What Shop-Ware does

Shop-Ware Inc. is a cloud-based SaaS platform purpose-built for the automotive aftermarket, delivering shop management software to independent auto repair shops and multi-shop operators (MSOs) across the United States and Canada. Founded in 2013 in San Francisco by Carolyn Coquillette — who previously founded hybrid-specialty shop Luscious Garage in 2007 — the company consolidates repair order management, digital vehicle inspections (DVX), parts inventory and ordering, employee tracking, customer communication, estimating, analytics, and integrated payments into a single cloud workflow. Its product surface spans DVX, the mobile TechApp for technicians, AI Parts Matrix for parts pricing, AutoWrite for technician-to-customer communication, Marketing CRM, Online Service Scheduler, Capacity Management, Fleet Management, and pre-configured coaching dashboards for industry groups such as ATI and 180BIZ.

The platform's technical core is a cloud-native, all-in-one stack designed to eliminate third-party add-ons. DVX combines photos, video, notes, live chat, and online approval workflows to achieve a reported 89% work approval rate. The AI Parts Matrix uses machine-learning principles on each shop's historical parts sales to flex a custom pricing curve toward target gross-profit percentages. Deep integrations with major aftermarket parts distributors (PartsTech, WORLDPAC, RepairLink, Nexpart, Parts Authority, MyPlace4Parts, OEC), labor data (MOTOR), vehicle history (CARFAX), accounting (QuickBooks via AccountingLink), and payments (360 Payment Solutions) anchor the ecosystem. The DVX mark is trademarked and the AI Parts Matrix is positioned as industry-first.

Shop-Ware monetizes through tiered monthly and annual subscriptions ranging from Startup ($279/month) through Pro ($389/month), Master ($499/month), and Ultimate+ ($999/month), with custom pricing for multi-shop organizations and add-on modules such as CRM + Online Service Scheduler ($249/month). Go-to-market is direct, primarily via website demo scheduling and inside sales targeting SMB shops, with no channel resellers disclosed. In March 2024 the company was acquired by Vehlo, a leading automotive industry software roll-up, and now operates as a subsidiary under Vehlo while retaining its brand and product roadmap, including the 2025 launches of Online Service Scheduler and Marketing CRM.

Name

Shop-Ware

Legal name

Shop-Ware Inc.

Website

https://shop-ware.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Shop-Ware is a cloud-based SaaS platform serving independent auto repair shops and multi-shop operators in North America with shop management, digital vehicle inspections, AI-powered parts pricing, integrated payments, and CRM. Acquired by Vehlo in March 2024.

Ownership category

akta.pro rank

Product category

Auto Repair Shop Management Software

NAICS

Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Auto repair software
• Shop management software
• Digital vehicle inspection
• Parts inventory management
• Automotive SaaS platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licenses: Monthly and annual subscription-based revenue model with tiered pricing packages (Startup, Pro, Master, Ultimate+). Pricing scales per location with optional add-ons like CRM and Online Service Scheduler. Additional fees may apply for data migration, accounting link integrations, and transaction fees for Shop-Ware Payments.

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

Shop-Ware is a cloud-based all-in-one SaaS platform for auto repair shop management, combining digital vehicle inspections, parts inventory and ordering, estimating, employee time tracking, customer communication, integrated payments, and business analytics. The platform is designed for independent repair shops and multi-shop operators (MSOs) in the automotive aftermarket, with optional AI-powered features (AI Parts Matrix, AutoWrite) and add-on modules (Marketing CRM, Online Service Scheduler).

Product overview

Shop-Ware is a cloud-based all-in-one auto shop management platform designed for independent repair shops and multi-shop operators (MSOs). The platform combines core modules including Digital Vehicle Experience (DVX) for interactive inspections, TechApp for technician workflows, Digital Workflow management, and Parts Inventory with Native Parts Catalog. AI capabilities include AutoWrite for customer communication and AI Parts Matrix for pricing optimization. Additional modules include Estimating, Business Analytics, Capacity Management, Fleet Management, Employee Management, Messenger communication, and Integrated Payments. Marketing/CRM capabilities, Online Service Scheduler, and Multishop (MSO) Solutions for multi-location operations are available as add-on features or included in higher tiers. Pricing follows a tiered model (Startup, Pro, Master, Ultimate+) with varying feature sets. The company was acquired by Vehlo in March 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop-Ware Platform Cloud-based all-in-one auto shop management SaaS for independent repair shops and multi-shop operators, providing workflow automation, customer communication, parts management, estimating, employee tracking, integrated payments, and business analytics.
• Digital Vehicle Experience (DVX) Interactive digital vehicle inspection platform combining photos, videos, live chat, and real-time communication. Customers can view and approve work online, achieving an 89% approval rate and an average 20% increase in revenue, gross profit, and shop efficiency.
• TechApp Mobile-first technician interface allowing quick capture of inspection findings, photo documentation with flash and zoom, image markup, and service updates. Features swipe shortcuts for marking inspection items and integrates with DVX for customer-facing transparency.
• AI Parts Matrix

Quantifiable outcome

• 89% customer work approval rate with DVX
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability8 records

Feature8 records

Partnerships

23 partnerships are on record, tiered core and minor.

• 360 PaymentscoreTechnology or IntegrationPayment processing and gateway services company for the automotive industry. Shop-Ware Payments is supported by 360 Payment Solutions, Inc., a registered ISO of Wells Fargo Bank, N.A. and Fifth Third Bank, N.A.
• Autoshop SolutionsminorGTM or Marketing PartnerAward-winning website design and internet marketing agency founded by a shop owner in 2005, dedicated to the aftermarket automotive industry.
• SteerminorGTM or Marketing PartnerFull-service marketing platform and provider of telematics for automotive shops.
• WORLDPACcoreTechnology or IntegrationWholesale distributor of OE parts for import and domestic vehicles. Integrated with speedDIALER 2.0 for efficient parts ordering directly from Shop-Ware.
• SiriusXMminorGTM or Marketing PartnerPartnership to offer eligible customers FREE SiriusXM trials at no cost to the shop.
• Parts AuthoritycoreTechnology or IntegrationLeading national distributor of automotive replacement parts, tools/equipment, and transmissions integrated with Shop-Ware's parts ordering system.
• CarfaxcoreTechnology or IntegrationVehicle history and maintenance tools integration. Search over 25 billion vehicle records for used cars, vehicle history, maintenance tools, and car values.
• MOTOR Information SystemscoreTechnology or IntegrationProvides accurate, thorough, and timely automotive data including labor guides and specifications to help shops run businesses more efficiently. Licensed content includes data from Chrysler, Ford, GM, Honda, Hyundai, Land Rover, Jaguar, Toyota, Volkswagen, and Volvo.
• PartsTechcoreTechnology or IntegrationParts ordering integration with 225+ parts and tire suppliers across 30K+ locations. Seamless lookup directly within Shop-Ware repair orders.
• NexpartcoreTechnology or Integration#1 Automotive e-Commerce Solution in North America. Integration allows parts ordering without leaving the repair order workflow.
• RepairLinkcoreTechnology or IntegrationParts ordering integration allowing shops to source parts directly through Shop-Ware's workflow.
• QuickBooks (via AccountingLink)coreTechnology or IntegrationAccounting Link integration provides direct sync with QuickBooks Online for invoices and payment data, eliminating duplicate entry and ensuring accurate financials.
• BroadlyminorGTM or Marketing PartnerLocal business growth platform helping shops get more reviews, attract leads, and foster loyal customer relationships.
• Market GenieminorGTM or Marketing PartnerCommunity-based platform providing detailed benchmarks and trends for auto shops and local market insights for competitive positioning.
• Shop GenieminorGTM or Marketing PartnerAll-in-one marketing platform for repair shops.
• Pit Crew MarketingminorGTM or Marketing PartnerAuto repair shop marketing and customer retention solutions.
• DemandForceminorGTM or Marketing PartnerComprehensive marketing, communications, and online reputation solution helping businesses attract and retain customers.
• Royalty RewardsminorGTM or Marketing PartnerMarketing, loyalty, customer surveys, online reviews, reporting, and coaching system designed for auto repair shops.
• RepairPalminorGTM or Marketing PartnerConsumer connection platform linking drivers with best auto repair shops.
• Rebate ChecksminorGTM or Marketing PartnerDirect mail campaigns designed to keep customers loyal and drive repeat visits.
• UpSwellminorGTM or Marketing PartnerHighly targeted digital and print marketing solutions.
• WowcardsminorGTM or Marketing PartnerPatented greeting gift card mailed monthly to customers via Autopilot.
• Business ActualizationminorGTM or Marketing PartnerCutting-edge customer follow-up system designed specifically for review generation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tekmetric: Cloud-based auto repair shop management SaaS serving independent repair shops and MSOs. The most direct competitor to Shop-Ware, ranked #1 in gitnux's 2026 auto repair software rankings (9.5/10) versus Shop-Ware's #2 (9.2/10).
• Shopmonkey: Cloud-based auto shop management platform serving independent repair shops with similar workflow, estimating, and customer communication features. Ranked #3 in 2026 gitnux rankings at 9.1/10, directly competing with Shop-Ware for the same SMB customer base.
• AutoLeap: Auto repair shop management SaaS offering digital vehicle inspections, workflow automation, and customer communication. Listed among the top 5 tire shop management software providers in 2026 alongside Shop-Ware, competing in the same SMB segment.

Broad incumbents

• Mitchell 1: Established incumbent in the automotive aftermarket software space with a broad portfolio including Manager SE shop management, labor guides, and diagnostic solutions. Competes with Shop-Ware across multiple product lines but is a much larger, legacy player.

Emerging players

• AutoVitals: Digital vehicle inspection (DVI) and automated service reminder platform serving auto repair shops. Listed as a Shop-Ware technology partner but operates its own competing DVI solution targeting the same customer segment.
• Tire Guru: Tire shop management software specialist serving tire-focused dealerships and service centers. Listed alongside Shop-Ware in the top 5 tire shop management software rankings for 2026, competing in the narrower tire vertical.
• Kukui: All-in-one marketing platform providing websites, CRM, PPC, texting, email, and DVI solutions for automotive shops. Overlaps with Shop-Ware's Marketing CRM and DVX offerings while also serving as a Shop-Ware technology partner.
• Autoflow: Digital vehicle inspection platform with automated service reminders, review generation, and follow-up marketing since 2012. Overlaps with Shop-Ware's DVX offering, competing for shops seeking DVI-centric solutions.
• Service Intel: Marketing platform for auto repair shops including POS intel, CRM, email/texting, postcards, websites, SEO, and PPC. Overlaps with Shop-Ware's CRM and Marketing capabilities for customer retention and reactivation.

Others

• Vehlo: Parent company of Shop-Ware since the March 2024 acquisition. Vehlo is one of the automotive industry's top software providers with a broader portfolio of service technology solutions — not a direct competitor but the strategic acquirer and ecosystem context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ShopWareSMS
• Facebookfacebook.com/getshopware
• LinkedInlinkedin.com/company/shop-ware
• Instagraminstagram.com/getshopware
• Xx.com/getshopware

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop-Ware