Akluer

What Akluer does

Akluer is a privately held fitness equipment brand founded in 2022 that designs, sources, and sells under-desk treadmills, walking pads, and related accessories to work-from-home professionals, remote workers, seniors, fitness beginners, and small-space dwellers. The company operates as a direct-to-consumer e-commerce business, selling through its Shopify-powered storefront at akluer.com and the Amazon marketplace, where it holds the #1 Best Seller rank in the Auto Incline Walking Pad category. It claims a user base of 30 million+ across more than 40 countries and operates three US warehouses enabling 3–5 business day delivery within the lower 48 states.

The product portfolio spans five series — Auto Incline (H1-B, TW140L, P3-D), Manual Incline (480L-A/B/S), Massage (520A-A/B), Vibration (TM025), and Non-Electric — with prices ranging from $89.99 to $379.99. Core technology includes 2.5HP brushless motors operating under 45dB, 10-point cushioning and shock absorption systems, 12-13% auto incline with up to 9 levels, RF remote control, 6-layer anti-slip running belts, and Bluetooth integration with the third-party FitShow app for syncing to Apple Health, Strava, and Google Fit. Manufacturing is outsourced to Shenzhen Fuyao Sports Equipment Co., Ltd. in China; legal governance is stated under Hong Kong terms.

The revenue model is one-time hardware sales with no subscription or recurring component. Distribution channels include the owned e-commerce storefront, the Amazon marketplace, a formal dealer/reseller partnership program, and an affiliate program hosted at akluer.goaffpro.com. Marketing relies on blog content, email newsletters, customer reviews, and a Facebook community group. No venture capital, private equity, or strategic investor backing is disclosed, and the company does not list management team information publicly. FCC and UL certifications are noted on at least one product line.

Name

Akluer

Legal name

Akluer

Website

https://akluer.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Akluer is a privately held fitness equipment brand that designs and sells under-desk treadmills, walking pads, and accessories to work-from-home professionals, seniors, and home fitness users across 40+ countries via its Shopify storefront and Amazon marketplace.

Ownership category

akta.pro rank

Product category

Home Fitness Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

akta.pro primary industry

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)

akta.pro secondary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Under desk treadmills
• Walking pads
• Treadmill desks
• Home fitness equipment
• Compact fitness equipment

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales: One-time purchase model for treadmills and walking pads. Products sold directly through owned e-commerce storefront and Amazon marketplace. Wide price range from budget ($89.99) to premium ($379.99) models.
2. Dealer/Partner Program: Partnership model where approved dealers purchase and resell Akluer products. Partners go through registration, eligibility review, and contract signing process.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Akluer designs, brands, and sells compact under-desk treadmills, walking pads, and 2-in-1 treadmill-foot-massager devices for home and office fitness use. Products span manual incline, auto incline (up to 13%), massage, vibration, and non-electric variants, priced from $89.99 to $379.99. The company sells direct-to-consumer through its Shopify storefront and Amazon, shipping from US warehouses.

Product overview

Akluer is a fitness technology company specializing in under desk treadmills and walking pads for home and office use. The product portfolio includes five main product series: Auto Incline Series (H1-B, TW140L, P3-D) featuring automatic incline adjustment for enhanced calorie burn; Manual Incline Series (480L-A, 480L-B, 480L-S) with budget-friendly manual incline options; Massage Series (520A-A, 520A-B) combining treadmill with foot massage functionality; Vibration Series (TM025) integrating vibration plate technology; and Non-Electric Series for manual operation. Products range from basic walking pads under $100 to advanced models with Bluetooth connectivity, app integration, and auto-incline features priced up to $400. The company sells direct-to-consumer through its website and Amazon, with products shipped from US warehouses in 3-5 business days.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Users report achieving 8-10k steps daily by walking while working
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering Akluer's online storefront at akluer.com. The platform handles product catalog, shopping cart, checkout, payment processing, and order management for direct-to-consumer sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunny Health & Fitness: Sunny Health & Fitness is a large multi-category home fitness retailer offering treadmills and walking equipment alongside bikes and rowers, overlapping with Akluer's walking pad lineup but across a much broader catalog.
• LifeSpan Fitness: LifeSpan is a longer-tenured US treadmill-desk specialist with broader commercial and home-office offerings; it competes with Akluer in the treadmill-desk niche but at higher price points and with deeper B2B channels.

Direct peers

• ANCHEER: ANCHEER is a mass-market Amazon fitness brand offering treadmills and walking pads at entry-level pricing, comparable to Akluer's lower-priced Manual Incline and Non-Electric Series.
• UREVO: UREVO sells directly competitive under-desk treadmills and walking pads on Amazon and DTC, targeting the same WFH and home-fitness customer at similar price tiers — making it Akluer's closest like-for-like competitor.
• Goplus: Goplus sells a broad catalog of budget-friendly home fitness equipment including walking pads, competing directly with Akluer on Amazon at overlapping price points.
• GoYOUTH: GoYOUTH sells compact folding treadmills and walking pads on Amazon targeting home and apartment users, directly comparable to Akluer's Manual Incline and 480-series products.
• FEIERDUN: FEIERDUN is an Amazon-native fitness equipment brand selling walking pads, dumbbells, and accessories at low price points, directly competing with Akluer's budget and mid-tier SKUs.
• Rebel Treadmill (by XTERRA Fitness): XTERRA's Rebel under-desk treadmill competes directly with Akluer's walking pads at higher price points, targeting the home office and WFH segment with a more established US fitness-equipment brand.
• WalkingPad by Kingsmith: WalkingPad (by Beijing King Smith) pioneered the foldable walking pad category and competes head-to-head with Akluer on compact, under-desk designs sold via Amazon and DTC globally.

Emerging players

• Cubii: Cubii focuses on under-desk ellipticals and seated cardio rather than treadmills, but addresses the same sedentary-workforce customer and complements the broader desk-fitness category Akluer competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Akluer
• Xx.com/akluer_japan
• LinkedInlinkedin.com/company/akluer-sports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akluer