What United Steel Storage Inc. does

United Steel Storage Inc. (USSI) is a privately-held engineering and fabrication firm founded in 1982 by Bill Lindler Sr. in Jonesboro, Georgia, specializing in custom warehouse material handling systems and engineering consulting. The company designs, manufactures, and installs a broad portfolio of racking systems (Standard Rack, Cantilever Rack, Drive-In, Drive-Through, Push Back, Pallet Flow, Carton Flow, Double Deep, and AS/RS racking), warehouse equipment (carts, mezzanines, fixed guidance systems, battery charger accessories), and racking accessories (safety arms, netting, shelf dividers, rack protectors). Proprietary components include an exclusive Moment Base cantilever rack design, closed tube column uprights claimed to deliver 200x torsional resistance over C-shaped alternatives, and a fixed guidance system with flip-able wear plates. The company runs turnkey services from initial facility audit through installation, supported by an in-house fabrication shop near Atlanta.

USSI's revenue model is project-based and channel-direct, combining hardware sales (one-time equipment purchases), accessory sales, and professional services (operations consulting, facility audits, warehouse inspections, expansion and new construction design). Pricing is custom quote-based with multi-year contracts; no standardized pricing is published. The company does not use resellers or distributors, instead engaging enterprise clients through direct field sales and consulting-led engagements, with senior engineers and project managers positioned as trusted advisors. Go-to-market is reinforced through active presence at industry trade shows (MODEX 2026, High Point Market, MHEDA Annual Convention), video and written client testimonials, and a contact-driven website lead model.

The customer base is concentrated in three vertical segments: Furniture Retail (primary, 40+ years of specialization), Food & Beverage (41 years of experience), and E-Commerce. Named customers include CITY Furniture, Miskelly Furniture, Broad River Retail, El Dorado Furniture, Georgia Furniture Mart, Woodstock Furniture & Mattress Outlet, and 1915 South, with the company claiming 200+ million square feet of warehouse space engineered and a 99% customer repeat business rate. The company operates as a closely-held family business; following founder Bill Lindler Sr.'s death in May 2022, ownership and leadership transitioned to his son Billy Franklin Lindler Jr. and family members. USSI has no disclosed institutional funding, no subsidiaries, and no publicly verified revenue figures.

Name

United Steel Storage Inc.

Legal name

United Steel Storage, Inc.

Website

https://ussipartners.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

United Steel Storage Inc. is a family-owned Georgia-based engineering and fabrication firm, founded in 1982, that designs, manufactures, and installs custom warehouse racking systems, material handling equipment, and engineering consulting services primarily for furniture retail, food & beverage, and e-commerce operators.

Ownership category

akta.pro rank

Product category

Warehouse Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Industrial Machinery Manufacturing (3332), Steel Product Manufacturing from Purchased Steel (3312)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Misc Industrial & Commercial Machinery & Equipment (3590), Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Warehousing, Distribution & Cold Storage Facility Construction (IMAFADAL)

akta.pro secondary industry

Steel Plate, Sections & Welded Assemblies (IMADACAD)

Keywords

• Warehouse material handling
• Warehouse racking systems
• Warehouse consulting services
• Warehouse storage equipment
• Warehouse design engineering

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Warehouse Rack Systems Sales: Design, engineering, and sale of custom warehouse rack systems including Standard Rack, Cantilever Rack, Drive-In, Drive-Through, Push Back, Pallet Flow, Carton Flow, Double Deep, and AS/RS rack systems. Revenue derived from product sales with installation capabilities.
2. Engineering and Consulting Services: Operations consulting, facility audits, warehouse inspections, expansion design consulting, new construction consulting, and warehouse lighting consulting. Revenue generated through professional service engagements.
3. Warehouse Equipment Manufacturing: Engineering and manufacturing of warehouse equipment including carts, shipping bay dividers, battery charger accessories, column protectors, and mezzanines. Products manufactured at fabrication shop near Atlanta, GA.
4. Racking Accessories: Sale of accessory products including Storeganizer, KTP Containers, safety netting, safety arms, shelf dividers, shelf rollers, sprinkler head protection cages, rack protectors, and accessory cubes.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

United Steel Storage Inc. (USSI) engineers, designs, manufactures, and installs custom warehouse rack systems, material handling equipment (carts, mezzanines, guidance systems), and racking accessories for warehouse operators. The company also provides professional engineering consulting, facility audits, warehouse inspections, and expansion/new construction design services. Operations are anchored by an in-house fabrication shop near Atlanta, GA.

Product overview

United Steel Storage Inc. (USSI) offers a comprehensive portfolio of warehouse material handling solutions centered on customizable racking systems and engineering consulting services. The core product portfolio includes heavy-duty Standard Rack for case goods and bedding (80-125 lbs/sq ft capacity) and continuous-shelf Cantilever Rack for upholstery, alongside specialized high-density storage systems (Double Deep, Push Back, Drive In, Drive Through Rack, AS/RS, Pallet Flow, and Carton Flow Rack). USSI provides an extensive line of warehouse racking accessories including Accessory Cubes, Safety Arms, Safety Netting, Shelf Dividers, Shelf Rollers, Sprinkler Head Protection Cages, and Rack Protectors. Equipment offerings encompass warehouse Carts (Standard Furniture, Bedding, Custom, and Mattress Display variants), Fixed Guidance Systems for order picker navigation, Mezzanines for vertical space utilization, and Battery Charger Accessories. The company delivers professional services including Warehouse Inspections, Facility Audits aligned with OSHA and NFPA standards, Operations Consulting, Expansion Design Consulting, New Construction Consulting, and Warehouse Lighting Consulting. Additionally, USSI offers Storeganizer (high-density flexible storage pockets) and KTP Containers (collapsible plastic containers) for small parts storage. This integrated approach combines engineered products with design services to deliver complete material handling systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Rack Heavy-duty storage rack for items such as case goods, bedding, bed rails, and KD cartons with a design capacity of 80-125 pounds per square foot, featuring closed tube column uprights for increased durability. Sold to warehouse operators in furniture, food & beverage, and e-commerce verticals.
• Cantilever Rack Storage rack for lightweight items such as upholstery with a continuous unobstructed shelf design, featuring USSI's exclusive Moment Base design for enhanced stability. Targeted at furniture warehouses handling long items.
• Double Deep Rack Storage solution allowing two pallets to be stored in depth, doubling storage capacity compared to standard pallet racking while maintaining accessibility with specialized forklift equipment.
• Push Back Rack High-density dynamic storage system utilizing nested cart design allowing pallets to be stored multiple deep and vertically with push-back mechanism for efficient retrieval.
• Drive In Rack High-density storage system allowing forklifts to drive directly into the rack structure accessing pallets on continuous rails, maximizing storage capacity by eliminating aisles.
• Drive Through Rack Versatile storage system allowing forklifts to drive directly through the rack structure accessing pallets from both sides for optimized space and enhanced efficiency.
• AS/RS Rack Automated Storage and Retrieval System rack combining advanced robotics and sophisticated software with high-density rack structures for automated inventory management.
• Pallet Flow Rack Dynamic gravity-fed storage system using inclined lanes with rollers or wheels to transport pallets, designed for FIFO inventory rotation and maximized storage density.
• Carton Flow Rack Gravity-fed dynamic storage system for smaller items and cases utilizing inclined lanes with rollers or wheels to transport cartons, enhancing order picking efficiency.
• Carts Warehouse carts including Standard Furniture Carts, Bedding Carts, Deluxing/Repair Carts, Custom Carts, and Mobile Mattress Display Carts designed for order picking operations with powder coating and tow-hook attachments.
• Guidance Systems Fixed guidance system with thick angle iron encapsulating rack rows for order picker protection and navigation, allowing 1mph faster operation than wire guide systems. Functions during power outages.
• Mezzanines Warehouse mezzanine structures utilizing vertical space to add storage levels, with documented projects adding thousands of square feet of storage per level.
• Assembly & Repair Stations Warehouse assembly and repair area design services and equipment provision for disassembled product assembly and damaged item restoration.
• Storeganizer and KTP Containers High-density storage solutions for small items including Storeganizer's flexible patented design that converts unused rack air into picking pockets, and KTP Containers' durable collapsible plastic containers for high-throughput material handling.
• Warehouse Inspections Regular scheduled inspections evaluating rack structures, storage systems, and forklift traffic to ensure safety, efficiency, and compliance with industry standards.
• Facility Audits Comprehensive warehouse assessments including OSHA and NFPA standards evaluation, racking system analysis, storage capacity review, workflow assessment, and safety evaluation.
• Operations Consulting Over 40 years of operations consulting experience providing solutions for warehouse operational improvements with measurable outcomes such as efficiency and throughput gains.
• Expansion Design Consulting Warehouse expansion layout optimization services focusing on space utilization, operational flow enhancement, and future growth preparation.
• New Construction Consulting New warehouse design consulting for optimal layout and material handling system integration with building structure and floor slab requirements.
• Warehouse Lighting Consulting Warehouse lighting design and consulting services for energy efficiency and safe lighting solutions.

Quantifiable outcome

• 30% Increase in Storage Efficiency
• +10 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• SpeedrackcoreTechnology or IntegrationLong-standing valued partner providing innovative rack solutions. Collaboration resulted in exclusive Moment Base design for cantilever racks, significantly enhancing system stability. Speedrack implements closed tube column for rack uprights, increasing torsional resistance by over 200 times. Active participant in Rack Manufacturers Institute (RMI) upholding industry-leading engineering standards. Speedrack provides responsive engineering support and has two highly automated production facilities ensuring efficient and timely production.
• CornerstonecoreTechnology or IntegrationTrusted partner providing top-of-the-line rack decking materials. Highly recommended product is ResinDek, which offers coefficient of friction half that of traditional particle board, improving workflow efficiency. ResinDek provides superior resistance to water damage and humidity. Cornerstone's commitment to quality and innovation aligns with USSI's mission to deliver high-performance material handling solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Bastian Solutions: Bastian Solutions is a material handling systems integrator offering consulting, conveyor, robotics, AS/RS, and warehouse software. It is comparable to USSI on the engineering consulting and material handling side but goes further into full automation integration, representing both a peer and potential competitive threat.
• St. Onge Company: St. Onge is a supply chain and warehouse consulting firm that designs distribution centers and material handling systems. Comparable to USSI on the consulting, facility audit, and warehouse design services side, though it does not manufacture rack products itself.

Broad incumbents

• Kardex Remstar: Kardex Remstar (a Kardex division) provides automated storage solutions, vertical lift modules, and warehouse management software globally. It overlaps with USSI's high-density storage and AS/RS rack offerings as part of a much broader automation portfolio.

Direct peers

• Steel King Industries: Steel King Industries manufactures pallet racking, rack-supported mezzanines, and protective storage products, and also offers design and installation services. It overlaps directly with USSI's core rack + mezzanine + accessories portfolio and target warehouse end-market.
• Hanel Storage Systems: Hanel manufactures automated storage and retrieval systems (vertical lift modules, carousels) plus accompanying racking structures. Comparable to USSI's AS/RS rack and high-density storage offerings but on the more automation-focused end of the spectrum.
• Mecalux: Mecalux is a global supplier of storage systems including pallet racking, shelving, AS/RS, and warehouse software. It is comparable to USSI's full rack and AS/RS rack product line, with the distinction of being a much larger, internationally diversified player.
• Frazier Industrial Company: Frazier designs and manufactures a broad line of storage rack products (selective, cantilever, drive-in, push-back, pallet flow, carton flow) plus structural systems. The product portfolio and customer base closely mirror USSI's engineered racking offerings.
• Hannibal Industries: Hannibal Industries manufactures steel storage rack products (teardrop, structural, push-back, drive-in, pallet flow) primarily for distribution centers in North America. Its product line and customer base (warehouses, DCs) directly overlap with USSI's engineered rack offerings.
• Ridg-U-Rak: Ridg-U-Rak is a U.S. manufacturer of selective, drive-in, push-back, pallet flow, and cantilever rack systems serving warehouse and distribution customers. It is directly comparable to USSI in product category (engineered steel rack systems) and customer base (industrial and retail warehouses needing custom rack configurations).

Others

• Cornerstone (ResinDek / Cornerstone Specialty Wood Products): Cornerstone Specialty Wood Products manufactures ResinDek mezzanine decking used in rack-supported mezzanine systems. It is a stated USSI partner but also a participant in the same warehouse equipment ecosystem, comparable as a supplier of complementary decking products to material handling customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnitedSteelStorage
• LinkedInlinkedin.com/company/1928486/admin/feed/posts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Steel Storage Inc.