Buch & Bild

What Buch & Bild does

Buch & Bild (legal name: Buch & Bild Gisela Weber Nachfolger KG) is a German specialty media retailer (Medienfachhändler) headquartered at Rheinstraße 83, Wiesbaden, operating as a partnership (KG) under managing partner Mark Löffler. Founded in 1945 and employing between 11 and 50 staff, the company supplies educational materials to schools, kindergartens, vocational institutions, and adult education providers, primarily in the Rhein-Main region (Wiesbaden, Frankfurt). Its product portfolio spans school textbooks, class sets, teaching preparation materials, learning aids (including Abitur preparation), German-as-a-foreign-language resources, school furniture and object equipment, and school sports apparatus, with many furniture products produced in-house in Germany.

The company's go-to-market is sales-led and relationship-driven, relying on personal phone, email, and in-person consultation with teachers and institutional buyers rather than self-serve e-commerce. A 24/7 online shop (shop.buchbild.de) on the Umbreit Shop Solution platform complements direct sales by enabling after-hours ordering of school books and class sets, with PayPal recently added as a payment option. Catalogues (Grundschule, Kindergarten, Möbel/Objekteinrichtung, plus partner Sport-Thieme and Kübler Sport sports catalogues) are distributed as PDFs and form a key marketing channel alongside an active blog and social media presence on Facebook, Instagram, and X. Pricing is not publicly disclosed; bulk and equipment orders operate on a quote-based model.

Buch & Bild makes money through one-time sales of educational media, furniture, and equipment to institutional and individual customers, supplemented by partner catalogue distribution for sports equipment. Strategic partnerships with Sport-Thieme and Kübler Sport (channel suppliers), STARK Verlag (mobile learning library promotion), and Umbreit (technology platform) extend its product and reach without internal manufacturing or technology development across all categories. The company carries no institutional investors, has no parent company, and has no disclosed funding rounds or M&A activity.

Name

Buch & Bild

Legal name

Buch & Bild Gisela Weber Nachfolger KG

Website

https://buchbild.de

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Buch & Bild is a Wiesbaden-based German specialty media retailer (founded 1945) selling school books, teaching materials, furniture, and sports equipment to schools, kindergartens, and educational institutions in the Rhein-Main region via personal consultation and a 24/7 online shop.

Ownership category

akta.pro rank

Product category

Educational Supplies Retail

NAICS

Book Retailers and News Dealers (45921), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Textbooks & Academic Books Retail (CRALAAAC)

akta.pro secondary industries

Children’s Books & Educational Readers Retail (CRALAAAD), School Supplies Retail (CRALABAF)

Keywords

• School textbook retail
• Educational supplies distribution
• Teaching materials supply
• School furniture supply
• Learning resources retail

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. School Books and Educational Materials Sales: The company sells school books, teaching materials, learning aids, and educational resources through both their online shop and direct sales channels. Products include school books for general education schools, vocational schools, adult education materials, and German as a second/foreign language materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Buch & Bild is a regional media specialty retailer (Medienfachhändler) that sells school textbooks, class sets, teaching preparation materials, learning aids, exam preparation resources, adult education materials, and German-as-a-foreign-language resources to schools and educators. The company also supplies school furniture and object equipment with full-service support (consultation, planning, delivery, assembly) and offers a complete sports equipment program for school sports, with both an online shop and traditional in-person consultation.

Product overview

Buch & Bild is a media specialty retailer (Medienfachhändler) offering a comprehensive portfolio of educational products and services. The core offerings include school textbooks, class sets, and teaching preparation materials across general education, vocational schools, adult education, and German as a foreign language. The company also provides school furniture and object equipment (Lehrmittel, Schulmöbel) with full-service support including consultation, planning, delivery, and assembly. A sports equipment program (Sport-Thieme partnership) covers gymnasium and sports field needs. The STARK LernMobil represents a specialized mobile learning resource library. Products are available through an e-commerce shop (shop.buchbild.de) with PayPal payment support, complemented by downloadable catalogs (Grundschule, Kindergarten, Möbel/Objekteinrichtung) in PDF format.

Differentiator

Problem solved

Functional benefit

Products and services

• School Books & Class Sets for General Education Schools (Schulbücher & Klassensätze) Textbooks and class sets for general education schools (primary and secondary), available for direct online ordering around the clock and targeted at teachers and schools in the Rhein-Main region.
• Teaching Preparation Materials (Unterrichtsvorbereitung) Materials and resources to help educators prepare lessons, available via the Buch & Bild online shop for teachers and schools.
• Vocational and Technical School Books (Berufs- & Fachschulbücher) Specialized textbooks and learning materials for vocational and technical schools (Berufs- & Fachschulen), available to instructors and program coordinators.
• Learning Aids and Abitur Exam Preparation (Lernhilfen & Abiturwissen) Learning aids and study resources specifically focused on preparation for the Abitur (German university entrance examination), for students and teachers.
• Reading Materials and Literary Interpretations (Lektüren, Interpretationen, Lektürehilfen) Classroom reading materials, literary interpretations, and reading aids for use in German-language literature instruction.
• Adult Education & Volkshochschule Materials (Erwachsenenbildung & Volkshochschule) Learning materials for adult education and Volkshochschule (community education) programs, for instructors and program providers.
• German as a Second/Foreign Language Materials (DaZ/DaF) Learning materials supporting German as a second language (DaZ) and German as a foreign language (DaF) instruction, for language program providers and teachers.
• School Furniture and Object Equipment (Schulmöbel & Objektausstattung) Classroom furniture and object equipment for schools and kindergartens, including many own-brand German-made products, delivered with full-service consultation, planning, delivery, and assembly.
• School Sports Equipment Program (Sportartikel & Sportgeräte) Complete sports equipment and apparatus program for school physical education, covering gymnasiums and sports fields, supplied via Sport-Thieme and Kübler Sport partner catalogs.
• STARK LernMobil Mobile Learning Library A mobile, walkable library of learning aids operated in partnership with STARK Verlag, designed for project-based learning and alternative practice sessions, with Buch & Bild acting as the regional contact point for the initiative.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Sport-ThiememinorChannel Partner/ Reseller/ DistributorSport-Thieme is a partner supplier providing sports equipment catalogues (Sport-Thieme catalog 2026 available for download). The partnership offers complete sports programs for school sports including gymnasium and sports field equipment.
• Kübler SportminorChannel Partner/ Reseller/ DistributorKübler Sport is a partner supplier offering sports equipment catalogues for school sports programs. Provides sports equipment and apparatus for physical education in schools.
• STARK VerlagminorGTM or Marketing PartnerPartnership promoting the STARK LernMobil, a mobile learning aids library with learning professionals. Buch & Bild serves as a contact point for the LernMobil initiative in their region. Promotes STARK learning materials and learning aids library for project teaching.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mayersche Buchhandlung: Family-owned German bookstore chain combining storefront retail with online ordering. Closely aligned with Buch & Bild in operating model and German Mittelstand character, though Mayersche has a national footprint.
• Osiander: Regional German bookstore chain with physical stores and a robust online shop, including education and learning materials. Closely comparable to Buch & Bild as a German Buchhandlung combining physical and digital sales.
• Weltbild: German online-led retailer selling books, ebooks, audiobooks, and learning materials. Directly comparable to the ebooks/audiobooks and learning-materials portion of Buch & Bild's catalogue, though operating at national scale online.
• buecher.de: German online book retailer owned by the publishing-industry consortium, offering books, ebooks, audiobooks, and school/learning titles. Directly comparable as a German ebook and audiobook channel competing for similar learning-materials demand.

Emerging players

• Schulranzen.com (Scout & Satchel schoolbag specialists): Specialist German online retailer focused on school-bags and back-to-school supplies for primary and secondary students. Comparable as an emerging player concentrating on the school-procurement niche Buch & Bild serves, though narrower in category.

Broad incumbents

• Lyreco Deutschland: Large B2B distributor of workplace, school, and office supplies in Germany. Comparable as a broad-incumbent supplier of school and educational consumables that competes with portions of Buch & Bild's stationery and supply offering.
• Hugendubel: Major German bookstore chain with both physical retail and an online shop selling books, ebooks, and audiobooks. Comparable to Buch & Bild as a multi-channel German Buchhandlung, though with a broader trade-book focus rather than institutional/education.
• Thalia: Germany's largest bookstore chain combining physical stores and a strong e-commerce book business. Directly comparable to Buch & Bild as a German book retailer, though Thalia operates at national scale and across trade titles, while Buch & Bild is education-focused.
• Amazon.de: Dominant German online general-merchandise retailer with a sizable books, ebooks, audiobooks, school-supplies, and office-products catalog. Explicitly cited by Buch & Bild as a competitive pressure point; overlaps on transactional textbook and class-set demand.

Others

• Sport-Thieme: Major German supplier of sports equipment and a catalog partner of Buch & Bild for Schulsport programs. Comparable as an adjacent school-channel supplier of sports apparatus, while also being a partner rather than direct competitor for the book side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BuchundBild

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buch & Bild