Price Chopper Supermarkets

What Price Chopper Supermarkets does

Price Chopper Supermarkets is a privately held regional grocery chain founded in 1932, operating under the Golub Corporation alongside the Market 32 and Market Bistro banners across nearly 300 stores in six northeastern states (New York, Connecticut, Massachusetts, Vermont, Pennsylvania, and New Hampshire). Following its November 2021 merger with Tops Markets, the combined operations are managed by the newly formed parent company Northeast Grocery, Inc. The company employs more than 10,000 people and runs a full-service supermarket format spanning produce, meat and seafood, bakery, deli, dairy, frozen, pantry, household, and personal care departments, supplemented by integrated pharmacy services (prescriptions, immunizations, specialty pharmacy), catering and takeout, gift cards, and the PICS private label brand.

The company's technology stack is conventional retail rather than AI-native: it relies on third-party e-commerce and delivery platforms (Instacart since 2019 for online ordering, delivery to over 500 zip codes, and curbside pickup; DoorDash since 2023 as a secondary delivery channel), mobile applications for pharmacy management and loyalty, and the AdvantEdge Rewards loyalty program, which links points redemption across groceries, Sunoco fuel discounts, sweepstakes, and charitable donations. Distinctive programs include the home.grown. local vendor initiative supporting Northeast producers and the Better For You color-coded nutritional labeling system spanning organic, gluten-free, sodium-smart, and other dietary categories.

Revenue is generated almost entirely through in-store and online retail transactions: grocery sales constitute the primary stream, with pharmacy services, catering, delivery, and gift cards as complementary transaction-fee streams. Pricing is not publicly disclosed, but the company layers multiple savings vehicles including weekly specials, eCoupons loaded to the AdvantEdge card, limited-duration Price Chops, Low Downs on essentials, BOGO Stock-Up Savings, and the Fair to Compare comparison against national brands. Customer segments span health-conscious shoppers, pharmacy customers, and budget-conscious families, served primarily through a horizontal segmentation approach anchored in physical retail.

Name

Price Chopper Supermarkets

Legal name

Golub Corporation

Website

https://pricechopper.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Price Chopper Supermarkets is a privately held regional grocery chain founded in 1932, operating nearly 300 Price Chopper, Market 32, and Tops stores across six northeastern US states under parent Northeast Grocery, Inc., serving household shoppers with groceries, pharmacy, catering, and loyalty-driven delivery.

Ownership category

akta.pro rank

Product category

Grocery Retail / Supermarkets

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

Keywords

• Supermarket retail
• Grocery stores
• Pharmacy services
• Loyalty rewards program
• Catering and deli

Headquarters

HQ city

Schenectady

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: Primary revenue stream from retail sales of groceries including produce, meat, seafood, bakery, deli, frozen foods, dairy, pantry items, household goods, personal care, and general merchandise across nearly 300 store locations.
2. Pharmacy Services: Prescription fulfillment, immunizations (COVID-19, flu, RSV, shingles, pneumonia, tetanus), specialty pharmacy, diabetes wellness, and Medicare assistance services.
3. Catering and Takeout: Custom food catering services including party platters, deli trays, hot food items, bakery cakes, breakfast platters, holiday dinner catering, and specialty occasion cakes.
4. Delivery and Pickup Services: Grocery delivery and curbside pickup through Instacart partnership, with delivery to over 500 zip codes and in-store pickup options.
5. Gift Cards: Sale of Price Chopper and Market 32 gift cards, including physical cards, digital e-gift cards, and bulk corporate gift card orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Price Chopper Supermarkets operates a regional full-service grocery retail chain across six northeastern U.S. states under the Price Chopper, Market 32, and Market Bistro banners. Its core offering includes in-store shopping for groceries (produce, meat, seafood, bakery, deli, frozen, dairy, pantry, household, and personal care), integrated pharmacy services, fresh prepared foods and catering, and a private label brand (PICS), complemented by online ordering, curbside pickup, and same-day delivery through Instacart and DoorDash.

Product overview

Price Chopper Supermarkets operates a dual-brand grocery retail platform under Price Chopper and Market 32 banners across six Northeast states. The core offering is traditional full-service supermarket retail encompassing produce, meat, seafood, bakery, deli, dairy, frozen foods, grocery, and specialty departments. The product portfolio extends through several complementary services and programs: AdvantEdge Rewards (loyalty program with fuel redemption), Pharmacy Services (prescriptions and immunizations), Grocery Pickup/Curbside and Grocery Delivery (via Instacart and DoorDash), Catering & Takeout, Better For You (health labeling system), PICS private label brand, home.grown. (local sourcing), and Health & Wellness. The company operates under parent company Northeast Grocery, Inc., following its 2021 merger with Tops Markets.

Differentiator

Problem solved

Functional benefit

Brands

• PICS: Private label brand offering value-oriented products
• Market 32
• Market Bistro
• AdvantEdge Rewards
• home.grown.
• Market 32 Cares

Products and services

• Price Chopper / Market 32 Supermarkets Full-service supermarket chain operating nearly 300 stores under the Price Chopper and Market 32 banners across New York, Connecticut, Massachusetts, Vermont, Pennsylvania, and New Hampshire, offering in-store shopping, produce, deli, bakery, meat and seafood, frozen foods, dairy, pharmacy, and specialty departments.
• AdvantEdge Rewards Program Loyalty rewards program where customers earn 1 point per dollar spent, redeemable for grocery savings (100 points = $1 off), fuel discounts (5 cents off per gallon at participating Sunoco stations up to 20 gallons), sweepstakes entries, magazine subscriptions, and charitable donations.
• Pharmacy Services Full-service pharmacy offering prescription fulfillment, immunizations (COVID-19, flu, shingles, pneumonia, RSV, Tdap), specialty pharmacy, diabetes wellness support, Medicare assistance, blood pressure monitoring, and prescription delivery through Scriptdrop.
• Grocery Pickup / Curbside Online ordering service with in-store or curbside pickup where personal shoppers select items and bring groceries to customers' vehicles, supporting item substitution notes and real-time shopper communication.
• Grocery Delivery Same-day and scheduled grocery delivery through Instacart and DoorDash partnerships covering over 500 zip codes in New York, Pennsylvania, Connecticut, Vermont, and New Hampshire.
• Catering and Takeout Custom food catering service offering party platters, hot food trays, breakfast platters, bakery cakes, holiday dinner catering, and made-to-order items ordered through the online takeout portal.
• Better For You Program Health and wellness product identification system featuring color-coded shelf labels for Organic, Gluten Free, Sodium Smart, Carb Smart, Protein Smart, Digestive Health, Plant Based, and Free From categories, accompanied by recipes and wellness guidance.
• PICS Private Label Brand Store brand product line including grocery items, frozen foods, dairy, and household products, positioned as quality comparable to national brands at lower prices through the Fair to Compare initiative.
• home.grown. Local Sourcing Initiative Program supporting local Northeast producers and entrepreneurs, featuring locally-sourced products in stores and enabling placement of vendor products such as Skin Deep Naturals.
• Gift Cards Price Chopper and Market 32 gift cards available as physical cards, digital e-gift cards, and bulk corporate gift card orders, with purchases earning 1 AdvantEdge Reward point per dollar spent.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Skin Deep NaturalsminorStrategic or Co-development Partner · 4 January 2026Local vendor partnership through home.grown. initiative supporting Northeast entrepreneurs. Enables placement of natural products on grocery store shelves as part of Price Chopper's effort to feature locally-sourced goods.
• DoorDashminorGTM or Marketing Partner · 1 April 2023DoorDash delivery partnership providing fast grocery delivery options to customers with real-time order tracking and easy reordering from past purchases.
• C&S Wholesale Grocers (Grand Union)minorChannel Partner/ Reseller/ Distributor · 8 November 202112 Tops store locations divested to C&S Wholesale Grocers as FTC-mandated requirement following merger. C&S operates divested stores through Grand Union affiliate.
• Northeast Grocery, Inc.coreOthers · 8 November 2021New parent company created through merger of Price Chopper/Market 32 and Tops Markets. Manages combined operations of nearly 300 stores under separate brands.
• InstacartcoreGTM or Marketing Partner · 1 January 2019Strategic partnership for grocery delivery and curbside pickup services. Instacart's network of personal shoppers fulfill online orders while Price Chopper/Market 32 teammates bring groceries to customers' vehicles for pickup orders.
• SunocominorGTM or Marketing PartnerFuel rewards partnership allowing AdvantEdge cardholders to redeem points for 5 cents off per gallon of gas at participating Sunoco stations (up to 20 gallons per fill-up).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stop & Shop: Ahold Delhaize-owned supermarket chain serving Massachusetts, Connecticut, Rhode Island, New York, and New Jersey. Competes directly with Price Chopper in the Northeast with full grocery, pharmacy, and delivery services — a major share-of-wallet rival in shared trade areas.
• Wegmans Food Markets: Family-owned regional supermarket chain operating across the Northeast including stores in New York, Pennsylvania, Massachusetts, Connecticut, New Jersey, Virginia, and Maryland. Famous for prepared foods and store experience, Wegmans directly competes with Price Chopper's Market 32 and Market Bistro banners in overlapping markets.
• Market Basket: Family-owned regional grocery chain operating in Massachusetts, New Hampshire, Maine, Connecticut, New York, and Rhode Island. Comparable northeastern footprint with a value-oriented positioning that puts it directly in competition with Price Chopper's PICS private label and weekly savings programs.
• Hannaford: Regional grocery chain owned by Ahold Delhaize operating supermarkets across New England and New York. Overlaps heavily with Price Chopper in geography and customer demographics with similar full-service supermarket format, pharmacy, and loyalty program — a head-to-head competitor in shared markets.
• ShopRite: Cooperative supermarket chain operating across the Northeast including New York, New Jersey, Pennsylvania, and Connecticut. Comparable in format (full-service supermarket with pharmacy and in-store services), customer base, and geographic overlap with Price Chopper.
• Tops Markets: Sister banner operating under the same parent Northeast Grocery, Inc. following the 2021 merger. Operates supermarkets in upstate New York, Pennsylvania, and western Massachusetts with overlapping grocery, pharmacy, and delivery offerings — directly comparable in footprint, format, and customer base.

Broad incumbents

• Hy-Vee: Employee-owned regional supermarket chain headquartered in Iowa with operations across the Midwest. Comparable to Price Chopper in combining grocery retail with in-store pharmacy, prepared foods, catering, and a strong private-label program — relevant as a comparable regional grocer integration model.
• Publix Super Markets: Employee-owned regional supermarket chain operating primarily across the Southeast US. While geographically distinct, Publix is structurally comparable to Price Chopper in combining full-service grocery with in-store pharmacy, prepared foods, and a strong loyalty program — a benchmark for the integrated regional grocer model.
• Ahold Delhaize USA: U.S. subsidiary of Dutch parent Ahold Delhaize and operator of Stop & Shop, Food Lion, Giant, Hannaford, and Price Rite in the Northeast. As the most powerful regional competitor in Price Chopper's core markets, Ahold Delhaize's combined Northeast scale represents the dominant share-of-wallet threat and a relevant comparable public peer.

Regional players

• Price Rite: Discount grocery banner owned by Ahold Delhaize operating across the Northeast including New York, Pennsylvania, Massachusetts, Connecticut, New Hampshire, and Rhode Island. Targets price-sensitive budget shoppers — the same segment Price Chopper addresses with its PICS brand and weekly specials programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pricechopper
• YouTubeyoutube.com/channel/UCavdk7RdstrI_CS71zpYdVw
• Facebookfacebook.com/PriceChopper
• Instagraminstagram.com/pricechopper
• Pinterestpinterest.com/pricechopper
• LinkedInlinkedin.com/company/golub-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price Chopper Supermarkets