La Matrice
La Matrice is a Paris-based, founder-led communication and opinion research boutique founded in 1999, best known for the quarterly Baromètre Posternak-Ifop and sector-specific corporate image observatories serving large French enterprises.
- Company typePrivate
- Founded1999
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What La Matrice does
La Matrice is a Paris-based strategic communication and opinion research firm founded in 1999 by Claude Posternak and headquartered at 30 rue d'Armaillé in the 17th arrondissement. Its core franchise is the Baromètre Posternak-Ifop, a quarterly corporate image barometer produced in partnership with IFOP since 1999 and referenced recurrently in the French press (Le Point, Le Parisien, Les Echos). The firm extends this barometer into sector-specific observatories covering banking, insurance, retail, telecom and public services, and sells accompanying strategic consulting, brand positioning, advertising, publishing, and visual identity services to French enterprises.
The business model combines (i) recurring, subscription-like access to the quarterly barometer and sector observatories — a model that creates predictable baseline revenue and a long historical time-series — with (ii) project-based fees for strategic positioning and brand architecture engagements. Marquee clients named in the input include Crédit Mutuel, Citroën, Bjorg, Krisprolls, SNCF, ERDF (Enedis), Carrefour, Saint-Gobain (and Verallia), Notaires de France, and the Ordre des Experts-comptables, spanning financial services, retail, transport, energy, FMCG and regulated professional bodies.
La Matrice is a privately held, founder-led boutique with 1-10 employees and no disclosed external funding, M&A activity, or geographic expansion beyond the French market. Product/technology stack is conventional for a research-and-strategy boutique: external survey operations are executed by IFOP, with La Matrice providing editorial framing, analysis and consulting on top of the underlying data; no proprietary AI or platform technology is evidenced in the input.
La Matrice firmographics
Firmographics- Name
- La Matrice
- Legal name
- La Matrice
- Website
- https://lamatrice.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Matrice is a Paris-based, founder-led communication and opinion research boutique founded in 1999, best known for the quarterly Baromètre Posternak-Ifop and sector-specific corporate image observatories serving large French enterprises.
- Ownership category
- akta.pro rank
La Matrice industry classification
Industry- Product category
- Opinion Research and Communication Consulting
- NAICS
- Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
Keywords
Where La Matrice is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Matrice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
La Matrice product offering
Product offeringCore offering
La Matrice publishes the Baromètre Posternak-Ifop, a quarterly opinion survey conducted since 1999 that tracks the public image of large French companies among a representative national sample of 1,003 adults aged 18 and over. It complements this core offering with exclusive sector observatories (banking, insurance, retail distribution, telecommunications, public services) and provides communication strategy consulting, brand architecture, strategic planning, and social media research services to enterprise clients such as SNCF, Carrefour, Crédit Mutuel, and Saint-Gobain.
Product overview
La Matrice is a French opinion-focused communication agency, not a technology/software product company. The company's offering centers on the Baromètre Posternak-Ifop, a quarterly corporate image barometer conducted since 1999 that tracks public opinion of large French companies. This core product is complemented by sector-specific observatories for banking, insurance, retail, telecommunications, and public services. La Matrice's services include strategic planning, brand architecture, communication strategy consulting, and social media research. The products are research and advisory services rather than software or AI-powered platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Baromètre Posternak-Ifop Quarterly barometer tracking the image of large French companies, conducted since 1999. Provides an index of corporate reputation based on public opinion surveys of approximately 1,003 French adults aged 18 and over, serving as a positioning and communication strategy tool for brands and enterprises.
- Observatoire bancaire (Banking Observatory)
Quantifiable outcome
- Barometer conducted quarterly since 1999 (over 100 waves)
- +1 more outcomes
Companies that use La Matrice
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
La Matrice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Matrice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IFOPcoreIFOP is the polling and market research partner for the Baromètre Posternak Ifop. Since 1999, IFOP has conducted the quarterly surveys that form the basis of La Matrice's brand image tracking of major French enterprises. The barometer is fielded on representative national samples of French adults, typically 1,003 respondents per wave.
Recent moves5 records
Expansion highlights3 records
La Matrice competitors and assessment
Company assessmentDirect peers
- BVA: French market research and consulting firm offering brand tracking, opinion polling, and consumer insights. BVA competes head-to-head with La Matrice's observatories and serves many of the same large French enterprise clients.
- BETC: Leading French creative advertising agency. BETC competes directly with La Matrice's strategic planning, brand creation, and advertising services for major French enterprise clients like those listed in La Matrice's customer roster.
- IFOP: Major French polling and market research firm. IFOP is both La Matrice's longstanding polling partner for the Baromètre Posternak-Ifop and a direct competitor in opinion research, brand image tracking, and sector observatories, with overlapping banking and insurance tracking products.
- Harris Interactive (France): French-origin market research firm specializing in public opinion and brand image studies. Directly comparable to La Matrice in methodology (phone-based polling) and target audience (French enterprises and institutions).
- Ipsos: Global market research firm with French origins. Ipsos directly competes in corporate image tracking, brand perception studies, and public opinion polling, operating at significantly larger scale than La Matrice but addressing the same French enterprise decision-makers.
Emerging players
- Toluna: Online consumer insights and market research platform. Toluna represents the digital-first research model that could displace legacy phone-based approaches like La Matrice's partnership with IFOP, competing for the same corporate insights budgets.
Broad incumbents
- Publicis Groupe: French global advertising and communications group. Publicis competes for the strategic communications and brand strategy budgets that La Matrice targets, but as part of a vast portfolio offering integrated media, creative, and digital services.
- Nielsen (France): Global measurement and data analytics firm. Nielsen competes with La Matrice's observatories in consumer perception tracking and brand performance measurement for French retailers and large enterprises.
- Havas: French global advertising and communications group. Havas competes with La Matrice's advertising creation and brand architecture services through its creative networks, serving many of the same French enterprise clients.
- Kantar: Global market research giant operating brand tracking, consumer panels, and media intelligence. While Kantar operates at vastly larger scale, it directly competes with La Matrice's Baromètre for French corporate image tracking budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
La Matrice social profiles
Digital presenceLa Matrice financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Matrice leadership team
Management profileNumber of profiles
Profiles1 record
La Matrice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Matrice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Matrice
What does La Matrice do?
La Matrice publishes the Baromètre Posternak-Ifop, a quarterly opinion survey conducted since 1999 that tracks the public image of large French companies among a representative national sample of 1,003 adults aged 18 and over. It complements this core offering with exclusive sector observatories (banking, insurance, retail distribution, telecommunications, public services) and provides communication strategy consulting, brand architecture, strategic planning, and social media research services to enterprise clients such as SNCF, Carrefour, Crédit Mutuel, and Saint-Gobain.
Is La Matrice a public or private company?
La Matrice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Matrice founded?
La Matrice was founded in 1999. It employs 1 to 10 people.
Where is La Matrice based?
La Matrice is headquartered in Paris, France, in the Europe region.
Who are La Matrice's main competitors?
Direct peers on record are BVA, BETC, IFOP, Harris Interactive (France) and Ipsos. Toluna is listed as an emerging player. Broad incumbents are Publicis Groupe, Nielsen (France), Havas and Kantar.
Does La Matrice have an API?
No public API is recorded for La Matrice.
What industry is La Matrice in?
La Matrice's product category is Opinion Research and Communication Consulting. Its primary akta.pro industry code is MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork). Its NAICS code is 541810 and its SIC code is 7310.