NRG2Perform

What NRG2Perform does

NRG2Perform is a private professional services firm headquartered in Canberra, Australia, founded in 2009 by Craig Johns. It provides executive and leadership performance coaching, corporate leadership development programs, keynote speaking, and sport performance coaching to CEOs, senior executives, aspiring leaders, and organizations seeking leadership development. The firm serves a globally distributed client base with named past engagements including Nestle, P&G, Standard Chartered, JP Morgan, AIG, Boyden, and Nike.

The firm's intellectual property centers on two proprietary frameworks — the active CEO Model and the Breaking The CEO Code framework — both of which codify a four-pillar approach to high-performance leadership (exercise, nutrition, mind, and recovery), extended by a 'CEO Periodization' methodology that adapts athletic energy management to executive contexts. These frameworks are being commercialized via a book in progress and supporting content assets including the Inspiring Great Leaders Podcast (253 episodes as of May 2025, featuring Olympic gold medalists, Fortune 500 executives, and global thought leaders) and the NRGizer monthly newsletter.

NRG2Perform operates as a founder-led boutique practice with 1-10 employees and no external institutional funding. Revenue is generated through quote-based engagements for one-on-one coaching, customized corporate programs, and keynote speaking, with distribution primarily driven by the founder's personal brand, the podcast, and a multi-channel organic content strategy across LinkedIn, YouTube, Instagram, Facebook, and X. The firm is registered as GDPR-compliant and adheres to Australian Privacy Principles.

Name

NRG2Perform

Legal name

NRG2Perform

Website

https://nrg2perform.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

NRG2Perform is a Canberra-based, founder-led executive coaching firm offering one-on-one leadership coaching, corporate programs, keynote speaking, and sport performance coaching built on its proprietary active CEO and Breaking The CEO Code frameworks, serving CEOs, senior executives, and global enterprises.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Performance & Accountability Coaching (EDABANAD), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Executive coaching services
• Leadership development programs
• Corporate wellness coaching
• Keynote speaking services
• Sport performance coaching

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Executive Coaching Services: One-on-one coaching engagements for CEOs, senior executives, and aspiring leaders. Services include leadership performance coaching, executive coaching, and performance optimization. Delivered by founder Craig Johns with 25 years of global experience in sport, health, and leadership industries.
2. Corporate Programs: Organizational leadership development programs delivered to companies seeking to improve leadership performance at various levels. Programs are customized for corporate environments and target executive teams and senior management.
3. Keynote Speaking: Craig Johns serves as a keynote speaker on leadership performance, high performance leadership, and related topics. Speaking engagements are marketed through the website and podcast appearances.
4. Sport Performance Coaching: Performance coaching services for athletes and sports organizations, leveraging Craig Johns' background as an elite athlete who competed at the Hawaii Ironman and four World Triathlon Championships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

NRG2Perform is a professional services firm that delivers one-on-one executive coaching, corporate leadership development programs, and keynote speaking engagements to CEOs, senior executives, and organizations. Services are built around proprietary frameworks (the active CEO Model and Breaking The CEO Code) that focus on the four fundamentals of high-performing leadership: exercise, nutrition, mind, and recovery. The company also produces the Inspiring Great Leaders Podcast and the NRGizer newsletter as content-led audience and lead-generation channels.

Product overview

NRG2Perform is a leadership performance coaching company offering a portfolio of services built around the active CEO Model and Breaking The CEO Code frameworks. The core offerings include the Inspiring Great Leaders Podcast (a thought-leadership podcast with over 253 episodes featuring global leaders), one-on-one executive coaching, keynote speaking engagements, and corporate training programs. The company specializes in transforming influencers into high performing leaders through wellbeing and performance solutions, with additional content products including the NRGizer newsletter and articles focused on leadership, wellness, and productivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching Services One-on-one executive and leadership coaching services for CEOs, senior executives, and aspiring leaders, drawing on the active CEO Model and Breaking The CEO Code frameworks. Past clients include Nestle, P&G, Standard Chartered, JP Morgan, AIG, Boyden, and Nike.
• Corporate Programs

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• World Sport CoachminorStrategic or Co-development PartnerRelated entity/brand operated by Craig Johns focused on sport coaching and performance. Listed as a separate website and brand in the navigation menu alongside NRG2Perform.
• Speakers Institute CorporateminorGTM or Marketing PartnerCorporate communication and leadership training organization that appears as a linked partner on the NRG2Perform website. Referenced as a separate brand offering workplace communication, wellbeing, and leadership services.
• Craig Johns Personal BrandcoreStrategic or Co-development PartnerFounder Craig Johns operates a personal coaching and speaking brand at craigjohns.com.au, which is integrated with and drives traffic to NRG2Perform. This is the primary service delivery brand for executive coaching services.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, executive coaching, and talent management services. It overlaps with NRG2Perform's executive coaching and corporate program offerings within a much broader HR consulting portfolio.
• Center for Creative Leadership (CCL): CCL is a globally recognized leadership development institution offering executive education, coaching, and research. It serves the same enterprise leadership development market as NRG2Perform's corporate programs and is a frequent competitor for large-scale leadership mandates.
• FranklinCovey: FranklinCovey is an established global leadership and organizational performance consultancy offering training, coaching, and content (including The 7 Habits). It competes for the same enterprise leadership development budgets as NRG2Perform's corporate programs but at much greater scale and with a broader portfolio.
• DDI (Development Dimensions International): DDI is a long-established global leadership development firm providing executive coaching, leadership training, and assessment. It competes for enterprise leadership development engagements similar to NRG2Perform's corporate programs and serves many of the same Fortune 500 buyer personas.
• Gallup: Gallup is a global analytics and advisory firm offering leadership and employee engagement research, assessments, and executive coaching. It serves the same enterprise leadership development buyer and competes with NRG2Perform's corporate programs for enterprise leadership mandates.

Emerging players

• Tony Robbins: Tony Robbins operates a high-profile personal brand in peak performance and leadership coaching, offering keynote speaking, seminars, and business coaching. Comparable to NRG2Perform in personal-brand-led high-performance coaching targeting executives, though at dramatically greater scale and audience reach.
• Brené Brown: Brené Brown is a prominent leadership and performance thought leader offering executive coaching, keynotes, and training programs. She competes for the same enterprise leadership development audiences as NRG2Perform, with strong personal-brand-driven content and corporate workshops.

Direct peers

• BetterUp: BetterUp is a leading digital coaching platform offering one-on-one executive and leadership coaching to enterprise customers globally. It competes directly with NRG2Perform for the same C-suite and senior leadership coaching budgets, though BetterUp operates at vastly greater scale via a tech-enabled marketplace of coaches.
• CoachHub: CoachHub is a global digital coaching platform providing executive and leadership coaching to enterprise clients across multiple geographies. It overlaps directly with NRG2Perform's corporate coaching programs and serves the same enterprise buyer persona of leadership development.
• Marshall Goldsmith Coaching: Marshall Goldsmith is one of the most recognized individual executive coach thought leaders globally, offering one-on-one leadership coaching, keynotes, and authored frameworks. He is directly comparable as a premium individual executive coach with a strong personal brand and proprietary methodologies, much like Craig Johns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NRG2Perform
• YouTubeyoutube.com/channel/UC6Gldjv7vVpGAhncCtnYYFQ
• Facebookfacebook.com/nrg2perform
• LinkedInlinkedin.com/company/18067448
• Instagraminstagram.com/craigjohnsofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NRG2Perform