careship's core marketplace, including support for Pflegekasse reimbursement.
• Home Instead Senior Care (Germany): Home Instead operates a senior in-home care franchise in Germany providing non-medical companionship, personal care, and household support — a near-identical service offering to Careship, with a deeper international brand.
• Promedica24: Promedica24 is one of Germany's largest providers of 24-hour in-home care and hourly care services, primarily for elderly clients. It competes with Careship's hourly offering and especially with Careship Ambulant on the employed-caregiver side.
• Bonitas Pflegegruppe: Bonitas is a German home care group offering outpatient care, household help, and intensive 24-hour care, frequently interacting with Pflegekasse billing. It is a direct competitor in the employed in-home caregiver category.

Broad incumbents

• Malteser: Malteser is a major German welfare and care organization offering a broad portfolio of home care, nursing, and senior services. While not a digital-native, it competes with Careship in the home-help segment and brings substantial brand and Pflegekasse integration.
• Deutscher Caritasverband: Caritas is Germany's largest welfare organization, providing nationwide outpatient care, family support, and senior services. It is an incumbent competitor with deeply embedded municipal relationships that compete for Careship's target customers.
• Renafan Group: Renafan operates a broad portfolio of outpatient and inpatient care, intensive home care, and assisted-living services across Germany. It overlaps with Careship on the home-care and Pflegekasse-billing side, but with a more traditional facility-led model.

Emerging players

• Caspar Health: Caspar Health is a digital therapeutic and care-coordination platform offering tele-rehab and care pathways for patients at home. It is an emerging adjacent player with partial overlap in digital care coordination for elderly and post-acute patients.
• Recare: Recare is a German digital discharge and aftercare platform connecting hospitals with home-care providers. It is an emerging adjacent player that could either compete for or feed care recipients into Careship's caregiver matching service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@careship.alltagshilfe
• Facebookfacebook.com/careship2015
• LinkedInlinkedin.com/company/careship
• Instagraminstagram.com/careship
• Xx.com/careship_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careship