World Sport Coach

What World Sport Coach does

World Sport Coach, operated by NRG2Perform, is an Australia-headquartered platform founded in 2020 by former international coach Craig Johns that serves sport coaches and sport organisations. The company delivers a portfolio built around three pillars: Coach Performance, Coach Wellness, and Coach Business. Its product surface includes a community membership, tiered individual coaching programs (Premium 12-month fortnightly, Growth 12-month monthly, Flexible 6-12 month), a monthly Mastermind group coaching format (3-6 participants on Zoom), bespoke Breaking The COACH Code programs for International and National Sport Organisations and Professional Teams, workshops/seminars, and keynote speaking engagements.

The business runs on a largely services-led operating model. Revenue is generated through subscription-based individual and group coaching, professional services engagements with sport organisations, and event/workshop/speaking revenue. There is no proprietary technology platform; delivery is conducted via Zoom, email, and the website contact channel, with Craig Johns personally handling most enterprise consultations and program delivery. Supporting the model is a content ecosystem consisting of a blog, LinkedIn (approximately 43,000 followers), Facebook and Instagram pages, an email newsletter, the active CEO Podcast produced in partnership with Sportspeople Recruitment, and the COACH 2020 VISION World Endurance Coaching Business Summit.

The company has 13 employees, a single office in Canberra, ACT, and no disclosed external funding or institutional ownership. Named team members include a Head of Speakers, Head of Marketing, and Head of Content. Craig Johns maintains operational control and is the principal delivery asset. Distribution is described as globally accessible but the listed operating geography is Australia, and customer references are framed broadly (Olympians, World Champions, International and National Sport Organisations, International Coaches) without disclosed named enterprise contracts or revenue concentration data.

Name

World Sport Coach

Legal name

World Sport Coach (NRG2Perform)

Website

https://worldsportcoach.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

World Sport Coach, founded in 2020 by Craig Johns and operated by NRG2Perform in Canberra, Australia, is a coaching platform offering membership, individual coaching, mastermind groups, and bespoke programs (Breaking The COACH Code) to sport coaches and sport organisations.

Ownership category

akta.pro rank

Product category

Sports Coaching Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAEAO

Coach Education, Certification & Clinics

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAEAH

Sports Psychology & Mental Performance Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAGAF

Behavior Change & Motivational Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Sport coaching services
• Coach professional development
• Coaching business consulting
• Wellbeing performance frameworks
• Keynote speaking events

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coaching Services: Individual and group coaching programs for sport coaches including Premium (12-month intensive), Growth (12-month structured), and Flexible (6-12 month adaptable) programs. Also includes mastermind group coaching sessions.
2. Mastermind Group Coaching: Monthly online Zoom group coaching sessions with 3-6 people per group, led by Craig Johns. Topics include high performing coaching, wellbeing, productivity, and presentation.
3. Organisation Programs: Bespoke wellbeing and performance frameworks for International and National Sport Organizations, Professional Teams, and Coach Associations. Includes Breaking The COACH Code curriculum.
4. Workshops and Speaking: Breaking The COACH Code workshops, seminars, and keynote speaking engagements for sport organizations and corporate audiences.
5. Membership: World Sport Coach membership providing access to resources, collaboration platform, and ongoing support for coaches.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

World Sport Coach is a coaching platform that provides sport coaches with learning, collaboration, and best-practice sharing through individual coaching programs (Premium, Growth, Flexible), Mastermind group coaching, organization-level wellbeing and performance frameworks (Breaking The COACH Code), workshops, keynote speaking, and the COACH 2020 VISION summit. The offering centers on three pillars: Coach Performance, Coach Wellness, and Coach Business.

Product overview

World Sport Coach is a coaching industry platform founded in 2020 that provides a suite of professional development services for sport coaches. The core offerings include World Sport Coach Membership (providing access to resources and the COACH 2020 VISION summit), individual Coach Mentoring programs (Premium, Growth, and Flexible tiers), and Coach Mastermind group coaching sessions. The flagship program is Breaking The COACH Code, a wellbeing and performance framework for sport organizations that can be delivered through workshops, seminars, or bespoke projects. Additional services include keynote speaking engagements by founder Craig Johns. The platform focuses on three pillars: Coach Performance, Coach Wellness, and Coach Business.

Differentiator

Problem solved

Functional benefit

Products and services

• World Sport Coach Membership A membership platform providing sport coaches with access to resources, webinars, and COACH 2020 VISION summit content for learning, collaboration, and best-practice sharing.
• Coach Mentoring for Coaches One-on-one coaching mentorship programs for sport coaches, available in Premium (12 months with fortnightly 60min sessions), Growth (12 months with monthly 60min sessions), and Flexible (6-12 months with minimum 10 meetings per annum) tiers.
• Coach Mastermind (Online Group Coaching) Monthly online Zoom group coaching sessions with 3-6 participants per group, facilitated by Craig Johns, covering high performing coaching, wellbeing, productivity, and presentation skills.
• Breaking The COACH Code A proprietary wellbeing and performance framework and program for sport coaches and high performance staff of sport organizations, professional teams, and high performance environments. Includes curriculum and practical tools.
• Bespoke Project Custom-tailored programs for International and National Sport Organizations, Professional Teams, and Coach Associations to address specific wellbeing and performance framework needs.
• Workshop/Seminar Breaking The COACH Code workshops and seminars for sport coaches and high performance staff, providing knowledge, tools, and strategies for transforming from a coach of high performance into a high performing coach.
• Keynote Speaking International speaking engagements by Craig Johns (active CEO) focusing on human performance, productivity, leadership, and team culture for coaches and high performance staff at sporting and corporate events.
• COACH 2020 VISION World Endurance Coach Business Summit An annual summit and webinar series for world endurance coaches focusing on coaching business performance, wellness, and professional development.

Named customers4 records

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sportspeople RecruitmentcoreGTM or Marketing PartnerNRG2Perform has partnered with Sportspeople Recruitment to bring Australia and New Zealand's premier sport CEOs and leaders stories to life through the Sportspeople Recruitment active CEO Podcast and Video series. This partnership produces content featuring sport industry leaders.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CoachHub: CoachHub is a global digital coaching platform serving enterprises with 1:1 and group coaching across leadership, performance, and wellbeing. Comparable to World Sport Coach as a coaching-as-a-service platform targeting enterprise buyers, though CoachHub is broader and not sport-specific.
• BetterUp: BetterUp is the largest digitally-scaled coaching platform, offering 1:1 and group coaching (with AI-enabled matching) to enterprises and individuals. While it sells broader leadership and wellbeing coaching rather than sport-specific coaching, it directly competes for the same corporate L&D and human performance budgets that World Sport Coach targets with its Nike-style engagements.

Direct peers

• ACE Fitness (American Council on Exercise): ACE is a major certifying body and education provider for fitness professionals and coaches, selling certifications, continuing education, and content. Comparable to World Sport Coach as a sport/fitness coach education and certification business with subscription and content revenue.
• Positive Coaching Alliance (PCA): PCA is a US-based non-profit that develops coaches, sport leaders, and youth sport parents through workshops, online courses, and coach development resources. Highly comparable to World Sport Coach in target customer (sport coaches/parents) and product mix (workshops, curriculum, online resources).
• National Academy of Sports Medicine (NASM): NASM is a leading fitness and performance coach certification and education provider, offering credentials, specializations, and continuing education to personal trainers and coaches. Comparable to World Sport Coach as a sport/fitness coach education and professional development business targeting similar individual coach customers.
• International Coaching Federation (ICF): ICF is the largest global credentialing body for professional coaches, offering coach education, certification, and continuing education across all coaching disciplines. The organization sells credentialing pathways, training programs, and membership — directly comparable to World Sport Coach's Coaching, Certification, and continuing education positioning for sport coaches.
• International Sports Sciences Association (ISSA): ISSA is a global certifying body for fitness and sports coaches/personal trainers, selling online certification, specializations, and continuing education. Comparable to World Sport Coach because it monetizes sport/fitness coach education through structured curricula and certification products and serves a similar individual coach buyer.

Emerging players

• TrainingPeaks: TrainingPeaks is the dominant endurance coaching platform, providing software, education, and a community for endurance coaches and athletes. Comparable to World Sport Coach in target niche (endurance sport coaches) and in operating a subscription/membership platform for coaches, though it is a software business rather than a coaching services business.
• Institute of Coaching (IOC): The Institute of Coaching is a non-profit organization affiliated with Harvard Medical School that offers professional development, certifications, and a community for coaches. Comparable to World Sport Coach as a coach education and thought leadership community, with overlap in coach wellbeing and performance themes.

Regional players

• International Council for Coaching Excellence (ICCE): ICCE is a global non-profit association that promotes the development and education of sport coaches through global events, academic journals, and standards-setting. Comparable to World Sport Coach as a coach education and professional development organization, though it operates through academic and federation channels rather than direct-to-coach subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/worldsportcoach
• LinkedInlinkedin.com/company/world-sport-coach
• Instagraminstagram.com/worldsportcoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Sport Coach