What Technova does

Technova is a privately held IT solutions provider headquartered in Dubai, United Arab Emirates, operating since 2017 (per the 2017–2025 website copyright) with 11–50 employees. The company sells two intertwined lines of business: a portfolio of specialized software products and a set of professional services delivered to business clients. Its software products include EasyJewellery (jewelry inventory and stock management), EasyTrade (a web-based, multi-device inventory, finance, and POS billing platform), EasyGoldSmith (goldsmith operations software), and EasyCount (inventory counting software), all positioned for retail, wholesale, and jewelry sector SMBs. Its services span AI and ML development, multi-cloud services on AWS, Azure, and Google Cloud, web development, custom ERP, custom POS solutions, and custom software development for mobile, desktop, and specialized applications.

Technova's technology stack is centered on cloud-based, web-accessible delivery that requires no local installation and runs on PC, tablet, and mobile browsers. Core product features include multi-inventory management across locations, role-based hierarchical access control, in-depth reporting and analytics, multi-currency pricing, and built-in marketing tools that integrate with WhatsApp, email, and Excel for product sharing and quoting. The company emphasizes proprietary AI/ML algorithms and data analysis capabilities within its service offering, though no proprietary models, patents, or research artifacts are publicly disclosed.

The business model combines subscription-based recurring revenue from EasyTrade and related software with project-based professional services revenue from custom software, ERP, POS, AI/ML, and cloud engagements. Pricing is opaque to the public: all engagements are quote-based with no published tiers or price points, and customer acquisition is driven by direct contact (phone +971 58 161 7070, email [email protected]), 'Request Demo' CTAs on product pages, and a newsletter funnel. The stated customer base spans retail and wholesale SMBs, jewelry and goldsmith verticals, and IT businesses/agencies seeking digital transformation partnership, with operating geography anchored in the Middle East.

Name

Technova

Legal name

Technova

Website

https://technova.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Technova is a Dubai-based IT solutions provider (founded 2017) selling subscription software products (EasyJewellery, EasyTrade, EasyGoldSmith, EasyCount) and professional services in AI/ML, cloud, web development, custom ERP, and custom POS to retail, jewelry, and IT business clients in the Middle East.

Ownership category

akta.pro rank

Product category

ERP and Inventory Management Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

akta.pro secondary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Custom software development
• ERP software solutions
• Inventory management software
• Cloud migration services
• AI and ML development

Headquarters

HQ city

Southsea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Revenue generated from providing bespoke software development services including mobile apps, desktop applications, and specialized software tailored to client business objectives.
2. AI & ML Development Services: Revenue from artificial intelligence and machine learning development services delivering solutions that optimize operations, automate tasks, and provide data-driven insights.
3. Cloud Services: Revenue from cloud solutions including migration, deployment, and management services on AWS, Azure, and Google Cloud platforms.
4. EasyTrade Software: Subscription-based access to inventory and finance management billing software with web-based access, invoicing, POS, and accounting features.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Technova is an IT solutions provider that develops and sells vertical-specific business software products (EasyTrade for inventory/finance/POS, EasyJewellery for jewelry stock management, EasyGoldSmith, and EasyCount) and offers custom software development services including AI & ML development, cloud migration/deployment, web development, and bespoke ERP and POS solutions tailored to client business objectives.

Product overview

Technova offers a portfolio of specialized software products alongside IT services. The product line centers on EasyTrade (all-in-one inventory, finance, and POS billing software) and EasyJewellery (jewelry-specific inventory management), complemented by EasyGoldSmith and EasyCount for specialized counting needs. The EasyTrade platform is a web-based solution accessible on any device with no installation required, supporting multi-inventory, multi-currency, role-based access control, invoicing, and built-in marketing tools. Beyond products, Technova provides AI & ML Development, Cloud Services, Web Development, Custom ERP, Custom POS Solutions, and Custom Software Development services for IT businesses.

Differentiator

Problem solved

Functional benefit

Brands

• EasyJewellery: Jewelry Inventory & Stock Management Software
• EasyTrade
• EasyGoldSmith
• EasyCount

Products and services

• EasyTrade All-in-one inventory and finance management ERP and POS billing software that provides stock control, invoicing, POS operations, and accounting in a web-based platform accessible on any device. Built for retail and wholesale businesses managing stock across multiple locations.
• EasyJewellery Jewelry inventory and stock management ERP software designed for jewelry retailers and wholesalers to track inventory across multiple locations with serial-number-level product movement tracking and jewelry-specific reporting.
• EasyGoldSmith Goldsmith software designed for jewelry artisans and businesses to manage their operations and specialized goldsmith workflows.
• EasyCount Count software for inventory counting and management purposes to support stock-taking and reconciliation workflows.
• AI & ML Development Services Custom artificial intelligence and machine learning development services that leverage cutting-edge algorithms and data analysis to optimize operations, automate tasks, and provide data-driven insights for business clients.
• Cloud Services Cloud solutions including migration, deployment, and management on AWS, Azure, and Google Cloud platforms, providing scalable and secure infrastructure for business clients.
• Web Development Services Web development services creating engaging and responsive websites with user-friendly designs and SEO optimization to enhance clients' digital presence.
• Custom ERP Services Tailor-made ERP solutions that streamline business processes, centralize data, and improve efficiency through seamless integration for client-specific requirements.
• Custom POS Solutions Custom point-of-sale solutions enhancing customer interactions, inventory management, and sales tracking, designed to meet specific client requirements.
• Custom Software Development Bespoke software development services for mobile apps, desktop applications, and specialized software aligned with client business objectives.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Logic ERP: ERP software specialized for jewelry, bullion, and retail businesses in India/Middle East; the closest direct vertical competitor to EasyJewellery and EasyGoldSmith.
• Odoo: Open-source modular ERP/CRM/POS platform sold to SMBs globally with strong partner-implementation channel; most directly comparable to Technova's mix of packaged ERP/POS products (EasyTrade, EasyJewellery) plus customization services.
• Tally Solutions: Dominant SMB accounting and inventory software in India/UAE with vertical add-ons; comparable to Technova's EasyTrade inventory-and-finance focus and its strong Gulf/South Asian SMB distribution.
• Zoho: Broad SMB software suite including Zoho Books, Inventory, and POS; competes head-on with EasyTrade in invoicing, multi-currency, and inventory for retail/wholesale SMBs.

Emerging players

• Vyapar: India-headquartered SMB accounting and inventory software expanding into Middle East/South Asian diaspora markets; emerging competitor to EasyTrade in invoicing and inventory for small retailers.

Broad incumbents

• SAP Business One: Global SMB ERP with localization in the Gulf; competes with Technova's custom ERP services at the upper end of the SMB segment with vastly larger sales and partner channels.
• Acumatica: Cloud-native ERP for SMB and mid-market with strong distribution and retail editions; competes with Technova's custom cloud ERP/POS solutions for larger Gulf SMBs.
• Shopify POS: Retail and omnichannel POS with strong SMB brand and app ecosystem; the most visible head-to-head competitor for EasyTrade and EasyJewellery in the retail SMB POS category.
• Epicor: ERP focused on retail, wholesale distribution, and manufacturing SMBs; overlaps with EasyTrade's inventory/finance/POS positioning for trading and wholesale customers.
• Microsoft Dynamics 365 Business Central: Microsoft's mid-market cloud ERP/CRM; the most common incumbent Technova's custom ERP services are deployed against or migrated customers away from in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/technovasoftwares

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technova