WECANDANCE

What WECANDANCE does

WECANDANCE NV is a Belgian festival organizer that produces an annual open-air electronic music festival on Zeebrugge Beach. Founded in 2013, the festival is positioned at the intersection of electronic music, fashion, and food, and has scaled to approximately 60,000 attendees across a three-day weekend format (August 14-16, 2026). The 2026 edition features over 100 artists performing across five named stages (OCEAN, UFO, SUPERCLUB, WAVE, BLOODY MOON), each programmed with distinct Belgian and Dutch club collectives as stage hosts.

The core technical product is an RFID-enabled wristband system, operated in partnership with PlayPass NV, that functions simultaneously as an entry pass and a closed-loop digital wallet. Attendees top up credits via QR-code scanning through the Payconiq by Bancontact mobile app or at on-site top-up stations. The festival supplements this infrastructure with an EVA Alert safety app integration (live location sharing, SOS function, safe-home notifications), on-site lockers with device charging, and official merchandise and parking products.

WECANDANCE generates revenue primarily through ticket sales (day tickets, weekend/combi tickets, Choose Your Day flexible tickets, Comfort/VIP tickets, and Private Packs), on-site cashless spending (food, beverage, merchandise routed through the wristband wallet), official merchandise, and parking. Tickets are distributed via the company's own website (wecandance.be) and the authorized distributor Weeztix BV, with VIP and Private Packs sold through direct email contact. The customer base is entirely consumer — electronic music enthusiasts, premium/VIP experience seekers, and accessibility-needs attendees — and the company is privately held with no disclosed external funding.

Name

WECANDANCE

Legal name

WECANDANCE NV

Website

https://wecandance.be

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

WECANDANCE is a privately-held Belgian festival organizer producing an annual three-day open-air electronic music, fashion, and food festival on Zeebrugge Beach, attracting roughly 60,000 attendees and monetizing primarily through tiered ticket sales, on-site cashless wristband spending, merchandise, and parking.

Ownership category

akta.pro rank

Product category

Music Festival / Live Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Dance Festivals & Dance Series (MPAGADAJ), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Electronic music festival
• Live event production
• Cashless payment systems
• Festival ticketing services
• Open-air concerts

Headquarters

HQ city

Zeebrugge

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Festival Tickets: The primary revenue stream comes from ticket sales including day tickets, weekend/combination tickets, Choose Your Day flexible tickets, and VIP/Comfort Tickets with premium amenities.
2. Cashless Spending: Festival visitors load credits onto wristbands for food, drinks, and merchandise purchases on-site. The festival operates a cashless system with credits exchangeable at cashier points.
3. Merchandise: Official merchandise including T-shirts and other festival-related apparel sold on-site and potentially online.
4. Parking: Pre-purchasable parking tickets for official festival car parks near the site.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

WECANDANCE produces and sells tickets to an annual three-day electronic dance music festival held on Zeebrugge Beach in Belgium. The core offering comprises festival admission (day tickets, weekend passes, Choose Your Day flexible tickets), premium VIP experiences (Comfort Tickets with private decks and dedicated amenities, Private Packs with table service), on-site cashless spending via RFID wristband, parking, lockers, and festival-branded merchandise.

Product overview

WECANDANCE is an electronic music festival on Zeebrugge Beach, Belgium, offering a three-day event (August 14-16, 2026) with over 100 artists across five stages. The core offering consists of festival tickets available in day passes, weekend passes, and premium tiers (Comfort Tickets with VIP amenities and Private Packs with table service). The festival operates a cashless wristband system for all on-site transactions, supplemented by on-site lockers with phone charging, official merchandise, and parking services. A dedicated safety app partnership with EVA Alert provides attendees with location sharing and emergency support features.

Differentiator

Problem solved

Functional benefit

Brands

• Comfort Tickets: VIP ticket tier offering elevated festival experience with exclusive access to private decks overlooking the Ocean Stage, dedicated festival entrance, exclusive bar, and private restroom facilities.
• Private Packs
• Choose Your Day (CYD)

Products and services

• Day Tickets Individual day admission tickets granting single-day access to the WECANDANCE festival on Zeebrugge Beach. Each ticket is linked to a personalized RFID wristband that also functions as a digital wallet for cashless on-site spending. Last entry at 23:00; in=in, out=out policy applies; subject to availability.
• Weekend / Combi Tickets Multi-day festival pass granting access to all three festival days (August 14-16, 2026), offering the complete WECANDANCE experience across all five stages.
• Choose Your Day (CYD) Tickets Flexible early ticket option that allows ticket holders to later choose their preferred festival day. For the 2026 edition no longer on sale; holders must exchange for official day tickets before May 1st, subject to availability.
• Comfort Tickets (VIP) Premium VIP ticket tier offering exclusive access to private decks overlooking the Ocean Stage, a dedicated festival entrance, exclusive bar, and private restroom facilities. Sold through direct email contact at [email protected] or [email protected].
• Private Packs High-end personalized VIP package including table service, multiple entry tickets, parking vouchers and spending credit, with tables located at the Ocean Stage or Bloody Stage. Available upon request and subject to availability via [email protected].
• Cashless Wristband System RFID-enabled festival wristband that serves as both entry pass and digital wallet. Credits can be loaded via QR code scanning through the Payconiq by Bancontact app or at on-site top-up points; pre-loaded credits are automatically loaded when the ticket is scanned at entrance and exchangeable at cashier points.
• Official Merchandise Festival-branded merchandise including T-shirts and other apparel, available for purchase on the festival site and online via the official merch page.
• On-site Lockers On-site secure storage lockers equipped with phone charging stations, available for rent so attendees can safely store belongings and charge devices during the festival.
• Parking Tickets Pre-purchasable parking vouchers for official festival car parks near the festival site entrance at Zeebrugge Beach, sold as add-ons during the ticket purchase flow.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core, major and supporting.

• Weeztix BVcoreChannel Partner/ Reseller/ DistributorOfficial ticket distributor for WECANDANCE festival. Handles ticket sales through their platform. For lost tickets or technical issues, contact [email protected].
• PlayPass NVcoreTechnology or IntegrationThird-party service provider supporting WECANDANCE's cashless payment system. Handles wristband credit loading and transaction processing.
• EVA AlertcoreTechnology or IntegrationSafety app partnership enabling festival-goers to share live locations with friends, find each other on the beach, access SOS function, and notify friends when safely home.
• HE.SHE.THEY.majorStrategic or Co-development PartnerInternational movement celebrating equality, diversity and self-expression through music and fashion. Hosts stages at UFO and SUPERCLUB.
• KOMPASS KLUBmajorStrategic or Co-development PartnerGhent-based club where techno, house and trance come together in an immersive space. Hosts at UFO stage.
• Temporary PleasuremajorStrategic or Co-development PartnerDesign collective that designed the SUPERCLUB temporary nightclub structure on the beach.
• FREED & LOVE ON TOPsupportingStrategic or Co-development PartnerTwo Antwerp-based collectives bringing underground UK club culture, bass-driven sounds and high-energy dancefloors. Host at SUPERCLUB.
• NUM[É]RO NETHERLANDSsupportingStrategic or Co-development PartnerDutch platform shaping conversation around fashion, art, music and contemporary culture through editorial lens. Host at SUPERCLUB.
• DIRTY DANCINGsupportingStrategic or Co-development PartnerBrussels-born nightlife concept for darker rooms and nights that never end. Host at WAVE stage.
• STIMULARsupportingStrategic or Co-development PartnerBelgium-based event collective exploring harder edges of club culture through hardcore, gabber, acid, industrial techno and punk. Host at WAVE.
• KITSH CLUBsupportingStrategic or Co-development PartnerLong-running Knokke club known for playful mix of disco, house, pop and late-night energy. Host at WAVE.
• CASALUAsupportingStrategic or Co-development PartnerRooted in Brussels nightlife, bringing Afro-house, Afro-tech and global club rhythms. Host at BLOODY MOON.
• BLOODY LOUISsupportingStrategic or Co-development PartnerBrussels club with over a decade of late-night history, bringing global hip-hop, R&B and club culture. Host at BLOODY MOON.
• AIR9supportingStrategic or Co-development PartnerBrussels party series built around Afrobeats, hip-hop, amapiano and shatta. Host at BLOODY MOON.
• HYPRsupportingStrategic or Co-development PartnerNew-generation event concept driven by fast-paced rhythms, pounding kicks and high-pressure club energy. Host at UFO.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dekmantel: Amsterdam-based electronic music festival and label group known for curated house and techno. Comparable curatorial philosophy and audience segment to WECANDANCE's electronic music programming.
• Pukkelpop: Annual multi-day music festival in Belgium with electronic music programming among its lineup. Competes with WECANDANCE for Belgian festival-goers, summer discretionary spend, and electronic headliner bookings.
• Tomorrowland: Belgium-based electronic dance music festival and the country's flagship EDM event. Direct competitor for Belgian electronic-music festival attendees, headliner bookings, and international brand positioning, though at a far larger scale than WECANDANCE.
• Mysteryland: Long-running Dutch electronic music festival. Comparable multi-stage electronic festival format competing for Benelux electronic music fans and headliner talent.
• Extrema Outdoor Belgium: Belgian outdoor electronic dance music festival with camping. Directly competes for the same Belgian EDM audience, summer calendar slots, and electronic music talent pipeline as WECANDANCE.
• Dour Festival: Multi-day Belgian music festival with significant electronic music programming. Comparable multi-stage, multi-day Belgian festival competing for similar audience and ticket wallet share.
• Awakenings: Major Dutch techno-focused festival and event series. Directly comparable electronic music event operator in the Benelux region, sharing talent pools and audience demographics with WECANDANCE.

Broad incumbents

• Sziget Festival: One of Europe's largest multi-genre music festivals held annually in Budapest. Comparable destination-festival format and broad live entertainment positioning, though at a much larger scale and broader genre mix than WECANDANCE.
• Flow Festival: Annual multi-day music festival in Helsinki, Finland. Comparable boutique destination-festival positioning with curated electronic music programming and similar premium, design-forward brand ethos.
• Lowlands: Major Dutch three-day music and arts festival. Comparable multi-day, multi-stage festival operating model in the Benelux region competing for festival-goers during the European summer window.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wecandancefest
• YouTubeyoutube.com/@WECANDANCE
• Facebookfacebook.com/WECANDANCEFEST
• LinkedInlinkedin.com/company/wecandancefest/posts/?feedView=all
• Instagraminstagram.com/wecandancefest
• TikToktiktok.com/@wecandancefest
• Pinterestnl.pinterest.com/wecandancefest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WECANDANCE