ePojisteni.cz
ePojisteni.cz is a Czech online insurance comparison and brokerage platform, licensed by the Czech National Bank, that lets individual consumers and fleet owners compare and purchase policies from 21 insurance carriers across vehicle, travel, home, life, pet, and other insurance lines, earning affiliate commissions on each policy sold.
- Company typePrivate
- Founded2008
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ePojisteni.cz does
ePojisteni.cz is a Czech online insurance comparison and brokerage platform operated by Klik.cz & ePojisteni.cz s.r.o., headquartered at Rohanské nábřeží 678/29 in Prague's Karlín district. The company is licensed by the Czech National Bank (ČNB) as an independent insurance intermediary and aggregates offerings from 21 insurance carriers — including Allianz, ČPP, ČSOB, Direct, Generali, Kooperativa, Slavia, UNIQA, NN, and MetLife — across 500+ product variants. Its core technology is a self-serve online calculator that lets customers compare and purchase vehicle insurance (mandatory third-party liability and voluntary comprehensive), travel, home/property, life, pet, accident, health for foreigners, and legal protection insurance, supported by a phone sales line (800 44 44 33) and a CRM system for customer data and partner commission tracking.
The business model is direct-to-consumer affiliate brokerage: ePojisteni.cz earns commissions from insurance carriers for each policy sold through its platform, with pricing varying by product, vehicle, driver profile, and coverage. The company highlights average customer savings of 2,100 CZK annually and up to 50% on combined vehicle packages, and reports 7,000+ weekly insured clients and a 4.4/5 customer rating from 386 reviews on Firmy.cz. Marketing is multi-channel digital (content/blog, SEO, paid search, email, and partner programs), and contracts are concluded via telephone with call recording for compliance.
The company is part of the Klik.cz Group, which extends its reach into adjacent comparison verticals through sister companies: Tarifomat (energy and telecom tariffs), Elephant Orchestra (consumer loans), and Hypo na míru (mortgages). Since 2011, ePojisteni.cz has expanded beyond its original vehicle insurance focus into a broader household finance comparison marketplace serving individual consumers and, increasingly, fleet/corporate vehicle owners in the Czech Republic.
ePojisteni.cz firmographics
Firmographics- Name
- ePojisteni.cz
- Legal name
- Klik.cz & ePojisteni.cz s.r.o.
- Website
- https://epojisteni.cz
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ePojisteni.cz is a Czech online insurance comparison and brokerage platform, licensed by the Czech National Bank, that lets individual consumers and fleet owners compare and purchase policies from 21 insurance carriers across vehicle, travel, home, life, pet, and other insurance lines, earning affiliate commissions on each policy sold.
- Ownership category
- akta.pro rank
Where ePojisteni.cz is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
ePojisteni.cz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance Commission Revenue: As an insurance intermediary/broker, ePojisteni.cz earns commissions from insurance companies for each policy sold through their platform. The company compares offerings from multiple insurance providers and facilitates contract conclusion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Variable pricing based on insurance type and provider |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ePojisteni.cz product offering
Product offeringCore offering
ePojisteni.cz is a Czech online insurance comparison and brokerage platform that aggregates 500+ insurance variants from 21 insurance provider partners and enables customers to compare and purchase policies directly online. Its offering spans mandatory vehicle liability insurance, comprehensive vehicle insurance, travel insurance, property and home insurance, life insurance, personal accident insurance, pet insurance, health insurance for foreigners, and legal protection insurance, complemented by energy tariff, consumer loan, and mortgage comparison services. The company operates as a licensed independent insurance intermediary under the Klik.cz & ePojisteni.cz s.r.o. legal entity, earning commissions on each policy sold.
Product overview
ePojisteni.cz is a Czech online insurance and financial services comparison platform operated by Klik.cz & ePojisteni.cz s.r.o. The platform offers an insurance aggregator and comparison service covering vehicle insurance (mandatory third-party liability and voluntary comprehensive), travel insurance, property/home insurance, life insurance, personal accident insurance, pet insurance, health insurance for foreigners, and legal protection insurance. Beyond insurance, the platform expanded to include energy comparison (electricity and gas), consumer loans, and mortgages. The company acts as an independent insurance intermediary licensed by the Czech National Bank (ČNB), working with multiple insurance company partners to provide comparison and online policy purchase. The core value proposition is providing competitive pricing through an online comparison model, with claims of savings up to 50% compared to standard insurance rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Mandatory Vehicle Insurance (Povinné ručení) Comparison
- Comprehensive Vehicle Insurance (Havarijní pojištění) Comparison
- Travel Insurance (Cestovní pojištění) Comparison
- Property and Home Insurance (Pojištění nemovitosti a domácnosti) Comparison
- Life Insurance (Životní pojištění) Comparison
- Personal Accident Insurance (Úrazové pojištění) Comparison
- Pet Insurance (Pojištění mazlíčků) Comparison
- Health Insurance for Foreigners (Pojištění pro cizince) Comparison
- Legal Protection Insurance (Pojištění právní ochrany) Comparison
- Energy Comparison Service (Energie)
- Consumer Loans Comparison (Půjčky)
- Mortgage Comparison (Hypotéky)
Quantifiable outcome
- Customers save average 2,100 CZK annually on insurance
- +2 more outcomes
Companies that use ePojisteni.cz
Customer profileSegments2 records
Ideal customer profiles2 records
ePojisteni.cz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ePojisteni.cz partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Allianz pojišťovnacoreInsurance provider partner offering mandatory vehicle insurance and comprehensive coverage through ePojisteni.cz platform. Allianz does not offer bundled discount for combined coverage but provides 7% discount for additional products (Life, Property, Pension).
- ČPP PojišťovnacoreInsurance provider partner offering 25% discount when selecting SUPERPOV variant for combined mandatory and comprehensive coverage.
- ČSOB pojišťovnacoreInsurance provider partner offering 20% discount for online contract conclusion for combined coverage.
- Direct pojišťovnacoreInsurance provider partner available on the platform for vehicle insurance comparison.
- Generali Česká pojišťovnacoreInsurance provider partner offering 20% online discount and up to 60% bonus for accident-free driving for combined coverage.
- Kooperativa pojišťovnacoreInsurance provider partner offering up to 6% discount if customer has other contracts with Kooperativa.
- Hasičská vzájemná pojišťovna (HVP)coreInsurance provider partner offering combined vehicle insurance packages. Specific discount terms not publicly disclosed.
- Slavia pojišťovnacoreInsurance provider partner offering 5% base discount plus 2% for online purchase and 15% for annual payment frequency.
- UNIQA pojišťovnacoreInsurance provider partner offering 5% base discount plus 5% for online purchase and 5% for annual payment frequency.
- NN Životní PojišťovnacoreLife insurance provider partner available on the platform.
- MetLife PojišťovnacoreInsurance provider partner for life and health insurance products.
- Colonnade pojišťovnaminorInsurance provider partner listed on the platform.
- Maxima pojišťovnaminorInsurance provider partner listed on the platform.
- Pillow pojišťovnaminorInsurance provider partner listed on the platform.
- PVZP pojišťovnaminorInsurance provider partner listed on the platform.
- Slavia pojišťovnaminorInsurance provider partner listed on the platform.
- Union pojišťovnaminorInsurance provider partner listed on the platform.
- Uniqa pojišťovnacoreInsurance provider partner offering combined vehicle insurance packages.
- ERGO cestovní pojišťovnacoreTravel insurance specialist partner available on the platform.
- E.ONminorEnergy provider partner whose logo appears on the homepage alongside other energy and insurance partners.
- ČEZminorEnergy provider partner whose logo appears on the homepage.
- PRE (Pražská energetika)minorEnergy provider partner whose logo appears on the homepage.
- Elephant Orchestra, s.r.o.minorPart of the Klik.cz Group network providing consumer loans comparison services. Personal data sharing occurs between Klik.cz & ePojisteni.cz and Elephant Orchestra for credit product referrals.
- Tarifomat, s.r.o.minorPart of the Klik.cz Group network providing energy and mobile tariff comparison services. Personal data may be shared with this sister company for utility savings referrals.
- Hypo na míru s.r.o.minorMortgage comparison partner in the Klik.cz Group network. Customer data may be shared for mortgage product referrals.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
ePojisteni.cz competitors and assessment
Company assessmentDirect peers
- Clickpojištění.cz: Clickpojištění.cz is a Czech online insurance comparison platform operated within the Broker Consulting ecosystem, offering comparison across vehicle, property, and life insurance lines. It directly competes for the same Czech consumer insurance-shopping intent that drives ePojisteni.cz's acquisition funnel.
- Ušetřeno.cz: Ušetřeno.cz is a Czech financial comparison and brokerage platform covering insurance, banking, energy, and telecommunications products. It overlaps with ePojisteni.cz in insurance distribution and also competes with its sister companies (Elephant Orchestra, Tarifomat) in adjacent verticals within the broader comparison market.
- Srovnejto.cz: Srovnejto.cz is one of the largest Czech online insurance and financial product comparison platforms, offering vehicle, property, and life insurance comparison from multiple carriers. It directly competes with ePojisteni.cz for the same Czech consumer comparison intent in SEO and digital channels.
- Kalkulátor.cz: Kalkulátor.cz is a Czech online insurance calculator and comparison site operated by the CAPS group. It overlaps with ePojisteni.cz on vehicle insurance comparison and on calculator-driven customer acquisition in the Czech market.
- Toppojištění.cz: Toppojištění.cz is a Czech online insurance broker and comparison site focused on mandatory and comprehensive vehicle insurance, offering comparison across Czech insurers. It competes head-to-head with ePojisteni.cz in the vehicle insurance comparison segment of the Czech market.
Emerging players
- Verivox: Verivox is a major German comparison portal covering energy, insurance, telecom, and financial products. It serves as a comparable European benchmark for ePojisteni.cz's multi-product strategy combining insurance with energy and loans in one funnel.
- Check24: Check24 is the leading German multi-product comparison platform covering insurance, banking, energy, telecom, and travel. It is comparable as a structural template for ePojisteni.cz's expansion ambitions into broader household financial products, although it currently does not serve Czechia directly.
Broad incumbents
- Allianz pojišťovna: Allianz pojišťovna is a major Czech insurer offering vehicle, property, life, and pension products. It is a core distribution partner of ePojisteni.cz, but as a broad incumbent it also represents a structural competitive threat when customers compare carrier-direct offers against aggregator-quoted rates.
- ČSOB Pojišťovna (Online Direct): ČSOB Pojišťovna is one of the largest Czech insurers and also a partner of ePojisteni.cz. As a broad incumbent carrier with its own direct online channel offering 20% online discounts, it is both a partner and a competitive threat to the aggregator's value proposition on price.
- Generali Česká Pojišťovna: Generali Česká Pojišťovna is the largest Czech insurer and a key ePojisteni.cz partner. Its growing direct online distribution (including 20% online discounts) creates both partnership volume and disintermediation risk for the platform over time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ePojisteni.cz social profiles
Digital presenceePojisteni.cz financial estimates
Financial estimateRevenue estimate
Valuation estimate
ePojisteni.cz leadership team
Management profileNumber of profiles
Profiles1 record
ePojisteni.cz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ePojisteni.cz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ePojisteni.cz
What does ePojisteni.cz do?
ePojisteni.cz is a Czech online insurance comparison and brokerage platform that aggregates 500+ insurance variants from 21 insurance provider partners and enables customers to compare and purchase policies directly online. Its offering spans mandatory vehicle liability insurance, comprehensive vehicle insurance, travel insurance, property and home insurance, life insurance, personal accident insurance, pet insurance, health insurance for foreigners, and legal protection insurance, complemented by energy tariff, consumer loan, and mortgage comparison services. The company operates as a licensed independent insurance intermediary under the Klik.cz & ePojisteni.cz s.r.o. legal entity, earning commissions on each policy sold.
Is ePojisteni.cz a public or private company?
ePojisteni.cz is a private company. It is classified as unknown and is currently operating.
When was ePojisteni.cz founded?
ePojisteni.cz was founded in 2008. It employs 11 to 50 people.
Where is ePojisteni.cz based?
ePojisteni.cz is headquartered in Prague, Czechia, in the Europe region.
How does ePojisteni.cz make money?
One revenue line is on record: insurance Commission Revenue.
Who are ePojisteni.cz's main competitors?
Direct peers on record are Clickpojištění.cz, Ušetřeno.cz, Srovnejto.cz, Kalkulátor.cz and Toppojištění.cz. Emerging players are Verivox and Check24. Broad incumbents are Allianz pojišťovna, ČSOB Pojišťovna (Online Direct) and Generali Česká Pojišťovna.
Does ePojisteni.cz have an API?
No public API is recorded for ePojisteni.cz.