Shreveport-Bossier Sports Commission

What Shreveport-Bossier Sports Commission does

The Shreveport-Bossier Sports Commission is a quasi-governmental sports destination marketing organization serving Caddo and Bossier Parishes in North Louisiana, operating as a division of the Shreveport-Bossier Convention and Tourist Bureau. Its sole function is to attract, bid for, and host amateur and professional sporting events across the twin cities, serving as the central coordinating body that brings together municipal governments (City of Shreveport, City of Bossier City), parish commissions (Caddo Parish Commission, Bossier Parish Police Jury), the Louisiana Office of Tourism, the Red River Waterway Commission, hospitality partners, and event organizers. The commission does not sell a product; it provides sports destination services including event bidding and acquisition, volunteer coordination, sponsorship facilitation, accommodations coordination (leveraging 70+ hotels and 10,000+ rooms), and venue promotion through its Our Venues portal.

The commission's service portfolio spans event bidding, sponsorship facilitation, volunteer coordination, accommodations coordination, and venue promotion through its Our Venues portal. Its signature hosted events include the Independence Bowl (NCAA Division I post-season football, 47 editions), Super Retriever Series Crown Championship, CenterPoint Energy Red River Balloon Rally, FIVB Volleyball Nations League Preliminary Round, McKenzie ASA Easton/Hoyt Pro/Am Archery Tour (10-year commitment), GCAC Volleyball Championship (three-year bid 2023-2025), USA Boxing National Championships, USA BMX State Qualifiers, Crappie Expo, and a one-off host of the Bayou Classic. Revenue is sourced from public funding and government support; specific event hosting costs are not publicly disclosed, with some event admission prices listed for consumer-facing events (e.g., $5–$10 general admission).

The go-to-market motion is sales-led, with staff conducting proactive outreach to sports governing bodies and tournament operators, submitting competitive bids (notably a joint bid with the Greater New Orleans Sports Foundation for the 2021 NCAA Division II Basketball Regionals), and coordinating execution with local government and hospitality partners. Marketing channels center on the commission's website, the All-Access email newsletter, organic social (Facebook, YouTube, Instagram), earned media, and on-site event sponsorship visibility.

Name

Shreveport-Bossier Sports Commission

Legal name

Shreveport-Bossier Sports Commission

Website

https://shreveportbossiersports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Shreveport-Bossier Sports Commission is a quasi-governmental sports destination marketing organization serving Caddo and Bossier Parishes, Louisiana. It attracts, bids for, and hosts amateur and professional sporting events, coordinating government, hospitality, and venue partners to drive regional economic impact.

Ownership category

akta.pro rank

Product category

Sports Destination Marketing Services

NAICS

Spectator Sports (71121), Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

akta.pro secondary industry

Championship & Cup Organizers (MPAKADAB)

Keywords

• Sports destination marketing
• Event hosting services
• Sports tourism
• Convention services
• Event management

Headquarters

HQ city

Shreveport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Funding and Government Support: The Sports Commission operates as a division of the Shreveport-Bossier Convention and Tourist Bureau in partnership with the City of Bossier City, City of Shreveport, Caddo Parish Commission, Bossier Parish Police Jury, the Louisiana Office of Tourism, and the Red River Waterway Commission. Funding flows from these government and quasi-government entities to support sports destination marketing and event facilitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Shreveport-Bossier Sports Commission is a sports destination marketing organization (DMO) that recruits, bids for, and supports the hosting of sporting events in the Shreveport-Bossier, Louisiana market. Its core services include event operations and logistics, sponsorship sales, grant assistance to event holders, venue coordination with local government partners, and community engagement activities around hosted events, delivered through a credentialed sports staff integrated with the parent Shreveport-Bossier Convention and Tourist Bureau.

Product overview

The Shreveport-Bossier Sports Commission operates as a sports destination marketing organization, functioning as a single integrated service rather than a platform with modules. Its primary offerings center on attracting, hosting, and facilitating sporting events in the Shreveport-Bossier region. The organization provides a portfolio of services including event bidding and acquisition, volunteer coordination, sponsorship facilitation, accommodations coordination, and venue promotion. Signature event hosting includes the Independence Bowl, Super Retriever Series Crown Championship, CenterPoint Energy Red River Balloon Rally, and FIVB Volleyball Nations League Preliminary Round. The organization also manages ongoing programs like the Best of Preps Awards and maintains the Our Venues Portal listing regional sports facilities. Additional services include sports event calendars, convention services, and the Bring Your Event inquiry system for prospective event organizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Bidding and Recruiting Services End-to-end support for event organizers and rights-holders evaluating or bidding to host sporting events in the Shreveport-Bossier market, including proposal development and venue/tourism data.
• Event Operations and Logistics Coordination On-the-ground event execution including logistics, venue coordination with parish/city parks departments, lodging and transportation support, and volunteer/community activation for hosted events.
• Sponsorship Sales and Fulfillment Selling, packaging, and fulfilling sponsorship rights for hosted events, providing corporate and local sponsors with visibility, signage, and hospitality assets.
• Event Holder Grant Assistance Program Financial grant assistance to event holders to offset the cost of bringing their events to the Shreveport-Bossier market, supported by the Bureau and its governmental partners.
• Independence Bowl (hosted signature event) Annual collegiate football bowl game hosted in Shreveport-Bossier, anchored by the Commission's event-hosting capabilities.
• Super Retriever Series Crown Championship (hosted signature event) Major Super Retriever Series national-level competition event hosted in Shreveport-Bossier.
• FIVB Volleyball (hosted signature event) FIVB-sanctioned international volleyball event hosted in Shreveport-Bossier.
• Russell P. Kelley Memorial Bass Tournament (hosted signature event) Established fishing tournament held in Shreveport-Bossier, sourced through the Commission's sports-event pipeline.
• Patriot Cup Balloon Rally (hosted signature event) Patriot Cup hot-air balloon rally and competition held in Shreveport-Bossier.
• Fan Fest (free community event) Free family event designed to engage the local community and spectators around hosted signature events such as the Independence Bowl.

Quantifiable outcome

• Over 60,000 attendees and $2.6 million estimated direct economic impact from a single Crappie Expo event
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• City of Bossier CitycoreOthersGovernment partner and co-sponsor of the Sports Commission, providing municipal support and resources for hosting sporting events in the twin-cities area.
• City of ShreveportcoreOthersGovernment partner and co-sponsor of the Sports Commission, providing municipal support and resources for hosting sporting events.
• Caddo Parish CommissioncoreOthersParish government partner providing funding and administrative support as part of the Sports Commission's governing structure.
• Bossier Parish Police JurycoreOthersParish government partner providing funding and administrative support as part of the Sports Commission's governing structure.
• Louisiana Office of TourismcoreGTM or Marketing PartnerState tourism agency that partners with the commission on event promotion, marketing, and sponsorship for sports events like the CenterPoint Energy Red River Balloon Rally and the 2022 McKenzie ASA Pro/Am Tour.
• Red River Waterway CommissioncoreGTM or Marketing PartnerGovernment agency supporting waterway-related sports and tourism activities in the Shreveport-Bossier region.
• Shreveport-Bossier Convention and Tourist BureaucoreOthersParent organization and primary institutional partner. The Sports Commission is a division of the Convention and Tourist Bureau, sharing staff, facilities, and strategic direction.
• Greater New Orleans Sports FoundationcoreStrategic or Co-development PartnerNon-profit sports marketing organization that partnered with the Sports Commission on a joint bid to host the 2021 NCAA Division II Men's and Women's Basketball Regionals, bringing 30+ years of experience hosting NCAA championship events.
• Brookshire Grocery ArenacoreStrategic or Co-development PartnerPrimary event venue partner for major events including the 2022 Women's VNL Preliminary Round and NCAA basketball regionals. Managed by ASM Global; a 270,000 sq ft facility hosting up to 14,000 patrons on the banks of the Red River.
• Bossier Parish Community College (BPCC)coreStrategic or Co-development PartnerHost venue for the Gulf Coast Athletic Conference (GCAC) Volleyball Championship (2023-2025). BPCC updated its Coach Billy Montgomery Gymnasium court, locker rooms, and appearance for the championship.
• Raising Cane's Chicken FingersminorGTM or Marketing PartnerOfficial Chicken Sponsor of the Shreveport-Bossier Sports Commission, with five convenient locations in the area. Raising Cane's is the official chicken meal provider.
• Johnny's Pizza HouseminorGTM or Marketing PartnerOfficial Pizza Sponsor of the Shreveport-Bossier Sports Commission.
• CenterPoint EnergycoreGTM or Marketing PartnerTitle sponsor of the annual CenterPoint Energy Red River Balloon Rally, one of the commission's flagship events. CenterPoint Energy also connects with communities through volunteering and giving back.
• EukanubacoreGTM or Marketing PartnerPresenting sponsor of the Super Retriever Series Crown Championship, supporting dock diving and retriever competition events in Shreveport-Bossier.
• Louisiana Boardwalk OutletsminorGTM or Marketing PartnerCo-presenter of Pet Palooza and venue area for the Super Retriever Series Super Dock competition (located behind Bass Pro Shops at the Boardwalk).
• Margaritaville Resort CasinominorGTM or Marketing PartnerSponsor and host venue for the SRS Owners Social ('Big Hats & Bowties') and Awards Dinner as part of the Super Retriever Series Crown Championship weekend.
• Visit Shreveport-BossiercoreGTM or Marketing PartnerRegional tourism marketing organization that co-presents events like Pet Palooza and works with the commission on visitor promotion and media outreach.
• Russ Potts Productions, Inc. (RPPI)coreStrategic or Co-development PartnerEvent production company that partnered with the Sports Commission and Brookshire Grocery Arena to organize the LSU vs. Grambling State neutral site women's basketball game on December 8, 2024.
• River Cities Track ClubminorStrategic or Co-development PartnerLocal track club that partnered with the commission to host the USA Track & Field Southern Association Junior Olympic Cross Country Championships at South Bossier Park in November 2019.
• Louisiana National GuardcoreStrategic or Co-development PartnerHost of Camp Minden, where the commission secured the McKenzie ASA Archery Pro/Am Tour. Infrastructure updates at Camp Minden (15-acre staging area, 2,000+ parking spots) benefited both Guard emergency response and the tournament.
• Webster Parish Convention and Visitors CommissionminorGTM or Marketing PartnerPartner with the commission in hosting the McKenzie ASA Pro/Am Tour at Camp Minden.
• Independence Stadium / City of ShreveportcoreStrategic or Co-development PartnerVenue for the temporarily relocated 47th Bayou Classic (April 2021) and annual Independence Bowl. Owned by the City of Shreveport.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sports Commission of Kansas City: Regional sports commission serving the Kansas City metro, focused on NCAA and amateur sporting event acquisition. Comparable mid-market DMO model with similar venue coordination and lodging partnership structure.
• Greater Houston Sports Authority: Regional sports authority coordinating NCAA and amateur event hosting for the Houston metro. Comparable destination-marketing mission and venue-coordination role, though operating in a substantially larger metro.
• Greater Cleveland Sports Commission: Mid-sized regional sports commission attracting NCAA championships and amateur events to Northeast Ohio. Closely comparable in scope (multi-sport, mid-market DMO) and reliance on public-private funding coalitions.
• Philadelphia Sports Congress (Visit Philadelphia): Sports-event arm of the Philadelphia CVB, bidding for and hosting NCAA and major amateur events. Comparable destination-marketing structure embedded within a larger convention and tourist bureau.
• Charlotte Sports Commission: Regional sports commission pursuing NCAA, ACC, and amateur/professional events for the Charlotte metro area. Comparable destination-marketing operating model, venue coordination role, and bid-driven event acquisition strategy.
• Indiana Sports Corp: Indianapolis-based sports commission with deep NCAA championship track record. Comparable mission and operating model; represents a top-tier competitor for the same marquee events.
• Greater New Orleans Sports Foundation: Louisiana-based regional sports commission and DMO with 30+ years hosting NCAA championship events. Directly comparable as a state-level sports commission pursuing the same event owners and governing bodies, and an active co-bid partner of the Shreveport-Bossier Sports Commission.
• Atlanta Sports Council (Atlanta CVB): Sports division of a major metropolitan CVB bidding for NCAA, SEC, and marquee amateur/professional events. Comparable CVB-embedded structure and event-acquisition focus.
• Birmingham Convention & Visitors Bureau / Birmingham Regional Sports Commission: Mid-sized regional sports commission hosted inside a parent CVB in a Southern market. Closely matches the Shreveport-Bossier Sports Commission's structure as a division of a larger tourist bureau in a comparable Southern U.S. metro.
• VisitPITTSBURGH Sports Commission: Sports-event arm of Pittsburgh's CVB, coordinating amateur and professional event hosting across a multi-venue metro. Comparable CVB-integrated sports commission with multi-year bid activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwvEe...
• Facebookfacebook.com/shreveportbossiersports
• Instagraminstagram.com/shreveportbossiersports
• LinkedInlinkedin.com/company/shreveport-bossier-sports-commission

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shreveport-Bossier Sports Commission