Kids Join the Fight

What Kids Join the Fight does

Kids Join the Fight is a 501(c)(3) nonprofit organization founded in May 2021 by Angel and Taylor Beery following their son Walker Beery's diagnosis with medulloblastoma; Walker passed away on September 4, 2021. The organization is headquartered in New Orleans, Louisiana, with a mailing address in Nashville, Tennessee, and operates as a volunteer-led entity, currently supported by Managing Director Rainer Madigan and a 100% volunteer board, while it recruits a paid Executive Director. Its mission is to fund pediatric cancer research and provide direct financial support to families affected by childhood cancer.

The organization runs three primary program lines: (1) research grants distributed through a multi-year partnership with the Rally Foundation, with cumulative research funding of approximately $2M over three years and a 2025 grant cycle of $275,000 across 8 research institutions; (2) direct family grants of up to $750 per family per year; and (3) Walker's Imaginarium, a 12,000 sq ft facility that broke ground on January 28, 2025 and is scheduled to open in summer 2026, intended to serve as a physical community and program hub. Strategic partnerships include the Ryan Seacrest Foundation (Seacrest Studio) and Children's Hospital New Orleans.

The revenue model is charitable fundraising — primarily individual donations mobilized through the 50 State Challenge, which in its first year raised over $1M across all 50 states — with a stated annual fundraising goal of approximately $1.5M. The organization has no product pricing or commercial revenue; its economics are a function of donor acquisition, retention, and major-gift cultivation supporting the research and family grant pipeline.

Name

Kids Join the Fight

Legal name

Kids Join the Fight

Website

https://kidsjointhefight.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Kids Join the Fight is a 501(c)(3) nonprofit that funds pediatric cancer research and provides direct family grants to affected families, founded in 2021 by the Beery family. It distributes annual research grants to institutions nationwide and operates Walker's Imaginarium in New Orleans.

Ownership category

akta.pro rank

Product category

Pediatric Cancer Nonprofit

NAICS

Child and Youth Services (62411), Voluntary Health Organizations (813212), Grantmaking and Giving Services (8132), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Pediatric cancer charity
• Childhood cancer research funding
• Nonprofit fundraising programs
• Family financial assistance grants
• Charitable donation programs

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The primary revenue stream is individual and corporate donations collected via the website donation portal, direct mail (checks), and Venmo. The organization runs annual fundraising events including the 50 State Challenge and Founder's Day Walk, targeting ~$1.5M/year in contributions.
2. E-commerce Merchandise and Gift Donations: The organization operates an e-commerce shop selling branded merchandise (Holiday Ornament $20, Door Hanger $40, Car Magnet $10, Sticker $5) and Gift-a-Donation products at preset amounts ($25, $50, $100, $200, $500, $1,000). These are one-time purchase transactions that also serve as charitable giving vehicles.
3. Pediatric Cancer Family Program Grants: The organization provides direct financial assistance grants to families of pediatric cancer patients, up to $750 per year per family, for expenses including mortgage/rent, utilities, childcare, health insurance premiums, car expenses, and treatment-related costs. Funded by private donor support.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Kids Join the Fight operates a charitable nonprofit platform that mobilizes children to fundraise against pediatric cancer. It collects donations through its website, Venmo (@KidsJoinTheFight), and mail, then deploys those funds into direct family financial assistance grants (Pediatric Cancer Family Program), pediatric brain cancer research grants administered jointly with the Rally Foundation, in-hospital care programs such as Holiday Hero Kits, and a flagship child enrichment facility (Walker's Imaginarium) under construction at Children's Hospital New Orleans.

Product overview

Kids Join the Fight is a 501(c)(3) nonprofit organization that operates as a unified charitable platform offering merchandise products, donation programs, and care/fundraising initiatives. The product portfolio includes: branded merchandise (KJTF Holiday Ornament, Door Hanger, Car Magnet, Sticker) and Gift a Donation preset amounts ($25-$1,000) sold through the online shop; Holiday Hero Kits delivering holiday joy to hospitalized children; Walker's Imaginarium, a 12,000 square foot child enrichment facility at Children's Hospital New Orleans; Pediatric Cancer Family Program Grants providing up to $750/year in financial assistance; Healthcare Superhero Awards recognizing pediatric oncology staff; and signature fundraising programs including the 50 State Challenge, Founder's Day Walk for Walker, and direct grants to pediatric brain cancer researchers (totaling $2 million in grants over three years). The organization is 100% volunteer-run and directs 100% of donations to care and cure programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Cancer Family Program Grants Direct financial assistance grants of up to $750 per year for families of children currently battling pediatric cancer, covering expenses such as mortgage or rent, utilities, childcare, health insurance premiums, car expenses, and treatment-related costs. Applications require a social worker or medical professional letter on behalf of the patient.
• Holiday Hero Kits A care program that delivers holiday-themed kits to hospital rooms of children undergoing cancer treatment, providing comfort items, gifts, and a sense of celebration during the holiday season for pediatric patients and their siblings.
• Walker's Imaginarium A 12,000 sq ft child enrichment center being built inside Children's Hospital New Orleans that will house the first Seacrest Studio in Louisiana, providing a creative, educational, and therapeutic environment for pediatric cancer patients and other children receiving care at the hospital.
• Pediatric Brain Cancer Research Grants Research grants awarded to independent investigators, young investigators, postdoctoral fellows, and clinical research fellows at major pediatric oncology institutions, selected via a dual peer-review process with the Rally Foundation's Medical Advisory Board. In 2025, $275,000 was awarded across eight institutions including Baylor College of Medicine, Children's Hospital of Philadelphia, Emory University, Georgia Tech Research Corporation, Seattle Children's Hospital, UT M.D. Anderson Cancer Center, Hospital for Sick Children (Toronto), and Dana-Farber Cancer Institute.
• KJTF Holiday Ornament A branded holiday ornament retail item sold at $20 each in the KJTF online shop, with proceeds supporting the organization's CARE and CURE programs for pediatric cancer patients.
• KJTF Door Hanger A branded door hanger retail item sold at $40 each in the KJTF online shop, designed to display support for the organization and raise funds for pediatric cancer programs.
• KJTF Car Magnet A branded car magnet retail item sold at $10 each in the KJTF online shop, allowing supporters to publicly display affiliation with KJTF and contribute to pediatric cancer programs.
• KJTF Sticker A branded sticker retail item sold at $5 each in the KJTF online shop, providing a low-cost entry point for supporters and raising funds for pediatric cancer programs.
• Gift a Donation A preset tiered donation product allowing supporters to contribute $25, $50, $100, $200, $500, or $1,000 to fund KJTF's CARE and CURE programs, processed through the website donation portal.

Quantifiable outcome

• In its first year (May 2021 launch), inspired children in all 50 states to raise more than $1 million
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Children's Hospital New OrleanscoreStrategic or Co-development Partner · 28 January 2025Partnership to build Walker's Imaginarium, a 12,000 square foot child enrichment center at Children's Hospital New Orleans — one of the largest hospital-based child enrichment spaces in the country. Groundbreaking occurred January 28, 2025 with planned opening in early summer 2026. The center will feature a Seacrest Studio, the first of its kind in Louisiana.
• Seacrest Studios (Ryan Seacrest Foundation)flagshipStrategic or Co-development Partner · 1 January 2025A 1,200 square-foot Seacrest Studio will be located prominently on the ground level and main exhibit floor of Walker's Imaginarium. This will be the first Seacrest Studio built in Louisiana, creating a therapeutic media space for patients and families to participate in programming.
• Baylor College of MedicineminorStrategic or Co-development Partner · 1 January 20252025 grant recipient: Mohamad Abu Arja, M.D. received a Young Investigator Grant for 'Targeting the Neurovascular Niche in Group 3 Medulloblastoma' research.
• The Children's Hospital of PhiladelphiaminorStrategic or Co-development Partner · 1 January 20252025 grant recipient: Kristopher Bosse, M.D. received an Independent Investigator Grant for 'Development of GPC2 CAR T Cells for Pediatric CNS Tumors' research.
• Georgia Tech Research CorporationminorStrategic or Co-development Partner · 1 January 20252025 grant recipient: Rafael Davalos, Ph.D. received a Consortium Grant for 'Robotic Electroporation for Targeted Ablation and BBB Disruption' research.
• Seattle Children's HospitalminorStrategic or Co-development Partner · 1 January 20252025 grant recipient: Myron Evans, Ph.D. received a Young Investigator Grant for 'Targeting the CDK8 Kinase Module in MYC-amplified Medulloblastoma' research.
• University of Texas M.D. Anderson Cancer CenterminorStrategic or Co-development Partner · 1 January 20252025 grant recipient: Gregory Friedman, M.D. received an Independent Investigator Grant for 'Interrogation of Brain Tumor Immunophenotypes with Expansion Microscopy' research.
• Emory UniversityminorStrategic or Co-development Partner · 1 January 20252025 grant recipient: Jorge Jimenez Macias, Ph.D. received a Postdoctoral and Clinical Research Fellow Grant for 'Elucidating the Vascular Biology of RTK-mutant Pediatric High-grade Gliomas' research.
• The Hospital for Sick Children (Toronto)minorStrategic or Co-development Partner · 1 January 20252025 grant recipient: Anthony Pak Yin Liu, FHKCPaed received a Young Investigator Grant for 'Clinical Utility of Liquid Biopsy for CNS Germ Cell Tumors' research.
• Dana-Farber Cancer InstituteminorStrategic or Co-development Partner · 1 January 20252025 grant recipient: Sina Neyazi, M.D. received a Postdoctoral and Clinical Research Fellow Grant for 'Metabolic Reprogramming as a Resistance Mechanism in Diffuse Midline Glioma' research.
• Rally FoundationcoreStrategic or Co-development Partner · 1 January 2022Multi-year collaboration with Rally Foundation for pediatric brain cancer research grants. Over the past three years, the combined efforts have resulted in $2 million in grants awarded to researchers. KJTF grants undergo a competitive dual peer-review process involving both KJTF's Medical Advisory Board and Rally Foundation's Medical Advisory Board, comprised of leading childhood cancer experts.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Andrew McDonough B+ Foundation: Family-founded pediatric cancer nonprofit providing financial assistance to families and funding childhood cancer research; very comparable mission, origin story, and family-grant structure.
• National Pediatric Cancer Foundation: Funds pediatric cancer research through hospital and institute partnerships, comparable donor base and research-grant distribution model.
• St. Baldrick's Foundation: Volunteer-driven, event-based pediatric cancer research funder (head-shaving events) with a similar community-led fundraising model and similar research-grant allocation approach.
• Pediatric Brain Tumor Foundation: Largest nonprofit dedicated specifically to pediatric brain tumors — directly overlapping KJTF's brain-cancer research focus and family-support programs.
• CureSearch for Children's Cancer: Accelerates pediatric cancer research via foundation and clinical-trial funding; competes for the same research-grant and donor-acquisition mindshare.
• Rally Foundation for Childhood Cancer Research: Pediatric cancer research funder and active KJTF partner through the dual peer-review grant process; directly comparable mission, research-grant allocation model, and donor base.
• American Childhood Cancer Organization: National nonprofit providing support, advocacy, and information to children with cancer and their families — overlapping family-support mission with KJTF's CARE programs.
• Alex's Lemonade Stand Foundation: Childhood cancer nonprofit founded by a child cancer patient that funds research and family support — the closest analog to KJTF's kid-powered pediatric cancer mission, peer-to-peer fundraising model, and research-grant program.

Emerging players

• Pablove Foundation: Pediatric cancer nonprofit funding research and a distinctive photography program for kids in treatment; comparable community-engagement model and family-support overlap.
• Solving Kids' Cancer: Smaller nonprofit funding pediatric cancer research with a focus on hard-to-treat cancers; comparable scope to KJTF's research grantmaking but operates at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/join_kids
• Facebookfacebook.com/KIDS-JOIN-the-FIGHT-100357375540923
• Instagraminstagram.com/kidsjointhefight
• LinkedInlinkedin.com/company/kids-join-the-fight

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Join the Fight