Srovnejto.cz

What Srovnejto.cz does

Srovnejto.cz is a Czech multi-vertical financial and utility product comparison portal operating under Klik.cz & ePojisteni.cz s.r.o., a private limited company ultimately owned by Bauer Media Group following the December 2023 merger of Bauer Media's and Netrisk Group's Central and Eastern European comparison operations. The platform enables individual Czech consumers to compare and contract insurance (mandatory and comprehensive vehicle, travel, property, life, pet), energy (electricity and gas), consumer credit and mortgages, and telecommunications (mobile, internet, TV) offerings from 40+ verified providers, with a self-service web interface supplemented by toll-free phone-based specialist support. Underlying technology comprises a web-based comparison platform with configurable automated ranking algorithms and data-science-driven customer profiling that combines transaction history, call center interactions, and preference signals to produce individualized product recommendations. The business operates a commission-based revenue model in which insurance (via Klik.cz & ePojisteni.cz s.r.o.), consumer credit (via Elephant Orchestra, s.r.o.), and energy and telecom (via Tarifomat, s.r.o.) subsidiaries earn transaction fees from product providers for intermediated contracts, with no consumer-facing fees and no ownership stake in any underlying provider. Distribution is primarily digital (website plus organic search, content marketing via the Srovnaný magazín blog, and the Nepodceňto podcast), with an inside-sales call center providing guided sales support across extended weekday and weekend hours.

Name

Srovnejto.cz

Legal name

Klik.cz & ePojisteni.cz s.r.o.

Website

https://srovnejto.cz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Srovnejto.cz is a Czech multi-vertical comparison portal that lets individual consumers compare and contract insurance, energy, loans, and telecom products from 40+ verified providers, earning commissions from providers for intermediated contracts.

Ownership category

akta.pro rank

Product category

Financial Product Comparison

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Financial product comparison
• Insurance aggregation platform
• Energy switching service
• Consumer loan comparison
• Telecom plan comparison

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Insurance Intermediation Commission: Klik.cz & ePojisteni.cz s.r.o. receives commission payments from insurance companies for each policy intermediated through the platform. The company has no direct or indirect ownership stake in any insurance provider.
2. Consumer Credit Intermediation Commission: Elephant Orchestra, s.r.o. earns commissions from credit providers for intermediating consumer loans and mortgages. The company represents credit providers and receives compensation based on the type of credit. No fees are charged directly to consumers.
3. Energy and Telecom Intermediation: Tarifomat, s.r.o. receives commissions from energy suppliers and telecom operators for contracts intermediated through the platform. Registered with the Energy Regulatory Office (ERÚ) since 9.9.2022 under registration number 742238047.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Srovnejto.cz is an online multi-vertical comparison portal that enables Czech consumers to compare and contract insurance (mandatory and comprehensive vehicle, travel, home, life, pet), energy (electricity and gas), consumer loans and mortgages, and telecommunications (mobile, internet, TV) products from 40+ verified providers. Customers complete quotes through self-service web calculators or receive personalized offers via phone callback from specialist advisors, with full online contract completion. The service is free for consumers; the company earns transactional commissions from intermediated providers across its three operating subsidiaries.

Product overview

Srovnejto.cz is a multi-vertical financial and utility comparison platform operating as a single unified website with distinct product modules. The core platform enables consumers to compare and purchase insurance products (vehicle insurance including mandatory liability and comprehensive coverage, travel insurance, property insurance, life and accident insurance, pet insurance), energy utilities (electricity and gas from multiple providers), consumer loans and mortgages, and telecommunications services (mobile tariffs, internet, TV). The service also provides telephone advisory support through a dedicated customer line. The platform acts as an intermediary, facilitating contract agreements between consumers and third-party providers. The group operates under Klik.cz & ePojisteni.cz s.r.o. for insurance, Elephant Orchestra, s.r.o. for loans, and Tarifomat, s.r.o. for telecom and energy services.

Differentiator

Problem solved

Functional benefit

Products and services

• Srovnejto.cz Comparison Platform A comprehensive online multi-vertical comparison platform that allows Czech consumers to compare and contract insurance (vehicle, travel, home, life, pet), energy (electricity, gas), consumer loans and mortgages, and telecommunications (mobile, internet, TV) products from 40+ verified providers in one place, with full online contract completion and specialist phone advisory support.
• Advisory and Intermediary Services Telephone advisory service staffed by specialists who guide customers through product comparison and contract completion, available via the toll-free line 800 44 44 55 (Mon-Fri 9:00-19:30, Sat-Sun 10:00-17:00). The service supports selection assistance, documentation, and contract execution across insurance, energy, and credit verticals.
• Nepodceňto Podcast A Czech-language podcast covering road safety, personal finance, and household protection topics with expert guests, created in collaboration with the 'Bezpečně na cestě' project and distributed across Apple Podcasts, Spotify, Google Podcasts, YouRadio, and Seznam Podcast.

Quantifiable outcome

• Insurance savings of up to 2,140 Kč on mandatory vehicle insurance (Škoda Octavia 1.8T)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bauer Media Group / NetRisk GroupcoreStrategic or Co-development Partner · 5 December 2023NetRisk Group and Bauer Media Group completed the merger of their comparison platforms in Central and Eastern Europe in December 2023. The combined entity operates under Srovnejto.cz with Andrew Fuchs as CEO. Bauer Media Group previously acquired stakes in 2016 and became sole owner in 2018 before the 2023 merger.
• Bezpečně na cestě / Active RadiominorGTM or Marketing Partner · 1 January 2021Srovnejto.cz collaborated with the Bezpečně na cestě (Drive Safely) road safety initiative, a project of Active Radio group working with BESIP and other partners. The partnership produced the Nepodceňto podcast launching in 2021 to promote road safety awareness.
• Kooperativa, Generali, Allianz, ČSOB Pojišťovna, Uniqa, Slavia, ČPP, Union, Maxima, Pillow, PetExpert, Axa, NN Pojišťovna, MetLife, PVZP, KB Pojišťovna (Insurance Partners)coreChannel Partner/ Reseller/ Distributor16 insurance companies whose products are compared and intermediated through the platform, including major Czech insurers Kooperativa, Generali, Allianz, and ČSOB Pojišťovna.
• E.ON, Primagas, MND, PRE (Pražská energetika), Pražská plynárenská, SPP, innogy, Yello, Centropol, ČEZ (Energy Partners)coreChannel Partner/ Reseller/ Distributor10 energy suppliers for electricity and gas comparison and intermediation, including major Czech energy providers E.ON, ČEZ, innogy, and regional suppliers.
• T-Mobile, Vodafone, O2, GoMobile (Telecom Partners)coreChannel Partner/ Reseller/ Distributor4 major Czech telecom operators whose mobile and internet tariffs are compared and intermediated through the platform.
• Česká spořitelna, Moneta, Zonky, Home Credit, KB, ČSOB, AirBank, Cofidis, Zaplo, Creditea, Provident, Razdva půjčka, Kamali (Banking/Credit Partners)coreChannel Partner/ Reseller/ Distributor13 banking and credit institutions offering personal loans, mortgages, and credit products through the platform's comparison service.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Netrisk.pl: Polish online insurance comparison portal operated as the sister CEE entity within the same Netrisk Group that merged with Bauer Media Group in 2023. Operates the same business model of intermediating insurance and selected financial products from multiple carriers, serving consumers directly with commission-based economics.
• Rankomat: Polish multi-vertical comparison platform comparing insurance, banking, and telecom products from a wide provider set. Closely mirrors Srovnejto.cz in business model, target customer (mass-market consumers), and commission-based intermediation across insurance and adjacent financial verticals.
• Comperia: One of Poland's leading financial product comparison platforms, covering loans, mortgages, insurance, and bank accounts. Highly comparable to Srovnejto.cz in product breadth, intermediation model, and consumer-focused lead generation approach.
• GoCompare: UK mass-market insurance and financial product comparison platform operating an aggregator/intermediation model with strong brand recognition. Directly comparable to Srovnejto.cz's insurance-anchored comparison offering.
• Compare the Market: UK insurance and financial product comparison service owned by BGL Group. Operates a leading multi-carrier insurance comparison portal targeting mass-market consumers — the same intermediation-focused model Srovnejto.cz runs in Czech Republic.
• Confused.com: UK insurance and financial product comparison platform owned by Admiral Group. Direct structural peer to Srovnejto.cz's insurance intermediation business, focused primarily on motor, home, and life insurance intermediation.

Broad incumbents

• Check24: Germany's largest multi-vertical price comparison portal covering insurance, energy, telecom, banking, travel, and shopping. A scaled, established incumbent whose CEE peers often benchmark against its operating model and exclusive-offer playbook.
• Verivox: Major German price comparison platform specializing in energy, insurance, telecom, and finance verticals. Highly comparable to the energy and telecom intermediation portions of Srovnejto.cz's business and representative of the broader European comparison aggregator category.
• MoneySupermarket: UK-listed multi-vertical financial and household product comparison group covering insurance, energy, banking, broadband, and travel. Closely mirrors the multi-vertical scaling ambition of Srovnejto.cz and demonstrates the public-market valuation benchmark for European comparison aggregators.

Emerging players

• Selectra: Pan-European energy and telecom price comparison and switching service with operations in multiple CEE and Western European markets. Comparable to the energy and telecom intermediation modules of Srovnejto.cz and a relevant adjacent benchmark on cross-border expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC18381456-yF5j8V5dJqQ
• Xx.com/srovnejtocz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Srovnejto.cz