Junipr Public Relations

What Junipr Public Relations does

Junipr Public Relations is a strategic communications agency founded in 2019 by Samantha Flynn, headquartered in Chicago with a second office in Philadelphia. The firm serves B2B organizations, restaurants, nonprofits, and established consumer packaged goods companies, organized around three core service pillars: Media Relations (outreach, satellite media tours, influencer programs, event production), Brand Reputation (thought leadership, crisis communications, executive media training, awards bureau work), and Communications Growth Planning (long- and short-term brand planning, competitive audits, analytics). The team comprises senior PR professionals with 60+ years of combined experience, with members located across three countries. The firm is WBENC- and WOSB-certified, positioning it for corporate supplier diversity and federal contracting channels.

The agency's value proposition centers on transparency, explicitly refusing to pay for media and label it as earned, and on delivering large-agency counsel without administrative overhead. Junipr's operating technology is human- and process-driven: AP-style writing, journalist-targeting, newsroom-quality asset packages, and measurement against earned media impressions and CPM rather than vanity metrics. Documented outcomes include 21.5M+ estimated impressions and 45 placements for the Pre Brands grilling satellite media tour, a Bon Appetit feature plus 30.4M impressions and 23 placements for the Minyoli restaurant launch, and a 14-placement, 6.3M+ impression thought leadership program for bioMérieux that won the 2024 PRSA Skyline Award and Publicity Club of Chicago Golden Trumpet.

The business model is professional services with custom, scope-based pricing and no publicly disclosed rates. Distribution is direct and consultative: a free strategy call functions as the top-of-funnel engagement mechanism, supported by organic content marketing (blog, PR Watch Outs lead magnet), founder-led LinkedIn and earned media presence (Forbes, PR Week, The Wrap, Authority Magazine), conference speaking (DigiMarCon, Digital Summit series), and podcast appearances. There are no disclosed funding rounds, no M&A activity, no parent company, and no published revenue.

Name

Junipr Public Relations

Legal name

Junipr Public Relations

Website

https://juniprpublicrelations.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Junipr Public Relations is a Chicago-based strategic communications agency founded in 2019 that delivers earned media relations, brand reputation, and communications planning to B2B firms, restaurants, nonprofits, and CPG brands, with a second office in Philadelphia.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Strategic communications services
• Media relations agency
• Earned media campaigns
• Brand reputation management
• Thought leadership PR

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Services: Full-service public relations agency providing media relations, brand reputation management, and communications growth planning services. Works with clients on both short-term campaigns and long-range brand building.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Junipr Public Relations is a strategic communications agency that delivers media relations, brand reputation management, and communications growth planning services to B2B organizations, restaurants, nonprofits, and established CPG brands. The agency provides earned media outreach, satellite media tours, influencer programs, crisis communications, executive media training, and thought leadership programs. Services are delivered through three core pillars—Media Relations, Brand Reputation, and Communications Growth Planning—supported by measurable, insight-driven campaigns.

Product overview

Junipr Public Relations is a PR agency offering three core service pillars: Media Relations, Brand Reputation, and Communications Growth Planning. Media Relations handles outreach, influencer programs, satellite media tours, and event production. Brand Reputation focuses on thought leadership, crisis communications, and media training. Communications Growth Planning covers strategic brand planning, competitive audits, and analytics. The agency also offers supplementary services including a free PR Watch Outs Guide and executive media training sessions. Together, these services provide integrated strategic communications support for clients seeking earned media coverage and brand positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations
• Brand Reputation
• Communications Growth Planning

Quantifiable outcome

• 6.3MM+ Earned Media Impressions for bioMérieux thought leadership program with 14 placements and 8 leaders featured
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• R-to-V MarketingcoreGTM or Marketing PartnerR-to-V Marketing serves as digital agency of record for The Belfry House, working alongside Junipr Public Relations which handles traditional PR and brand strategy. The partnership combines earned media, influencer support, and digital services including paid advertising and social media for the luxury boutique hotel.
• Tree House Humane SocietycoreStrategic or Co-development PartnerTree House Humane Society, founded in 1971 and based in Chicago, is a nationally recognized leader in animal welfare. Junipr was named agency of record to support the organization's public relations, earned media relations, and campaign storytelling efforts.
• The Belfry HousecoreStrategic or Co-development PartnerThe Belfry House is a luxury boutique hotel and dining destination in Lake Geneva, Wisconsin. Junipr serves as agency of record for public relations in the property's first comprehensive PR investment and integrated brand storytelling approach.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 5W Public Relations: Mid-market consumer and corporate PR firm of similar size and structure to Junipr. 5W competes directly for CPG, restaurant, and lifestyle clients with comparable earned media and integrated communications capabilities.
• Lippe Taylor: Boutique-to-mid-size consumer PR firm with comparable service mix focused on health, wellness, food/beverage, and lifestyle brands — overlapping directly with Junipr's CPG and restaurant client base.
• Zeno Group: Integrated communications agency with strong consumer, corporate, and B2B practices. Similar size and senior-led delivery model, competing for the same Fortune 500 and mid-market brand clients Junipr serves.
• Allison+Partners: Mid-size integrated PR agency with a similar mix of consumer, corporate, and B2B clients. Comparable in scale and service portfolio, including earned media, brand reputation, and thought leadership programming.
• M Booth: Mid-size integrated communications and PR agency with comparable senior-led model. M Booth competes for the same mid-market and Fortune 500 consumer brand clients and offers overlapping earned media, brand storytelling, and thought leadership services.

Broad incumbents

• Edelman: World's largest independent PR firm with global reach and full-service communications, brand marketing, and corporate affairs capabilities. Represents the incumbent tier against which Junipr positions its "big-agency expertise without layers" message.
• FleishmanHillard: Global PR and integrated communications network offering earned media, brand reputation, and public affairs services. Comparable on service breadth and Fortune 500 client roster, though significantly larger scale than Junipr.
• Ketchum: Major global communications consultancy with full-service PR, brand marketing, and digital capabilities. Overlaps with Junipr on consumer, food/beverage, and corporate communications engagements for large brand owners.
• Havas PR & Communications: Global PR and communications network within Havas creative group, offering integrated earned media and brand storytelling services. Competes for similar Fortune 500 brand PR engagements at larger scale.

Regional players

• Walker Sands: Chicago-based integrated marketing and PR agency with comparable B2B and consumer brand services. Geographic peer sharing the same Midwest market, with overlapping earned media and brand storytelling capabilities.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/junipr-public-relations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junipr Public Relations