Workplace Safety Australia

What Workplace Safety Australia does

Workplace Safety Australia (WSA), founded in 2000 and headquartered in Bondi Junction, Sydney, is a privately-held subscription provider of Health, Safety, and Environmental (HSE) legal compliance content and tools to companies and organisations across Australia and New Zealand. The company operates as a wholly-owned private entity (ABN 51 090 555 570), distinguishing itself from government-funded competitors, and is led by Director Kim Schekeloff with a staff of 11-50 employees across Sydney and Melbourne offices.

WSA's core product is a set of annual subscription packages — the Safety Law Package and Environmental Law Package — which provide subscribers with weekly email alerts (Safety Matters, Enviro Matters), quarterly review alerts, access to member-only website portals containing national and state legal registers, legislation, codes of practice, and template policies. The technology platform is a web-based compliance content system with interactive online audit tools that operate against ISO 45001 (8 elements) and ISO 14001 (18 elements), producing scored results, action item lists, and performance graphs. Mobile-compatible on-site audit capability with photo/video documentation supports field use. Adjacent offerings include HSE consulting services (training, risk management, enterprise risk, project risk, environmental risk) delivered through direct engagement, plus advisory relationships with Seyfarth Shaw and Professor Ron McCallum AO for legal support.

The business model is primarily subscription-recurring revenue (annual cadence) with a self-serve online acquisition motion supported by 7-day free trials, complemented by professional services revenue from consulting and training. Pricing is not publicly disclosed. The go-to-market is sales-led with a horizontal segmentation approach targeting any Australian or New Zealand business requiring ISO 45001, AS/NZS 4801, ISO 14001, or National Self-Insurer Standard certification and ongoing legislative compliance.

Name

Workplace Safety Australia

Legal name

Workplace Safety Australia (ABN 51 090 555 570)

Website

https://worksafe.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Workplace Safety Australia is a privately-held Sydney-based subscription provider of Health, Safety, and Environmental legal compliance content, online audit tools, and consulting services to companies across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Workplace Health and Safety Compliance Services

akta.pro primary industry

Health, Safety & Environmental (HSE/EHS) Publishing (MPAJACAF)

Keywords

• Workplace safety compliance
• Environmental compliance
• HSE legal subscription
• ISO certification auditing
• Risk management consulting

Headquarters

HQ city

Bondi

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Safety Law Package Subscriptions: Annual subscription service providing safety legal compliance packages including weekly email safety alerts, quarterly review alerts, access to National Safety Handbook, and member website with safety legal registers, legislation, and template policies.
2. Environmental Law Package Subscriptions: Annual subscription service providing environmental legal compliance packages including weekly email environmental alerts ('Enviro Matters'), quarterly review alerts, and member website access to environmental legal registers.
3. HSE Auditing and Consulting Services: Professional consulting services including HSE system development, risk management assessments, training, and auditing services delivered directly to clients.
4. HSE Online Audit Tool Subscriptions: Subscription access to online audit tools for ISO 45001 and ISO 14001 certification, with scored results, action item lists, and performance graphs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Workplace Safety Australia provides annual subscription-based Health, Safety and Environment (HSE) legal compliance packages for businesses across Australia and New Zealand, supported by a member-only website hosting searchable legal registers and weekly electronic newsletters. The company also sells interactive online audit tools aligned with ISO 45001 and ISO 14001 certification requirements, and offers bespoke risk management consulting, HSE training, and project, enterprise and environmental risk services.

Product overview

Workplace Safety Australia offers a suite of HSE (Health, Safety, and Environment) legal compliance subscription products and services. The core offerings are the Safety Law Package and Environmental Law Package (Environmental Business Package), which are annual subscriptions providing legal compliance information, weekly email alerts, quarterly review alerts, and access to member-only websites with national legal registers. The product portfolio also includes two online audit tools: the Safety Online Audit Tool (auditing to ISO 45001) and the Environmental Online Audit Tool (auditing to ISO 14001). Additional consultancy services include HSE Training, Risk Management Consultancy, Enterprise Risk Management, Project Risk Management, Risk and Industry consulting, and Environmental Risk Services. The company also provides access to legal professionals (Seyfarth Shaw and Professor Ron McCallum) for legal advisory support.

Differentiator

Problem solved

Functional benefit

Products and services

• Safety Law Package (Safety Business Package)
• Environmental Law Package (Environmental Business Package)

Quantifiable outcome

• Enables compliance with ISO 45001, AS/NZS 4801, ISO 14001 auditing and certification requirements
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Seyfarth ShawcoreStrategic or Co-development PartnerSeyfarth Shaw is an acknowledged innovator in delivering legal services for workplace safety matters. The partnership provides safety legal experts who regularly advise and support leading employers on high stakes litigation and high impact strategy, including risk analysis, planning, risk control implementation, competency development, incident response, and post-incident support. Partners Jane Hall and Paul Cutrone are recognised as market leaders in Australia.
• Professor Ron McCallumcoreOthersRonald C McCallum AO serves as a legal professional advisor to Workplace Safety Australia. He is the foundation Blake Dawson Waldron Professor in Industrial Law at University of Sydney Law School (retired), and was the first totally blind person appointed to a full professorship in Australia or New Zealand. He brings extensive expertise in labour law and workplace safety regulations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SafetyCulture: Australian-headquartered workplace safety and quality platform offering inspection checklists, audit tools, and compliance workflows for global businesses. Highly comparable as a direct competitor in the ANZ HSE/audit tooling space where WSA operates.
• EcoOnline: European EHS and chemical management software provider with a growing presence in Australasia. Comparable as a subscription-based EHS compliance platform serving mid-market and enterprise customers with similar certification and audit functionality.

Broad incumbents

• SGS: World-leading inspection, verification, testing, and certification company offering HSE-related audit and certification services. Comparable as a large incumbent that performs the ISO audits WSA's tools help customers prepare for.
• Avetta: Global supply chain and contractor compliance management platform with strong worker safety and training compliance features. Comparable as a broader compliance/safety platform serving overlapping enterprise customer use cases.
• ISN (ISNetworld): Contractor and supplier management platform with safety and compliance qualifications. Comparable as a subscription-based compliance platform serving similar enterprise HSE procurement and audit use cases.
• RiskWare / Riskonnect: Enterprise risk management platform with HSE, operational risk, and compliance modules. Comparable as a broader enterprise risk offering overlapping with WSA's enterprise and project risk management consulting services.
• Bureau Veritas: Global testing, inspection, and certification firm with HSE service lines. Comparable as a large incumbent that certifies ISO 45001/14001 management systems, which is the same end-customer workflow WSA supports.
• VelocityEHS: Established North American EHS software suite covering safety, environmental, and compliance management. Closely comparable as a broader EHS platform targeting the same compliance and certification use cases as WSA's audit tools and subscription.
• BSI Group: Global standards, certification, and compliance services company including ISO 45001 and ISO 14001 certification. Comparable as an established incumbent in the standards-driven compliance space that WSA's customers engage with for certification.

Regional players

• Traction Ag / Site App: Construction- and mining-focused HSE compliance and audit tools in Australia/NZ. Comparable as a regional peer occupying adjacent niches within WSA's risk-management consulting engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/workplace-safety-australia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workplace Safety Australia