Porovnejsito

What Porovnejsito does

Porovnejsito.cz s.r.o. operates an independent Czech online comparison portal headquartered in Olomouc. Users enter an address or vehicle registration plate and receive ranked, availability-checked offers across internet, digital TV, mobile tariffs, mortgages, vehicle and personal insurance, and household utilities (electricity and gas). The platform indexes 346+ offers from 40 verified providers and self-describes as the largest independent internet and TV comparator in the Czech Republic with 13 years of telecom market presence.

The product is a web-based comparison engine plus a suite of standalone calculators (mortgage, mandatory liability insurance, comprehensive insurance, accident/travel/life insurance, electricity, gas, internet speed test) wrapped in an editorial layer of articles, glossary entries, provider reviews, and city/region pages used to capture organic search demand. Address-based availability checks rely on OpenStreetMaps; the user-facing stack includes Google Analytics, Facebook Pixel, and Tawk.to live chat. The company has no native mobile app and runs no physical retail operations, with a 1–10 person team registered as a Czech s.r.o. (IČO 06523072).

Commercial mechanics are affiliate/lead generation and intermediation. Consumers use the portal free of charge; Porovnejsito.cz monetizes by collecting user inquiries and forwarding them to verified partners, who pay referral fees or commissions. Specialist advisors mediate contract conclusion and coordinate activation or installation. Revenue is therefore partner-concentrated across roughly 40 ISPs, mobile operators, banks, and insurers, and is undisclosed in the source material.

Name

Porovnejsito

Legal name

Porovnejsito.cz s. r. o.

Website

https://porovnejsito.cz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Porovnejsito.cz is a Czech independent online comparison portal that aggregates 346+ offers from 40 verified providers of internet, TV, mobile, mortgages, insurance, and utilities, generating revenue through referral fees and intermediation commissions from partner providers serving Czech residential consumers and SMBs.

Ownership category

akta.pro rank

Product category

Telecommunications Comparison Platform

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Internet comparison service
• TV comparison service
• Mobile tariff comparison
• Mortgage calculator
• Insurance comparison

Headquarters

HQ city

Olomouc

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead generation and referral fees: Porovnejsito.cz generates revenue by collecting user inquiries and forwarding them to verified service providers (internet, TV, insurance companies, banks). Partners pay referral fees or commissions for customers acquired through the platform. The platform also negotiates better conditions, better prices, and bonuses for customers through long-term partnerships with providers.
2. Intermediation services: The platform functions as an intermediary facilitating contract conclusion between users and service providers. For this intermediation service, the company receives compensation from partner providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Porovnejsito.cz operates an independent online comparison portal for Czech consumers that aggregates and compares offers across telecommunications (internet, digital TV, mobile tariffs from 40+ providers and 346+ plans), financial services (mortgages, bank accounts), insurance (vehicle, travel, accident, life), and utilities (electricity, gas). Users enter their address to receive availability-checked offers, submit binding-free inquiries, and receive free specialist consultation and contract mediation services from the platform before being connected with verified partner providers.

Product overview

Porovnejsito.cz is an independent Czech online comparison portal operating as a platform-plus-calculators architecture. The core platform aggregates and compares offerings across telecommunications (internet from 40+ providers in 346+ plans, TV, and mobile tariffs), financial services (mortgages, current accounts), insurance (vehicle, travel, accident, life), and utilities (electricity, gas). The product suite is organized around a main comparison engine supplemented by specialized calculators (mortgage, insurance, speed test) and editorial content (reviews, articles, glossary). Users search by address to receive availability-checked offers and can submit a binding-free inquiry for contract mediation.

Differentiator

Problem solved

Functional benefit

Products and services

• Internet comparison service Aggregates and compares home internet plans from 40+ verified Czech providers across optical fiber, DSL, wireless, 5G, and satellite technologies, with address-based availability checking for residential consumers.
• Television comparison service Compares IPTV, OTT, and satellite TV packages from Czech providers including Telly, Lepší.TV, O2 TV/Oneplay, Nordic TV, Starnet/Mazaná TV, and others for residential consumers.
• Mobile tariff comparison service Compares mobile voice and data plans across Czech mobile operators for individual consumers seeking the best mobile tariff.
• Mandatory liability insurance calculator (Kalkulačka povinného ručení) Online calculator for comparing mandatory Czech vehicle liability insurance quotes by entering vehicle registration plate or VIN, with anonymous calculation supported, for vehicle owners.
• Mortgage calculator (Kalkulačka hypoték) Interactive calculator for estimating monthly mortgage payments and comparing offers across 12 Czech banks including Česká spořitelna, ČSOB, MONETA Money Bank, Komerční banka, and others, for mortgage seekers.
• Mortgages, insurance, and utilities comparison service Extends comparison to mortgages, home insurance, gas, electricity, accident insurance, travel insurance, life insurance, and non-bank loans for Czech residential consumers.
• Business internet and tariffs (Internet a tarify pro firmy) Dedicated comparison service for business internet connections and telecom plans tailored to SME requirements, separate from the residential consumer offering.
• Free online TV guide (Internetová televize zdarma) Guide to legal free online TV streaming in the Czech Republic covering ČT iVysílání, Nova.cz, Prima.cz, Stream.cz, and YouTube TV channels for residential consumers.

Quantifiable outcome

• Up to 50% discount on internet services through special partner offers
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• 40 verified service providerscoreChannel Partner/ Reseller/ DistributorPorovnejsito.cz maintains partnerships with approximately 40 verified providers of internet, television, mobile, insurance, and financial services. Through these long-term partnerships, the company negotiates better conditions, better prices, and bonuses for customers. The platform forwards customer inquiries to these partners who then provide offers directly to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Srovnejto.cz: One of the largest Czech multi-category price comparison portals covering internet, TV, mobile, energy, insurance, and banking. Operates an almost identical affiliate/lead-generation model and serves the same Czech consumer segments as Porovnejsito.cz, making it the closest direct competitor.
• Tarifomat.cz: Czech comparison platform focused on mobile tariffs, internet, and TV packages. Comparable because it competes in the same telecom-switching vertical as Porovnejsito.cz's primary comparison offering and uses a similar partner-payout revenue model.
• Ušetřeno.cz: Czech comparison and switching platform for energy (electricity, gas), telecom, and insurance. Comparable because it operates a similar partner-paid intermediation model in overlapping verticals and addresses the same Czech consumer switching needs.
• ePojištění.cz: A leading Czech online insurance comparison platform covering motor, property, life, and travel insurance. Directly comparable to Porovnejsito.cz's insurance and mortgage calculators, using the same address/registration-plate-driven lead-routing business model.
• TopPojištění.cz: Czech insurance comparison and brokerage platform covering motor, property, and life insurance. Comparable to Porovnejsito.cz's insurance comparison offering with the same lead-generation and intermediation revenue model.
• Kalkulátor.cz: Czech comparison and switching service for energy (electricity, gas) and telecom services. Comparable to Porovnejsito.cz's energy comparison vertical, using similar calculator-driven lead routing to Czech providers.

Broad incumbents

• Heureka.cz: The largest Czech price comparison portal, primarily focused on e-commerce but increasingly expanding into services. Comparable as a broad incumbent in Czech comparison with much larger scale, brand recognition, and traffic, against which Porovnejsito.cz competes for the same comparison-intent audience.
• Zboží.cz: Czech price comparison engine operated by Seznam.cz, covering a wide range of product and service categories. Comparable as a broad Czech incumbent comparison destination that competes for the same organic comparison traffic.
• Check24: Germany-based pan-European comparison and switching platform across insurance, energy, telecom, banking, and travel. Comparable as a large incumbent aggregator that defines the global competitive template for multi-vertical comparison and may eventually expand into Czech verticals.

Emerging players

• Měšec.cz: Czech financial information and comparison portal covering banking products, loans, and insurance. Comparable as a niche competitor in Porovnejsito.cz's financial vertical (mortgages, insurance), with similar content-driven SEO acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/porovnejsito.cz
• Instagraminstagram.com/porovnejsito.cz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porovnejsito