What Plan-IT does

Plan-IT International B.V. (formerly JDS bedrijfsautomatisering bv) is a Dutch private software company founded in 2001 and headquartered in Venray, Netherlands. The company develops cloud-based workshop planning and scheduling software for automotive dealerships and workshops, with a modular product suite that spans the full aftersales customer journey: Plan-IT Core (the cloud-based digital planning board, successor to Plan-IT Werkplaats), Plan-IT Online (24/7 customer self-booking), Plan-IT Proefrit (test-drive scheduling), and Plan-IT Welkom (digital showroom welcome board), supplemented by add-on modules for tire-change seasonality, replacement-vehicle management, SMS reminders, day planning, and appointment confirmation.

The platform is delivered as multi-tenant SaaS with native API-based integrations to virtually all major Dealer Management Systems (Keyloop/Autoline, EVA, Optima/Dracar+, WinCar/AIS, Vinacles GMS 2Drive) and a 40+ partner ecosystem covering communication (CaRe-Mail, Saysimple, Web1on1, tdMessenger), lead management, replacement vehicle logistics, e-signature, and parking. Plan-IT holds OEM certifications including first-in-Benelux Mercedes-Benz Online Appointment Booking (2023) and Ford Online Service Booking (2024), and is hosted on Uniserver sovereign Dutch cloud infrastructure.

Plan-IT monetizes through recurring SaaS subscriptions, modular add-ons, and partner licensing (notably CDK Global / Keyloop distributing the software in Germany, Austria, and Switzerland under the DACH agreement signed in March 2017). The company serves an installed base of 1,700+ active workshops and 6,000+ users, claims ~50% market share in the Dutch digital workshop planning market, and sells primarily via direct sales (Sales Manager Leon Wonnink) supplemented by the Plan-IT Partner Program and a self-serve 30-day free trial for Plan-IT Online.

Name

Plan-IT

Legal name

Plan-IT International B.V.

Website

https://plan-it.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Plan-IT International B.V. is a Dutch SaaS company providing cloud-based workshop planning, online appointment booking, test-drive scheduling, and digital welcome solutions for automotive dealerships and workshops, with 1,700+ active workshops across the Netherlands and DACH markets.

Ownership category

akta.pro rank

Product category

Automotive Workshop Management Software

NAICS

Software Publishers (5132), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

IT Incident, Problem & Change Management Platforms (HDAEALAI)

akta.pro secondary industries

IT Knowledge Management & Service Desk Platforms (HDAEALAH), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Workshop planning software
• Dealer management systems
• Automotive aftersales solutions
• Appointment scheduling software
• DMS integration platform

Headquarters

HQ city

Venray

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Plan-IT operates on a software-as-a-service subscription model. Customers pay recurring fees for access to the workshop planning platform. The company offers a free 30-day trial period for new customers. Pricing is based on the modules selected and the number of locations/vehicles managed.
2. Module Add-ons: Additional revenue streams from supplementary modules including tire change management, replacement vehicle management, SMS notifications, day planning, and appointment confirmation. These modular add-ons allow customers to customize their plan based on specific needs.
3. Partner Licensing: Revenue generated through partner channel where distributors like CDK Global sub-license Plan-IT software to their dealer management system customers in international markets (DACH region).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Plan-IT develops and sells cloud-based workshop planning and aftersales automation software for automotive dealerships and workshops. Its modular suite covers digital workshop scheduling (Plan-IT Werkplaats / Plan-IT Core), customer-facing online appointment booking (Plan-IT Online), test drive scheduling (Plan-IT Proefrit), and digital welcome boards (Plan-IT Welkom), plus add-ons for tire change management, replacement vehicles, SMS reminders, day planning, and API-based DMS integrations. The software is sold primarily on a SaaS subscription basis in the Benelux and DACH markets.

Product overview

Plan-IT is a modular software suite for automotive workshop and dealership planning, comprising the core digital planning boards (Plan-IT Werkplaats and its browser-based successor Plan-IT Core), the online customer-facing booking module (Plan-IT Online), the digital test drive planner (Plan-IT Proefrit), and the digital welcome board (Plan-IT Welkom). The suite also includes optional add-on modules for tire change management, replacement transport, SMS reminders, day planning, and appointment confirmation, all integrated with a broad ecosystem of DMS, CRM, communication, and specialist partner tools via API and certified integrations. A free online learning platform (Plan-IT Academy) supports user onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• Plan-IT Werkplaats: Digital planning board for workshop management, enabling workshops to plan appointments, mechanics, and capacity in one organized system.
• Plan-IT Online
• Plan-IT Welkom
• Plan-IT Proefrit
• Plan-IT Core

Products and services

• Plan-IT Werkplaats The digital planning board for automotive workshops. All appointments, mechanics, and work orders are displayed in one digital view, enabling users to assign mechanics with one click, reschedule or add appointments, and track status in real time. Target users: automotive workshop service managers, mechanics, and service advisors in dealerships.
• Plan-IT Core Browser-based cloud planning system and successor to Plan-IT Werkplaats Web. All workshop appointments are displayed in one overview screen, accessible from any workstation, supporting multi-location planning and DMS integrations for automotive dealer groups.
• Plan-IT Online Online appointment booking module integrated into the workshop's website. Customers book 24/7 based on real-time workshop availability, with automatic synchronization to Plan-IT Werkplaats preventing double bookings. Target users: automotive workshops that want to offer website-based appointment booking to customers.
• Plan-IT Welkom Digital welcome board for automotive dealer businesses and workshops. Customers are personally greeted by name upon entry, see real-time vehicle status, and are directed to the correct desk. GDPR/AVG-compliant and operational within one day. Target users: dealership showrooms and service reception desks.
• Plan-IT Proefrit Online test drive planner for car dealerships. Customers choose a vehicle, location, and time slot 24/7 via the dealership's own website, with automatic assignment to the responsible salesperson and LMS integration. Target users: dealership sales teams handling new and used vehicle test drives.
• Plan-IT API Integrations Public API and certified integrations with DMS systems (Autoline, EVA, Optima/Dracar+, WinCar/AIS), CRM platforms (HubSpot), communication tools (Web1on1, Saysimple, tdMessenger, CaRe-Mail, Proefritmanager), and specialist partner applications enabling automated data exchange and workflow orchestration. Target users: integration partners, DMS vendors, and dealer IT teams.
• Plan-IT Academy Online learning platform offering free self-paced training on Plan-IT products, learnable at the user's own pace and always available. Target users: Plan-IT customers, dealer staff, and partners being onboarded onto Plan-IT Werkplaats, Core, Online, Proefrit, and Welkom.

Quantifiable outcome

• 2-10% more workshop yield per year
• +5 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Keyloop (CDK Global)coreChannel Partner/ Reseller/ Distributor · 10 March 2017CDK Global distributes Plan-IT through their Dealer Management Systems (Autoline, EVA, Optima/Dracar+) in Germany, Austria, and Switzerland. This partnership enables Plan-IT to reach thousands of dealers in the DACH region through CDK's established distribution network. CDK has nearly $2 billion revenue and supports over 26,000 dealer locations globally.
• Vinacles / 2DrivecoreTechnology or IntegrationStrategic partnership for GMS 2Drive, a cloud-based Dealer Management System that integrates with Plan-IT Core. Together they offer a complete aftersales solution from digital reception to workshop planning. Multi-language and scalable platform for small garages to large dealer organizations.
• UniservercoreTechnology or IntegrationPlan-IT operates as an Essential Partner of Uniserver, leveraging their robust and secure cloud infrastructure. Uniserver provides sovereign private cloud solutions ensuring data security and reliability. Founded in 2000, Uniserver is a leading Dutch cloud provider.
• Keyloop (Autoline, EVA, Optima/Dracar+)coreTechnology or IntegrationCertified partner for real-time API connections between Plan-IT and Keyloop DMS systems. Automatic synchronization of work orders, schedules, and customer data without manual input. Certified partner of Keyloop partner program.
• CORBO Advies & ExpertiseminorImplementation/ SI/ Consulting PartnerCORBO provides process optimization consulting for Plan-IT implementations. Includes analysis of current configuration, practical recommendations for efficient workshop planning, and higher productivity.
• De Nationale AutowasbonminorOthersDigital car wash vouchers including BOVAG Autowasbon offered directly through Plan-IT. Customers choose when and where to wash vehicles, adding extra service without extra administrative burden.

Scale indicators7 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Keyloop (formerly CDK Global Dealer Solutions): Keyloop is the dominant European DMS vendor formed from the acquisition of CDK Global's dealer software business by Francisco Partners in 2022. Keyloop is simultaneously Plan-IT's largest distribution partner (DACH via Autoline, EVA, Optima/Dracar+) and the most strategically adjacent competitor with the ability to bundle or build its own workshop planning module, making it the closest incumbent peer.
• Reynolds and Reynolds: Reynolds and Reynolds is a major US-based DMS and retail management system provider serving franchised dealers. Its broad automotive dealer software suite includes workshop scheduling and aftersales modules that compete with the kind of vertical workshop orchestration Plan-IT sells, though Reynolds operates at much greater scale across North America.
• Cox Automotive / Dealertrack: Cox Automotive's Dealertrack DMS and broader automotive commerce platform offer end-to-end dealer and aftersales technology. It is a broad incumbent competing with Plan-IT for mindshare among multi-brand dealer groups pursuing integrated vendor stacks.
• PBS Systems: PBS Systems is a Canadian DMS and dealer management platform with deep OEM integrations and workshop planning modules. While primarily North American, PBS competes in the same vertical SaaS category as Plan-IT and addresses similar workflows.
• ServiceNow Field Service Management: ServiceNow's Field Service Management platform offers mobile workforce scheduling, work order management, and capacity planning for service-heavy industries. While not automotive-specific, it represents the broad incumbent threat of horizontal platforms expanding into vertical workshop scheduling and aftersales workflows.

Emerging players

• Tjekvik: Tjekvik provides digital customer arrival and check-in solutions for automotive service, directly overlapping with Plan-IT Welkom (digital welcome board). It is an emerging peer with a narrower scope than Plan-IT but increasingly contending for the customer-facing portion of the dealer aftersales stack.
• Shop-Ware: Shop-Ware is a cloud-native, mobile-first shop management platform for independent and franchise auto repair shops in North America. It is an emerging peer targeting workflow and capacity planning similar to Plan-IT Werkplaats/Core, with a more modern technology stack.
• Workshop Software (by SocketWorks): Workshop Software by SocketWorks is a SaaS workshop management platform for automotive service businesses with online booking and job management. It targets smaller independent workshops in Australia and the UK, overlapping with Plan-IT's SMB/mid-market go-to-market motion.

Direct peers

• AIS / WinCar Automotive ICT Solutions: AIS provides the WinCar garage and dealer management system used by German and Austrian workshops and integrates Plan-IT Core. As a DMS partner with native workshop planning, AIS is a direct peer competing for the same mid-market European dealer customer and overlapping with Plan-IT's DACH footprint via Carloop.
• Vinacles / GMS 2Drive: Vinacles provides GMS 2Drive, a cloud-based Dealer Management System that integrates natively with Plan-IT Core for the aftersales workflow. While a partner, Vinacles is also a direct competitor in the European cloud DMS/workshop planning market and shares overlapping dealer customers in automotive aftersales software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PlanITInternational

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan-IT