Future Cooperative
- Company typePrivate
- Founded2019
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Future Cooperative firmographics
Firmographics- Name
- Future Cooperative
- Legal name
- Future Cooperative eG
- Website
- https://future.coop
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Future Cooperative industry classification
Industry- Product category
- Sustainable Dining Discovery
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sustainable Travel Booking & Distribution (Green Filters, Eco-Labels, Verified Listings) (THAAANAM)
Keywords
Where Future Cooperative is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Future Cooperative business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Cooperative Membership Fees: Monthly membership contributions: €8/month for regular members, €4/month for reduced rate (students, unemployed, retirees). The cooperative is not profit-oriented; membership fees support the technical development, expansion to more sustainable places and cities, and maintaining independence from investors.
- Cooperative Share Purchases (Einlage): Members purchase shares in the cooperative at €10 each (minimum 1 share). Shares can be purchased at €10, €100, €350, €1,000, or €5,000 levels. This is not a donation but more like an investment - shares can be returned after 2-year notice period and may receive dividend returns if the cooperative generates profits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership for employed persons |
| Subscription | Monthly | Reduced membership for non-employed, students, retirees |
| Unit Pricing | Pay-as-you-go | Minimum cooperative share purchase |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Future Cooperative product offering
Product offeringCore offering
Future Cooperative operates Future Maps, a free iOS and Android mobile application that helps consumers in Germany and Austria find nearby vegan, vegetarian, and sustainable restaurants and cafés. Every listed venue must pass the cooperative's independent, transparent Future Rating, an ESG-based sustainability assessment covering ecological impact, social impact, and governance. The app is supported by recurring cooperative membership fees and share purchases, not by app monetization or advertising.
Product overview
Future Cooperative operates Future Maps as a single unified mobile application for discovering sustainable restaurants and cafés in Germany and Austria. The core product is the Future Maps app, which was enhanced in 2024 through the acquisition and integration of vanilla bean, an established vegan restaurant finder. The platform's differentiating value comes from the proprietary Future Rating mechanism—a holistic ESG-based sustainability scoring system that evaluates venues on ecological impact, social impact, and governance criteria. All locations on Future Maps must fulfill this independent, transparent rating to be included.
Differentiator
Problem solved
Functional benefit
Brands
- vanilla bean: Award-winning vegan restaurant and café finder app acquired by Future Maps in 2024. Being merged into Future Maps platform.
Products and services
- Future Maps Free iOS and Android mobile app for consumers in Germany and Austria to find nearby vegan, vegetarian, and sustainable restaurants and cafés, with filtering by dietary preferences (vegan, vegetarian, gluten-free), cuisine type, price range, and attributes (organic, women-led, outdoor seating). Every listed venue must pass the independent Future Rating ESG-based sustainability assessment.
- Future Rating Proprietary holistic, scalable sustainability rating mechanism for companies based on the ESG framework. Evaluates ecological impact (e.g., organic, vegan, zero waste, circular economy), social impact (e.g., fair trade, inclusion, solidarity pricing), and governance (e.g., steward ownership, democratic ownership, external audit). Used by Future Maps and partner organisations including guud and RECUP to generate trustworthy consumer recommendations.
- vanilla bean Previously independent award-winning app for finding vegan restaurants and cafés, covering 33,000 vegan venues with a 4.8-star App Store rating and 10,000 active users. Acquired by Future Cooperative in 2024 and being merged into the Future Maps platform to provide a unified sustainable dining discovery experience.
Quantifiable outcome
- 42% of CO2e footprint comes from consumer goods, 16% from food - sustainable purchasing can save 2.5t CO2e per person per year
- +1 more outcomes
Companies that use Future Cooperative
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Future Cooperative technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Future Cooperative partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- EcosiacoreSearch engine partner. Mentioned in ambassador materials as one of the key partners alongside RECUP for building the Future Maps ecosystem and expanding impact through cross-promotion.
- RECUPcoreReusable cup system company. Featured as a partner in sustainability rating collaboration. RECUP uses Future Rating for recommendations. Joint goal to channel 1 billion euro per month into sustainable economy by 2030.
- Impact Hub MunichcoreInnovation hub providing co-working space for Future Cooperative at Gotzinger Straße 8, Munich. Impact Hub Munich's motto 'Enabling People to do Good' aligns with Future's mission. Jakob Assmann from Impact Hub quoted as supporter.
- GLS BankminorEthical German bank listed as partner on membership website. Supports sustainable finance ecosystem.
- guudcoreSustainability benefits company. Uses Future Rating to generate trustworthy consumer recommendations. Featured as partner in Future Rating ecosystem with joint mission to channel 1 billion euro per month into sustainable economy.
- NualabsminorListed as partner on membership website in the 'UNSERE PARTNER' section.
- vanilla beancoreAward-winning vegan restaurant app (33,000 restaurants, 4.8 stars, 10,000 active users) joined Future Maps mission. vanilla bean team and users welcomed. Apps being merged to provide unified sustainable dining discovery.
- MapboxcoreMap provider for Future Maps. Location position transmitted to servers to display places within map section. Mapbox informed of which map section to load. Mapbox is certified under EU-U.S. Data Privacy Framework.
- OrycoreAuthentication and user management service for registration, login, and account management. Processes account data (email, name), session and security information. Ory certified under EU-U.S. Data Privacy Framework.
- HetznercoreServer hosting provider. Stores personal data processed during server operation including technical data like IP addresses, server log files, and system information. Data processing exclusively within EU.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Future Cooperative competitors and assessment
Company assessmentBroad incumbents
- Yelp: Yelp is the dominant restaurant and local business discovery platform with reviews, photos, and ratings globally. It overlaps with Future Maps on the restaurant discovery use case but does not specialize in sustainability verification or vegan/vegetarian curation.
- Tripadvisor: Tripadvisor is a major travel and restaurant review platform with global coverage. Comparable to Future Maps on the restaurant discovery and review use case for travelers and tourists, particularly relevant given Future Maps' planned expansion into accommodations and broader travel categories.
- OpenTable: OpenTable is a global restaurant reservation and discovery platform. It is comparable to Future Maps on the restaurant discovery and diner engagement use case, though its focus is reservations rather than sustainability verification or cooperative ownership.
- Google Maps: Google Maps is the default pre-installed restaurant and local business discovery layer on virtually all smartphones. It is the structural competitive backdrop for any restaurant discovery app and increasingly includes dietary and sustainability filters, putting pressure on niche players like Future Maps.
Direct peers
- HappyCow: HappyCow is the leading global app and website for finding vegan, vegetarian, and vegan-friendly restaurants. It is the most directly comparable competitor to Future Maps in vegan restaurant discovery, with overlap in target users (vegan/vegetarian consumers) and core functionality (location-based sustainable restaurant finder), though HappyCow operates globally versus Future Maps' DACH focus.
Others
- RECUP: RECUP operates Germany's reusable cup deposit system and is a Future Maps partner that adopts the Future Rating. While not directly comparable as a product, RECUP is a relevant adjacent player in the German sustainable consumption ecosystem that shares target consumers and joint marketing ambition.
- Ecosia: Ecosia is the privacy-friendly, climate-focused search engine and a Future Maps GTM partner. It is comparable thematically as a mission-driven, sustainability-branded consumer tech platform, though its core product (search) differs from Future Maps' restaurant discovery focus.
Emerging players
- CodeCheck: CodeCheck is a European product-scanning app that provides sustainability and health ratings for consumer goods. Comparable to Future Maps via its independent sustainability rating methodology applied to consumer choices, though it focuses on packaged products rather than restaurants.
- abillion: abillion is a social platform for vegan and sustainable living that combines restaurant/product discovery with reviews, community, and impact tracking. Comparable to Future Maps in target audience (sustainability-conscious consumers) and content format (sustainability ratings and reviews), with partial overlap in the vegan restaurant discovery use case.
- guud: guud is a German sustainability benefits company that uses the Future Rating framework to provide trustworthy consumer recommendations. It is both a partner and a thematic peer, as both companies operate in the DACH sustainability consumer ecosystem and use ESG-based verification for sustainable purchasing decisions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Future Cooperative social profiles
Digital presenceFuture Cooperative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Future Cooperative leadership team
Management profileNumber of profiles
Profiles4 records
Future Cooperative subsidiaries and ownership
Company hierarchySubsidiaries1 record
Future Cooperative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Future Cooperative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Future Cooperative
What does Future Cooperative do?
Future Cooperative operates Future Maps, a free iOS and Android mobile application that helps consumers in Germany and Austria find nearby vegan, vegetarian, and sustainable restaurants and cafés. Every listed venue must pass the cooperative's independent, transparent Future Rating, an ESG-based sustainability assessment covering ecological impact, social impact, and governance. The app is supported by recurring cooperative membership fees and share purchases, not by app monetization or advertising.
Is Future Cooperative a public or private company?
Future Cooperative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Future Cooperative founded?
Future Cooperative was founded in 2019. It employs 1 to 10 people.
Where is Future Cooperative based?
Future Cooperative is headquartered in Berlin, Germany, in the Europe region.
How does Future Cooperative make money?
Two revenue lines are on record. Cooperative Membership Fees are the primary driver. The others are cooperative Share Purchases (Einlage).
Who are Future Cooperative's main competitors?
Broad incumbents on record are Yelp, Tripadvisor, OpenTable and Google Maps. HappyCow is listed as a direct peer. Others are RECUP and Ecosia. Emerging players are CodeCheck, abillion and guud.
Does Future Cooperative have an API?
No public API is recorded for Future Cooperative.
What industry is Future Cooperative in?
Future Cooperative's product category is Sustainable Dining Discovery. Its primary akta.pro industry code is THAAANAM, Sustainable Travel Booking & Distribution (Green Filters, Eco-Labels, Verified Listings). Its NAICS code is 71 and its SIC code is 7997.