E-Plus Mobilfunk
E-Plus Mobilfunk is a German mobile telecommunications provider operating as a brand within Telefónica Deutschland Gruppe since the 2014 o2 merger, delivering mobile and DSL services to private and business customers across Germany through multiple consumer brands.
- Company typePrivate
- Founded1993
- HeadquartersDüsseldorf, Germany
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What E-Plus Mobilfunk does
E-Plus Mobilfunk is a mobile telecommunications operator in Germany, founded in 1993 and headquartered in Düsseldorf. Since 2014, it has operated as a brand within the Telefónica Deutschland Gruppe following its merger with o2 Telefónica. The company delivers mobile telephony and DSL broadband services to both private customers (Privatkunden) and business customers (Geschäftskunden) across Germany, leveraging the combined network infrastructure of the post-merger entity. Its service portfolio is distributed through multiple consumer-facing brands — o2, FONIC, Blau, AY YILDIZ, and Ortel Mobile — each targeting distinct customer niches from premium mainstream to budget-conscious consumers and to specific ethnic communities such as the Turkish-German population.
The underlying technology is mobile telecommunications network infrastructure, with E-Plus's services delivered over the post-merger shared radio access and core network operated at the Telefónica Deutschland level. Customer support is provided through hotline, chat, and WhatsApp channels, with brand-specific websites handling direct acquisition and self-service flows. No proprietary technology stack or software products are disclosed; the offering is fundamentally connectivity rather than application-layer technology.
E-Plus generates revenue on a subscription-recurring basis from mobile contract subscriptions and DSL broadband contracts. Its go-to-market is direct-to-consumer via brand-specific websites supported by inbound customer service channels, with no channel partners or third-party resellers evident in the input. Pricing is not publicly disclosed; customers are routed to brand-level inquiry. The legal entity is Telefónica Germany GmbH & Co. OHG, ultimately owned by the Spanish multinational Telefónica S.A., meaning E-Plus has no independent capital structure, funding history, or standalone financial reporting.
E-Plus Mobilfunk firmographics
Firmographics- Name
- E-Plus Mobilfunk
- Legal name
- E-Plus Mobilfunk
- Website
- https://eplus-gruppe.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- E-Plus Mobilfunk is a German mobile telecommunications provider operating as a brand within Telefónica Deutschland Gruppe since the 2014 o2 merger, delivering mobile and DSL services to private and business customers across Germany through multiple consumer brands.
- Ownership category
- akta.pro rank
E-Plus Mobilfunk industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)
Keywords
Where E-Plus Mobilfunk is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
E-Plus Mobilfunk business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Mobile contract subscriptions: Recurring subscription revenue from mobile phone contracts serving private and business customers in Germany
- DSL services: DSL broadband services for residential and business customers
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
E-Plus Mobilfunk product offering
Product offeringCore offering
E-Plus Mobilfunk provides mobile telecommunications and DSL broadband services to customers in Germany. Operating as part of the Telefónica Deutschland Gruppe, it delivers mobile phone contracts, data plans, and DSL connectivity to both private (Privatkunden) and business (Geschäftskunden) customers, complemented by multiple sub-brands (o2, FONIC, Blau, AY YILDIZ, Ortel Mobile) that serve different consumer segments.
Product overview
E-Plus Mobilfunk is a mobile telecommunications service provider operating as part of the Telefónica Deutschland Gruppe. The company offers mobile phone and DSL services to both private (Privatkunden) and business (Geschäftskunden) customers. E-Plus functions as the core mobile brand within the larger Telefónica Deutschland portfolio, which also includes subsidiary brands such as o2, FONIC, Blau, AY YILDIZ, and Ortel Mobile.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Plus Mobilfunk Mobile Services Mobile telecommunications service providing mobile phone contracts and data plans to private and business customers in Germany, operating as the core mobile brand within the Telefónica Deutschland Gruppe.
- E-Plus DSL Broadband Services
Companies that use E-Plus Mobilfunk
Customer profileSegments2 records
Ideal customer profiles2 records
E-Plus Mobilfunk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
E-Plus Mobilfunk partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
E-Plus Mobilfunk competitors and assessment
Company assessmentEmerging players
- Congstar: Deutsche Telekom's value-focused sub-brand offering mobile and DSL on the Telekom network; directly comparable to FONIC and Blau within E-Plus's value-tier positioning.
- Lebara: European MVNO focused on international calling and ethnic community segments; closely comparable to Ortel Mobile within the E-Plus brand portfolio.
- Lyca Mobile: International calling MVNO operating in Germany and other European markets; competes with Ortel Mobile and AY YILDIZ on cross-border calling and diaspora segments.
Direct peers
- Deutsche Telekom: Germany's largest telecommunications carrier offering mobile (T-Mobile), fixed broadband, and business services; the dominant direct competitor to E-Plus within the German mobile and DSL market.
- Vodafone Germany: One of the three major mobile network operators in Germany, providing consumer and business mobile, DSL, and cable services directly competing with E-Plus across both segments.
- 1&1 AG (1&1 Mobilfunk): German mobile and broadband operator (formerly Drillisch) building a greenfield 5G network and operating MVNO brands; competes directly with E-Plus's mobile and DSL portfolio in Germany.
Others
- Mobilcom-Debitel (1&1): Multi-carrier mobile retailer and service provider in Germany serving consumers and SMEs; comparable to E-Plus as a distribution and service layer in the German mobile market.
- Klarmobil: German MVNO offering mobile and DSL tariffs across multiple networks; comparable to E-Plus's value-oriented sub-brands as a tariff-aggregator in the German market.
Broad incumbents
- Telef\u00f3nica Deutschland (O2): The parent operating company of which E-Plus is a brand; operates the O2 mobile network and is the merged entity that absorbed E-Plus in 2014, sharing network, customers, and corporate infrastructure.
Regional players
- Aldi Talk: Prepaid mobile brand sold through Aldi stores in Germany operating on the Telef\u00f3nica O2 network; comparable to E-Plus's value sub-brands in distribution model and target segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
E-Plus Mobilfunk social profiles
Digital presenceE-Plus Mobilfunk financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Plus Mobilfunk leadership team
Management profileNumber of profiles
E-Plus Mobilfunk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Plus Mobilfunk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Plus Mobilfunk
What does E-Plus Mobilfunk do?
E-Plus Mobilfunk provides mobile telecommunications and DSL broadband services to customers in Germany. Operating as part of the Telefónica Deutschland Gruppe, it delivers mobile phone contracts, data plans, and DSL connectivity to both private (Privatkunden) and business (Geschäftskunden) customers, complemented by multiple sub-brands (o2, FONIC, Blau, AY YILDIZ, Ortel Mobile) that serve different consumer segments.
Is E-Plus Mobilfunk a public or private company?
E-Plus Mobilfunk is a private company. It is classified as corporate owned and is currently operating.
When was E-Plus Mobilfunk founded?
E-Plus Mobilfunk was founded in 1993. It employs 1,001 to 5,000 people.
Where is E-Plus Mobilfunk based?
E-Plus Mobilfunk is headquartered in Düsseldorf, Germany, in the Europe region.
How does E-Plus Mobilfunk make money?
Two revenue lines are on record. Mobile contract subscriptions are the primary driver. The others are DSL services.
Who are E-Plus Mobilfunk's main competitors?
Emerging players on record are Congstar, Lebara and Lyca Mobile. Direct peers are Deutsche Telekom, Vodafone Germany and 1&1 AG (1&1 Mobilfunk). Others are Mobilcom-Debitel (1&1) and Klarmobil. Telef\u00f3nica Deutschland (O2) is listed as a broad incumbent. Aldi Talk is listed as a regional player.
Does E-Plus Mobilfunk have an API?
No public API is recorded for E-Plus Mobilfunk.
What industry is E-Plus Mobilfunk in?
E-Plus Mobilfunk's product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIAEAE, Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing). Its NAICS code is 517112 and its SIC code is 4812.