Adramar Incoming Services
Adramar Incoming Services is a Spanish B2B destination management company headquartered in Mallorca. Founded in 1994, it books hotels, transfers, excursions, and MICE services across the Balearic Islands for travel agencies and tour operators via XML integration.
- Company typePrivate
- Founded1994
- HeadquartersPalma De Mallorca, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Adramar Incoming Services does
Adramar Incoming Services (legal name VIAJES ADRAMAR SA) is a Spanish destination management company (DMC) and B2B incoming travel agency headquartered in Palma de Mallorca. Founded in 1994 as a sociedad anónima and operating for nearly 30 years, the company runs ground operations across the three principal Balearic Islands — Mallorca, Menorca, and Ibiza — with on-island REP and airport-assistance presence. It is a private, standalone firm with no disclosed parent, subsidiaries, or external funding.
The company's product stack covers the full inbound ground-services value chain: hotel bookings, transfers, REP/airport meet-and-assist, group and event management, sports events, MICE (meetings, incentives, conferences, exhibitions), car hire, and excursions. Its technical core is an XML integration platform that lets partner travel agencies and tour operators consume Adramar's inventory programmatically, complemented by a trilingual (English, Spanish, German) online booking interface and 24/7 booking and emergency support lines.
Adramar earns revenue through commissions and markups on hotel, transfer, excursion, car hire, and event inventory sourced in the Balearics and resold wholesale to B2B buyers — primarily travel agencies, tour operators, and corporate clients. Pricing appears quote-based and transactional rather than subscription-based, with no disclosed SaaS, ARR, or licensing layer. The company has no disclosed recent leadership changes, acquisitions, or strategic repositioning, indicating a stable, long-tenured regional SME operating posture.
Adramar Incoming Services firmographics
Firmographics- Name
- Adramar Incoming Services
- Legal name
- VIAJES ADRAMAR SA
- Website
- https://adramar.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adramar Incoming Services is a Spanish B2B destination management company headquartered in Mallorca. Founded in 1994, it books hotels, transfers, excursions, and MICE services across the Balearic Islands for travel agencies and tour operators via XML integration.
- Ownership category
- akta.pro rank
Adramar Incoming Services industry classification
Industry- Product category
- Destination Management Services
- NAICS
- Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)
Keywords
Where Adramar Incoming Services is headquartered
LocationHeadquarters
- HQ city
- Palma De Mallorca
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Adramar Incoming Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Travel Agency Services: Commission and service fees from providing comprehensive incoming tourism services to travel agencies and tour operators, including hotel bookings, transfers, excursions, and event management
- Hotel Contracting: Revenue generated from negotiated hotel contracting and reservation management services across the Balearic Islands
- Group and Event Services: Service fees from organizing sports events, conferences, incentive travel, and special group travel arrangements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation based on service requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Adramar Incoming Services product offering
Product offeringCore offering
Adramar Incoming Services is a destination management company (DMC) operating across the Balearic Islands (Mallorca, Menorca, and Ibiza), providing comprehensive incoming tourism services. The company delivers hotel bookings, airport transfers, excursions, car hire, ground handling/rep assistance, and specialized event organization (sports, MICE/conferences, groups and weddings) primarily to travel agencies, tour operators, and corporate clients through an online booking platform with XML integration.
Product overview
Adramar Incoming Services operates as a destination management company (DMC) serving Mallorca, Menorca, and Ibiza, offering an integrated suite of travel and tourism services. The portfolio consists of nine core service modules: Hotel Bookings (online reservation system), Transfer Services (shuttle, premium, and private transfers), REP/Airport Assistance (multilingual support), Groups & Special Events, Sports Events, Incentives & Congresses (MICE), Car Hire, Excursions & Activities, and XML Integration (API connectivity for partners). These services function both as standalone offerings and as an interconnected ecosystem where hotel bookings, transfers, and excursions can be combined into complete travel packages. The company primarily serves travel agencies, tour operators, and corporate clients requiring ground handling and in-resort support across the Balearic Islands.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Bookings
Companies that use Adramar Incoming Services
Customer profileSegments4 records
Ideal customer profiles4 records
Adramar Incoming Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Adramar Incoming Services partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Adramar Incoming Services competitors and assessment
Company assessmentDirect peers
- HotelBeds: Major bedbank and DMC with deep Balearic hotel inventory and B2B distribution via XML/API, serving many of the same travel-agency and tour-operator customers that Adramar targets.
- Travelplan: Spanish tour operator active in the Balearic Islands with B2B agency distribution, packaged holidays, and ground services that overlap with Adramar's core DMC offerings.
- Tourmundial: Spanish tour operator with DMC-style ground services for travel agencies, covering Mediterranean destinations and competing for similar hotel, transfer, and excursion bookings as Adramar.
- Jumbo Tours Group: Spanish-headquartered DMC and tour operator specializing in Mediterranean destinations, providing hotel contracting, transfers, and group/event services to B2B partners — a directly comparable competitor in the Balearics.
- Miki Travel: Globally operating inbound DMC with a strong Spain and Mediterranean presence, offering hotel contracting, transfers, excursions, and B2B connectivity for travel agencies — directly overlapping Adramar's full-service DMC model.
- Catai Tours: Spain-based tour operator and DMC offering packaged and tailor-made travel across Spanish destinations including the Balearic Islands, with similar B2B agency distribution and ground-handling capabilities.
Emerging players
- Logitravel: Spain-based OTA with packaged holiday offerings in the Balearics; an emerging digital channel that competes for the same end travelers and increasingly partners with or substitutes for traditional DMCs.
Broad incumbents
- TUI: Largest European tour operator with a major Balearic program across hotels, transfers, and excursions; competes for the same end customers but operates as a vertically integrated incumbent rather than a regional DMC.
- Viajes El Corte Inglés: Spain's largest travel-agency network, with corporate and leisure capacity across the Balearics and growing DMC capabilities — a large incumbent that competes both as an agency customer and as a downstream integrator.
- Jet2Holidays: UK package-holiday specialist with a heavy Balearic focus, packaging flights, hotels, and transfers directly to consumers — a broader incumbent that reduces the pool of partner agencies reliant on DMCs like Adramar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adramar Incoming Services social profiles
Digital presenceAdramar Incoming Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adramar Incoming Services leadership team
Management profileNumber of profiles
Adramar Incoming Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adramar Incoming Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adramar Incoming Services
What does Adramar Incoming Services do?
Adramar Incoming Services is a destination management company (DMC) operating across the Balearic Islands (Mallorca, Menorca, and Ibiza), providing comprehensive incoming tourism services. The company delivers hotel bookings, airport transfers, excursions, car hire, ground handling/rep assistance, and specialized event organization (sports, MICE/conferences, groups and weddings) primarily to travel agencies, tour operators, and corporate clients through an online booking platform with XML integration.
Is Adramar Incoming Services a public or private company?
Adramar Incoming Services is a private company. It is classified as unknown and is currently operating.
When was Adramar Incoming Services founded?
Adramar Incoming Services was founded in 1994. It employs 1 to 10 people.
Where is Adramar Incoming Services based?
Adramar Incoming Services is headquartered in Palma De Mallorca, Spain, in the Europe region.
How does Adramar Incoming Services make money?
Three revenue lines are on record. Travel Agency Services are the primary driver. The others are hotel Contracting and group and Event Services.
Who are Adramar Incoming Services's main competitors?
Direct peers on record are HotelBeds, Travelplan, Tourmundial, Jumbo Tours Group, Miki Travel and Catai Tours. Logitravel is listed as an emerging player. Broad incumbents are TUI, Viajes El Corte Inglés and Jet2Holidays.
Does Adramar Incoming Services have an API?
Yes. XML connection available offering instant integration of professional services for booking management, allowing partners to connect their systems with Adramar's booking platform.
What industry is Adramar Incoming Services in?
Adramar Incoming Services's product category is Destination Management Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAKAEAA, Inbound DMCs (Full-Service Ground Handling). Its NAICS code is 561520 and its SIC code is 7900.