First Logic
First Logic operates Rakumachi, a Japanese real estate investment platform serving 500,000+ individual investors with property listings, cashflow simulation tools, premium subscriptions, mobile apps, and educational content via a 1.6M-subscriber YouTube channel.
- Company typePublic
- Founded2005
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What First Logic does
First Logic, legally known as 楽待株式会社 (RAKUMACHI, INC.), is a Japanese real estate technology company headquartered in Tokyo and listed on the Tokyo Stock Exchange under stock code 6037. Founded in 2005, the company operates the Rakumachi (楽待) real estate investment platform at rakumachi.jp, which serves more than 500,000 registered individual investors across Japan with property listings, market research content, and a flagship Cash Flow Simulation tool that has logged over 5 million cumulative uses as of June 2026. The product surface is unified around a website platform, iOS/Android mobile apps, a premium subscription tier (Rakumachi Premium), a news content service (Rakumachi News), and a 1.6-million-subscriber YouTube channel (Rakumachi RAKUMACHI) that functions as the primary top-of-funnel acquisition channel.
Monetisation is anchored on subscription revenue from premium members, with secondary income likely from property listings and content/advertising (the exact revenue mix is not publicly disclosed). Distribution is digital-first and self-serve, and the company's go-to-market is a product-led growth motion combined with content marketing through YouTube, supplemented by selective outdoor advertising for geographic expansion (most recently launched in the Kansai/Osaka market in May 2026) and community-driven brand building via CSR activities. The firm reports a 51-100 employee headcount and states that approximately 99% of its employees use AI tools daily, with around 60% achieving 50% or more reduction in working hours through AI-assisted workflows — although no proprietary AI models, research, or patents are disclosed.
Leadership comprises CEO Sakaguchi Naohiro alongside directors Shinya Aoyagi and independent outside director Tsutomu Furuta. Recent strategic activity signals continued focus on marketplace quality (suspension of low-rated member accounts in March 2026), operational AI adoption (April 2026), and geographic broadening beyond Tokyo, consistent with a platform company scaling within the Japanese retail real estate investing vertical.
First Logic firmographics
Firmographics- Name
- First Logic
- Legal name
- 楽待株式会社 RAKUMACHI,INC.
- Website
- https://firstlogic.co.jp
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- First Logic operates Rakumachi, a Japanese real estate investment platform serving 500,000+ individual investors with property listings, cashflow simulation tools, premium subscriptions, mobile apps, and educational content via a 1.6M-subscriber YouTube channel.
- Ownership category
- akta.pro rank
Where First Logic is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
First Logic business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Platform Services for Real Estate Investors: Premium subscription and service fees from registered members (500,000+) using the platform for real estate investment research and analysis
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
First Logic product offering
Product offeringCore offering
First Logic operates the RAKUMACHI (楽待) real estate investment platform, which aggregates property investment listings, delivers investment research and education, and provides a proprietary Cash Flow Simulation tool to help individual investors analyze potential property investments. The platform monetizes through a premium membership tier (RAKUMACHI Premium), mobile app access, and a large content/education footprint via YouTube and news channels.
Product overview
RAKUMACHI, INC. operates a unified real estate investment platform called 楽待 (RAKUMACHI) which connects investors with property investment opportunities. The core platform offers property research, comparison tools, and the flagship Cash Flow Simulation feature. The service is enhanced through 楽待プレミアム (Premium) subscription, a dedicated mobile app, and 楽待新聞 (News) content service. The platform has grown to over 500,000 registered members and features a YouTube channel with over 1.6 million subscribers.
Differentiator
Problem solved
Functional benefit
Products and services
- RAKUMACHI (楽待) Real Estate Investment Platform Core real estate investment platform that connects individual investors with property investment opportunities, offering property listings, research, comparison tools, and access to the Cash Flow Simulation feature. Reached 500,000+ registered members by May 2026.
- RAKUMACHI Premium (楽待プレミアム)
Companies that use First Logic
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
First Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
First Logic partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
First Logic competitors and assessment
Company assessmentDirect peers
- LIFULL: LIFULL operates LIFULL HOME'S, one of Japan's largest real estate listing and property-search portals. Highly comparable as a domestic Japanese platform serving individual property seekers and investors with a similar horizontal portal model.
- Roofstock: Roofstock is a US online marketplace for buying and selling single-family rental investment properties. Comparable as a real estate investment platform focused on individual investors, with marketplace, analytics, and transaction-enabling tools.
- Fundrise: Fundrise is a US real estate investment platform offering individual investors access to private real estate deals with analytical and portfolio tools. Comparable as a tech-led investment platform targeting individual real estate investors.
- athome: athome is a major Japanese real estate portal (listed on JASDAQ/Tokyo) covering rentals, purchases, and investment properties. Overlaps with Rakumachi on Japanese property search and listings serving individual investors and buyers.
Broad incumbents
- Redfin: Redfin is a US technology-powered real estate brokerage and portal. Comparable as a tech-enabled platform serving individual property buyers and investors, with brokerage and analytical tools rather than pure listings.
- Suumo (Recruit): Suumo, operated by Recruit, is Japan's dominant real estate portal across purchase, rental, and investment. Comparable as a broad incumbent in the same Japanese property-search space, with a much wider portfolio beyond investment-focused content.
- Zillow: Zillow is a US-based broad real estate platform with property search, valuation, and mortgage tools. Overlaps with Rakumachi as a portal serving individual real estate consumers and investors, though operating at much larger scale and across multiple verticals.
Regional players
- CHINTAI: CHINTAI is a long-standing Japanese rental and property listing portal. Adjacent comparable as a Japanese real estate portal serving individual consumers, with stronger focus on rentals than investment properties.
- いえらぶ (iedirubu / Ielove): Ielove is a Japanese real estate tech company providing portals and SaaS tools to real estate agencies. Comparable as a Japanese proptech serving property search and listing workflows, with a more agency-B2B tilt than Rakumachi's investor focus.
Emerging players
- Minkai (みんかい): Minkai is a Japanese fractional real estate investment platform for individual investors. Closely comparable to Rakumachi in its core focus on enabling individual investor participation in Japanese real estate, but with a fractional-ownership model rather than full-property investment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
First Logic social profiles
Digital presenceFirst Logic compliance and trust
Trust signalCompliance1 record
First Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Logic leadership team
Management profileNumber of profiles
Profiles3 records
First Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Logic
What does First Logic do?
First Logic operates the RAKUMACHI (楽待) real estate investment platform, which aggregates property investment listings, delivers investment research and education, and provides a proprietary Cash Flow Simulation tool to help individual investors analyze potential property investments. The platform monetizes through a premium membership tier (RAKUMACHI Premium), mobile app access, and a large content/education footprint via YouTube and news channels.
Is First Logic a public or private company?
First Logic is a public company. It is classified as public and is currently operating.
When was First Logic founded?
First Logic was founded in 2005. It employs 51 to 100 people.
Where is First Logic based?
First Logic is headquartered in Tokyo, Japan, in the Asia region.
How does First Logic make money?
One revenue line is on record: platform Services for Real Estate Investors.
Who are First Logic's main competitors?
Direct peers on record are LIFULL, Roofstock, Fundrise and athome. Broad incumbents are Redfin, Suumo (Recruit) and Zillow. Regional players are CHINTAI and いえらぶ (iedirubu / Ielove). Minkai (みんかい) is listed as an emerging player.
Does First Logic have an API?
No public API is recorded for First Logic.