Qualsafe

Name

Qualsafe

Legal name

Qualsafe Limited

Website

https://qualsafe.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

First Aid Training Equipment & Supplies

NAICS

All Other Schools and Instruction (61169), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), EMS Education, Training & Simulation Centers (HLAFANAL)

Keywords

• First aid training supplies
• AED defibrillators
• CPR training manikins
• First aid kits
• E-learning licenses

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical Product Sales: Sale of first aid training equipment including manikins, AEDs, training aids, first aid kits, books, and emergency care supplies through e-commerce platform with B2B wholesale pricing
2. E-Learning Licenses: Digital e-Learning license sales and management platform for online training courses

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Qualsafe operates an e-commerce platform (Qualsafe Shop) that supplies first aid training equipment and consumables—including CPR manikins, AED defibrillators, training aids, BS8599-1:2019-compliant first aid kits, emergency care equipment, simulated medications, and training books—primarily to UK training providers, workplaces, schools, healthcare organisations, and public spaces. The company also sells e-Learning licenses for online first aid training courses and operates its own branded Qualsafe Lifesize AED Trainer.

Product overview

Qualsafe operates primarily as an e-commerce platform (Qualsafe Shop) offering a comprehensive portfolio of first aid training products and supplies. The product lineup includes: manikins (CPR/training manikins from Laerdal, Practi-MAN, Brayden), defibrillators (AEDs including live, recertified, and training units from brands like iPAD, HeartSine, Philips, Zoll), training aids (Wound-FX casualty simulation, tourniquets, adrenaline auto injector trainers), first aid kits (BS8599-1:2019 compliant for workplace, burns, catering, paediatric, sports), emergency care equipment (breathing/immobilisation/catastrophic bleeding supplies), Practi-Range simulated medications, training books, and e-learning license management. The company also offers Qualsafe Awards for qualifications (via third-party mention) and its own branded Qualsafe Lifesize AED Trainer. Products are sold primarily to training providers, workplaces, schools, healthcare facilities, and public spaces across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Qualsafe Shop E-commerce Platform UK-based online storefront for purchasing first aid training supplies, AEDs, manikins, training equipment, books, and e-learning licenses; supports B2C and B2B purchasing including business credit accounts.
• CPR and Training Manikins CPR and choking training manikins from Laerdal (Little Anne 2.0, Little Anne QCPR, Little Junior QCPR, Baby Anne QCPR, Resusci Anne, Mini Anne), Practi-MAN, and Brayden, available in light/dark skin tones and configurations including Basic Life Support, Advanced First Aid, and Paediatric.
• Defibrillators (AEDs) Automated External Defibrillators including live units, recertified units, and training defibrillators, from brands Cardiac Science, iPAD, HeartSine, Defisign, Defibtech, Mediana, Philips, and Zoll, with accessories (pads, batteries, cabinets, signage).
• Training Aids First aid training aids including casualty simulation products (Wound-FX), tourniquets and haemostatic dressings, adrenaline auto injector trainers, hand hygiene training (Glo Germ), inhaler trainers, metronomes and CPRmeters, moving and handling equipment, anatomical models, first aid games, and medication administration training materials.
• First Aid Kits and Supplies Complete first aid kits, empty boxes, and refills compliant with BS8599-1:2019. Specialised kits for Burns, Catering, Paediatric, and Sports use. Supplies include CPR face shields, bandages, dressings, biohazard items, blankets, cold/heat therapy, eye wash, gloves, hygiene wipes, signage, and accident books.
• Emergency Care Equipment Emergency care tools including breathing/airways/oxygen equipment, immobilisation and patient handling gear, catastrophic bleeding control (tourniquets, haemostatic dressings), circulation supplies, infection control items, patient assessment/monitoring tools, resuscitators, emergency response kits, and sharps bins.
• Practi-Range Simulated Medications Wallcur training simulation products for medication administration including Practi-Ampules & Nebules, Practi-IV Training Bags, Practi-Oral Medications, Practi-Peel-n-Stick Labels, Practi-Pre-Filled Syringes, Practi-Simulated Equipment, and Practi-Vials and Powders.
• Training Books First aid and training safety books covering First Aid, Emergency Care, Food Safety, Fire Safety, Health & Safety, Manual Handling, Education and Training, and Children's Books. Includes personalised book options and the JRCALC/UK Ambulance Service Clinical Practice Guidelines.
• e-Learning Licenses Digital e-Learning license management platform allowing purchase and management of online training course licenses for first aid and related qualifications.
• Training Kits (Silver, Gold, Platinum) Comprehensive CPR first aid training bundles available in Silver (£1,495), Gold (£1,850), and Platinum (£3,100) tiers. Available in light skin, dark skin, and combined configurations, including complete bundles with manikins and accessories.
• Qualsafe Lifesize AED Trainer Own-brand AED training device designed for realistic automated external defibrillator training simulations, priced at £124.00.
• Qualsafe Awards Vocational Qualifications Ofsted-recognised awarding organisation offering vocational qualifications including Level 5 Diploma in Education and Training, competing with Pearson, City & Guilds, NOCN, Active IQ, and TQUK in the UK qualifications market.

Quantifiable outcome

• Supporting thousands of learners nationwide every year

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reliance Medical: UK manufacturer and distributor of first aid kits, AEDs, and medical supplies sold to workplaces, training providers, and emergency services — directly competes in BS8599-compliant kits and AED accessories, with both own-brand and reseller lines.
• PHF Supplies: UK-based first aid and hygiene supplies distributor serving schools, gyms, workplaces, and local authorities — comparable customer mix and catalogue breadth on consumables and BS8599-compliant kits.
• Safelincs: UK-based e-commerce retailer of fire safety and first aid supplies serving workplaces, training providers, and public spaces — overlapping product categories (AEDs, kits, training equipment) and a near-identical B2B/B2C e-commerce + credit-account model.
• Steroplast Healthcare: UK supplier of first aid, wound care, and medical consumables distributed to training providers, sports clubs, and workplaces — overlapping catalogue across plasters, dressings, sports kits, and training consumables.
• Safety First Aid: Long-established UK first aid and safety supplier with a broad catalogue covering kits, AEDs, training manikins, and books, primarily selling to training providers and workplaces — directly competes with Qualsafe Shop across nearly every category.

Others

• Highfield Qualifications: UK awarding organisation and e-learning provider offering regulated first aid and compliance qualifications — overlaps with Qualsafe Awards' qualification business and competes in the e-Learning licence space.
• Laerdal Medical: Global manufacturer of CPR training manikins (Little Anne, Resusci Anne, Baby Anne) and simulation products that Qualsafe resells — both a key supplier and a competitive threat via direct sales.

Broad incumbents

• Aero Healthcare: Global first aid, AED, and wound-care manufacturer/distributor with UK distribution and an own-brand catalogue covering training consumables and AEDs — broader international footprint, overlapping products and customer segments.
• St John Ambulance (commercial supplies): UK's flagship first-aid charity with a commercial supplies arm selling kits, AEDs, and training equipment to workplaces, plus in-house training delivery — overlaps with Qualsafe's products and adds direct training-service competition.

Regional players

• Bound Tree Medical: US-based distributor of first aid, EMS, and training supplies to emergency services and training providers — analogous B2B distribution model and catalogue (AEDs, manikins, kits) but serves North America rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Qualsafe
• YouTubeyoutube.com/channel/UCb7TuI3tYK4Ul-DxxidNZsg
• Facebookfacebook.com/Qualsafegroup
• LinkedInlinkedin.com/company/qualsafe
• Instagraminstagram.com/qualsafe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualsafe